Steer73

What Steer73 does

Steer73 is a London-headquartered, privately held digital transformation and custom software development firm founded in 2014 by Philip Woodward. The company builds bespoke web, mobile, cloud, and PC applications for mid-market and enterprise organisations that have outgrown off-the-shelf SaaS or ERP products. Core offerings include Custom Software Development, Web Application Development, Mobile Apps (native and cross-platform), Data Warehousing & Analytics, Business Intelligence, Data Centralisation, System Modernisation, System Migration, and Business/Digital Product development. Target verticals are Manufacturing, Construction, Logistics, Hospitality, and Retail, with named clients including Paddy Power, DHL, Chubb, Bridon Bekaert, Camile, The Mortgage Store, and Boojum. The firm operates remote-first with a stated 40+ employees across the UK and six other countries and asserts a 100% project success rate since founding.

Name

Steer73

Legal name

Steer73

Website

https://steer73.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Steer73 is a London-based, privately held digital transformation firm building custom web, mobile, cloud, and AI applications for mid-market and enterprise clients across Manufacturing, Construction, Logistics, Hospitality, and Retail.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: End-to-end custom software development services including web applications, mobile apps, cloud solutions, and system integrations. Revenue generated through project-based engagements with fixed-price, time & materials, or managed service models.
2. Professional Services: Discovery, scoping, solution definition, implementation, and ongoing support services. Includes technical support, security monitoring, hosting, and maintenance.
3. Long-term Support & Managed Services: Ongoing managed services including 7-day/week technical support, security & risk monitoring, cost & performance management, and long-term product team augmentation. Client relationships typically span many years.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Steer73 is a UK-based digital transformation and custom software development company that builds bespoke web applications, mobile apps, cloud and data solutions, and AI-enabled systems for mid-market and enterprise clients. Engagements begin with a free Discovery phase and are delivered via fixed-price, time & materials, or managed service models, supported by long-term maintenance and hosting.

Product overview

Steer73 is a digital transformation and custom software development company offering a comprehensive portfolio of technology services. The core offerings include Custom Software Development, Mobile Apps, Web Application Development, and Data solutions (Data Warehousing & Analytics, Business Intelligence & Analytics, Data Centralisation). These are complemented by AI Solutions (including Agentic AI and AI Readiness services), System Modernisation and System Migration services, and Business/Digital Product development. The company also provides a proprietary Digital Transformation Platform that accelerates delivery through reusable assets, frameworks and AI-enabled workflows. All engagements begin with a free Discovery phase to define requirements and solution architecture before development commitment.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development Full-service custom software development for web, cloud, PC and mobile platforms, including system integrations, security, compliance, hosting and ongoing maintenance for organisations requiring bespoke business-critical systems.
• Mobile App Development Native and cross-platform mobile app development for iOS and Android, with complex integrations, full lifecycle management, and app store monitoring for enterprise and mid-market clients.
• Web Application Development High-performance custom web applications built for business operations, customer portals, and enterprise platforms with complex integrations.
• Data Warehousing & Analytics Data integration, processing and visualisation solutions enabling organisations to access, transform and gain meaningful insights from disparate data sources.
• Business Intelligence & Analytics BI systems that centralise data and transform it into actionable insight, including automated pipelines, dashboards, and AI-powered natural language analytics.
• Data Centralisation Secure, scalable data architecture solutions that unify fragmented systems into a single governed source of truth, creating foundations for BI, AI and automation.
• AI Solutions Custom AI-powered systems including generative AI, agentic workflows, NLP, semantic search, and AI copilots designed for specific business problems with measurable ROI.
• Agentic AI Enterprise-grade AI agents that perform real work across construction, restaurants, finance, manufacturing, operations, marketing, HR, logistics, and IT/compliance functions.
• AI Readiness Services to prepare organisations for AI adoption by centralising, structuring and governing data, modernising integration layers, and ensuring secure, compliant data architecture.
• System Modernisation Legacy system upgrades including cloud migration, replatforming, rearchitecting, refactoring, adding new capabilities, and full rebuilds without disruption.
• System Migration System migration services avoiding downtime and business disruption, including lift-and-shift, replatforming, data transformation, and hybrid approaches.
• Business Solutions High-impact digital business solutions including manufacturing systems, operational platforms, customer portals, logistics applications, and field workforce systems.
• Digital Products Digital product development from concept to launch including customer-facing apps, internal productivity tools, SaaS platforms, operational platforms, and commerce platforms.
• Discovery Free initial consulting phase to validate vision, build business case, identify product architecture, and provide clarity on budgets and timelines before committing to development.

Quantifiable outcome

• Reduced shipment scanning times by over 80% for DHL
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability12 records

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AND Digital: UK-based digital transformation and custom software firm with a network-of-clubs delivery model targeting enterprise and scale-up customers. Highly comparable to Steer73's UK enterprise focus, custom build delivery and industry-vertical go-to-market.
• Endava: UK-headquartered custom software and digital transformation firm serving enterprise and high-growth clients across industries. Closely comparable to Steer73 in custom software delivery, vertical breadth and mid-to-enterprise client mix.
• BJSS: UK-headquartered technology and engineering consultancy delivering custom software, data and cloud solutions to enterprise clients. Comparable to Steer73 on Microsoft-stack delivery, enterprise custom builds, and vertical coverage including manufacturing, logistics and financial services.
• Made Tech: UK digital and technology consultancy delivering custom software and data platforms for public and private sector organisations. Comparable to Steer73 on bespoke software delivery, data/analytics emphasis and UK enterprise client mix.
• Softwire: UK custom software development firm specialising in Microsoft-stack engineering for mid-market and enterprise clients. Directly comparable to Steer73 on .NET/Azure custom development, fixed-price and T&M engagement models, and long-term managed service offerings.
• Netcompany: Northern Europe-headquartered digital transformation and custom software consultancy delivering mission-critical systems. Comparable to Steer73 on vertical-specific custom builds, enterprise customer base and emphasis on complex, business-critical systems.
• Thoughtworks: Global custom software and digital transformation consultancy with strong vertical specialisation (manufacturing, retail, financial services). Directly comparable to Steer73 on custom build-led delivery for enterprises and emphasis on engineering excellence.

Broad incumbents

• Deloitte Digital: Consulting arm of the Big Four offering custom software and digital transformation to large enterprises. Broad incumbent competing with Steer73 for similar enterprise custom-build mandates, though operating at much larger scale.
• Accenture: Global systems integrator with a large custom software, AI and digital transformation practice serving the same enterprise segments (manufacturing, retail, logistics) as Steer73. Adjacent competitor rather than direct peer given scale and breadth of services.
• Capgemini Engineering: Global IT services and engineering firm with deep custom software, AI and systems integration capabilities for enterprise clients across manufacturing, retail and logistics. Competes with Steer73 in the same buyer RFPs but at materially greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/steer73
• LinkedInlinkedin.com/company/steer73
• Facebookfacebook.com/steer73co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steer73