Menasha

What Menasha does

Menasha Packaging Company, LLC is a privately held North American provider of integrated packaging, display, and multichannel fulfillment solutions, founded in 1849 by Elisha Smith and operated as a subsidiary of family-owned Menasha Corporation. Headquartered in Neenah, Wisconsin, the company serves 1,500-2,500 brands across consumer packaged goods (CPG), food and beverage, personal care, household products, healthcare/OTC, e-commerce, and industrial verticals through a 2.5 million-square-foot Omnihub Network spanning the US and Canada, including manufacturing and fulfillment facilities in Neenah, Fontana, Alsip, Edison, Bentonville, Woodbridge (Ontario), and Brampton (Ontario).

The company's core offerings span corrugated packaging, folding cartons, display merchandising (pallet programs, PDQ displays, sidekicks, power wings), and four print technologies (Flexo Direct, Flexo Preprint, Lithographic Offset, and Digital). Underlying technology includes a unified SAP S/4HANA Cloud platform integrated across the North American network for capacity planning, predictive analytics, and supply chain optimization, plus the proprietary DataGuide analytics platform benchmarking 600+ brands via in-store and e-commerce audits. Supporting capabilities include 14 design centers with 100+ structural and graphic designers, an ISTA-certified testing lab, FDA-certified facilities, G7 Master qualification, and Amazon APASS membership enabling Amazon Transparency anti-counterfeit code integration.

Menasha generates revenue through three primary streams: custom packaging manufacturing, multichannel fulfillment and distribution services, and commercial printing services. Pricing is B2B, quote-based, and tied to volume, materials, printing process complexity, and fulfillment requirements. Go-to-market is enterprise field sales targeting CPG brand decision-makers, supplemented by direct relationships with digitally native and D2C brands, and co-marketing partnerships with Amazon. Named enterprise customers include Amazon, Mondelez International, Clorox, Kraft Heinz, GSK, Dove, Beiersdorf (Nivea), Monster Energy, and Harry's. The company is also the parent of ORBIS Corporation and operates the RESPONSIPAK sustainable packaging sub-brand.

Name

Menasha

Legal name

Menasha Packaging Company, LLC

Website

https://menasha.com

Company type

Private

Founded year

1849

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Menasha Packaging is a family-owned North American provider of integrated packaging, display merchandising, and multichannel fulfillment solutions, serving 1,500-2,500 CPG brands via a 2.5 million-square-foot Omnihub Network. Founded in 1849, the company combines manufacturing, print technologies, design, and proprietary analytics under a single SAP platform.

Ownership category

akta.pro rank

Product category

Packaging Manufacturing

NAICS

Packaging and Labeling Services (56191)

akta.pro primary industry

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)

akta.pro secondary industries

Primary Packaging (Form-Fill-Seal, Blister, Sachet/Stick Pack, Bottling) (TLAIAGAA), Plastic Trays, Clamshells & Blister Packaging Manufacturing (IMANAEAE)

Keywords

• Corrugated packaging manufacturing
• Folding carton printing
• Point-of-purchase displays
• Consumer goods packaging
• Sustainable packaging solutions

Headquarters

HQ city

Neenah

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Packaging Manufacturing: Design, manufacturing, and fulfillment of corrugated packaging, folding cartons, and display merchandising solutions for CPG brands. Revenue is generated through manufacturing fees, with pricing based on volume, materials, and complexity of packaging solutions.
2. Fulfillment and Distribution Services: Multichannel fulfillment services including in-store and e-commerce order fulfillment, distribution center operations, and co-packing services. Revenue generated through per-unit fulfillment fees and service contracts.
3. Print Technologies: Commercial printing services including flexo (direct), offset litho, and digital printing across the North American network. Revenue generated through printing fees based on process type, volume, and specialty coatings.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Menasha Packaging Company, LLC manufactures corrugated packaging, folding cartons, and point-of-purchase display solutions for consumer packaged goods brands in food, personal care, household, industrial, e-commerce, and health care categories. The company operates a 2.5 million square foot Menasha Omnihub fulfillment network across North America, integrated with SAP S/4HANA Cloud ERP and the proprietary DataGuide analytics platform, and offers in-house packaging design, prototyping, engineering, and ISTA-certified testing services.

Product overview

Menasha Packaging is a comprehensive packaging and supply chain solutions provider offering an integrated portfolio of products and services. The core offerings include corrugated packaging and folding carton packaging as foundational products, complemented by display merchandising solutions (pallet programs, floor stands, PDQ displays, POS print solutions). Print technologies span four distinct processes: Flexo Direct, Flexo Preprint, Litho, and Digital printing. The company operates the Menasha Omnihub Network, a 2.5 million-square-foot coast-to-coast fulfillment platform enabling seamless multichannel execution. Data & Insights / DataGuide serves as the proprietary analytics platform powering predictive analytics through SAP S/4HANA Cloud integration. Amazon Transparency represents a brand protection service for e-commerce authenticity verification. Additional capabilities include automation & robotics integration, packaging design & testing with ISTA certification, and the RESPONSIPAK sustainable packaging portfolio. The company serves market verticals including food, personal care, household, industrial, e-commerce, and health care/self care.

Differentiator

Problem solved

Functional benefit

Brands

• RESPONSIPAK: Sustainable packaging portfolio featuring products like Trapped Blister for Club solution, focused on reducing single-use plastic by 100%.

Products and services

• Corrugated Packaging Custom corrugated shipping and retail packaging manufactured for consumer packaged goods brands across food, personal care, household, industrial, e-commerce, and health care categories.
• Folding Carton Packaging Custom folding cartons produced for consumer goods brands requiring shelf-ready retail packaging across food, beverage, personal care, and health care categories.
• Point-of-Purchase Display & Merchandising Solutions In-store point-of-purchase display units and merchandising solutions for consumer packaged goods brands to promote products at retail.
• Litho Lamination Printing Lithographic lamination printing service delivering high-impact graphics on packaging and point-of-purchase displays.
• Flexo Direct Printing Flexographic direct printing on corrugated and folding carton substrates for high-volume packaging runs.
• Flexo Preprint Printing Preprinted flexographic substrate for high-quality multi-color packaging applications.
• Digital Printing Digital print runs including variable data printing for serialized, customized, or short-run packaging and Amazon Transparency unit-level authentication.
• RESPONSIPAK Sustainable Packaging Sustainably designed packaging options for consumer packaged goods brands seeking environmentally responsible packaging alternatives.
• Packages with Purpose Purpose-driven packaging program supporting consumer packaged goods brands with social and environmental responsibility initiatives.
• Menasha Omnihub Fulfillment Network Nationwide 2.5 million square foot fulfillment service providing kitting, in-DC, multichannel, and retailer-direct replenishment capabilities for consumer packaged goods and e-commerce brands.
• DataGuide Analytics Platform Proprietary analytics platform providing end-to-end supply chain visibility and predictive analytics powered by the SAP S/4HANA Cloud ERP foundation and machine-learning insights.
• Amazon Transparency Brand Protection Program Anti-counterfeit unit-level identification printed on packaging using variable data printing technology and the Amazon Transparency API for consumer brands selling on Amazon.
• Packaging Design & Engineering Services In-house packaging design, prototyping, structural engineering, and ISTA-certified testing services for new product launches and packaging optimization.

Quantifiable outcome

• 350 SKUs consolidated to 5 packaging sizes, less than 1% missed orders for Amazon customer
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Amazon Transparency ProgramcoreTechnology or Integration · 17 September 2025Menasha is a trusted Transparency Service Provider for Amazon's Transparency anti-counterfeit program. The partnership enables brands to integrate unique Transparency 2D codes into packaging during manufacturing or co-packing, allowing Amazon to verify product authenticity before shipping to customers. Menasha's advanced variable data printing capabilities and seamless API integration enable simplified workflow for brands.
• Creative Techniques Inc.minorStrategic or Co-development Partner · 30 October 2024ORBIS Corporation, a Menasha subsidiary, acquired Michigan-based Creative Techniques Inc., a custom packaging manufacturer. The acquisition included manufacturing and warehouse space and approximately 110 employees, expanding ORBIS's capabilities in engineering and high-quality packaging solutions.
• International PapercoreStrategic or Co-development PartnerInternational Paper is recognized as a valued supplier partner, receiving Legacy Sponsorship recognition at Menasha's 10th annual Menasters Golf Outing. The partnership has been ongoing since the event's inception, supporting Menasha's community charitable initiatives.
• PACK EXPO Las VegasminorGTM or Marketing PartnerMenasha Packaging and ORBIS showcase their combined capabilities at PACK EXPO Las Vegas, demonstrating how brands can win anywhere along the supply chain with integrated packaging and reusable solutions.
• Arbor Day FoundationminorStrategic or Co-development PartnerMenasha partners with the Arbor Day Foundation to support tree planting and environmental sustainability initiatives. The Foundation has distributed over 500 million trees worldwide since 1972, and Menasha's partnership contributes to forestry conservation efforts.
• Menasha Corporation FoundationcoreOthersThe Menasha Corporation Foundation, established in 1953, formalizes the company's charitable giving. It awards grants supporting safe and healthy citizens, educated society, community betterment, and environmental sustainability. The Foundation awarded $6 million in grants during the company's 175th anniversary year (2024).

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Cascades: Canadian-based manufacturer of corrugated packaging, folding cartons, and tissue products — most directly comparable as a North American, partially Canadian corrugated and consumer packaging competitor to Menasha.

Direct peers

• Packaging Corporation of America: Vertically integrated US producer of containerboard and corrugated packaging products serving CPG and retail customers — comparable to Menasha's corrugated manufacturing core and large-enterprise CPG customer base.
• Pactiv Evergreen: Major North American producer of food and beverage packaging, including cartons, cups, and containers — comparable to Menasha's food packaging vertical and CPG/Foodservice customer base.
• Berlin Packaging: Largest North American supplier of rigid containers, closures, and packaging components to CPG customers, also offering design and supply chain services — overlaps with Menasha's packaging design, sourcing, and CPG-focused offering.
• Smurfit Westrock: Combined entity of Smurfit Kappa and WestRock, the world's largest paper-based packaging company, producing corrugated, folding cartons, and consumer packaging for CPG brands globally — directly comparable to Menasha's core product set and end markets.
• Graphic Packaging: Leading US producer of folding cartons, corrugated, and paper-based packaging for food, beverage, and consumer products — directly competitive with Menasha's folding carton and corrugated packaging lines serving the same CPG end markets.

Broad incumbents

• Sonoco Products: Diversified global packaging manufacturer serving CPG, food, and industrial end markets with consumer packaging, protective solutions, and displays — comparable to Menasha's folding cartons, displays, and protective packaging lines.
• Novolex Holdings: Large privately held US packaging company (Apollo-owned) producing paper and plastic packaging for foodservice, retail, and consumer markets — comparable to Menasha in scale, private ownership, and broad CPG-focused packaging portfolio.

Emerging players

• Ranpak Holdings: Specialty producer of paper-based protective packaging solutions (cushioning, void fill, wrapping) targeted at e-commerce and industrial shippers — closely comparable to Menasha's e-commerce protective packaging, DataGuide unboxing analytics, and APASS offering.

Others

• ORBIS Corporation: Menasha Corporation's sister subsidiary producing reusable plastic pallets, bulk containers, and protective packaging for industrial supply chains — adjacent and sibling-line comparable to Menasha's industrial packaging offerings and shared family ownership structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCexample
• Facebookfacebook.com/MenashaPackaging
• LinkedInlinkedin.com/company/menasha-packaging
• Instagraminstagram.com/menasha_packaging
• Xx.com/MenashaGreen

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menasha