Sadhana App
Sadhana App is a free mobile app that delivers guided, gamified Vedic ritual practices (Japa, Puja, Sadhana, Yajna, Abhishekam) to global spiritual practitioners, funded entirely by voluntary donations and founder Om Swami's personal capital.
- Company typePrivate
- Founded2020
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Sadhana App does
Sadhana App is a free mobile application developed by Vedic Sadhana Limited (operating as Vedic Sadhana Foundation) that delivers fully guided, interactive Vedic ritual practices including Japa (mantra chanting), Nitya Puja (daily worship), Sadhana (guided meditation), Yajna (fire offerings), and Abhishekam (deity anointment). The product is built on a gaming technology platform with proprietary patented music, 3D temple models, and discipline-enforcing features such as 21-hour timing gates between sessions, achievement boards, and leaderboards. The app is based on the concept of manasic (mental) puja derived from Vedic scripture, enabling users to perform rituals without physical resources, which the company positions as both environmentally conscious and equally efficacious to physical worship. The company is led by founder Om Swami, a practitioner with three decades of sadhana experience and author of 15 books, who personally funded approximately 90% of the US$1.3 million development cost.
The company operates on a donation-based revenue model: the app is 100% free with no subscriptions, paywalls, or advertisements, and revenue derives from voluntary donations, capped patronage tiers (Ekalavya, Raja Bali at US$3,000+, Danveer Karna at US$11,000+), and one-time mantra book sales. The app is distributed globally on Google Play and Apple App Store with bilingual English and Hindi support, and is marketed through organic social media, blog content, and YouTube video content rather than paid acquisition. Headcount is reported at 11-50 employees across offices in Ludhiana, India (headquarters) and Edmondson Park, Australia. The company has no disclosed venture capital or institutional investors and is currently seeking US$970,000 in community funding for facility construction and ongoing operations.
Sadhana App firmographics
Firmographics- Name
- Sadhana App
- Legal name
- Vedic Sadhana Limited
- Website
- https://sadhana.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sadhana App is a free mobile app that delivers guided, gamified Vedic ritual practices (Japa, Puja, Sadhana, Yajna, Abhishekam) to global spiritual practitioners, funded entirely by voluntary donations and founder Om Swami's personal capital.
- Ownership category
- akta.pro rank
Sadhana App industry classification
Industry- Product category
- Spiritual Wellness Mobile Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
- akta.pro secondary industries
- Ayurveda & Traditional Healing (Ayurvedic Retreats, Panchakarma, Herbal Therapies) (THAJAHAE), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)
Keywords
Where Sadhana App is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Sadhana App business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Voluntary Donations: Users can make voluntary donations at various tiers. The app is 100% free with no subscription or paywall. Donations are optional contributions from users who wish to support the mission.
- Patronage Programs: Patron tiers with minimum pledges: Danveer Karna ($11,000+), Raja Bali ($3,000+), and Ekalavya (no minimum). These are recurring or one-time contributions from dedicated supporters.
- Mantra Book Sales: Sale of mantra book/booklet containing five main mantras and Vedic panchang (calendar) along with festival details. Available for purchase and gift purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free App - Core Features |
| Other | Pay-as-you-go | Ekalavya Patron - No Minimum Pledge |
| Other | Pay-as-you-go | Raja Bali Patron - US$3,000+ |
| Other | Pay-as-you-go | Danveer Karna Patron - US$11,000+ |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Sadhana App product offering
Product offeringCore offering
Sadhana App is a free, no-subscription mobile application that delivers guided, interactive Vedic rituals (Japa, Nitya Puja, Sadhana, Yajna, and Abhishekam) using gaming technology and a manasic (mental) puja framework from the Vedas. The app serves individual spiritual practitioners and mindfulness seekers globally across Android and iOS, with proprietary patented music, 3D temple environments, and disciplined timing gates that allow users to perform rituals without consuming physical resources.
Product overview
Sadhana App is a single, unified free mobile application offering five interconnected Vedic ritual practices: Japa (mantra chanting), Nitya Puja (daily worship), Sadhana (guided meditation/austerities), Yajna (fire offerings), and Abhishekam (deity anointment). The app is built on gaming technology and provides an interactive, immersive, and fully guided experience based on manasic (mental) puja from the Vedas. It is available on Android and iOS platforms with no subscriptions, paywalls, or advertisements, and is operated by Vedic Sadhana Foundation.
Differentiator
Problem solved
Functional benefit
Products and services
- Sadhana App A free, no-subscription, no-advertisement mobile application that provides guided, interactive Vedic rituals (Japa, Nitya Puja, Sadhana, Yajna, Abhishekam) for individual spiritual practitioners and mindfulness seekers worldwide.
- Mantra Book/Booklet Physical booklet containing five main mantras and Vedic panchang (calendar) along with festival details, available for purchase and as a gift.
Quantifiable outcome
- Mental puja (manasic puja) has the same power, effect and outcome as doing rituals in the physical world, based on Vedic scripture: 'Antarmukha samaradhya bahirmukha sudurlabha' (It is much easier to experience the Divine through inner offerings)
Companies that use Sadhana App
Customer profileSegments3 records
Ideal customer profiles3 records
Sadhana App technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Sadhana App partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Sadhana App competitors and assessment
Company assessmentDirect peers
- Insight Timer: Free, community-driven meditation app with a vast library of guided meditations, music, and talks from independent teachers. Closely comparable to Sadhana's free, content-rich, community-led model, and also includes significant Hindu/yoga/meditation content from independent teachers.
- Simple Habit: On-demand meditation and wellness app with short, guided sessions across categories including spirituality. Comparable to Sadhana as a guided-session mobile meditation product targeting everyday consumers seeking mindfulness and spiritual content.
- Daily Yoga: Yoga, meditation, and mindfulness app with global user base, freemium model, and structured programs. Comparable to Sadhana in mobile delivery of structured Hindu/yoga-rooted wellness practices to a global audience, though centered on asana rather than Vedic ritual.
Regional players
- Smiling Mind: Australian-founded mindfulness app with a non-profit mission and free access, similar to Sadhana in mission-aligned, donation-supported distribution and home market. Less spiritually specific; focuses on secular mindfulness and education-sector partnerships.
Emerging players
- Sattva: Meditation and mantra app rooted in Vedic and Sanskrit traditions, offering mantra chanting, meditation, and yoga content. Directly comparable to Sadhana in spiritual/ritual positioning, though with a freemium subscription model rather than donations.
- YogiFi: Tech-enabled yoga and wellness platform combining connected hardware with a guided content app. Comparable to Sadhana in digital delivery of yoga/wellness content, but with a hardware-plus-subscription model rather than a free, donation-funded one.
- Pranayama: Mobile app focused on guided pranayama and breathwork practices rooted in yogic tradition. Overlaps with Sadhana's meditation and breath/mindfulness components of Vedic practice, though narrower in scope (breathwork only) and free/donation funded like Sadhana.
Broad incumbents
- Calm: Category-leading meditation and wellness app with guided sessions, sleep stories, and mindfulness content. Comparable to Sadhana as a direct consumer meditation/wellness app, but operates at massive scale with subscription monetization rather than donations, and offers broader, secular content rather than Vedic-specific rituals.
- Headspace: Major guided meditation and mindfulness app with B2C subscription and B2B employer offerings. Directly comparable as a consumer-facing structured meditation product, but with a secular, psychology-rooted curriculum versus Sadhana's Vedic ritual approach.
Others
- The Thinking Atheist / Hindu Devotional apps (e.g., Hanuman Chalisa, iChanting): Cluster of devotional and mantra-chanting apps serving Hindu users with audio-based puja and chanting experiences. Partially comparable to Sadhana's Japa and chanting features, but lack guided ritual structure and gamified progression.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sadhana App social profiles
Digital presenceSadhana App financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sadhana App leadership team
Management profileNumber of profiles
Profiles1 record
Sadhana App funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sadhana App M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sadhana App
What does Sadhana App do?
Sadhana App is a free, no-subscription mobile application that delivers guided, interactive Vedic rituals (Japa, Nitya Puja, Sadhana, Yajna, and Abhishekam) using gaming technology and a manasic (mental) puja framework from the Vedas. The app serves individual spiritual practitioners and mindfulness seekers globally across Android and iOS, with proprietary patented music, 3D temple environments, and disciplined timing gates that allow users to perform rituals without consuming physical resources.
Is Sadhana App a public or private company?
Sadhana App is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sadhana App founded?
Sadhana App was founded in 2020. It employs 11 to 50 people.
Where is Sadhana App based?
Sadhana App is headquartered in Sydney, Australia, in the Oceania region.
How does Sadhana App make money?
Three revenue lines are on record. Voluntary Donations are the primary driver. The others are patronage Programs and mantra Book Sales.
Who are Sadhana App's main competitors?
Direct peers on record are Insight Timer, Simple Habit and Daily Yoga. Smiling Mind is listed as a regional player. Emerging players are Sattva, YogiFi and Pranayama. Broad incumbents are Calm and Headspace. The Thinking Atheist / Hindu Devotional apps (e.g., Hanuman Chalisa, iChanting) is listed as an others.
Does Sadhana App have an API?
No public API is recorded for Sadhana App.
What industry is Sadhana App in?
Sadhana App's product category is Spiritual Wellness Mobile Software. Its primary akta.pro industry code is THAJAHAA, Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness), with a secondary code of THAJAHAE, Ayurveda & Traditional Healing (Ayurvedic Retreats, Panchakarma, Herbal Therapies). Its SIC code is 7372.