DayPass
DayPass operates a two-sided booking marketplace that lets travelers and locals reserve day access to luxury hotel pools, beach clubs, spas, and resorts across 40+ countries, while enabling hotel partners to monetize underutilized facilities through per-booking commissions.
- Company typePrivate
- Founded2017
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What DayPass does
DayPass is a two-sided booking marketplace, operated by DAYPASS Inc. and founded in 2017, that enables travelers and locals to reserve day access to luxury hotel pools, beach clubs, spas, and wellness facilities without an overnight stay. The platform serves both end consumers (travelers, cruise passengers, business travelers on layovers, and locals seeking staycation-style experiences) and hotel/resort supply partners (luxury and premium properties seeking to monetize underutilized facilities). Headquartered in Miami, FL, the company operates across 40+ countries spanning the Americas, Europe, Middle East & Africa, and Asia Pacific, with localized content in 11 languages.
The product surface comprises the main DayPass Platform and Booking Portal (book.daypassapp.com), native iOS and Android applications, a Partner Extranet for venue management, a Partner Portal for hotel onboarding, a DayPass Plus membership tier, a Travel Agent Program, and an AI Data Feed (llms.txt) for machine-readable inventory exposure. Underlying technology is a cloud-based booking platform with real-time availability, instant booking confirmation, flexible cancellation, dynamic venue search and filtering by amenity, and concierge chat support. Payments are processed exclusively through Stripe, with DayPass not storing cardholder data. Distribution is digital-first via web, mobile apps, SEO-optimized destination landing pages, email, and Instagram.
DayPass monetizes via transaction commissions on each booking, with the marketplace facilitating per-experience unit pricing that ranges from budget day beds around US$15-20 to ultra-luxury beach club packages exceeding US$1,000 at properties such as Nikki Beach Dubai and Ritz-Carlton Dubai. The company is privately held and bootstrapped, with no disclosed institutional funding, and operates with a small team of 1-10 employees under co-founder and CEO Alexandre Mayol and CTO Bhaumik Kothari. Recent activity includes a November 2025 Dominican Republic launch, the 2025 introduction of the Plus membership and Travel Agent Program, and the AI Data Feed release.
DayPass firmographics
Firmographics- Name
- DayPass
- Legal name
- DAYPASS Inc.
- Website
- https://daypassapp.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DayPass operates a two-sided booking marketplace that lets travelers and locals reserve day access to luxury hotel pools, beach clubs, spas, and resorts across 40+ countries, while enabling hotel partners to monetize underutilized facilities through per-booking commissions.
- Ownership category
- akta.pro rank
DayPass industry classification
Industry- Product category
- Travel booking marketplace
- NAICS
- Travel Agencies (561510), Other Traveler Accommodation (72119), Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Last-Minute Travel & Hotel Deal Apps (THAKAAAF)
- akta.pro secondary industries
- Travel Subscription, Membership & Deal Clubs (THAKAAAL), Destination Spas & Spa Resorts (HSALAFAC), Destination Spa Resorts (THAGAMAA)
Keywords
Where DayPass is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DayPass business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Transaction-based Day Pass Sales: DayPass earns commissions on bookings made through its platform. Customers pay for day passes to access hotel pools, beach clubs, spas, and resorts. The platform offers various package types including individual day beds, cabanas, pool escape experiences, all-inclusive resort days, spa retreats, and fitness sessions. Pricing varies significantly by property and package type, ranging from budget options (US$15-20) to ultra-luxury experiences (US$1000+).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-Experience Booking (Unit Pricing) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
DayPass product offering
Product offeringCore offering
DayPass is an online marketplace that lets consumers book single-day access to premium hotel pools, beach clubs, spas, gyms, and wellness facilities without an overnight stay. The platform curates handpicked luxury and resort venues across 40+ countries and offers instant booking confirmation, free flexible cancellation, real-time availability, and concierge support via web and native iOS/Android apps. Revenue is generated through commissions on each day-pass transaction, with optional paid membership (DayPass Plus) and dedicated programs for travel agents and AI agents.
Product overview
DayPass is a unified platform built around its core booking platform and mobile app that enables premium hotel and resort experiences without overnight stays. The product portfolio includes the DayPass Platform (web-based booking portal), DayPass App (iOS/Android mobile application), Partner Extranet for venue management, DayPass Plus membership tier, Partner Portal for hotel onboarding, Travel Agent Program, and an AI Data Feed. The platform brings together handpicked luxury and wellness experiences at hotels and resorts worldwide, offering instant booking and flexible cancellation with a 'Country Club Everywhere' approach.
Differentiator
Problem solved
Functional benefit
Products and services
- DayPass Booking Platform (web and mobile) A unified booking marketplace that lets individual travelers and locals discover and reserve single-day access to premium hotel pools, beach clubs, spas, gyms, and wellness facilities across 40+ countries, with instant booking confirmation, real-time availability, and free flexible cancellation.
- DayPass Mobile App (iOS and Android) Native iOS and Android applications that enable consumers to browse, book, and manage DayPass day experiences at luxury hotels, resorts, beach clubs, and spas worldwide, with push notifications for booking updates.
- DayPass Booking Web Portal Responsive web-based booking interface at book.daypassapp.com where users reserve day passes at partner hotels, beach clubs, spas, and resorts, supporting 11 languages and multiple currencies.
- DayPass Plus Membership A paid premium membership program offering exclusive discounts, expanded availability access, and additional benefits for frequent DayPass users seeking recurring access to luxury day experiences.
- Partner Extranet A management portal for hotel, resort, beach club, and spa partners to manage their DayPass listings, availability, pricing, and bookings on the platform.
- DayPass AI Data Feed A machine-readable data feed of DayPass luxury leisure and recreation experiences, accessible at /llms.txt, enabling AI agents to discover venues and recommend bookings to end users.
Quantifiable outcome
- Rated 4.3 stars based on 172 Google reviews
Companies that use DayPass
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
DayPass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
DayPass partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Luxury Hotels and Resorts (Partner Network)coreDayPass partners with luxury hotels, resorts, beach clubs, and spas worldwide to offer day pass experiences to non-staying guests. Partners include major brands like Sofitel, Fairmont, Hilton, Marriott, Club Med, Nikki Beach, and independent luxury properties. The platform enables venues to monetize underutilized facilities, engage new customer segments, and drive revenue growth through a dynamic marketing channel.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
DayPass competitors and assessment
Company assessmentBroad incumbents
- Viator (a Tripadvisor company): Global marketplace for tours, activities, and experiences that increasingly includes day-use resort and pool offerings. Comparable as a broad experiences distribution channel that competes for the same traveler wallet.
- GetYourGuide: Large European-headquartered experiences marketplace covering tours, attractions, and curated day experiences. Comparable to DayPass at the consumer and supplier layer of the experiences stack, with significantly more capital and inventory breadth.
- Klook: Asia-headquartered experiences and activities marketplace that includes day-use hotel and resort passes alongside tours, attractions, and transport. Comparable to DayPass in category overlap but vastly larger in scale, geographic breadth, and capital base.
- Booking.com Experiences: The experiences arm of Booking Holdings, offering tours, attractions, and selected day-pass products alongside its core hotel inventory. Comparable as a competitor for both consumer demand and hotel supply partnerships, with unmatched traffic and capital.
- Expedia Things to Do: Expedia's activities and experiences vertical, bundling attractions and day-use options with its broader travel booking funnel. Comparable as a same-customer, cross-sell competitor with significantly more distribution and financial firepower.
Emerging players
- HotelTonight: Last-minute hotel booking app focused on same-day and short-stay deals. Comparable to DayPass in its reliance on unused hotel inventory and last-minute, mobile-first booking UX, though monetizing overnight stays rather than day-use amenities.
- SpaFinder: Discovery and booking platform for spa and wellness experiences worldwide. Comparable to DayPass's spa and wellness vertical but with a narrower product focus and a more localized supplier network.
- HotelSpa: Booking platform for day use of hotel spa, pool, and wellness facilities. Comparable to DayPass but with a narrower emphasis on spa and wellness versus DayPass's broader pool/beach club portfolio.
Direct peers
- ResortPass: Direct competitor operating the largest day-pass marketplace for hotel pools, beach clubs, and amenities in the US and expanding internationally — the closest functional twin to DayPass with the same two-sided marketplace model and target customer (travelers and locals seeking luxury hotel amenities without an overnight stay).
- Daycation: Day-pass booking platform for hotel pools, spas, and wellness facilities, primarily focused on Europe and the Middle East. Closely comparable to DayPass in product, customer base, and partner value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DayPass social profiles
Digital presenceDayPass financial estimates
Financial estimateRevenue estimate
Valuation estimate
DayPass leadership team
Management profileNumber of profiles
Profiles2 records
DayPass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DayPass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DayPass
What does DayPass do?
DayPass is an online marketplace that lets consumers book single-day access to premium hotel pools, beach clubs, spas, gyms, and wellness facilities without an overnight stay. The platform curates handpicked luxury and resort venues across 40+ countries and offers instant booking confirmation, free flexible cancellation, real-time availability, and concierge support via web and native iOS/Android apps. Revenue is generated through commissions on each day-pass transaction, with optional paid membership (DayPass Plus) and dedicated programs for travel agents and AI agents.
Is DayPass a public or private company?
DayPass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DayPass founded?
DayPass was founded in 2017. It employs 1 to 10 people.
Where is DayPass based?
DayPass is headquartered in Miami, United States, in the North America region.
How does DayPass make money?
One revenue line is on record: transaction-based Day Pass Sales.
Who are DayPass's main competitors?
Broad incumbents on record are Viator (a Tripadvisor company), GetYourGuide, Klook, Booking.com Experiences and Expedia Things to Do. Emerging players are HotelTonight, SpaFinder and HotelSpa. Direct peers are ResortPass and Daycation.
Does DayPass have an API?
No public API is recorded for DayPass.
What industry is DayPass in?
DayPass's product category is Travel booking marketplace. Its primary akta.pro industry code is THAKAAAF, Last-Minute Travel & Hotel Deal Apps, with a secondary code of THAKAAAL, Travel Subscription, Membership & Deal Clubs. Its NAICS code is 561510 and its SIC code is 7000.