Shifter
Shifter is a small Norwegian tech blog founded in 2016 and based in Oslo, operated by a 1-10 person founder-led team covering the Norwegian technology sector for an unspecified audience.
- Company typePrivate
- Founded2016
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Shifter firmographics
Firmographics- Name
- Shifter
- Website
- https://shifter.no
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shifter is a small Norwegian tech blog founded in 2016 and based in Oslo, operated by a 1-10 person founder-led team covering the Norwegian technology sector for an unspecified audience.
- Ownership category
- akta.pro rank
Where Shifter is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Markets served
Shifter business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Shifter product offering
Product offeringCore offering
Shifter is a Norwegian online technology blog that publishes editorial content covering the Norwegian and Nordic technology and startup ecosystem. The site (shifter.no) serves individual readers seeking localized tech news, analysis, and startup coverage in the Norwegian language.
Differentiator
Problem solved
Functional benefit
Products and services
- Shifter tech blog Online Norwegian-language technology and startup news blog targeted at individual readers in Norway.
Companies that use Shifter
Customer profileIdeal customer profiles1 record
Shifter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shifter competitors and assessment
Company assessmentOthers
- Medium: Online publishing platform that hosts independent writers and niche publications including tech-focused newsletters and blogs. Comparable as an enabling distribution platform for independent tech-media content creators similar to Shifter.
Direct peers
- ArcticStartup: Nordic tech media outlet focused on startups and technology across the Nordics and Baltics. Comparable in editorial niche and geographic footprint to a Norwegian tech blog like Shifter.
- Digi.no: Norwegian technology news publication covering the Nordic tech and startup scene. It is the closest direct competitor to Shifter as a homegrown Norwegian tech media outlet targeting the same Oslo-based ecosystem.
Regional players
- E24: Norwegian business and technology news outlet owned by Schibsted. It serves a similar Norwegian audience with overlapping coverage of tech, startups, and digital business, but operates at significantly larger scale.
- Shifter (Tek.no sister media lineage): Tek.no is a major Norwegian consumer-tech publication within the same media group environment. It represents the kind of scaled Norwegian tech media brand against which a small independent outlet like Shifter must compete for audience attention and ad spend.
- Nordic Startup Bits: Newsletter- and media-format coverage of the Nordic startup ecosystem. Comparable in geographic focus and editorial niche to a Norwegian tech blog like Shifter.
Broad incumbents
- TechCrunch: Leading global technology news and media property covering startups, venture capital, and emerging tech. Comparable business model and audience overlap, but operates at vastly larger scale.
- Wired: Established global technology and culture magazine. Comparable as a tech-focused editorial brand with subscription and advertising revenue models, though it operates at incumbent scale and breadth.
- The Next Web: Global tech-media brand covering startups, technology, and digital culture. It is comparable as a tech-blog business model with advertising, events, and subscription monetization.
Emerging players
- The Decoder: Independent online publication focused on AI and emerging technology. Comparable as an independent, niche tech-blog/media venture with editorial-led content and online distribution.
Market position
Customer concentration
Shifter social profiles
Digital presenceShifter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shifter leadership team
Management profileNumber of profiles
Profiles2 records
Shifter funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shifter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shifter
What does Shifter do?
Shifter is a Norwegian online technology blog that publishes editorial content covering the Norwegian and Nordic technology and startup ecosystem. The site (shifter.no) serves individual readers seeking localized tech news, analysis, and startup coverage in the Norwegian language.
When was Shifter founded?
Shifter was founded in 2016. It employs 1 to 10 people.
Where is Shifter based?
Shifter is headquartered in Oslo, Norway, in the Europe region.
Who are Shifter's main competitors?
Medium is listed as an others. Direct peers are ArcticStartup and Digi.no. Regional players are E24, Shifter (Tek.no sister media lineage) and Nordic Startup Bits. Broad incumbents are TechCrunch, Wired and The Next Web. The Decoder is listed as an emerging player.
Does Shifter have an API?
No public API is recorded for Shifter.