inaudio.org

What inaudio.org does

inaudio.org is a royalty-free music licensing platform serving video creators, podcasters, advertisers, filmmakers, and app developers, founded by Ivan Malkov (known as Infraction) and operated from Ljubljana, Slovenia. The platform hosts a curated catalog of tracks owned and produced primarily by Infraction and Music Director Artur Safarov (MOKKA), with no third-party rights obligations. Each track is offered in multiple versions (full-length, loop, and 15/30/60-second edits) and is organized by genre (40+), mood (40+), theme, instrument, and tempo for SEO-driven discovery.

The technology stack centers on a self-serve web platform with automated license PDF generation, Paddle-based subscription billing and VAT handling, and a YouTube Content ID whitelisting service that preempts copyright claims for subscriber channels. Distribution is product-led: users browse, preview, and license tracks directly through the website, with freemium attribution-based access as the top-of-funnel conversion mechanism. The company also maintains a German-language localized site (inaudio.org/de/) and curated playlists for vertical use cases.

Monetization spans four tiers: a $7.99/month subscription, a $4.80/month annual plan ($58/year, ~40% discount), a $149 one-time lifetime license (reduced from $249), and a $499/year enterprise license for films, TV, and high-budget advertising. Enterprise and exclusive licensing requests are handled via direct email contact. The company is bootstrapped and privately held, with the founder as primary producer and a small (1–10 employee) team; named commercial placements of Infraction and MOKKA tracks include FOX, Microsoft, Kia, Samsung, Lay's, and Anjunabeats.

Name

inaudio.org

Legal name

Inaudio.org

Website

https://inaudio.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

inaudio.org is a royalty-free music licensing platform that hosts a proprietary catalog of tracks with multiple edit versions and YouTube Content ID whitelisting, serving 300,000+ video creators, podcasters, advertisers, filmmakers, and app developers through tiered subscription and enterprise licenses.

Ownership category

akta.pro rank

Product category

Royalty-Free Music Licensing

NAICS

Music Publishers (512230), Record Production and Distribution (512250)

akta.pro primary industry

Sync Marketplaces & Licensing Platforms (MPAIALAG)

akta.pro secondary industry

Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)

Keywords

• Royalty free music
• Music licensing platform
• Stock music library
• Copyright free music
• Background music

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Monthly Subscription: Recurring monthly subscription at $7.99/month providing full library access, YouTube channel whitelisting (up to 5 channels), and commercial usage rights. Billed monthly with no commitment.
2. Annual Subscription: Annual subscription at $4.80/month ($58 billed annually), offering the same benefits as monthly with approximately 40% savings. Includes 5 YouTube channel whitelisting, unlimited platforms, entire catalog access, and lifetime monetization rights.
3. Lifetime Access License: One-time payment of $149 for permanent access to the library with whitelisting for 2 YouTube channels. No recurring fees required. License remains valid for videos published during active subscription.
4. Enterprise License: Annual enterprise license at $499/year for films, TV shows, high-budget advertisements, and custom licensing requests. Includes everything in standard plans plus customized license agreements for large-scale corporate purposes.
5. Free Track Usage: Selected tracks available for free with mandatory attribution. Users must include a link to InAudio in their video description. This serves as a lead generation funnel for converting free users to paid subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

InAudio operates a royalty-free music licensing platform that provides curated music tracks for video creators, YouTubers, and media producers. The platform offers a catalog of tracks with multiple versions (full-length, loops, and 15/30/60 second edits), YouTube Content ID whitelisting capabilities, and commercial usage rights delivered through tiered monthly, annual, lifetime, and enterprise subscription plans.

Product overview

InAudio is a royalty-free music stock platform offering a curated catalog of high-quality tracks from independent artists (primarily Infraction, MOKKA, Cold Cinema, Alexi Action, and unfeel). The core product is the InAudio Music Library, which provides compositions for videos, advertisements, presentations, games, and apps with multiple track versions including full-length, loops, and short edits (15, 30, 60 seconds). The offering is delivered through tiered subscription plans (Monthly at $7.99, Yearly at $4.80/month, and Lifetime Access at $149 one-time) and an Enterprise tier ($499/year) for large-scale productions. Additional offerings include Music Kits (bundled loop collections) and curated thematic playlists. All plans include YouTube whitelisting, commercial usage rights, and access to tracks across platforms including YouTube, Facebook, Instagram, TikTok, Twitter, Vimeo, Twitch, and podcasts.

Differentiator

Problem solved

Functional benefit

Products and services

• InAudio Music Library
• Music Kits
• Curated Playlists

Quantifiable outcome

• More than 1 million creators and hundreds of millions of videos have proven the quality of the InAudio library
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pond5: Stock media marketplace owned by Shutterstock offering royalty-free music tracks licensed per-use or via subscription. Operates as a marketplace model overlapping with InAudio's film/advertising use cases.
• Artlist: Royalty-free music and sound effects licensing platform with subscription tiers for video creators, agencies, and filmmakers. Competes head-to-head on subscription pricing, catalog breadth, and platform whitelisting features.
• SoundStripe: Subscription-based royalty-free music and SFX library built specifically for video creators and agencies. Mirrors InAudio's monthly/annual subscription model and Content ID safety positioning.
• PremiumBeat: Royalty-free music library owned by Shutterstock targeting video producers, agencies, and filmmakers. Per-track licensing model overlapping with InAudio's commercial and film use cases.
• Musicbed: Music licensing platform focused on filmmakers, brands, and content creators with curated artist-led catalog. Competes on quality-tier sync licensing for films, ads, and video projects overlapping with InAudio's enterprise tier.
• Bensound: Independent royalty-free music library founded by composer Benjamin Tissot, popular with YouTube creators and small businesses. Closest comparable in team size, founder-led structure, and YouTube creator target audience.
• Epidemic Sound: Subscription-based royalty-free music platform serving YouTube creators, filmmakers, and brands with a catalog of 50,000+ tracks and similar Content ID whitelisting. Direct subscription competitor with significantly larger venture funding and global brand presence.
• AudioJungle: Largest per-track royalty-free music marketplace operated by Envato, serving video creators needing one-off track purchases. Competes with InAudio on catalog scale and price-conscious creators who prefer à la carte licensing.
• Envato Elements: Subscription-based unlimited download platform for stock music, video templates, graphics, and more. Competes with InAudio by bundling music within a broader creator subscription at a similar price point.

Emerging players

• Uppbeat: Royalty-free music platform offering free and premium tiers for content creators. Competes on YouTube safety, free-tier lead generation, and creator-friendly pricing similar to InAudio's freemium model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkRrhwhJ2Ia_ZlkTQ4XFWJA
• Instagraminstagram.com/infractionimhere

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about inaudio.org