Studio 23

What Studio 23 does

Studio 23 (legal entity: Studio 23 Creative) is an independent marketing communications firm headquartered at 11 Laurie Lane, South Salem, New York, in Westchester County. Founded and led by creative director and principal Lee Willett, the firm has operated for at least 17+ years (earliest documented project dated February 2006). It provides integrated marketing communications services across three core offerings: online and mobile services (website design and development, e-commerce sites, email campaigns, landing pages), print media marketing (catalogs, viewbooks, direct mail, marketing collateral, traditional advertising), and branding and identity (corporate identity, brand guides, event logos). Technology delivery relies on mainstream platforms such as WordPress CMS and standard e-commerce implementations rather than proprietary infrastructure.

The firm's client base spans small and mid-sized companies, startups, nonprofits and cultural institutions (e.g., the American Museum of Natural History, National Coffee Association of USA), and select larger enterprises across verticals including healthcare, craft beverage, sports retail, education, and financial services. GTM is sales-led and direct, driven by inbound inquiries through the firm website (studio23.com), phone (914-763-3808), referrals, and SEO/blog content on marketing topics; the firm also maintains Facebook and LinkedIn pages. The studio operates on a project-based, quote-driven professional services model with no publicly disclosed pricing tiers or recurring contract infrastructure.

Studio 23 is a privately held, founder-owned business with no disclosed parent company, institutional investors, or external funding. Headcount is reported at 1-10 employees, consistent with a boutique creative practice. Documented outcomes include an 11% sales lift for Official Sports following e-commerce redesign and a 30% visitor increase for the National Coffee Association website post-launch. The firm has received industry recognition including a Core77/AIGA SF/Adobe poster design award (2011). No AI/ML capabilities, patents, regulatory actions, mergers/acquisitions, or leadership transitions beyond the founder are documented in available sources.

Name

Studio 23

Legal name

Studio 23 Creative

Website

https://studio23.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio 23 is a founder-owned, independent marketing communications firm in Westchester County, NY, providing branding, web design/development, and print media services to small and mid-sized businesses, nonprofits, and cultural institutions across the United States.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Graphic design services
• Web development agency
• Branding and identity
• Print media marketing
• Integrated marketing communications

Headquarters

HQ city

South Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Marketing Communications: Project-based marketing communications services including website design and development, branding and identity, print media marketing, and advertising. Services are delivered through direct client engagements with pricing based on project scope.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Studio 23 is an independent marketing communications firm that designs and delivers integrated marketing programs for small and mid-sized businesses, combining Online and Mobile services (website design/development, e-commerce sites, email campaigns, landing pages), Print Media Marketing (catalogs, direct mail, marketing collateral, traditional advertising), and Branding and Identity (corporate identity, brand guides, event logos). Engagements are project-based, scoped to client objectives, and led by award-winning creative director Lee Willett, leveraging both digital (WordPress, e-commerce platforms) and traditional (letterpress) media production capabilities.

Product overview

Studio 23 is an independent marketing communications firm offering integrated marketing services rather than a unified software product. The firm provides three core service offerings: Online and Mobile (website design, e-commerce sites, email campaigns, landing pages), Print Media Marketing (catalogs, direct mail, marketing collateral, traditional advertising), and Branding and Identity (corporate identity, brand guides, event logos). These services are delivered by specialized professionals working together to create integrated communication solutions for clients. The company operates from Westchester County, New York, with national reach.

Differentiator

Problem solved

Functional benefit

Products and services

• Online and Mobile Services Website design and development services for businesses, ranging from enterprise-level commerce sites to email campaigns and landing pages. Builds online experiences using WordPress CMS and e-commerce platforms intended to drive business outcomes for small and mid-sized clients across consumer, nonprofit, and B2B verticals.
• Print Media Marketing Traditional print and advertising services including catalogs, viewbooks, direct mail, marketing collateral, and traditional advertising for businesses seeking to reach new customers through offline channels and drive them online.
• Branding and Identity Corporate identity and brand guide development, plus event logo design, creating brand identities with deep meaning and thoughtfulness for SMBs, startups, cultural institutions, and B2B professional services firms.

Quantifiable outcome

• 11% increase in sales for Official Sports following e-commerce redesign
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Athletics: Athletics is a small, independent creative and branding agency based in New York, producing brand identity, web, and integrated design work for similar mid-market and institutional clients. Like Studio 23, it operates as a lean boutique with a founder-led creative culture.
• Mucca: Mucca is a small, independent New York-based branding and design studio serving consumer and cultural clients. It is comparable to Studio 23 in scale, focus on identity and integrated design, and project-based engagement model.
• The Charles NYC: The Charles is a New York independent creative agency offering brand strategy, design, and integrated communications for a similar mix of consumer and B2B clients. It overlaps directly with Studio 23's integrated marketing communications value proposition.
• Manual: Manual is a small independent creative agency producing branding, web, and integrated marketing for mid-market and challenger brands. Its project-based model and integrated service offering closely mirror Studio 23's approach.
• Big Spaceship: Big Spaceship is a Brooklyn-based independent digital creative agency producing websites, brand experiences, and integrated campaigns. It is comparable to Studio 23 on the digital/website development side and as an independent New York creative boutique.
• Pearlfisher: Pearlfisher is an independent brand design agency with offices in New York and London, known for packaging and identity work. It is a comparable boutique alternative for clients seeking design-led, founder-influenced creative engagements.
• Gin & It: Gin & It is an independent creative and branding studio producing identity, print, and digital work for cultural and consumer clients. It is comparable to Studio 23 as a small founder-led shop competing for similar project-based engagements.
• Saint-Urbain: Saint-Urbain is a small independent creative agency offering branding, web design, and integrated communications for consumer and lifestyle brands. Its size, integrated service mix, and direct-to-client sales model closely parallel Studio 23's operating approach.

Broad incumbents

• Wolff Olins: Wolff Olins is a global brand consultancy offering strategy, identity, and integrated brand experience work. It is comparable as an incumbent in the branding and integrated communications space, though it typically serves larger enterprise clients than Studio 23.
• Pentagram: Pentagram is the world's largest independently owned design firm, offering branding, identity, web, and editorial design. It competes for the same high-end branding and identity engagements as Studio 23 but operates at significantly greater scale and partner breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Studio-23/111026788960328
• LinkedInlinkedin.com/company/1977367

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio 23