E24.no
E24.no is Norway's largest online business newspaper, delivering real-time Oslo Børs data, Norwegian and international business journalism, a premium E24+ subscription, and a multi-show podcast portfolio to business professionals, investors, and the general public.
- Company typePrivate
- Founded2006
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What E24.no does
E24.no is Norway's largest online business newspaper, operating as a digital-first news brand within the Schibsted Media Group portfolio. Headquartered at Akersgata 55 in Oslo, E24 delivers real-time Norwegian business and financial news, live Oslo Børs stock market data through its Aksjelive product, and in-depth coverage across Børs og finans, Næringsliv, Energi og klima, Hav og sjømat, Teknologi, Norsk økonomi, and Internasjonal økonomi verticals. The platform serves Norwegian business professionals, investors, and the general public seeking credible, Norwegian-language business journalism, with a horizontal segmentation approach that spans casual readers and dedicated market participants.
The product portfolio centers on the e24.no website, the E24+ premium subscription tier, and a multi-show podcast lineup including E24-podden (flagship daily business podcast, winner of the 2025 Current Affairs Podcast of the Year at Medieprisene i Bergen), Toppmøtet (leadership interviews), Penger, pølser og politikk (political-economic panel), Det vi lever av, Power Ladies, Stopp verden, and Dynastin (exclusive Norwegian rights to a Swedish documentary series). E24 has integrated AI-generated article summaries ('Kortversjonen') quality-assured by its journalists, and sources real-time market data from Børsdata via Millistream and crypto data from Firi AS.
E24 operates a freemium business model combining free content supported by display, native, and programmatic advertising (sold through Schibsted Forbruker & Media and Schibsted Business) with paid E24+ subscriptions for exclusive content and enhanced market data. The company is wholly owned by Schibsted, Norway's largest media conglomerate, and does not disclose standalone financials. Editorial leadership includes Lars Håkon Grønning (Ansvarlig redaktør og adm. direktør), Eirik Amb Nysveen (Nyhetsredaktør), and Torbjørn Røe Isaksen (Politisk redaktør). Distribution spans e24.no, mobile web, Acast/Apple Podcasts/Spotify/RSS for podcasts, and cross-promotion across Schibsted brands including VG and Aftenposten.
E24.no firmographics
Firmographics- Name
- E24.no
- Legal name
- E24
- Website
- https://e24.no
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- E24.no is Norway's largest online business newspaper, delivering real-time Oslo Børs data, Norwegian and international business journalism, a premium E24+ subscription, and a multi-show podcast portfolio to business professionals, investors, and the general public.
- Ownership category
- akta.pro rank
E24.no industry classification
Industry- Product category
- Digital Business News Media
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (51312), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
- akta.pro secondary industries
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA), Digital Content & Media Subscriptions (CRAFAIAA)
Keywords
Where E24.no is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
E24.no business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Subscription revenue (E24+): E24 generates subscription revenue through its premium E24+ tier, offering exclusive content, in-depth analysis, and enhanced market data beyond the free offering.
- Advertising: Display, native, and programmatic advertising across e24.no, served in partnership with Schibsted Forbruger & Media and Schibsted Business. Børsdata (stock market data) is provided by Millistream; crypto data by Firi AS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier — core business news, stock market data, limited articles. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
E24.no product offering
Product offeringCore offering
E24.no is Norway's largest online business newspaper, delivering real-time stock market coverage of Oslo Børs, breaking business news, in-depth company investigations, and macroeconomic analysis across categories including Børs og finans, Næringsliv, Energi og klima, Teknologi, and Privatøkonomi. The outlet monetizes through a freemium model pairing free content with the premium E24+ subscription tier, supplemented by advertising served through the Schibsted ecosystem, and extends its reach via a multi-show podcast portfolio including E24-podden, Toppmøtet, Penger pølser og politikk, and others.
Product overview
E24.no is Norway's largest business news outlet (næringslivsavis), providing comprehensive coverage of business, finance, stock markets, technology, and the economy. The offering consists of a core news platform delivering real-time stock market updates (Aksjelive), live market data, breaking business news, and analysis across multiple categories including Børs og finans, Næringsliv, Energi og klima, Hav og sjømat, and Teknologi. E24 also operates E24+, a premium subscription service. The portfolio includes multiple branded podcast programs: E24-podden (flaghship podcast, 2025 winner of Best Current Affairs Podcast), Toppmøtet (leadership interviews), Penger, pølser og politikk (political-economic panel), Det vi lever av, Power Ladies, Stopp verden, and Dynastin (exclusive Swedish documentary series).
Differentiator
Problem solved
Functional benefit
Products and services
- E24+ premium subscription Premium subscription service providing exclusive content, in-depth analysis, and enhanced market data beyond the free E24 news offering; targeted at Norwegian business professionals and investors seeking deep-dive journalism.
- Aksjelive (Stock Market Live) Real-time stock market news and live updates from Oslo Børs, providing investors with continuous market-moving information and listed-company developments.
- E24-podden E24's flagship daily business and economic news podcast, hosted by Sindre Heyerdahl; awarded 'Årets aktualitetspodkast' (Current Affairs Podcast of the Year) at Medieprisene i Bergen in May 2025; distributed via Acast, iTunes, Spotify, and RSS.
- Toppmøtet Podcast featuring interviews with Norway's leading executives and entrepreneurs about their careers and lessons learned.
- Penger, pølser og politikk Weekly podcast covering the intersection of politics and economics, featuring panel discussions with political editor Torbjørn Røe Isaksen, market commentator Roar Valderhaug, and economics commentator Sindre Heyerdahl.
- Det vi lever av E24 podcast focused on business and economic topics.
- Power Ladies Podcast featuring Yrja in conversation with accomplished women, aiming to inspire and showcase diverse role models.
- Stopp verden Podcast focused on big questions and long-term perspectives on societal development, hosted by Torbjørn Røe Isaksen.
- Dynastin Documentary series from Svenska Dagbladet about the Stenbeck family, covering billion-dollar inheritance and affairs; E24 holds exclusive rights in Norway.
Companies that use E24.no
Customer profileSegments1 record
Ideal customer profiles1 record
E24.no technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
E24.no partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
E24.no competitors and assessment
Company assessmentBroad incumbents
- Nettavisen: Major Norwegian online news outlet with strong business and market coverage. Targets a similar broad Norwegian digital news audience and competes for the same display advertising and subscription attention.
- Aftenposten: Norway's largest general-interest newspaper, also owned by Schibsted. A sibling Schibsted brand with a broader newsroom that also covers business and markets, and serves as a cross-promotion channel and indirect competitor for high-end subscriber wallet.
- Financial Times: Global business news subscription product used heavily by Norwegian executives and investors. Represents international subscription competition for the same high-end Norwegian business reader.
- Bloomberg News: Global business and financial news leader with a digital subscription product. Increasingly reaches Norwegian investors and executives directly, putting pressure on E24's premium subscriber base.
Emerging players
- Morning Brew: Digital-first business news brand (newsletter, podcast) targeting young business professionals with a free + premium subscription model. Comparable in tone, audience monetization approach, and podcast strategy, though focused on English-language US/global content.
- Yahoo Finance: Free global digital financial news and market data destination. Competes for general-investor attention in Norway and globally and is a structural competitor to E24's free tier and Aksjelive real-time data offering.
Direct peers
- Dagens Næringsliv (DN): Norway's other major business newspaper with a paid digital subscription (DN+), serving the same Norwegian business professional audience as E24. The closest head-to-head competitor for both subscription share and business display advertising.
- Finansavisen: Norwegian financial daily newspaper and digital site covering Norwegian and Nordic business, markets, and economy. Competes for the same business reader and advertiser base in Norway.
- Hegnar Online: Norwegian financial news portal focused on stock markets, personal finance, and business coverage with a freemium model. Directly overlaps with E24's investor-focused audience and Oslo Børs coverage.
Others
- VG (Verdens Gang): Norway's largest news site by traffic, also under Schibsted. Functions as both a cross-promotion channel for E24 and a general-news substitute for casual business readers, making it an ecosystem participant more than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
E24.no social profiles
Digital presenceE24.no financial estimates
Financial estimateRevenue estimate
Valuation estimate
E24.no leadership team
Management profileNumber of profiles
Profiles5 records
E24.no funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E24.no M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E24.no
What does E24.no do?
E24.no is Norway's largest online business newspaper, delivering real-time stock market coverage of Oslo Børs, breaking business news, in-depth company investigations, and macroeconomic analysis across categories including Børs og finans, Næringsliv, Energi og klima, Teknologi, and Privatøkonomi. The outlet monetizes through a freemium model pairing free content with the premium E24+ subscription tier, supplemented by advertising served through the Schibsted ecosystem, and extends its reach via a multi-show podcast portfolio including E24-podden, Toppmøtet, Penger pølser og politikk, and others.
Is E24.no a public or private company?
E24.no is a private company. It is classified as corporate owned and is currently operating.
When was E24.no founded?
E24.no was founded in 2006. It employs 11 to 50 people.
Where is E24.no based?
E24.no is headquartered in Oslo, Norway, in the Europe region.
How does E24.no make money?
Two revenue lines are on record. Subscription revenue (E24+) is the primary driver. The others are advertising.
Who are E24.no's main competitors?
Broad incumbents on record are Nettavisen, Aftenposten, Financial Times and Bloomberg News. Emerging players are Morning Brew and Yahoo Finance. Direct peers are Dagens Næringsliv (DN), Finansavisen and Hegnar Online. VG (Verdens Gang) is listed as an others.
Does E24.no have an API?
No public API is recorded for E24.no.
What industry is E24.no in?
E24.no's product category is Digital Business News Media. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of MPAJADAA, National & General-Interest Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.