Model Management Group (MMG)

Talent Management Servicesnymmg.com

Model Management Group (MMG) is a women-owned, full-service model and talent management agency founded in 2002, representing models, actors, and creators for brands and casting directors across the United States.

Company typePrivate
Founded2002
HeadquartersNew York, United States
Headcount1–10
GTM typeB2B
OfferingServices

What Model Management Group (MMG) does

Model Management Group (MMG), founded in 2002 by Jeff Cohen and headquartered in New York City, is a privately held, women-owned and operated full-service model and talent management company. MMG represents talent across three core divisions: a Models division covering women, men, teens, kids, toddlers, and babies across fashion, commercial fashion, commercial print, fitness, and lifestyle categories; a Talent division representing male and female entertainment talent; and a Creators and Celebrities division representing influencers, social media personalities, and public figures. The company books talent for print campaigns, runway shows, commercials, digital content, public appearances, and TV/film projects for brand and agency clients.

MMG generates revenue through commissions earned as the representative agency on each booking, with rates varying by project scope, talent type, and booking duration; rates are not publicly disclosed. Its go-to-market is sales-led, relying on direct relationships with brands, advertising agencies, and casting directors, supplemented by a website-based talent portal where clients can browse roster profiles. The company's distribution footprint includes four U.S. locations: the New York headquarters, a Los Angeles affiliate (International Talent Agency) on Wilshire Boulevard serving the West Coast, MMG South in Frisco, Texas, and MMG Southeast in Atlanta, Georgia.

MMG's served customer set spans enterprise brands across beauty (Lancome, MAC Cosmetics, Philosophy, Hero Cosmetics, Krave Beauty), fashion apparel (Nike, Hollister, Zara, GAP Kids, ROXY, Princess Polly, Pretty Little Thing), oral care (Colgate), eyewear (Warby Parker), and jewelry (Lingua Jewelry). The company maintains an active Instagram presence (@nymmg) and a regularly updated blog/news section highlighting talent placements. No external funding rounds, M&A activity, AI capabilities, or platform technology beyond a portfolio browsing portal are disclosed.

Model Management Group (MMG) firmographics

Firmographics

Name: Model Management Group (MMG)
Legal name: Model Management Group
Website: https://nymmg.com
Company type: Private
Founded year: 2002
Operating status: Operating
Headcount range: 1–10 employees
Short description: Model Management Group (MMG) is a women-owned, full-service model and talent management agency founded in 2002, representing models, actors, and creators for brands and casting directors across the United States.
Ownership category
akta.pro rank

Model Management Group (MMG) industry classification

Industry

Product category: Talent Management Services
NAICS: Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
SIC: Services-Employment Agencies (7361)
akta.pro primary industry: Talent Agency & Representation Services (HSACAHAK)
akta.pro secondary industries: Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ), Creator Talent Management & Representation (MPAAAHAB), Celebrity & Influencer Talent Booking (HSACAHAE)

Keywords

Model talent management
Talent representation
Commercial print modeling
Fashion model agency
Celebrity management

Where Model Management Group (MMG) is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices4 records

Markets served

Model Management Group (MMG) business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Commission on Talent Bookings: MMG earns revenue by representing models, talent, creators, and celebrities and booking them for various projects including print campaigns, runway shows, commercials, digital content, public appearances, and TV/film work. The company takes a commission on these bookings as the representative agency.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Model Management Group (MMG) product offering

Product offering

Core offering

MMG is a full-service model and talent management agency that represents models (women, men, teens, kids, toddlers, babies), talent (actors and performers), and creators/celebrities (influencers and public figures). The company earns revenue by booking its roster of talent for print campaigns, runway shows, commercials, digital content, public appearances, and TV/film projects, collecting a commission on each booking as the representative agency.

Product overview

Model Management Group (MMG) is a full-service model and talent management company offering representation across three core divisions: Models (women, men, teens, kids across fashion, commercial, fitness, and lifestyle categories), Talent (male and female entertainment talent), and Creators and Celebrities (influencers, social media personalities, and public figures). The company operates as a women-owned business headquartered in New York City with regional offices in Dallas/Fort Worth and Atlanta, plus a Los Angeles affiliate. MMG books talent for print campaigns, runway shows, commercials, digital content, public appearances, and TV/film projects.

Differentiator

Problem solved

Functional benefit

Products and services

Models Division Representation and management services for models across multiple categories including fashion, commercial fashion, commercial print, fitness, and lifestyle, covering women, men, teens, kids, toddlers, and babies. Serves brands and agencies booking models for print campaigns, runway, commercials, and digital content.
Talent Division Management representation for male and female talent in the entertainment industry, booking them for commercials, digital content, public appearances, and TV/film projects.
Creators and Celebrities Division Representation for social media creators, influencers, celebrities, TV personalities, and public figures, placed in brand partnerships, sponsored content, celebrity endorsements, and social media campaigns.

Companies that use Model Management Group (MMG)

Customer profile

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Model Management Group (MMG) technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Model Management Group (MMG) partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Model Management Group (MMG) competitors and assessment

Company assessment

Direct peers

Wilhelmina International: Publicly traded full-service model and talent management agency (NASDAQ: WHLM) representing fashion, commercial, and celebrity talent globally. Directly comparable business model — commission-based bookings across models, talent, and influencers — and one of MMG's most established U.S. competitors.
Elite Model Management: One of the original 'Big Five' global modeling agencies with offices across major fashion capitals. Competes head-to-head with MMG for fashion and editorial bookings on the same brand client list (Lancôme, Zara-type campaigns).
IMG Models: Global model and talent management division of Endeavor Group (parent of WME/IMG). A direct peer in fashion/commercial model representation and a particularly relevant benchmark for the Creators & Celebrities division given Endeavor's broader entertainment footprint.
Ford Models: Long-standing U.S. full-service model management agency (fashion, commercial, talent). Direct comparable in the New York commercial-print/fashion booking segment where MMG also competes.
Next Management: International model and talent management agency with strong New York presence. Comparable commercial mix across fashion, commercial, lifestyle, and talent divisions serving the same brand roster.
DNA Model Management: New York-based fashion model management agency. Closely comparable to MMG's fashion women/men divisions and competitive on New York-based casting for the same luxury and contemporary brand books.
The Society Management: New York talent management agency (part of Elite Group) representing fashion, editorial, and commercial talent. Direct competitor for fashion division bookings and overlapping brand client relationships.
State Management: U.S. model and talent management agency with divisions in fashion, commercial, and lifestyle. Direct comparable in booking structure and client mix (beauty, fashion, lifestyle brands).
Major Model Management: U.S.-based model management agency representing fashion and commercial models, plus talent. Comparable business model focused on North American brand bookings with the same commission-based revenue structure.

Broad incumbents

Creative Artists Agency (CAA): Global entertainment and sports agency representing actors, creators, and celebrities. Adjacent comparator for MMG's Talent and Creators & Celebrities divisions — overlapping representation work, but at vastly greater scale and capital base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Model Management Group (MMG) financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Model Management Group (MMG) leadership team

Management profile

Number of profiles

Profiles16 records

Model Management Group (MMG) subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Model Management Group (MMG) funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Model Management Group (MMG) M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Model Management Group (MMG)

What does Model Management Group (MMG) do?

Is Model Management Group (MMG) a public or private company?

Model Management Group (MMG) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Model Management Group (MMG) founded?

Model Management Group (MMG) was founded in 2002. It employs 1 to 10 people.

Where is Model Management Group (MMG) based?

Model Management Group (MMG) is headquartered in New York, United States, in the North America region.

How does Model Management Group (MMG) make money?

One revenue line is on record: commission on Talent Bookings.

Who are Model Management Group (MMG)'s main competitors?

Direct peers on record are Wilhelmina International, Elite Model Management, IMG Models, Ford Models, Next Management, DNA Model Management, The Society Management, State Management and Major Model Management. Creative Artists Agency (CAA) is listed as a broad incumbent.

Does Model Management Group (MMG) have an API?

No public API is recorded for Model Management Group (MMG).

What industry is Model Management Group (MMG) in?

Model Management Group (MMG)'s product category is Talent Management Services. Its primary akta.pro industry code is HSACAHAK, Talent Agency & Representation Services, with a secondary code of HSACAHAJ, Brand Ambassadors, Models & Promotional Talent Staffing. Its NAICS code is 7114 and its SIC code is 7361.