Giant Monkey

Museum Visitor Management Softwaregiantmonkey.de

Giant Monkey GmbH, founded in Berlin in 2012, builds go~mus, a web-based visitor management platform serving 500+ museums and cultural institutions across 5 European countries with ticketing, tours, POS, and reseller management. It is part of Tourism Software Group since 2023.

Company typePrivate
Founded2012
HeadquartersBerlin, Germany
Headcount11–50
GTM typeB2B
OfferingSoftware

What Giant Monkey does

Giant Monkey GmbH is a Berlin-based vertical software company founded in 2012 by Adrian Fuhrmann and Lion Vollnhals. It develops and operates go~mus, a web-based visitor management platform for museums and cultural institutions. The platform unifies ticketing, guided tours, events, online shops, point of sale, guide management, reporting, and reseller management, connecting all sales channels — online shop, physical counter, reseller network, and API — into a single system. Underlying technology is built on Ruby on Rails, Node.js, Svelte (with SvelteKit for the marketing surface), MariaDB, PostgreSQL, Redis, and Docker, and supports the Museum Communication Protocol (MCP) for interoperability.

The company operates a B2B sales-led go-to-market targeting European museums and cultural institutions, reporting 500+ customers across 5 countries served by a 25-person team. Pricing is quote-based and not publicly disclosed; revenue is generated through recurring SaaS subscriptions to the go~mus platform. The product surface also references AI capabilities for visitor-facing knowledge retrieval (e.g., opening hours). Marketing footprint is lightweight, consisting of a LinkedIn company page and a GitHub profile.

Since February 2023, Giant Monkey has been part of the Tourism Software Group, following a strategic stake acquired by Swiss firm TrekkSoft Group aimed at expanding modern payment and omnichannel solutions across the DACH and EU regions. The company remains a private GmbH registered in Berlin (VAT ID DE281524720) under the continued management of its co-founder CEOs, with additional leadership including a CSO (Florian Rogge), CTO (Alexander), and heads of product, design, frontend development, onboarding, and support.

Giant Monkey firmographics

Firmographics

Name: Giant Monkey
Legal name: Giant Monkey GmbH
Website: https://giantmonkey.de
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 11–50 employees
Short description: Giant Monkey GmbH, founded in Berlin in 2012, builds go~mus, a web-based visitor management platform serving 500+ museums and cultural institutions across 5 European countries with ticketing, tours, POS, and reseller management. It is part of Tourism Software Group since 2023.
Ownership category
akta.pro rank

Giant Monkey industry classification

Industry

Product category: Museum Visitor Management Software
NAICS: Zoos and Botanical Gardens (712130), Amusement and Theme Parks (71311), Amusement and Theme Parks (713110)
SIC: Retail-Computer & Computer Software Stores (5734)
akta.pro primary industry: Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
akta.pro secondary industry: Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

Museum ticketing software
Visitor management platform
Cultural institution software
Museum point of sale
Guided tour management

Where Giant Monkey is headquartered

Location

Headquarters

HQ city: Berlin
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

Giant Monkey business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

go~mus Platform Subscription: SaaS platform providing ticketing, visitor management, tours, events, and POS services to museums and cultural institutions. Revenue generated through subscription-based access to the platform with features including guided tours, events, tickets, guides, online shops, point of sale, resellers, API, reporting, and MCP.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Giant Monkey product offering

Product offering

Core offering

Giant Monkey develops and operates go~mus, a unified web-based visitor management platform built specifically for museums and cultural institutions. The platform centralizes ticketing, guided tours, events management, online shops, point of sale, guide management, reseller management, reporting, and API integration into a single system connecting all sales channels (shop, counter, resellers, and API). It supports the Museum Communication Protocol (MCP) and incorporates AI capabilities for handling visitor inquiries.

Product overview

Giant Monkey operates as a single-product company offering go~mus, a unified web-based visitor management platform designed specifically for museums and cultural institutions. The platform connects all sales channels—including online shop, physical counter, resellers, and API—into one integrated system. go~mus encompasses ticketing, guided tours, events management, point of sale, online shops, guide management, and reporting capabilities. The company serves over 500 museums and cultural institutions across 5 European countries and has been based in Berlin since 2012, growing to a team of 25 people. Since 2023, Giant Monkey has been part of the Tourism Software Group, a consortium of companies building software for tourism and culture.

Differentiator

Problem solved

Functional benefit

Brands

go~mus: A web-based platform for museums and cultural institutions providing ticketing, guided tours, events management, point of sale, online shops, reseller management, API integration, and reporting.

Products and services

go~mus go~mus is a web-based visitor management platform for museums and cultural institutions that connects all sales channels (shop, counter, resellers, API) into one unified system. It supports ticketing, guided tours, events, online shops, point of sale, guide management, reseller management, reporting, and Museum Communication Protocol (MCP) capabilities, with AI-powered knowledge retrieval for visitor inquiries.

Companies that use Giant Monkey

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Giant Monkey technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Giant Monkey partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Tourism Software GroupcoreStrategic or Co-development Partner · 1 January 2023Part of the Tourism Software Group since 2023. A group of companies building software for tourism and culture. This strategic partnership positions Giant Monkey within a broader ecosystem of tourism software providers.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Giant Monkey competitors and assessment

Company assessment

Emerging players

Cuseum: Digital engagement and visitor experience platform for museums and cultural organizations. Adjacent use cases (on-site engagement, content, mobile) overlap with go~mus's visitor management focus.

Regional players

Rezdy: Booking and distribution platform for tours, activities and attractions, primarily in ANZ and North America. Comparable to Giant Monkey in serving attractions/activity operators but with limited DACH footprint.

Broad incumbents

GetYourGuide: Large global tours and attractions marketplace with its own supplier software. Overlaps with go~mus's reseller and ticketing channels but operates at consumer marketplace rather than vertical SaaS layer.
TrekkSoft: Swiss tour and activity operator software company and strategic investor in Giant Monkey; part of the same Tourism Software Group. Comparable in vertical SaaS for tourism but broader (tour operators, activity providers) than museum-only go~mus.
Tiqets: Amsterdam-based online ticketing marketplace for museums and attractions globally. Competes with go~mus at the consumer-facing ticketing layer for European museums and is a potential distribution partner.

Others

Culture24: UK cultural-sector data and discovery platform that aggregates museum and gallery event data. Ecosystem participant rather than direct competitor, but interacts with go~mus customers via ticketing/listing integrations.

Direct peers

Artlogic: Software provider for art galleries, museums and collections, covering CRM, inventory and online sales. Highly comparable to Giant Monkey's vertical-SaaS approach for cultural institutions.
Spektrix: UK-based cloud ticketing, CRM and marketing platform for arts and cultural venues. Closest European-headquartered competitor to go~mus in terms of target customer and unified box-office / CRM proposition.
Tessitura Network: Widely-used CRM, ticketing and fundraising platform purpose-built for arts and cultural organizations in North America and the UK. Directly comparable to go~mus as a vertical SaaS for museums, theatres, and similar institutions.
Gallery Systems (TMS / Museum-iD): Long-standing collections and museum management software vendor with TMS and Museum-iD products. Competes with Giant Monkey for the museum back-office and visitor management wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Giant Monkey compliance and trust

Trust signal

Compliance3 records

Giant Monkey financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Giant Monkey leadership team

Management profile

Number of profiles

Profiles4 records

Giant Monkey funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Giant Monkey M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giant Monkey

What does Giant Monkey do?

Is Giant Monkey a public or private company?

Giant Monkey is a private company. It is classified as corporate owned and is currently operating.

When was Giant Monkey founded?

Giant Monkey was founded in 2012. It employs 11 to 50 people.

Where is Giant Monkey based?

Giant Monkey is headquartered in Berlin, Germany, in the Europe region.

How does Giant Monkey make money?

One revenue line is on record: go~mus Platform Subscription.

Who are Giant Monkey's main competitors?

Cuseum is listed as an emerging player. Rezdy is listed as a regional player. Broad incumbents are GetYourGuide, TrekkSoft and Tiqets. Culture24 is listed as an others. Direct peers are Artlogic, Spektrix, Tessitura Network and Gallery Systems (TMS / Museum-iD).

Does Giant Monkey have an API?

Yes. go~mus offers a REST API that enables integration with external systems. The API is listed as one of the core platform capabilities alongside shop, counter, and resellers channels. No public documentation URL, SDK, or technical specifications (auth method, rate limits, versioning) are provided in the source materials.

What industry is Giant Monkey in?

Giant Monkey's product category is Museum Visitor Management Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of CRALAJAG, Museum, Zoo & Attraction Gift Shops. Its NAICS code is 712130 and its SIC code is 5734.