Dataventure
Dataventure is a France-based data and performance marketing partner that combines an AI-powered lead management platform (LeadFlow AI) with agency services across email, programmatic, SMS, and local marketing, serving 350+ enterprise brands across Europe.
- Company typePrivate
- Founded2023
- HeadquartersLevallois-perret, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Dataventure does
Dataventure is a France-based data and performance marketing partner that delivers measurable acquisition and CRM outcomes for enterprise brands across Europe. The company operates a platform-plus-services model: its core proprietary product is LeadFlow AI, an all-in-one platform that centralizes leads from multiple acquisition sources, qualifies them in real time through predictive AI scoring, enriches and deduplicates records, and distributes prospects via CRM integrations or call centers using conversational voice and chat agents. The platform is augmented by The Ramp's Local Marketing Platform (acquired February 2025), which powers geo-targeted drive-to-store campaigns for multilocal businesses.
The service portfolio is organized around four expertise areas — Performance Marketing, Data Marketing, Local Marketing, and PRM/CRM Consulting — and spans email, programmatic, social, SMS, RCS, opt-in collection, data appending, contests, online comparators, and managed CRM activations. Dataventure monetizes through performance-based pricing models (CPL, CPC, C2L), managed services fees, and data monetization leveraging a proprietary asset of 100M+ GDPR-compliant opt-in profiles across Europe, supported by a network of 1,000+ partners and 161 publishers reaching into 4,000+ databases.
Dataventure was formed in March 2023 through the merger of Adventure Conseil and Cardata Group under the European Digital Group (EDG) umbrella, and is headquartered in Boulogne-Billois-Billancourt, France. It serves 350+ client brands across verticals including automotive & mobility, travel & hospitality, banking & insurance, telecom & utilities, energy, fashion & apparel, and retail, with marquee enterprise customers such as Decathlon, Société Générale, SFR, Club Med, Ferrari, Ayvens, and Europcar Mobility Group. The company employs 120+ specialists and has expanded its operating footprint into Spain and Italy beyond its French core.
Dataventure firmographics
Firmographics- Name
- Dataventure
- Legal name
- DATAVENTURE GROUP
- Website
- https://dataventure.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dataventure is a France-based data and performance marketing partner that combines an AI-powered lead management platform (LeadFlow AI) with agency services across email, programmatic, SMS, and local marketing, serving 350+ enterprise brands across Europe.
- Ownership category
- akta.pro rank
Dataventure industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Direct Mail Advertising (541860), Direct Mail Advertising (54186), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industries
- Data Monetization & Data Products Services (BPAEAHAL), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), Advanced Analytics & Data Science Services (BPAEAHAE), Data, Analytics & AI Consulting (BPAHAEAF)
Keywords
Where Dataventure is headquartered
LocationHeadquarters
- HQ city
- Levallois-perret
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Dataventure business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Performance Marketing Services: Data and performance marketing agency services including email marketing, programmatic advertising, social advertising, SMS marketing, and RCS. Revenue generated through service fees and performance-based pricing models.
- Lead Generation & Qualification: Lead management and qualification services through Leadflow AI platform. Pricing models include CPL (Cost Per Lead), CPC (Cost Per Click), and C2L (Cost to Lead) arrangements.
- Data Activation: Access to proprietary data asset of 100M+ GDPR-compliant opt-in profiles for targeted marketing campaigns, including data appending and first-party opt-in collection services.
- CRM/PRM Consulting: Consulting services for customer relationship management and partner relationship management strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement based on client objectives and campaign requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Dataventure product offering
Product offeringCore offering
Dataventure is a data and performance marketing partner that combines the proprietary LeadFlow AI platform with managed services across email, programmatic, social, SMS, RCS, opt-in data collection, and CRM activation. It serves 350+ enterprise brands across Europe using a 100M+ GDPR-compliant opt-in profile asset, multi-source lead centralization, and AI-powered qualification, scoring, and distribution. The company operates four expertise lines: Performance Marketing, Data Marketing, Local Marketing, and PRM/CRM Consulting.
Product overview
Dataventure is a data and performance marketing partner offering a platform-plus-services model. The core product is LeadFlow AI, an AI-powered lead management platform that centralizes multi-source leads, automates qualification via predictive scoring, and distributes prospects to sales channels. This platform is complemented by The Ramp-powered Local Marketing Platform for geo-targeted campaigns. The service portfolio spans four expertise areas: Performance Marketing, Data Marketing (leveraging 100M+ GDPR-compliant opt-in profiles), Local Marketing, and PRM/CRM Consulting. Individual solutions include email marketing, programmatic advertising, social advertising, SMS/RCS marketing, targeted direct marketing, opt-in data collection, data appending, contests & surveys, online comparators, and managed CRM campaigns. The offering targets advertisers, agencies, and publishers seeking measurable ROI through multichannel activation across European markets.
Differentiator
Problem solved
Functional benefit
Products and services
- LeadFlow AI All-in-one AI-powered platform for smart lead qualification and distribution. Centralizes multi-source leads (paid search, social ads, email, comparison platforms, API partnerships), qualifies prospects in real time using predictive AI scoring, automates distribution to CRM systems or call centers, and monitors acquisition performance. Includes generative AI personalization, agentic AI voice and chat bots, HLR phone validation, deduplication, suppression lists, and fraud filtering for enterprise marketing and sales teams.
- Local Marketing Platform by The Ramp AdTech platform powering geo-targeted Drive-to-Store campaigns with multilocal reach and local channel activation, used by Dataventure to deliver localized marketing for multi-location enterprises such as automotive dealer networks and retail chains.
- Email Marketing & Performance
Quantifiable outcome
- 50% reduction in cost per visit while maximizing qualified website traffic
- +4 more outcomes
Companies that use Dataventure
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles8 records
Dataventure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature9 records
Dataventure partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and strategic.
- European Digital Group (EDG)coreEuropean Digital Group is the parent company of Dataventure. Dataventure was formed through the merger of Adventure Conseil and Cardata group under the EDG umbrella.
- Adventure ConseilcoreOne of the founding entities of Dataventure Group through merger with Cardata. Adventure Conseil contributed expertise in data marketing, performance marketing, and PRM consulting.
- Cardata GroupcoreOne of the founding entities of Dataventure Group through merger. Cardata Group contributed data marketing and local marketing expertise to the new entity.
- Les CausantesstrategicDigital agency partner collaborating with Dataventure to support Decathlon's traffic acquisition challenges since 2021. Les Causantes acts as an agency intermediary delivering Dataventure's expertise to end clients.
- The RampcoreThe Ramp provides the Local Marketing Platform powering Dataventure's geo-targeted drive-to-store campaigns for multilocal businesses. This AdTech platform enables intelligent campaign management across multiple locations.
- E-HawkcoreE-Hawk provides fraud detection and lead qualification services, helping Dataventure filter fraudulent leads and improve overall lead quality for client campaigns.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Dataventure competitors and assessment
Company assessmentDirect peers
- NP6 (Dolistic): French marketing platform provider for email, campaign management and data activation, serving enterprise and mid-market clients in Europe. Comparable as a closely aligned French data marketing and email activation peer.
- Splio: European CRM and marketing platform delivering email, SMS, loyalty and mobile marketing services to mid-market and enterprise brands. Comparable as a similarly sized European CRM/marketing activation peer with overlapping verticals such as retail and travel.
- Actito: European SaaS platform for email, SMS and multichannel marketing automation, primarily serving retail and consumer brands. Comparable as a similarly positioned European email/marketing activation provider, though more software-product-focused and less agency-led than Dataventure.
- Weborama: French data-driven marketing company offering audience profiling, semantic data and programmatic activation to European advertisers. Highly comparable to Dataventure's data marketing and audience activation services and overlapping European client base.
Broad incumbents
- HubSpot: Global CRM and marketing automation platform with email, lead scoring, AI agents and workflow automation capabilities. Comparable as a broad incumbent whose CRM, AI lead scoring and workflow features overlap with LeadFlow AI and Dataventure's PRM/CRM consulting practice.
- Publicis Groupe: Global advertising holding group with Epsilon data and identity assets, media agencies (including Publicis Media, a Dataventure customer) and performance marketing practices. Comparable as a broad incumbent competing for the same enterprise marketing budgets, with substantially larger data and media buying scale.
- Criteo: Large French programmatic advertising and retargeting platform serving global commerce and brand advertisers. Comparable as a European-headquartered performance marketing technology competitor with broader scale and broader product scope than Dataventure.
- Dentsu: Global advertising holding group with integrated performance, data and CRM capabilities across European markets. Comparable as a broad incumbent agency competitor bidding on the same enterprise performance marketing RFPs as Dataventure.
- Salesforce Marketing Cloud: Enterprise marketing platform with email, SMS, audience segmentation and AI-driven personalization capabilities. Comparable as a broad incumbent that competes with LeadFlow AI and that enterprise Dataventure clients also use for CRM activation.
Emerging players
- Artefact: French data and AI marketing services firm combining consulting, data engineering and MarTech implementation for global brands. Comparable as an emerging player in data-driven and AI-enabled marketing services, overlapping with Dataventure's data marketing and PRM/CRM consulting offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dataventure social profiles
Digital presenceDataventure compliance and trust
Trust signalCompliance1 record
Dataventure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dataventure leadership team
Management profileNumber of profiles
Dataventure subsidiaries and ownership
Company hierarchySubsidiaries2 records
Dataventure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dataventure M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dataventure
What does Dataventure do?
Dataventure is a data and performance marketing partner that combines the proprietary LeadFlow AI platform with managed services across email, programmatic, social, SMS, RCS, opt-in data collection, and CRM activation. It serves 350+ enterprise brands across Europe using a 100M+ GDPR-compliant opt-in profile asset, multi-source lead centralization, and AI-powered qualification, scoring, and distribution. The company operates four expertise lines: Performance Marketing, Data Marketing, Local Marketing, and PRM/CRM Consulting.
Is Dataventure a public or private company?
Dataventure is a private company. It is classified as corporate owned and is currently operating.
When was Dataventure founded?
Dataventure was founded in 2023. It employs 51 to 100 people.
Where is Dataventure based?
Dataventure is headquartered in Levallois-perret, France, in the Europe region.
How does Dataventure make money?
Four revenue lines are on record. Performance Marketing Services are the primary driver. The others are lead Generation & Qualification, data Activation and CRM/PRM Consulting.
Who are Dataventure's main competitors?
Direct peers on record are NP6 (Dolistic), Splio, Actito and Weborama. Broad incumbents are HubSpot, Publicis Groupe, Criteo, Dentsu and Salesforce Marketing Cloud. Artefact is listed as an emerging player.
Does Dataventure have an API?
No public API is recorded for Dataventure.
What industry is Dataventure in?
Dataventure's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAEAHAL, Data Monetization & Data Products Services. Its NAICS code is 541860 and its SIC code is 7370.