Yorkville Youth Athletic Association

What Yorkville Youth Athletic Association does

Yorkville Youth Athletic Association is a Manhattan-based 501c3 nonprofit youth sports organization, originally founded as the Yorkville Youth Council in 1968 and formally incorporated as a nonprofit in 1990. It delivers a ten-sport portfolio — baseball, basketball, dodgeball, flag football, lacrosse, soccer, softball, tennis, running club, and volleyball — to children from Pre-K through 12th grade, organized across recreational, developmental, and travel tiers (the competitive Yorkville Eagles travel teams in baseball and flag football), with pricing ranging from $245 per dodgeball team up to $650 per developmental baseball season and a $35 pay-as-you-go drop-in rate at the indoor Yorkville Baseball Academy. The organization also runs an After School Program at PS 59 and the PLAY it Forward scholarship initiative funded through a LeagueApps donation portal.

The technology backbone is the third-party LeagueApps platform, which handles parent accounts, child registrations, program signups, scheduling, payments, and donations end-to-end, complemented by Squadlocker for uniform e-commerce. The Yorkville Baseball Academy indoor training facility at 106th Street & First Avenue is the only owned venue; all other programming is delivered through a distributed network of partner facilities including Randall's Island Park Alliance fields, PS 59, Julia Richman School, Sacred Heart School, Sutton East Tennis, Central Park, Dewitt Clinton Park, and Manhattan gyms. Coaching talent includes MLB World Series Champion John Rodriguez (former Yankees, Indians, Cardinals, Rays, Mets) as Head Hitting Instructor, former collegiate pitcher Matt Mullin, and Jesse Levine with NFL Flag National Championship coaching experience.

The revenue model is primarily transactional: seasonal registration fees across sports and tiers, supplemented by facility drop-in fees, sponsorship (Gatorade), uniform sales via Squadlocker, and tax-deductible donations funding PLAY it Forward scholarships. GTM is community-led and direct-to-consumer, with five annual flag football tournaments (Turkey Bowl, January Jester Joust, Shamrock Showdown, Big Apple Clash, Summer Kickoff Classic) functioning as community engagement and brand-awareness anchors, supported by organic social media, email, school partnerships, and a New York Family magazine earned-media placement. The organization is governed by a Board of Directors, led by Executive Director Daniel O'Gallagher, and operates with approximately 12 staff members supported by a large volunteer coach base.

Name

Yorkville Youth Athletic Association

Legal name

Yorkville Youth Athletic Association, Inc.

Website

https://yyaa.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Yorkville Youth Athletic Association is a Manhattan 501c3 nonprofit founded in 1968 that delivers recreational, developmental, and travel youth sports programs across ten sports to children in grades PK-12, supported by volunteer coaches and a LeagueApps registration platform.

Ownership category

akta.pro rank

Product category

Youth Sports Programs

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Youth sports programs
• Recreational sports leagues
• NFL flag football
• Travel baseball teams
• After school enrichment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Youth Sports Registration Fees: Registration fees for recreational leagues, developmental leagues, travel programs, and clinics across multiple sports including baseball, basketball, flag football, lacrosse, dodgeball, soccer, softball, tennis, running club, and volleyball. Fees vary by program type and grade level, ranging from $245 per team for dodgeball to $650 per season for developmental baseball.
2. Travel Baseball Program: Travel baseball program with seasonal fees covering professional coaching, facilities, and tournament competition. Includes weeknight swingouts at Yorkville Baseball Academy and weekend games at Randall's Island.
3. Drop-in Sessions: High school baseball drop-in workouts and swingouts at $35 per session, allowing flexible pay-as-you-go access to training facilities and coaching.
4. Donations and Scholarships: Donations through LeagueApps donation portal to support the PLAY it Forward scholarship program providing financial assistance for families who cannot afford registration fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

YYAA is a community-based 501c3 nonprofit that organizes, coaches, and runs recreational and competitive youth sports leagues, clinics, and tournaments across ten sports (baseball, basketball, dodgeball, flag football, lacrosse, soccer, softball, tennis, running club, volleyball) for children in grades PK-12 throughout Manhattan. It also operates an after school program at PS 59, the Yorkville Baseball Academy indoor training facility, and the PLAY it Forward scholarship initiative that subsidizes registration fees for families in need.

Product overview

Yorkville Youth Athletic Association operates as a community-based youth sports organization offering a comprehensive portfolio of recreational and competitive sports programs for children in New York City. The organization provides ten distinct core programs: Baseball (recreational and travel/Eagles), Basketball, Flag Football (NFL Flag-affiliated with Eagles travel teams), Dodgeball, Lacrosse, Soccer, Softball, Tennis, Running Club, and Volleyball. Additional offerings include an After School Program at PS 59 and the PLAY it Forward scholarship initiative. Programs range from introductory clinics for Pre-K and kindergarten through competitive travel leagues for high school athletes, with facilities including the Yorkville Baseball Academy, Randall's Island fields, and partner venues throughout Manhattan. The organization uses LeagueApps as its registration and program management platform.

Differentiator

Problem solved

Functional benefit

Brands

• Yorkville Eagles: Travel sports teams for Yorkville including Travel Baseball and Travel Flag Football teams competing regionally and nationally.

Products and services

• Yorkville Recreational Baseball Recreational baseball leagues for grades PK-8 offering co-ed and gender-specific divisions with Sunday games at Marx Bros. Field, including uniforms and age-appropriate competition.
• Yorkville Eagles Travel Baseball Competitive travel baseball program for ages 9U through 16U featuring professional coaching, weekday swingouts at Yorkville Baseball Academy, weekend practices and games at Randall's Island, and participation in East Coast tournaments.
• Yorkville Baseball Academy Indoor training facility at 106th Street & First Avenue offering weekday swingouts, pitching and catching clinics, and hitting instruction with former collegiate pitcher Coach Matt Mullin and World Series Champion Coach John Rodriguez.
• Yorkville Recreational Basketball League Fall recreational basketball league for grades 1-12 with Saturday games at Manhattan gyms, including Yorkville uniforms and volunteer coaching opportunities.
• Yorkville Basketball Clinics Skill-development basketball clinics including instructional sessions for grades PK-K and 3-9, plus girls-only clinics for grades 3-8 focused on fundamentals and team building.
• Yorkville NFL Flag Football League NFL Flag-affiliated flag football program serving over 2,000 children annually in grades K-12, including Saturday leagues at Randall's Island, a West Side League, a Sunday League, and girls-only divisions.
• Yorkville Eagles Travel Flag Football Elite travel flag football teams for various ages coached by experienced staff, including Head Coach Jesse Levine who has coached at the NFL Flag National Championship.
• Yorkville Flag Football Tournaments Annual tournament series including Turkey Bowl, January Jester Joust, Shamrock Showdown, Big Apple Clash, and Summer Kickoff Classic, serving as community events for flag football families across NYC.
• Yorkville Dodgeball Tournament-based dodgeball leagues for grades 2-8 with Friday night sessions at Julia Richman School, featuring team-based competition with 7 players per team.
• Yorkville Lacrosse Clinics Youth lacrosse clinics for boys and girls in grades 1-12 teaching fundamentals and building toward scrimmages against other local organizations, coached by current and former collegiate players.
• Yorkville Soccer Clinics Soccer programs including outdoor Saturday clinics at Randall's Island and indoor Sunday clinics at Julia Richman School, for grades PK-5 with beginner and intermediate levels.
• Yorkville Softball Recreational and competitive softball leagues for girls in grades 2-8, including a recreational league at Marx Bros. Field and a developmental D-League with Thursday night swingouts at the Yorkville Baseball Academy.
• Yorkville Tennis Saturday evening tennis lessons at Sutton East Tennis clay courts for grades 2-10, with 60-minute group lessons taught by in-house professionals across 8 sessions per season.
• Yorkville Running Club Outdoor running club for grades 3-8 meeting Wednesday afternoons at Central Park, offering structured training in fitness, fun, and friendship with seasonal rotation through Central Park and Thomas Jefferson Track.
• Yorkville Volleyball Volleyball clinic-style sessions at Sacred Heart Field House for grades 2-12, teaching fundamentals of passing, setting, serving, and hitting with progressive game application for beginner through advanced players.
• Yorkville After School Program After school enrichment program at PS 59 running from dismissal to 6pm Monday through Friday, offering sports activities, games, arts and crafts, and reading options for children enrolled 1-5 days per week.
• PLAY it Forward Youth Sports Scholarships Financial assistance program providing registration-fee scholarships funded by donations via the LeagueApps donation portal, enabling children from families in need to participate in Yorkville youth sports programs.

Quantifiable outcome

• Over 2,000 children served annually through flag football program alone
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• NFL FlagcoreChannel Partner/ Reseller/ DistributorNFL Flag affiliation provides standardized flag football curriculum, official NFL branding, and access to national tournament opportunities. Yorkville is the largest NFL Flag program in NYC serving over 2,000 children annually.
• LeagueAppscoreTechnology or IntegrationLeagueApps provides the registration platform used by Yorkville for all program registrations, payments, schedules, and communications. Brian Litvack and Jeremy Goldberg from LeagueApps were honored with the Gordon Smeaton Partnership Award.
• PS 59coreStrategic or Co-development PartnerPS 59 hosts Yorkville's after school program operating Mondays through Fridays from dismissal to 6pm. Kathleen King from PS 59 received the Gordon Smeaton Partnership Award.
• Randall's Island Park AlliancecoreStrategic or Co-development PartnerPartnership provides access to Randall's Island fields for flag football, travel baseball, soccer, and other outdoor sports. Alex Egan and Jaron McNeill received the Gordon Smeaton Partnership Award.
• NYC Department of EducationcoreStrategic or Co-development PartnerJose Marte from NYC Department of Education received the Gordon Smeaton Partnership Award 2026. Partnership enables programs at public school facilities.
• GatorademinorGTM or Marketing PartnerGatorade logo appears on Yorkville's partner page indicating sponsorship or product partnership for youth athletes.
• Sutton East TennisminorChannel Partner/ Reseller/ DistributorSutton East Tennis provides clay court facilities for Yorkville's Saturday night tennis program for grades 2-10.
• Sacred Heart SchoolminorChannel Partner/ Reseller/ DistributorSacred Heart Field House (91st between 1st and York) hosts Yorkville's volleyball program for grades 2-12.
• Julia Richman SchoolminorChannel Partner/ Reseller/ DistributorJulia Richman School (68th & 2nd Avenue) hosts Yorkville dodgeball tournaments and indoor soccer clinics.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Police Athletic League (PAL) NYC: NYC's largest nonprofit youth organization operating sports leagues, recreation, and education programs for kids citywide. Directly comparable as a 501c3 youth-sports provider serving Manhattan families with multi-sport programming on public facilities.
• Asphalt Green: Nonprofit fitness and sports organization in NYC offering youth leagues, swim, soccer, basketball, and after-school programs. Comparable in being a Manhattan-based non-profit combining instruction, leagues, and facility-based programming.
• New York Junior Tennis & Learning (NYJTL): Nonprofit serving NYC youth with tennis instruction, after-school academics, and life-skills programming. Comparable in delivering structured youth sports plus wraparound services in Manhattan with scholarship-driven access.
• City Parks Foundation: NYC nonprofit operating free youth sports, tennis, and after-school programs in partnership with NYC Parks. Comparable as a community-based youth-sports non-profit leveraging NYC park and school facilities.
• Manhattan Youth: Nonprofit providing after-school, sports, and recreation programs in downtown Manhattan public schools. Comparable as a community-anchored youth sports and after-school operator with school-facility partnerships.
• Good Sports: Nonprofit that increases youth sport access by donating equipment, apparel, and footwear to community programs. Comparable as a non-profit enabler of community youth sports access, often partnering with leagues like YYAA.

Regional players

• New York Road Runners (NYRR): NYC nonprofit running organization offering youth running programs, races, and training. Comparable in operating youth running clubs (mirrors YYAA's Running Club) in the same Manhattan geography but is single-sport focused.
• 92nd Street Y (92Y): NYC community and cultural center offering youth sports, swim, gymnastics, and after-school programming. Comparable as a Manhattan nonprofit operating youth sports instruction and recreation programming for local families.

Broad incumbents

• i9 Sports: National youth sports franchise offering flag football, basketball, soccer, and baseball for kids. Comparable as a multi-sport youth sports league operator with an emphasis on community-based, rec-level play across many US markets.
• Skyhawks Sports Academy: National youth sports instruction provider offering multi-sport camps and clinics at schools and parks. Comparable as a multi-sport, skill-development youth sports provider working in community and school settings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yorkvillesports
• YouTubeyoutube.com/channel/UCt3l2j933QC2NzLzoZ1nurQ
• Facebookfacebook.com/YorkvilleYouthAthleticAssocation
• Instagraminstagram.com/yorkvilleyouth
• LinkedInlinkedin.com/company/yorkville-youth-athletic-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yorkville Youth Athletic Association