Whitebox
Whitebox AB is a Sweden-based hardware company, founded in 2020, that sells UV-C light disinfection products—Skin, Surface, and Air—to healthcare, transport, education, and enterprise buyers, with EU MDR, NHS, and Lakeme regulatory approvals.
- Company typePrivate
- Founded2020
- HeadquartersSkellefteå, Sweden
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Whitebox does
Whitebox AB is a Swedish for-profit, private limited company founded in 2020 and headquartered at Dahlbergsgatan 8, 93133 Skellefteå, Sweden, that designs, manufactures, and sells UV-C light-based disinfection hardware. Its core technology relies on ultraviolet-C wavelengths to inactivate bacteria, viruses, and other microorganisms by damaging their DNA and preventing reproduction, achieving claimed removal rates of up to 99.99% without chemical agents. The product portfolio is organized into three categories—Skin (chemical-free hand disinfection), Surface (automated 30-second decontamination of objects such as phones, keys, computer accessories, and VR headsets), and Air (indoor air purification)—all sharing a common UV-C engineering architecture and EU MDR, NHS, and Lakeme compliance posture.
The go-to-market is primarily direct enterprise sales with consultative engagement by a senior team and on-site installation at customer facilities; named customer references include Shilla Al Orman Hospital in Egypt (the first internationally certified green hospital in the Middle East and Africa, with units deployed in ICU, OR, and blood banks), Technical Aid Central in Sweden, and a Swedish energy company. Targeted verticals are Healthcare (primary), Transport, Education, and Industrial/Enterprise, with secondary marketing through LinkedIn, Facebook, and an Insights content blog rather than paid acquisition. The pricing model is undisclosed hardware sales on a quote basis, with no subscription, SaaS, or per-use software component indicated.
Whitebox raised a single undisclosed funding round in April 2022 from Partnerinvest, Partnerinvest Norr, Treac, and Almi Invest, with stated use of funds for market expansion and product offering growth across healthcare, transport, and education. No patents, no headcount figures, no revenue figures, and no application-store presence are disclosed; the company continues to operate actively, with public content updated through August 2024.
Whitebox firmographics
Firmographics- Name
- Whitebox
- Legal name
- Whitebox AB
- Website
- https://white-box.se
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- Whitebox AB is a Sweden-based hardware company, founded in 2020, that sells UV-C light disinfection products—Skin, Surface, and Air—to healthcare, transport, education, and enterprise buyers, with EU MDR, NHS, and Lakeme regulatory approvals.
- Ownership category
- akta.pro rank
Whitebox industry classification
Industry- Product category
- Medical Disinfection Equipment
- NAICS
- Irradiation Apparatus Manufacturing (334517), Medical Equipment and Supplies Manufacturing (33911), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Disinfection & Surface Decontamination (Wipes, Sprays, Fogging, UV Robots) (HLAHANAD)
- akta.pro secondary industries
- UV Germicidal Light (UV-C) & HVAC Disinfection Systems (HSAOAIAI), Healthcare Facility & Medical Office Disinfection (HSAEAHAC)
Keywords
Where Whitebox is headquartered
LocationHeadquarters
- HQ city
- Skellefteå
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Whitebox business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- UV-C Disinfection Products: Sale of UV-C based disinfection products for skin, surface, and air applications targeting healthcare, transport, and education sectors.
- Healthcare Solutions: Providing disinfection solutions to healthcare facilities including installation in infection control units, ICUs, operating rooms, and blood banks.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Whitebox product offering
Product offeringCore offering
Whitebox AB designs, manufactures, and sells UV-C light-based disinfection hardware for skin, surface, and air applications. The products inactivate bacteria, viruses, and other pathogens by damaging their DNA, achieving up to 99.99% removal in approximately 30 seconds without the use of chemicals. Offerings are sold primarily to healthcare facilities, transport operators, educational institutions, and industrial enterprises.
Product overview
Whitebox offers a portfolio of UV-C light-based disinfection products organized into three categories: Skin, Surface, and Air. The Skin product provides chemical-free rapid skin disinfection; the Surface product enables quick disinfection of objects and equipment including phones, keys, and computer accessories; and the Air product purifies indoor air by removing microorganisms and viruses. All products utilize proven UV-C technology to fight healthcare-associated infections and can achieve up to 99.99% removal of microorganisms. The company also provides a disinfection box solution for automated rapid disinfection of items within 30 seconds.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 99.99% removal of microorganisms, bacteria and various viruses
- +4 more outcomes
Companies that use Whitebox
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Whitebox technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Whitebox partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Whitebox competitors and assessment
Company assessmentDirect peers
- Xenex Disinfection Services: Xenex is a leading manufacturer of UV-C disinfection robots for hospitals, targeting the same healthcare infection-prevention use case as Whitebox with pulsed xenon UV technology. It is the most direct competitor in UV-C hospital disinfection.
- UVD Robots: UVD Robots produces autonomous UV-C disinfection robots for healthcare and other sectors, directly competing with Whitebox's UV-C disinfection solutions for hospital and facility decontamination.
- AquiSense Technologies: AquiSense manufactures UV-C LED water, air, and surface disinfection systems. It is comparable to Whitebox as a UV-C disinfection equipment specialist targeting healthcare and industrial customers with similar hardware-based approach.
- Tru-D SmartUVC: Tru-D SmartUVC provides UV disinfection robots for healthcare facilities, directly competing in the hospital UV-C disinfection segment where Whitebox sells its infection-control solutions.
- Lumalier: Lumalier produces UV disinfection equipment for healthcare facilities, including upper-room air and whole-room systems. It is comparable to Whitebox's Surface and Air UV-C product lines targeting infection control in hospitals.
- Surfacide: Surfacide manufactures multi-emitter UV-C disinfection systems for healthcare facilities, directly competing with Whitebox in hospital infection-prevention deployments and emphasizing rapid cycle times similar to Whitebox's value proposition.
Broad incumbents
- Signify (Philips UV-C): Signify, the Philips lighting spinoff, offers a broad portfolio of UV-C disinfection luminaires and upper-air systems. It is a large incumbent operating across consumer, professional, and healthcare UV-C markets, with materially greater distribution than Whitebox.
- American Ultraviolet: American Ultraviolet manufactures UV germicidal equipment for air, surface, and water treatment across healthcare, laboratory, and commercial settings. It is a broader UV-C equipment incumbent comparable to Whitebox's product portfolio scope.
- Bioquell (Ecolab): Bioquell, now part of Ecolab, specializes in hydrogen peroxide vapor and UV-based bio-decontamination for pharmaceutical and healthcare settings. It competes with Whitebox in hospital and life-sciences disinfection.
- Atlantic Ultraviolet Corporation: Atlantic Ultraviolet manufactures UV germicidal equipment for air, surface, and water disinfection. Comparable to Whitebox as an established UV-C hardware manufacturer serving healthcare and industrial end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Whitebox social profiles
Digital presenceWhitebox compliance and trust
Trust signalCompliance1 record
Whitebox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whitebox leadership team
Management profileNumber of profiles
Whitebox funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whitebox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whitebox
What does Whitebox do?
Whitebox AB designs, manufactures, and sells UV-C light-based disinfection hardware for skin, surface, and air applications. The products inactivate bacteria, viruses, and other pathogens by damaging their DNA, achieving up to 99.99% removal in approximately 30 seconds without the use of chemicals. Offerings are sold primarily to healthcare facilities, transport operators, educational institutions, and industrial enterprises.
Is Whitebox a public or private company?
Whitebox is a private company. It is classified as venture growth investor backed and is currently operating.
When was Whitebox founded?
Whitebox was founded in 2020.
Where is Whitebox based?
Whitebox is headquartered in Skellefteå, Sweden, in the Europe region.
How does Whitebox make money?
Two revenue lines are on record. UV-C Disinfection Products are the primary driver. The others are healthcare Solutions.
Who are Whitebox's main competitors?
Direct peers on record are Xenex Disinfection Services, UVD Robots, AquiSense Technologies, Tru-D SmartUVC, Lumalier and Surfacide. Broad incumbents are Signify (Philips UV-C), American Ultraviolet, Bioquell (Ecolab) and Atlantic Ultraviolet Corporation.
Does Whitebox have an API?
No public API is recorded for Whitebox.
What industry is Whitebox in?
Whitebox's product category is Medical Disinfection Equipment. Its primary akta.pro industry code is HLAHANAD, Disinfection & Surface Decontamination (Wipes, Sprays, Fogging, UV Robots), with a secondary code of HSAOAIAI, UV Germicidal Light (UV-C) & HVAC Disinfection Systems. Its NAICS code is 334517 and its SIC code is 3564.