Seniatna

What Seniatna does

Seniatna is a France-domiciled, direct-to-consumer e-commerce business that imports and sells artisanal Tunisian food products to French consumers. Founded in 2019 and operated as Seniatna SAS from 15 Rue des Halles, Paris, the company sources spices, couscous and hand-rolled pasta, olive oil, floral waters, dried fruits (including AOC Djebba figs), and traditional condiments from a network of rural Tunisian artisan groups—predominantly women—across regions including Bizerte, Cap-Bon, Siliana, Béja, Djebba, Korba, and Maamoura. Its commercial core is a Shopify storefront at seniatna.fr, supplemented by listings on Amazon France, Le Marché Tunisien, and eGoodFoodShop, with a €60 free-shipping threshold and 4-business-day domestic delivery. Products are priced individually between €3.80 and €24.75, with curated multi-pack SKUs and €10–€100 gift cards supporting basket-building and gifting use cases.

The business model is straightforward transactional e-commerce: one-time unit purchases at fixed prices, with revenue per order bounded by the small-ticket artisanal catalog. The technology stack is commodity Shopify plus standard marketing channels (Instagram, Facebook, YouTube, email newsletter, a recipe blog, and Ulule crowdfunding) — there is no proprietary platform, no AI layer, and no software product beyond the storefront itself. On the supply side, Seniatna has formalized partnerships with GDA Maamoura (14-women cooperative) and Zouhour's GDA Femme Initiative, received a Tunisia Jobs grant in 2020 to onboard 20+ additional female artisans, and accompanied three Bizerte artisans through official status registration with the Office of Artisanat in 2021.

Operationally, the company is founder-led (co-founders Aymen and Neil, supported by team member Adel) with a registered capital of only €17,000 and no institutional venture or private-equity backing disclosed. Customer mix is overwhelmingly B2C; named B2B references (Restaurant Plume, Crème des crèmes) are testimonial-only and not anchored contracts. No revenue, GMV, or unit-volume figures are publicly disclosed, and the French-language storefront currently shows several best-selling SKUs marked as out of stock, indicating thin visibility into current operating performance.

Name

Seniatna

Legal name

Seniatna SAS

Website

https://seniatna.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Seniatna is a Paris-based direct-to-consumer e-commerce brand that imports and sells artisanal Tunisian food products — spices, couscous, pasta, olive oil, floral waters, and dried fruits — to French consumers, sourcing from rural women-led artisan cooperatives across Tunisia.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: Seniatna generates revenue through direct online sales of Tunisian artisanal food products via their Shopify e-commerce platform at seniatna.fr. Products include couscous, pasta products, spices, dried fruits, olive oils, and floral waters sold at various price points ranging from €3.80 to €24.75.
2. Marketplace Distribution: Products are also sold through third-party marketplaces including Amazon France, Le Marché Tunisien, and eGoodFoodShop, generating additional revenue through marketplace sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Seniatna operates a direct-to-consumer e-commerce business that curates, sources, and sells authentic Tunisian artisanal food products (spices, hand-rolled pasta, couscous, olive oil, floral waters, dried fruits, jams) directly from rural Tunisian artisans to French consumers through its Shopify storefront and third-party marketplaces. Beyond distribution, the company supports artisan formalisation (official artisan status, social security registration) and operates a Mini-Solidarity Fund, positioning commerce as a vehicle for rural economic development in Tunisia.

Product overview

Seniatna is an e-commerce platform specializing in artisanal Tunisian food products sourced from rural artisans, primarily women in underserved regions. The product portfolio includes: traditional spices and spice blends (Harissa, Ras El Hanout, Paprika, Coriander, Caraway, Ojjet Mayou, Thyme, Rosemary, Garlic powder); grains and pastas (Couscous Maison, Nwasser, Hlelem, Boulghour, Frik); floral waters and olive oils (Orange Blossom Water, Rose Water, Geranium Water, Chetoui Olive Oil); preserves and condiments (Pomegranate Jam, Sun-dried Tomato Caviar); and dried fruits (AOC-certified Dried Figs). Products are sold both individually and in curated bundles (Red Pack, Pack Florale, Pack Gourmand, Pack Seniatna, trio packages). The company connects Tunisian rural artisans with consumers seeking authentic, traditional products.

Differentiator

Problem solved

Functional benefit

Products and services

• Ras El Hanout - 50g Traditional Tunisian 9-spice blend (coriander, cumin, garlic, paprika, orange zest, cinnamon, dried rose, rosemary, thyme) sourced from the Cap-Bon region, hand-harvested and sun-dried, sold to home cooks for everyday cooking.
• Harissa M'decha - 30g Artisanal harissa paste made from hand-picked, sun-dried Meski peppers with caraway, garlic, olive oil, dried mint, and salt — no added water — sold to home cooks and food professionals seeking authentic Tunisian heat.
• Paprika Meski - 50g Ground paprika made from hand-picked, hand-cleaned Meski chili peppers from Korba (Cap-Bon), rich in iron, potassium, and vitamins, sold to consumers seeking additive-free paprika.
• Coriandre Moulue - 50g Hand-ground coriander powder from the Cap-Bon region, made from shade-dried, hand-harvested leaves ground by traditional mortar and pestle, sold to home cooks.
• Ojjet Mayou - 25g Tunisian spice blend from Nabeul with dried red peppers, mint, garlic, coriander, caraway, and citrus zest, traditionally used in omelets, sold to home cooks.
• Romarin Sauvage - 25g Wild rosemary hand-harvested from the Siliana mountains, naturally dried and hand-sorted before grinding, sold to home cooks.
• Thym Sauvage - 25g Wild thyme hand-harvested from the Siliana mountains, dried and ground to preserve freshness and intense aroma, sold to home cooks.
• Carvi Moulu - 50g Hand-ground caraway seeds from the Cap-Bon region, produced by an artisan from her own farm, sold to home cooks.
• Ail Moulu - 50g Sun-dried, hand-sorted, additive-free garlic powder from the Siliana region, sold to home cooks seeking natural seasonings.
• Couscous Maison - 500g Traditional hand-made couscous from the Bizerte region, produced by 8 artisans using durum wheat semolina that is hand-rolled, steam-cooked, and sun-dried, sold to home cooks and restaurants.
• Nwasser - 500g Traditional Tunisian hand-made pasta from Bizerte, hand-rolled from semolina into small squares and sun-dried, valued for its fine texture and crunch after cooking, sold to home cooks.
• Hlelem - 250g Hand-rolled pasta from Bizerte, made from wheat semolina and shaped into fine strings then sun-dried, used in soups and salads, sold to home cooks and restaurants.
• Boulghour - 250g Pre-cooked, sun-dried bulgur wheat from durum wheat, hand-sorted in the Bizerte region, sold to home cooks as a healthy staple.
• Trio de Boulghour 3 X 250g Bundle of three 250g packages of hand-sorted, sun-dried bulgur wheat from 3 different Bizerte artisans, sold to home cooks as a multi-artisan value pack.
• Frik - 250g Roasted green wheat (frik) from Bizerte made from Tunisian barley, double hand-cleaned and steam-cooked, sold to home cooks for soups and traditional dishes.
• Huile d'olives BIO Chetoui - 500ml Organic Chetoui olive oil cold-extracted on the day of harvest, with acidity below 0.2%, sold to home cooks and restaurants seeking premium Tunisian extra-virgin olive oil.
• Eau de fleur d'Oranger - 250ml Artisanally harvested bitter orange blossom water from the Cap-Bon region, slowly distilled and unfiltered to preserve natural essential oils, sold to home cooks for baking and desserts.
• Trio Eau de rose 3 X 250ml Bundle of three 250ml artisanally distilled rose waters from hand-picked Cap-Bon roses, unfiltered to retain essential oils, sold to home cooks for pastries and beverages.
• Trio Eaux florales 3 X 250ml Bundle of three 250ml floral waters hand-harvested and artisanally distilled in small batches in Cap-Bon, sold to home cooks for cooking and perfuming.
• Trio Eau de fleur de géranium 3 X 250ml Bundle of three 250ml geranium floral waters traditionally used in Tunisian pastries, creams, Turkish coffee, and tea, sold to home cooks.
• Confiture de Grenade - 230g Traditional pomegranate jam from Béja made only from fruit and sugar, sold to home cooks as a natural spread.
• Caviar de tomates séchées - 200g Sun-dried tomato caviar made from finely chopped sun-dried tomatoes with sunflower oil, garlic, oregano, and salt, sold to home cooks as a ready-to-use condiment.
• Figues séchées AOC de Djebba - 100g AOC-certified dried figs from Djebba, hand-picked at ripeness, traditionally sun-dried and coated with olive oil, sold to home cooks and pastry chefs as a premium dried fruit.
• Pack Gourmand Value bundle combining Bsissa Sesame 220g and Confiture de Grenade 230g for a sweet tasting experience, sold to home cooks as a curated gift or tasting pack.
• Pack Seniatna Value bundle of 500g Couscous Maison, 500g Nwasser, and 250g Boulghour, sold to home cooks as a varied healthy-meal pack.
• Red Pack Spice value bundle with Harissa M'decha, Ras El Hanout, Ojjet Mayou, and Paprika Meski — four essential red Tunisian spices, sold to home cooks and as a gift.
• Pack Florale Floral water bundle with Orange Blossom Water 250ml and Geranium Water 250ml, hand-harvested from Cap-Bon, sold to home cooks for pastries and desserts.
• Salade Mechouia piquante - 200g Spicy traditional Tunisian Mechouia salad from Cap-Bon, made with grilled peppers and tomatoes, garlic, coriander, caraway, and salt in olive oil, sold ready-to-eat to home cooks.
• Salade Mechouia douce - 200g Mild traditional Tunisian Mechouia salad from Cap-Bon, featuring grilled peppers and tomatoes with traditional spices, sold ready-to-eat to home cooks.
• Carte-Cadeau Seniatna (Gift Card) Seniatna gift card available in fixed denominations of €10, €25, €50, and €100, redeemable on the Seniatna storefront for authentic Tunisian products.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Groupement de Développement Agricole de Maamoura (GDA)coreStrategic or Co-development Partner · 1 January 2021GDA of Maamoura is an exclusively female agricultural development group of 14 women united to better offer their artisanal expertise. Based in Cap-Bon region, known for spices, orange blossom water, and authentic terroir products. This partnership supports rural economic development.
• Femme Initiative (GDA)coreStrategic or Co-development Partner · 1 January 2021Partnership with Zouhour's Femme Initiative agricultural development group. The group produces Harissa M'Decha and other artisanal products. Zouhour coordinates the women producers in the Cap-Bon region for quality control and knowledge sharing.
• Tunisia JobscoreStrategic or Co-development Partner · 1 January 2020Tunisia Jobs is a project providing resources to Tunisian companies to foster employment creation in disadvantaged regions, particularly benefiting women. Seniatna received support from Tunisia Jobs to accelerate revenue and job creation. The partnership aims to increase producer incomes and integrate over 20 new female artisans into the formal economic circuit.
• Amazon FranceminorChannel Partner/ Reseller/ DistributorSeniatna products are available for purchase on Amazon France marketplace, allowing customers who prefer general e-commerce platforms to access their Tunisian artisanal products.
• Le Marché TunisienminorChannel Partner/ Reseller/ DistributorMarketplace platform for customers who specifically seek Tunisian products, providing another distribution channel for Seniatna products.
• eGoodFoodShopminorChannel Partner/ Reseller/ DistributorMediterranean food specialty marketplace helping reach customers interested in Tunisian and North African cuisine beyond the direct e-commerce channel.
• Ulule (Crowdfunding Platform)minorOthersSeniatna successfully completed a crowdfunding campaign on Ulule platform to fund business growth and support artisan partnerships.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ethiquable: Established French fair-trade/ethical food brand selling imported artisanal pantry goods (cereals, spices, condiments) through mainstream retail and DTC. Broader portfolio but overlaps with Seniatna on fair-trade sourcing, French consumer target, and pantry/category mix.

Direct peers

• Le Marché Tunisien: French marketplace dedicated to Tunisian products, currently listing Seniatna as a seller. Direct peer on Tunisian product focus, diaspora customer segment, and online-only distribution.
• Terre Exotique: French specialty spice retailer offering a curated, single-origin and artisanal spice assortment through a Shopify/DTC model. Directly comparable to Seniatna on category (spices as hero SKUs), sourcing narrative (traceable origins, fair-trade), and French consumer target.
• eGoodFoodShop: Mediterranean-specialty online marketplace already hosting Seniatna. Comparable on regional cuisine focus (North African/Mediterranean), DTC marketplace distribution model, and European consumer targeting.
• Bien Manger: Major French online specialty food marketplace carrying thousands of artisanal SKUs across spices, oils, grains, and condiments. Comparable as a French e-commerce specialty food destination where Seniatna's Tunisian SKUs could either compete or be listed.
• Epices de Cru: Long-standing French online single-origin spice merchant with a strong content/recipe engine and direct relationships with growers. Highly comparable on product (artisanal spices, blends), GTM (DTC e-commerce with educational content), and customer (French culinary enthusiasts).
• Oliviers & Co: French specialty retailer of premium Mediterranean olive oils and gourmet pantry items sold DTC and through retail boutiques. Directly comparable on Mediterranean-ingredient positioning, premium pricing, and French consumer base.

Emerging players

• Kalios: Greek-origin premium Mediterranean food brand (olive oils, PDO products) distributed into French specialty retail and restaurants. Comparable on Mediterranean-origin provenance, premium positioning, and foodservice channel ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• YouTubeyoutube.com/channel/UC2CWmChNcez1rvXewIgOZQA
• Facebookfacebook.com/SeniatnaFR
• Instagraminstagram.com/seniatna_fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seniatna