daFlores

What daFlores does

daFlores (legally FloresaColombia Inc.) is a Miami-headquartered, family-owned e-commerce flower delivery marketplace founded in 2001. The company operates an aggregator model that connects international consumers — primarily Spanish-speaking diaspora individuals sending gifts to friends and family — with a vetted network of local florists across 28+ countries and 4,000+ cities in the Americas and Europe. Its product portfolio includes rose arrangements, mixed bouquets, tropical flowers, funeral arrangements, and flower-fruit combinations, with a complementary sub-brand (daFrutas) for fruit basket deliveries in Colombia and Mexico. The platform is available in eight languages and supports same-day delivery when orders are placed before noon local time of the destination country.

The underlying technology is a multi-language e-commerce platform with secure payment processing (VeriSign and McAfee HackerSafe certified), third-party identity sign-in (Google, Facebook, Apple), and a 24/7 bilingual (English/Spanish) customer service operation supported by LivePerson live chat, local phone numbers across served countries, and a toll-free US line. Order management, payment processing, and customer interface are handled centrally by daFlores, while fulfillment is distributed to local florist partners who are required to have at least 10 years of experience and use fresh flowers daily.

The business model is straightforward transactional e-commerce: customers pay unit prices ranging from approximately $80 to $260 per arrangement, denominated in US dollars, with a small per-order delivery fee varying by destination city. There is no subscription or recurring revenue component disclosed, no B2B anchor contracts, and no external institutional funding. Revenue is generated entirely through one-off occasion-driven purchases (birthdays, anniversaries, Valentine's Day, Mother's Day, condolences, weddings) with corporate gifting as a secondary segment. The company operates with 51-100 employees and has no parent company, subsidiaries, or disclosed M&A activity.

Name

daFlores

Legal name

FloresaColombia Inc.

Website

https://daflores.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

daFlores is a family-owned, Miami-based international flower delivery marketplace that connects primarily Spanish-speaking diaspora consumers with vetted local florists across 28+ countries and 4,000+ cities in the Americas and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Supply Chain

Revenue model

1. E-commerce Flower and Gift Sales: The company operates a transactional e-commerce platform where customers purchase floral arrangements, gift baskets, and related products directly through its website. Prices are listed in US Dollars. A small delivery fee is added per order, varying by destination city. The company also sells fruit arrangements under the daFrutas brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

daFlores operates an online international flower delivery platform that aggregates a network of local partner florists to enable same-day and next-day delivery of floral arrangements to over 4,000 cities across 28+ countries. The company sells arrangements directly to consumers through its own e-commerce site, routing orders to vetted local florists for fulfillment. A sister brand, daFrutas, extends the same model to fruit baskets and gift hampers.

Product overview

daFlores operates as a multi-country flower delivery marketplace platform connecting international customers with a network of vetted local florists. The core offering is the daFlores Flower Delivery Service, which enables same-day flower delivery to over 4,000 cities across 28+ countries in the Americas and Europe. The product portfolio includes rose arrangements, mixed bouquets, tropical flower arrangements, funeral arrangements, and fruit combinations. A complementary sub-brand, daFrutas, extends the service to fruit basket delivery. The platform functions as an aggregator, partnering with local florists (typically with 10+ years experience) who fulfill orders locally, while daFlores handles the customer interface, payment processing, and order coordination. Key product occasions include birthdays, anniversaries, Mother's Day, Valentine's Day, and sympathy/funeral.

Differentiator

Problem solved

Functional benefit

Brands

• daFrutas: Fruit arrangement delivery service operating in Colombia and Mexico.

Products and services

• daFlores International Flower Delivery
• daFrutas Fruit and Gift Delivery

Quantifiable outcome

• Same-day delivery to more than 4,000 cities across America and Europe
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ProFlowers: Online flower retailer offering farm-to-door and same-day delivery. Comparable to daFlores as a digital-native flower e-commerce brand competing for online flower and gift purchases.
• BloomNation: Online marketplace connecting consumers with local florists. Highly comparable to daFlores' aggregator/marketplace model for flower delivery.
• Interflora: Global florist network operating across more than 140 countries via member florists. Direct competitor to daFlores' aggregator model for international flower delivery, particularly relevant in the European countries daFlores serves (Spain, Italy).
• Teleflora: US florist network delivering flowers through member florists. Comparable to daFlores in local-florist-fulfillment model for online flower orders, primarily competing for the US-to-Latin-America diaspora gifting segment.
• 1-800-Flowers: Public US-based online flower and gift retailer with international delivery partnerships. Comparable to daFlores in offering same-day and scheduled flower delivery across multiple countries through a curated florist network.
• The Bouqs: Online flower delivery company sourcing directly from farms. Comparable to daFlores in the online flower delivery category with a focus on occasion-based gifting and direct e-commerce.
• Farmgirl Flowers: Direct-to-consumer online flower delivery company. Comparable to daFlores as a digitally native flower brand competing in the online gifting category.
• Global Rose: Online flower retailer shipping farm-fresh flowers direct to consumer. Comparable to daFlores in the online flower e-commerce category, though with a direct-shipping rather than local-florist model.
• Avas Flowers: Online flower and gift delivery company offering same-day delivery through local florist networks. Comparable to daFlores in the multi-country, local-florist-fulfilled online flower delivery model.
• FTD (Florists' Transworld Delivery): Long-standing international flower delivery network connecting customers with local florists. Comparable to daFlores in the aggregator model and cross-border gifting use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/daFlores
• Xx.com/daflorescom
• LinkedInlinkedin.com/company/daflores

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about daFlores