Global Rose
Global Rose is a US-based e-commerce retailer that sells farm-direct fresh-cut flowers, wedding floral collections, and flower subscriptions directly to consumers, professional florists, event planners, and institutional buyers via its website, using a cold-chain delivery network.
- Company typePrivate
- Founded1998
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Global Rose does
Global Rose (legal entity Globalrose.com LLC, Miami, FL) is a privately held direct-to-consumer e-commerce company that sells farm-direct fresh-cut flowers and wedding floral products across the United States. Founded circa 1998, the company operates a vertically integrated model in which flowers are grown on its own sustainable farms, harvested approximately four days before delivery, packaged with protective measures, and shipped via refrigerated trucks through FedEx and UPS, which run specialized cold-chain handling programs for fresh flowers from South America. The catalog spans 100+ varieties including roses (sold in 12 to 1,000+ stem quantities), carnations, hydrangeas, sunflowers, lilies, peonies, garden roses, tulips, orchids, calla lilies, baby's breath, and assorted greenery, plus pre-made wedding arrangements (bridal and bridesmaid bouquets, boutonnieres, corsages, complete wedding collections), DIY wedding combinations, and floral supplies.
The business generates revenue through three primary streams: one-time purchases of bulk flowers and arrangements via the website, recurring flower subscriptions, and a wedding specialist consulting service for higher-value bridal orders. Pricing is unit-based, ranging from approximately $53.99 for basic carnation bundles to over $1,100 for premium peony arrangements, with free weekday shipping across the continental US and a $10 surcharge for Saturday and Alaska/Hawaii delivery. Next-day delivery is offered on select items for orders placed by 9pm EST, addressing time-sensitive gifting and event use cases.
Customer segmentation is horizontal, serving individual consumers, wedding couples, professional florists and floral designers, event planners, plus institutional buyers in hospitality, religious, and education channels. Distribution is exclusively through the globalrose.com storefront, supported by a multi-channel marketing mix spanning organic social (Instagram, Facebook, X, YouTube, Pinterest), email/newsletters, and earned media placements in Forbes, Martha Stewart, Oprah Daily, The Knot, Town and Country Magazine, and WeddingWire. The company operates with a 1-10 employee team and has completed more than 50,000 events over its lifetime without disclosed external funding.
Global Rose firmographics
Firmographics- Name
- Global Rose
- Legal name
- Globalrose.com LLC
- Website
- https://globalrose.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Global Rose is a US-based e-commerce retailer that sells farm-direct fresh-cut flowers, wedding floral collections, and flower subscriptions directly to consumers, professional florists, event planners, and institutional buyers via its website, using a cold-chain delivery network.
- Ownership category
- akta.pro rank
Global Rose industry classification
Industry- Product category
- Wholesale Cut Flowers
- NAICS
- Florists (4593), Floriculture Production (111422)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Event Floral Design & Arrangements (HSACAOAA), Floral & Event Installations (HSACAAAC), Artificial Flowers, Silk Florals & Faux Greenery Decor (HSACAOAK)
Keywords
Where Global Rose is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Global Rose business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model for fresh cut flowers, bouquets, and arrangements sold directly to consumers and businesses through the e-commerce platform. Products include roses, carnations, hydrangeas, lilies, and wedding-specific arrangements.
- Subscription Flowers: Recurring flower delivery subscription service offering regular shipments to subscribers for ongoing floral needs.
- Wedding Specialist Services: Consulting and specialized services for wedding floral arrangements including pre-made bridal bouquets, bridesmaid bouquets, boutonnieres, corsages, and centerpieces along with DIY wedding flower combinations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Stems and Bulk Flowers - Per stem pricing |
| Unit Pricing | Pay-as-you-go | Pre-made Wedding Arrangements |
| Unit Pricing | Pay-as-you-go | Next Day Delivery Flowers |
| Subscription | Monthly | Subscription Flowers |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels12 records
Global Rose product offering
Product offeringCore offering
Global Rose is an online wholesale and direct-to-consumer flower retailer that sells farm-fresh cut flowers, ready-made wedding arrangements, bulk DIY wedding flower combos, floral subscriptions, and next-day delivery flowers. The company sources flowers directly from its own and partner sustainable farms, transports them via refrigerated cold-chain logistics, and ships nationwide across the United States. Customers include individual consumers, brides, florists, event planners, hospitality venues, churches, and schools.
Product overview
Global Rose is an online wholesale flower retailer offering farm-fresh cut flowers and wedding floral products. The company operates a B2C and B2B e-commerce platform selling bulk flowers directly from their farms to consumers, event planners, florists, and wedding parties. Their product portfolio centers on fresh-cut roses (available in 12-1000+ stem quantities with color customization), carnations, hydrangeas, sunflowers, lilies, peonies, garden roses, tulips, orchids, calla lilies, baby's breath, and extensive greenery/filler options. For weddings, they offer both DIY bulk flower options (individual stems, mixed boxes, DIY combos) and ready-made products (bridal bouquets, bridesmaid bouquets, boutonnieres, corsages, and complete wedding collections under the 'Ready, Set, Yes I Do' brand). The company also provides flower subscriptions for recurring deliveries and a next-day express delivery service. Their nationwide US delivery uses FedEx/UPS with refrigerated cold-chain procedures, and they offer free shipping on weekday deliveries within the continental US.
Differentiator
Problem solved
Functional benefit
Products and services
- Roses
Quantifiable outcome
- 50,000+ events and celebrations fulfilled
- +2 more outcomes
Companies that use Global Rose
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Global Rose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Global Rose partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Global Rose competitors and assessment
Company assessmentDirect peers
- Teleflora: Florist network brand under 1-800-Flowers offering hand-arranged, hand-delivered bouquets via local member florists. Competes for occasion-driven flower purchases, including weddings and sympathy.
- FTD Companies: Long-standing flower delivery network combining e-commerce ordering with a florist fulfillment network. Targets the same direct-to-consumer gifting and bulk-buyer segments as Global Rose.
- The Bouqs Co. Farm-to-doorstep online florist delivering farm-cut flowers on subscription and one-off basis. Most direct farm-direct subscription comparable to Global Rose's model.
- UrbanStems: Design-led DTC flower and plant brand focused on next-day NYC and nationwide delivery. Targets the same millennial gift-giver and corporate gifting use cases.
- BloomsyBox: Subscription-first online florist selling farm-fresh flowers on weekly, monthly, and seasonal cadences. Directly competes with Global Rose's subscription and bulk-stem offerings.
- ProFlowers: Online flower retailer within the FTD/Provide umbrella offering farm-fresh bulk and pre-made flowers with nationwide shipping - close overlap with Global Rose's DIY bulk and convenience propositions.
- 1-800-Flowers: Largest US online flower delivery platform selling cut flowers, arrangements, subscriptions, and gifts. Directly competes with Global Rose on nationwide flower e-commerce, gift occasions, and corporate gifting.
- BloomNation: Online marketplace connecting consumers with local florists for same-day delivery. Competes for the same weddings-and-events customer looking for fresh-cut, artfully arranged flowers.
Emerging players
- Farmgirl Flowers: DTC florist built on a 'no brown wrap' branded, farm-sourced model with strong social presence. Overlaps with Global Rose on farm-direct positioning and direct consumer wedding/occasion sales.
Broad incumbents
- Harry and David: Multi-category premium gifting brand (fruit, flowers, gift baskets). Competes on occasion gifting, corporate gifting, and nationwide delivery rather than flower specialization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Global Rose social profiles
Digital presenceGlobal Rose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Global Rose leadership team
Management profileNumber of profiles
Global Rose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Global Rose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Global Rose
What does Global Rose do?
Global Rose is an online wholesale and direct-to-consumer flower retailer that sells farm-fresh cut flowers, ready-made wedding arrangements, bulk DIY wedding flower combos, floral subscriptions, and next-day delivery flowers. The company sources flowers directly from its own and partner sustainable farms, transports them via refrigerated cold-chain logistics, and ships nationwide across the United States. Customers include individual consumers, brides, florists, event planners, hospitality venues, churches, and schools.
Is Global Rose a public or private company?
Global Rose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Global Rose founded?
Global Rose was founded in 1998. It employs 1 to 10 people.
Where is Global Rose based?
Global Rose is headquartered in Miami, United States, in the North America region.
How does Global Rose make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Flowers and wedding Specialist Services.
Who are Global Rose's main competitors?
Direct peers on record are Teleflora, FTD Companies, The Bouqs Co., UrbanStems, BloomsyBox, ProFlowers, 1-800-Flowers and BloomNation. Farmgirl Flowers is listed as an emerging player. Harry and David is listed as a broad incumbent.
Does Global Rose have an API?
No public API is recorded for Global Rose.
What industry is Global Rose in?
Global Rose's product category is Wholesale Cut Flowers. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 4593.