Brick Institute
Brick Institute is a Turkey-based online education platform offering cohort-based certification programs in product management, UX/UI design, and applied AI to individual professionals and corporate teams, with over 4,500 graduates across Turkish corporates.
- Company typePrivate
- Founded2020
- HeadquartersBesiktas
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Brick Institute does
Brick Institute is a Turkey-based online education platform founded in 2020 (previously operating as Üretim Bandı before a 2024 rebrand) that delivers cohort-based certification training in product management, UX/UI design, and applied AI to individual professionals and corporate teams. The company serves a primarily Turkish learner base that includes both early-career professionals seeking to enter product or design roles and enterprise teams at major corporations such as Akbank, İş Bankası, Türk Telekom, Anadolu Group, TurkNet, Turkish Airlines, Inditex, DenizBank, and Abdi İbrahim.
The platform's core product surface consists of structured certification programs (UX Okulu, PM Okulu, AI Kamp), a catalog of 175+ individual courses and 85+ bootcamps/workshops spanning UX 101–301, PM 101–301, and a dedicated AI track, plus supplementary video micro-trainings. Delivery combines live Zoom sessions with industry-practitioner instructors (including instructors from Hepsiburada, Papara, and Sigortam.net), portfolio-building practical assignments, and a community layer marketed as lifelong access for graduates. The company co-brands with Userspots Akademi and emphasizes AI-integrated curriculum covering generative AI tools, RAG systems, agentic AI, and AI-assisted design workflows, taught using third-party platforms (OpenAI, Anthropic, n8n, Pinecone, Weaviate, Figma) rather than proprietary models.
Revenue is generated through two channels: (1) direct-to-consumer course sales priced at 3,990–19,500 TRY per course on an annual subscription/billing cadence, and (2) customized corporate training programs sold via direct enterprise sales with tailored curricula, case studies, and live or on-site delivery. Go-to-market combines product-led growth (self-paced video + cohort classes) with targeted enterprise field sales. The company reports 4,500+ graduates, a 4.7/5 student satisfaction rating, and currently operates with a headcount of 1–10 employees. Revenue, funding, and ownership are not publicly disclosed.
Brick Institute firmographics
Firmographics- Name
- Brick Institute
- Legal name
- BrickInstitute-Userspots
- Website
- https://brick.institute
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brick Institute is a Turkey-based online education platform offering cohort-based certification programs in product management, UX/UI design, and applied AI to individual professionals and corporate teams, with over 4,500 graduates across Turkish corporates.
- Ownership category
- akta.pro rank
Brick Institute industry classification
Industry- Product category
- Professional Education and Training
- NAICS
- Technical and Trade Schools (6115), Colleges, Universities, and Professional Schools (611310)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Banking & Capital Markets (EDABALAD)
- akta.pro secondary industries
- Technical Community Colleges (Applied/CTE-Focused) (EDAHADAD), Online Competency-Based Universities (CBE) (EDAHALAI)
Keywords
Where Brick Institute is headquartered
LocationHeadquarters
- HQ city
- Besiktas
Markets served
Brick Institute business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Individual Training Courses: Fee-based online certification courses in product management, UX design, and AI. Prices range from 5,000 to 19,500 TRY per course. Live Zoom format with mentor-led instruction.
- Bootcamp Programs: Intensive multi-week bootcamp programs including UX School, PM School, and AI Camp with comprehensive curriculum and hands-on projects.
- Corporate Training: Customized enterprise training programs for organizations including Akbank, TurkTelekom, Anadolu Group, TurkNet, and others. Tailored to organizational needs.
- Video Micro-Training: Short-form video training content for skill development and continuous learning. Some bundled with certification courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | UX 101: UX Fundamentals - Entry-level UX thinking course |
| Subscription | Annual | UX 201: UX Analysis - Intermediate analysis skills |
| Subscription | Annual | UX 301: UX Design Decisions - Advanced decision-making |
| Subscription | Annual | PM 103: Software for Non-Technical - Technical collaboration |
| Subscription | Annual | D105: Figma from Start to Finish - UI design application |
| Subscription | Annual | D104: AI-Supported UX Research - Modern research techniques |
| Subscription | Annual | D301: Advanced UX - UX design mastery |
| Subscription | Annual | D106: AI-Supported UI - Systematic UI design with AI |
| Subscription | Annual | Game UI&UX Design - Gaming industry specialization |
| Subscription | Annual | D302: Customer Experience Certificate - CX mastery |
| Subscription | Annual | Data-Driven Innovation Workshop - Design workshop |
| Subscription | Annual | Visual Thinking AI Workshop - AI visual production |
| Subscription | Annual | EX Training: Employee Experience Design - Internal CX |
| Subscription | Annual | PM 102: Product Analytics - Data analysis for PMs |
| Subscription | Annual | PM 201: AI Product Management - AI-focused PM program |
| Subscription | Annual | PM 202: Vibe PM - Generative AI for PMs |
| Subscription | Annual | PM 301: Product Leadership - Executive PM training |
| Subscription | Annual | PM 101: AI-Supported PM Fundamentals - Entry-level AI PM |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Brick Institute product offering
Product offeringCore offering
Brick Institute is an online-first, cohort-based education platform offering structured certification programs in product management, UX/UI design, and artificial intelligence. Courses are delivered through live Zoom classes, mentor-led instruction, and portfolio-building assignments, with a separate customized corporate training track for enterprise clients in Turkey.
Product overview
Brick Institute is an online education platform offering structured certification programs for product management, design, and AI. The company operates a multi-product portfolio consisting of: Certification Programs (the core offering combining live online classes, mentorship, and community access); specialized training tracks in Product Management (PM 101-301 series), Design (UX 101-301, D-series courses), and AI (generative AI, RAG systems, agentic AI, prompt engineering); development schools (UX Okulu, PM Okulu, AI Kamp) providing progressive learning paths; corporate training services for enterprise clients; and video-based micro-learning content. The platform emphasizes practical, application-based learning with real-world projects, portfolio building, and a graduate community network of over 4,500 students from major Turkish and international companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Certification Programs (Sertifika Programları) Comprehensive certification programs in product management, design, and AI combining live online instruction, mentorship, portfolio building, and community access for professional development in digital product development.
- Product Management Trainings (Ürün Yönetimi Eğitimleri) Product management education track covering fundamentals, analytics, AI product management, and leadership, including courses like PM 101, PM 102, PM 103, PM 201, PM 202, and PM 301.
- Design Trainings (Tasarım Eğitimleri) Design education track covering UX/UI fundamentals, analysis, design decisions, and advanced techniques, including courses like UX 101, UX 201, UX 301, D104, D105, D106, and D301.
- AI Trainings (AI Eğitimleri)
Companies that use Brick Institute
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Brick Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature3 records
Brick Institute partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Userspots AkademicoreBrick Institute operates in partnership with Userspots Akademi as 'Brick Institute & Userspots Akademi'. Joint branding and co-development of curriculum. Combined platform offering product management, design, and AI training programs under unified brand identity.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Brick Institute competitors and assessment
Company assessmentDirect peers
- Product School: Product School offers certifications and courses in product management, AI, and UX — closely overlapping Brick Institute's PM Okulu, AI Kamp, and corporate training portfolio, both targeting career PMs and enterprise teams.
- Interaction Design Foundation: Interaction Design Foundation is an online UX design education platform with courses, bootcamps, and community — directly comparable to Brick Institute's UX Okulu, UX 101–301, and D-series design courses.
- Reforge: Reforge offers advanced product management and growth training programs for working professionals and product leaders — a strong peer for Brick Institute's PM 201, PM 202, and PM 301 senior-level offerings.
- CareerFoundry: CareerFoundry provides mentored online bootcamps in UX design, UI design, and tech — comparable to Brick Institute's bootcamp programs, mentor-driven pedagogy, and career-changer target segment.
- Designlab: Designlab offers cohort-based UX/UI design bootcamps with mentor-led live classes and portfolio projects — closely matching Brick Institute's live Zoom, portfolio-building UX methodology.
Broad incumbents
- General Assembly: General Assembly is a global, established provider of tech and design bootcamps, workshops, and corporate training — overlapping with Brick Institute's full PM/design/AI portfolio and corporate training offering, but operating at much broader international scale.
- Flatiron School: Flatiron School offers immersive bootcamps in software engineering and UX/product design with mentorship and career support — covering similar applied, cohort-based tech education territory as Brick Institute.
- Springboard: Springboard runs mentor-led online career tracks in UX design, data, and AI/machine learning — comparable to Brick Institute's applied, mentor-driven curriculum and AI track offerings.
Emerging players
- IDEO U: IDEO U provides design thinking, UX, and innovation courses for individuals and organizations — an adjacent comparator to Brick Institute's UX Okulu and corporate design thinking workshops.
- Zero to Mastery: Zero to Mastery delivers modern, AI-inflected tech and product courses to individual learners — a content-led online peer comparable to Brick Institute's video micro-trainings and AI curriculum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Brick Institute social profiles
Digital presenceBrick Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brick Institute leadership team
Management profileNumber of profiles
Profiles8 records
Brick Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brick Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brick Institute
What does Brick Institute do?
Brick Institute is an online-first, cohort-based education platform offering structured certification programs in product management, UX/UI design, and artificial intelligence. Courses are delivered through live Zoom classes, mentor-led instruction, and portfolio-building assignments, with a separate customized corporate training track for enterprise clients in Turkey.
Is Brick Institute a public or private company?
Brick Institute is a private company. It is classified as unknown and is currently operating.
When was Brick Institute founded?
Brick Institute was founded in 2020. It employs 1 to 10 people.
Where is Brick Institute based?
Brick Institute is headquartered in Besiktas.
How does Brick Institute make money?
Four revenue lines are on record. Individual Training Courses are the primary driver. The others are bootcamp Programs, corporate Training and video Micro-Training.
Who are Brick Institute's main competitors?
Direct peers on record are Product School, Interaction Design Foundation, Reforge, CareerFoundry and Designlab. Broad incumbents are General Assembly, Flatiron School and Springboard. Emerging players are IDEO U and Zero to Mastery.
Does Brick Institute have an API?
No public API is recorded for Brick Institute.
What industry is Brick Institute in?
Brick Institute's product category is Professional Education and Training. Its primary akta.pro industry code is EDABALAD, Banking & Capital Markets, with a secondary code of EDAHADAD, Technical Community Colleges (Applied/CTE-Focused). Its NAICS code is 6115 and its SIC code is 8200.