Splio
Splio is a Paris-based B2B SaaS company providing an AI-first CRM platform combining marketing automation, CDP, loyalty, predictive AI, and mobile wallet capabilities for 500+ B2C brands in retail, e-commerce, tourism, telecoms, and luxury sectors across Europe and MEA.
- Company typePrivate
- Founded2001
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Splio does
Splio is a Paris-based B2B SaaS company founded in 2001 that operates an AI-first CRM platform serving more than 500 B2C brands across retail, e-commerce, tourism, telecommunications, luxury, and restaurant sectors in Europe, North Africa, and the Middle East. Its platform integrates six core modules — Marketing Automation, Customer Data Platform (CDP), Loyalty, Predictive AI, Mobile Wallets, and the Ask My CRM conversational AI agent — atop a proprietary deep-learning engine inherited from its March 2023 acquisition of Tinyclues, a Paris-based AI startup that had raised over €25 million since 2010. The technology stack combines predictive AI (purchase propensity, churn risk, reactivation scoring), generative AI for campaign content, and agentic AI for natural-language querying of customer data, all unified through REST APIs, webhooks, and 80+ certified integrations with e-commerce, POS, and ERP systems including Shopify, PrestaShop, Adobe Commerce, and Salesforce.
The company monetizes primarily through annual enterprise SaaS subscriptions on a quote-based pricing model, complemented by a Customer Success Manager-led retention motion and a 100+ agency and technology partner ecosystem that drives implementation and referrals. Geographic operations span France (Paris headquarters), Spain (Barcelona), Italy (Milan), and Tunisia (Tunis), with regional sales teams pursuing enterprise accounts such as Air France, Kiabi, Fnac Darty, Samsung, Ooredoo, and Pierre Hermé. As of early 2026, Splio disclosed that 30% of its annual recurring revenue comes from AI offerings, with a stated target of exceeding 50% by 2027.
Governance is led by co-CEOs Antoine Parizot and Antoine Scialom (appointed June 2025) following the tenure of Jean-Philippe Baert (March 2024–June 2025). The company has pursued an active inorganic growth strategy, completing acquisitions of Gowento (Mobile Wallets, 2018), Goodfazer (referral marketing, 2021), and the merger with D-AIM (Individuation technology, 2021) before the pivotal Tinyclues deal. Capital structure includes €10 million raised from Fonds Ambition Numérique in 2016 and approximately €22 million in additional disclosed funding rounds (2016 and 2019) led by Ring Capital, Bpifrance, BNP Paribas Développement, Amundi Private Equity Funds, and Swen Capital Partners, with stated capital of €8.2 million.
Splio firmographics
Firmographics- Name
- Splio
- Legal name
- Splio SAS
- Website
- https://splio.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Splio is a Paris-based B2B SaaS company providing an AI-first CRM platform combining marketing automation, CDP, loyalty, predictive AI, and mobile wallet capabilities for 500+ B2C brands in retail, e-commerce, tourism, telecoms, and luxury sectors across Europe and MEA.
- Ownership category
- akta.pro rank
Splio industry classification
Industry- Product category
- Customer Relationship Management (CRM) Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ), Loyalty, Rewards & Retention Platforms (BPAFAFAH), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Splio is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Splio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Splio generates revenue primarily through SaaS platform subscriptions, offering Marketing Automation, CDP, Loyalty, Predictive AI, and Mobile Wallets as integrated modules. The platform is priced as an integrated suite rather than individual point solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with integrated CRM modules |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Splio product offering
Product offeringCore offering
Splio sells an AI-first CRM platform-as-a-service that combines Marketing Automation, a Customer Data Platform, Loyalty management, Predictive AI (Tinyclues AI), Mobile Wallet integration, and a conversational AI agent ("Ask My CRM") into one unified suite. It enables B2C brands in retail, e-commerce, tourism, telecoms, luxury, and restaurants to anticipate customer purchase intentions and orchestrate personalized omnichannel campaigns. The platform is offered primarily as an enterprise subscription, complemented by an industry-specific Individuation Marketing offering for telecom operators.
Product overview
Splio is an AI-first CRM platform combining a unified platform-plus-modules architecture. The core platform integrates Predictive AI (powered by Tinyclues AI, acquired in 2023) with six interconnected modules: Marketing Automation, Customer Data Platform (CDP), Loyalty, Predictive AI, Mobile Wallets, and Ask My CRM (a conversational AI agent). Advanced Customization Features and Customer Lifecycle Management are additional modules that extend the platform. Together, these modules enable B2C brands in retail, e-commerce, tourism, telecoms, and restaurants to orchestrate personalized, omnichannel customer marketing driven by predictive analytics, generative AI, and autonomous AI agents. The platform is available via SaaS, with integration options through REST API, SFTP/CSV, webhooks, and over 80 certified partner connectors.
Differentiator
Problem solved
Functional benefit
Brands
- Individuation Marketing: Splio's proprietary marketing approach enabling personalized customer engagement at scale using AI
- Ask My CRM
- Tinyclues AI
- SMILE Program
Products and services
- AI-first CRM Platform Unified AI-first CRM platform for B2C brands in retail, e-commerce, tourism, telecoms, luxury, and restaurants that combines predictive audience targeting, omnichannel orchestration, loyalty management, mobile wallet engagement, and a conversational AI agent in a single subscription.
- Marketing Automation Omnichannel campaign orchestration module that uses Tinyclues AI to generate predictive audiences and personalize each message, automates product recommendations, pilots campaign plans and marketing pressure by channel, generates and translates content via generative AI, and measures ROI across online and offline channels for B2C brands.
- Customer Data Platform (CDP) Centralizes and unifies first-party customer data from browsing, reviews, transactions, and other sources, feeds predictive models in real time, recalculates RFM segmentation automatically, and provides dashboards for CRM and business KPIs.
- Loyalty Configurable loyalty program module that automates and personalizes member communications, adapts rewards, provides real-time loyalty information to customers, and digitizes loyalty cards into Mobile Wallets (Samsung Wallet, Google Wallet, Apple Pay).
- Predictive AI (Tinyclues AI) AI-powered decisioning engine that identifies the best audience for each campaign (purchase propensity, churn, reactivation), optimizes CRM plans weekly and by channel, detects growth opportunities with actionable insights, and accelerates acquisition and reactivation via lookalike audiences.
- Mobile Wallets Module that digitizes loyalty cards, event invitations, and coupons into Samsung Wallet, Google Wallet, and Apple Pay, with real-time card data updates, personalized push notifications, mobile experiences, and proximity notifications near stores.
- Ask My CRM Conversational AI agent connected in real time to a brand's CRM data that allows marketing teams to query customer data in natural language, obtain contextualized insights and actionable recommendations, and generate ready-to-use deliverables such as reportings, one-pagers, and action plans.
- Individuation Marketing Platform Industry-specific AI platform for telecom operators in prepaid, postpaid, and mobile money markets that produces individualized Customer Value Management (CVM) plans for each subscriber using AI, with daily optimization delivered in under 30 minutes.
Quantifiable outcome
- Threefold (3x) increase in average conversion rates for brands using the AI-first CRM platform
- +4 more outcomes
Companies that use Splio
Customer profileNamed customers40 records
Segments6 records
Ideal customer profiles5 records
Splio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration38 records
AI capability6 records
Feature7 records
Splio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TinycluescoreSplio acquired Tinyclues in March 2023 to enhance its CRM platform with advanced AI analysis. Tinyclues had raised over €25 million since founding in 2010 and specialized in analyzing first-party data to predict customer purchasing intentions. The technology is now integrated as Tinyclues AI powering Splio's AI-first CRM platform.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Splio competitors and assessment
Company assessmentDirect peers
- Selligent (Marigold Engage): European-headquartered B2C CRM and marketing-automation platform with deep retail and omnichannel campaign focus. Closest direct competitor to Splio in the EMEA B2C brand market, with overlapping modules for messaging, loyalty and personalization.
- Actito: Belgian SaaS platform for omnichannel customer activation targeted at European retailers and B2C brands. Competes head-on with Splio on email, SMS and CRM-driven campaigns for mid-market and enterprise retail accounts.
- Klaviyo: AI-native CRM focused on e-commerce and DTC brands, combining email, SMS, segmentation and predictive analytics. Comparable to Splio in targeting B2C commerce customers with data-driven personalization, though more SMB-skewed.
- Iterable: Cross-channel marketing platform built around email, SMS, push and in-app messaging with AI-driven segmentation and orchestration. Direct overlap with Splio's Marketing Automation and Predictive AI capabilities for B2C brands.
- Braze: Customer engagement platform emphasizing real-time, cross-channel messaging and AI personalization. Competes with Splio for enterprise B2C brands seeking orchestration across email, mobile push, in-app and SMS.
- SAP Emarsys: Enterprise B2C marketing platform with AI-driven personalization, loyalty and omnichannel campaign execution. Overlaps with Splio's integrated suite across marketing automation, loyalty and predictive AI for retail and consumer brands.
- Optimove: CRM-marketing platform built on predictive customer modeling and journey orchestration for retail, gaming and telecom. Closely comparable to Splio on AI-led customer value management, especially for telecom operators.
Broad incumbents
- Salesforce Marketing Cloud: Global enterprise marketing and CRM suite from Salesforce with embedded AI (Einstein). Competes with Splio across the same enterprise accounts but as part of a much broader platform rather than a focused AI-first CRM.
- Adobe Experience Cloud: Adobe's enterprise marketing, analytics and personalization suite including Real-Time CDP, Campaign and Adobe Sensei AI. Overlaps with Splio on campaign orchestration, CDP and personalization for large B2C brands but at significantly larger scale.
- HubSpot: Broad CRM and marketing-automation platform with rapidly growing AI features. Competes with Splio on email, automation and customer data unification, primarily at the mid-market and lower-end enterprise segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Splio social profiles
Digital presenceSplio compliance and trust
Trust signalCompliance1 record
Splio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Splio leadership team
Management profileNumber of profiles
Profiles10 records
Splio subsidiaries and ownership
Company hierarchySubsidiaries4 records
Splio funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Splio M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Splio
What does Splio do?
Splio sells an AI-first CRM platform-as-a-service that combines Marketing Automation, a Customer Data Platform, Loyalty management, Predictive AI (Tinyclues AI), Mobile Wallet integration, and a conversational AI agent ("Ask My CRM") into one unified suite. It enables B2C brands in retail, e-commerce, tourism, telecoms, luxury, and restaurants to anticipate customer purchase intentions and orchestrate personalized omnichannel campaigns. The platform is offered primarily as an enterprise subscription, complemented by an industry-specific Individuation Marketing offering for telecom operators.
Is Splio a public or private company?
Splio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Splio founded?
Splio was founded in 2001. It employs 101 to 250 people.
Where is Splio based?
Splio is headquartered in Paris, France, in the Europe region.
How does Splio make money?
One revenue line is on record: saaS Platform Subscriptions.
Who are Splio's main competitors?
Direct peers on record are Selligent (Marigold Engage), Actito, Klaviyo, Iterable, Braze, SAP Emarsys and Optimove. Broad incumbents are Salesforce Marketing Cloud, Adobe Experience Cloud and HubSpot.
Does Splio have an API?
Yes. Splio's platform integrates via REST API, imports/exports via SFTP/CSV, Splio connectors, partner connectors, and webhooks to connect to e-commerce, POS, and ERP environments for unified customer data and CRM activation. Developer documentation is at developer.splio.com.
What industry is Splio in?
Splio's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization). Its NAICS code is 541511 and its SIC code is 7372.