Ambulatory Surgery Center Association

What Ambulatory Surgery Center Association does

The Ambulatory Surgery Center Association (ASCA) is a nonprofit professional trade association headquartered in Alexandria, Virginia, that represents the interests of ambulatory surgery centers (ASCs) in the United States. Founded in 1970 alongside the emergence of the ASC industry, ASCA operates through three membership tiers — independent facility memberships ($849 first year), corporate memberships ($2,050 per facility per year for management companies and health systems), and a five-tier affiliate/vendor program (starting at $975) — plus revenue from its annual ASCA + SAMBA Conference & Expo, virtual education with continuing education (CE) credits, clinical and operational benchmarking surveys, the Career Center, and member-discount partnerships with healthcare vendors.

ASCA's core deliverables are content, community, and advocacy products rather than software. Member-facing assets include the ASCA Connect online community, ASC Focus magazine, the ASCA News Digest, the Government Affairs Update, and the Advancing Surgical Care Podcast; operational tools include the Medicare Rate Calculator, quarterly benchmarking reports, and a State Resource Center for policy analysis. ASCA also operates two affiliated entities: the ASCA Foundation, which funds medical-mission scholarships through a partnership with One World Surgery, and ASCAPAC, the nonpartisan political action committee for ASC advocacy.

The association is the recognized federal advocacy voice for the ASC sector, engaging directly with CMS rulemaking (including the 2026 final payment rule and OAS CAHPS policy) and credentialing ASC professionals through the CASC and CAIP certifications. Its member ecosystem spans independent centers, large operators such as Surgery Partners, SCA Health, Trinity Health, and United Surgical Partners International, and vendors including Stryker, Surgical Information Systems, HST Pathways, Press Ganey, HealthStream, MedTrainer, and Nimble. ASCA is governed by an elected volunteer board and a small (11–50 employee) staff led by CEO Bill Prentice and Chief Advocacy Officer Kara Newbury.

Name

Ambulatory Surgery Center Association

Legal name

Ambulatory Surgery Center Association

Website

https://ascassociation.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ambulatory Surgery Center Association (ASCA) is a U.S.-based nonprofit trade association serving the over 6,500 Medicare-certified ambulatory surgery centers, delivering membership services, advocacy, education, benchmarking, and an online community through facility, corporate, and affiliate tiers.

Ownership category

akta.pro rank

Product category

Healthcare Trade Association Services

NAICS

Ambulatory Health Care Services (621), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

Keywords

• Healthcare trade association
• Ambulatory surgery centers
• Membership advocacy services
• ASC professional education
• Medicare reimbursement resources

Headquarters

HQ city

Alexandru Vlahuta

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Facility Membership Fees: Annual membership fees for independent ASC facilities. New independent facility membership is $849 for the first year, covering entire staff with access to education, benchmarking, regulatory resources, and member discounts.
2. Corporate Membership Fees: Flat-rate pricing at $2,050 per facility for ASC management companies and health systems operating multiple ambulatory surgery centers. Includes full member benefits for every enrolled ASC plus corporate team access.
3. Affiliate/Vendor Membership Fees: Five-tier benefits program starting at $975 for the first tier, connecting members with trusted partners, vendors and suppliers. Provides brand recognition, market access, and scalable visibility benefits.
4. Conference and Event Fees: Revenue from ASCA + SAMBA annual Conference & Expo, virtual courses, webinars, and other educational events. Includes continuing education credits available for purchase.
5. Career Center Access: Discounted job postings for ASC facilities and companies seeking ASC talent.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

The Ambulatory Surgery Center Association (ASCA) is a national nonprofit membership association that supports ambulatory surgery centers (ASCs) through tiered facility, corporate, and affiliate/vendor memberships. It delivers advocacy, regulatory guidance, benchmarking, continuing education, publications, and an annual conference to help ASCs deliver safe, high-quality, cost-effective patient care.

Product overview

ASCA (Ambulatory Surgery Center Association) is a professional association serving the ASC industry, not a product company. It offers membership-based services including facility and corporate membership programs, an online community platform (ASCA Connect), professional publications (ASC Focus Magazine, ASCA News Digest), the Advancing Surgical Care Podcast, virtual education with CE credits, the Medicare Rate Calculator, benchmarking surveys, a Career Center, and annual conferences. The association also operates the ASCA Foundation supporting medical mission scholarships. The organization functions as an industry association providing advocacy, education, and resources rather than a unified product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• ASCA Membership Tiered membership program for ambulatory surgery centers. Independent facility membership is $849 for the first year covering the entire staff; corporate membership is $2,050 per facility for management companies and health systems operating multiple ASCs; affiliate/vendor membership starts at $975 across five benefits tiers.
• ASCA Connect Online Community Member-only online community platform where ASC professionals collaborate, share tools, discuss challenges, and access resources.
• ASC Focus Magazine Members-only print and digital magazine covering operational, regulatory, and clinical topics relevant to the ASC community; digital edition sponsored by Nimble CRM.
• ASCA News Digest Regular email newsletter delivering regulatory updates, industry news, and association activity updates to ASC professionals.
• Advancing Surgical Care Podcast Official ASCA podcast covering CMS payment rules, quality reporting, industry trends, and best practices; distributed on Apple Podcasts, Spotify, Amazon Music, and Stitcher.
• Virtual Education (Webinars and Courses) Live and on-demand webinars and virtual courses offering continuing education credits on Medicare payment rules, coding, billing, infection prevention, HR, regulatory compliance, and ASC management.
• Medicare Rate Calculator Online member tool that provides ASC-payable procedure rates and computes Medicare reimbursement amounts.
• Clinical & Operational Benchmarking Subscription benchmarking service delivering quarterly reports that allow ASCs to compare their clinical and operational performance against national data.
• ASCA Career Center Job posting platform allowing ASC facilities and related companies to post openings and connect with ASC talent at discounted member rates.
• ASCA + SAMBA Annual Conference & Expo Three-day annual industry conference and exhibition bringing ASC professionals together for educational sessions, networking, exhibits, and continuing education; co-hosted with SAMBA (Society for Ambulatory Anesthesia) in 2026.
• National Advocacy Day Annual advocacy event gathering ASC professionals from across the country to meet with policymakers on Capitol Hill to advocate for ASC legislative interests.
• Medical Mission Scholarship Program ASCA Foundation program offering scholarships covering program fees and roundtrip airfare for ASCA members to participate in weeklong medical missions at One World Surgery facilities in Honduras and the Dominican Republic.

Quantifiable outcome

• ASCs see reimbursement rates per procedure that are roughly half that of hospital outpatient departments (HOPD).
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• One World SurgerycoreStrategic or Co-development PartnerASCA Foundation has partnered with One World Surgery, a US-based nonprofit, to support its mission of providing access to high-quality surgical care globally. ASCA members are eligible for scholarships covering the cost of participating in weeklong medical missions at One World Surgery's facilities in Honduras and Dominican Republic. Scholarships cover program fees and one coach roundtrip airfare.
• Surgery PartnersflagshipGTM or Marketing PartnerSurgery Partners is a leading operator of surgical facilities and ancillary services with more than 200 locations in 33 states. Sponsors ASCA's Advancing Surgical Care Podcast and annual conference. Offers multiple types of healthcare services that deliver high-quality healthcare in a convenient and cost-effective manner.
• Nimble CRMminorGTM or Marketing PartnerDigital edition sponsor of ASC Focus Magazine.
• Surgical Information Systems (SIS)minorGTM or Marketing PartnerAffiliate/vendor partner and conference sponsor. SIS serves over 2,900 ASCs with its SIS Complete platform used by more than 90,000 physician users.
• HST PathwaysminorGTM or Marketing PartnerASC software and services company. Affiliate/vendor partner and conference sponsor.
• StrykerminorGTM or Marketing PartnerMedical technology company. Conference sponsor.
• SAMBA (Society for Ambulatory Anesthesia)flagshipStrategic or Co-development PartnerJoint ASCA + SAMBA Conference & Expo 2026 held in Washington, D.C. addressing anesthesia provider shortage and providing interdisciplinary learning experience for the ASC community.
• Press GaneyminorGTM or Marketing PartnerHealthcare experience and analytics company. Member discount partner offering special pricing to ASCA members.
• HealthStreamminorGTM or Marketing PartnerHealthcare workforce development company. Member discount partner offering special pricing to ASCA members.
• MedTrainerminorGTM or Marketing PartnerHealthcare compliance and training platform. Member discount partner offering special pricing to ASCA members.
• HANDLEminorGTM or Marketing PartnerHealthcare consulting services. Member discount partner offering special pricing to ASCA members.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Society for Ambulatory Anesthesia (SAMBA): Specialty society for ambulatory anesthesia clinicians; co-hosts ASCA's flagship conference and addresses the same ASC audience from the anesthesia side—closest functional peer.
• American College of Healthcare Executives (ACHE): Professional society for healthcare executives offering the FACHE credential; comparable dues-plus-education-plus-advocacy monetization model for healthcare leaders.
• American Hospital Association: National trade association representing hospitals and health systems; mirrors ASCA's advocacy-plus-membership model and serves as the incumbent counterweight in CMS rule-making that ASCA negotiates against.
• Healthcare Financial Management Association: Membership association for healthcare finance professionals delivering certifications, education, and advocacy—operationally analogous to ASCA's structure and revenue mix (dues + conferences + content).
• Association of periOperative Registered Nurses (AORN): Specialty nursing association focused on perioperative/surgical settings; overlapping membership base with ASCA and similar model of accreditation, education, and conference revenue.
• MGMA (Medical Group Management Association): Professional association for medical practice administrators; comparable member-publish-educate-monetize model targeting healthcare operations leaders, much like ASCA targets ASC administrators.

Broad incumbents

• American Medical Association (AMA): Largest US physician membership association; occupies the broader healthcare advocacy and publishing category that ASCA operates within as an ASC-specific niche player.
• Healthcare Information and Management Systems Society (HIMSS): Large healthcare membership organization with conference, education, and advocacy streams; demonstrates the scale-up path for healthcare trade associations relevant to ASCA's ecosystem players (SIS, HST).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ASCAssociation
• Facebookfacebook.com/AmbulatorySurgeryCenterAssociation
• LinkedInlinkedin.com/company/ambulatory-surgery-center-association
• Instagraminstagram.com/ascapac

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ambulatory Surgery Center Association