Nimble CRM
Nimble CRM is a privately held, AI-augmented CRM platform for solopreneurs and small teams of 1–10, bundling contact management, deal pipelines, email marketing, and LinkedIn prospecting into a single $24.90/user/month plan, sold via self-serve product-led growth with global SMB distribution.
- Company typePrivate
- Founded2009
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Nimble CRM does
Nimble, Inc. (operating as Nimble CRM) is a privately held, Santa Monica-based SaaS company founded in 2009 that sells a unified, AI-augmented customer relationship management (CRM) platform aimed at solopreneurs, freelancers, independent professionals, and small teams of 1–10 people. The product combines contact management, deal pipelines, email marketing automation, workflow automation, and a LinkedIn/browser-extension prospecting tool (Nimble Prospector) into a single all-in-one plan priced at $24.90 per user per month (billed annually), with a 14-day free trial and no credit card required. A 14-year operating history without disclosed funding since a 2017 Series 2 round led by Imagen Capital Partners (with Google Ventures, Indicator Ventures, and Radical Investments) suggests a capital-efficient, likely cash-flow-positive business, though no revenue figure is publicly disclosed.
The platform is built on a cloud-native SaaS architecture hosted primarily on Amazon AWS with secondary presence on Microsoft Azure, and is delivered through a web application plus native iOS and Android mobile apps. Core technical capabilities include automatic contact enrichment via integrations with Clearbit, FullContact, Hunter, and Kred; native email and calendar sync with Microsoft 365 (Outlook, Teams) and Google Workspace (Gmail); a public REST API (developer.nimble.com) supporting a Technology Partner Program; and, as of November 2025, generative AI features (AI Email Generator, AI Instant Message Generation, AI Design Templates) powered by OpenAI. Vertical-specific sub-brands — Nimble for Voice Over Actors and Nimble for Real Estate — are positioned alongside Microsoft 365 CRM, Outlook CRM, and Mobile CRM landing pages, while G2/Capterra/SourceForge/Forbes recognition underscores its standing in the SMB CRM segment.
Distribution is pure self-serve, product-led growth: no sales team, no channel intermediaries for direct sales, all pricing and features published openly online, with a 14-day free trial driving acquisition. The company augments PLG with a Microsoft Partners channel program, a Solution Partners implementation program, and a Technology Partner developer program. It also publishes extensive blog content, runs daily onboarding webinars, and maintains active social presence on LinkedIn, Facebook, X, Instagram, YouTube, and Pinterest. The company is GDPR-compliant and certified under the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks, supporting operations across the United States, United Kingdom, Switzerland, and the European Economic Area. Headcount is reported in the 11–50 range, and the company is led by founder and CEO Jon Ferrara.
Nimble CRM firmographics
Firmographics- Name
- Nimble CRM
- Legal name
- Nimble, Inc.
- Website
- https://nimble.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nimble CRM is a privately held, AI-augmented CRM platform for solopreneurs and small teams of 1–10, bundling contact management, deal pipelines, email marketing, and LinkedIn prospecting into a single $24.90/user/month plan, sold via self-serve product-led growth with global SMB distribution.
- Ownership category
- akta.pro rank
Nimble CRM industry classification
Industry- Product category
- CRM Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Nimble CRM is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Nimble CRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Monthly or annual subscription model at $24.90 per user per month (billed annually). Single plan with all features included. No per-feature or tier-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | All-in-One CRM Plan |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Nimble CRM product offering
Product offeringCore offering
Nimble is a cloud-based SaaS CRM that combines contact management, AI-powered contact enrichment, sales pipeline tracking, email marketing automation and prospecting into a single workspace for small businesses and solopreneurs. The platform unifies contacts imported from email, calendar and social channels, automatically segments them as Person, Prospect or Customer, and supports two-way email sync, deal pipelines, web forms, web chat and a browser-based prospecting extension. It is sold on a per-user subscription and integrates with Microsoft 365, Google Workspace, Salesforce and Microsoft Dynamics.
Product overview
Nimble CRM is a unified AI-driven CRM platform for small businesses that combines contact management, email marketing, sales automation, and relationship intelligence into one integrated system. The core platform includes the main Nimble CRM, which encompasses Relationship Management, Sales Pipelines & Reporting, Workflows & Automation, and Email Sequences. Premium AI-powered add-ons include AI Email Marketing, AI Prospect Marketing & Outreach, and the Nimble Prospector browser extension for LinkedIn prospecting. The company offers vertical-specific solutions under sub-brands including Nimble for Voice Over Actors, Nimble for Real Estate, Microsoft 365 CRM, Outlook CRM, and Mobile CRM. Mobile access is provided via dedicated iOS and Android applications. All features are included in a single $24.90/user/month plan. The platform also supports a Technology Partner Program enabling third-party developers to build custom applications via the API.
Differentiator
Problem solved
Functional benefit
Products and services
- Nimble CRM Platform
- Nimble Prospector
- Nimble Mobile App (iOS and Android)
- AI Email Marketing
- AI Prospect Marketing & Outreach
- Web Forms and Web Chat
Quantifiable outcome
- 95% reduction in data entry time
- +3 more outcomes
Companies that use Nimble CRM
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
Nimble CRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability3 records
Feature10 records
Nimble CRM partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- ClearbitcoreData enrichment partner that provides automatic contact and company data enrichment within Nimble CRM contact records
- FullContactcoreData enrichment partner providing contact information enrichment and identity resolution for Nimble CRM records
- HuntercoreData enrichment partner for email discovery and verification services integrated into Nimble CRM
- Amazon AWScorePrimary data hosting infrastructure provider for Nimble CRM cloud platform
- Microsoft AzurecoreSecondary data hosting infrastructure provider for Nimble CRM cloud platform
- Microsoft Office365coreEmail service provider and calendar integration for Gmail and Outlook sync within Nimble CRM
- Google Inc.coreEmail service provider, analytics platform, data enrichment, and calendar service provider integrated with Nimble CRM
- OpenAIcoreAI data transmission services powering Nimble's AI Email Generator and automated template creation features
- IntercomcoreEmail service provider and customer support platform powering Nimble's help center and customer communication
- SendGridcoreEmail delivery service provider for Nimble's email marketing campaigns and group messaging
- BraintreecorePayment processor for subscription billing and transaction processing
- PayPalcorePayment processor for subscription billing and transaction processing
- Technology Partners (API)corePartners can build custom applications, widgets, and extensions using Nimble's API to extend platform functionality and create seamless user experiences
- Microsoft PartnerscoreFormal partner program for Microsoft-focused solution partners who implement and resell Nimble CRM to Microsoft 365 and Teams customers
- Solution PartnerscorePartner program for consultants and agencies who implement Nimble CRM for their clients, including partner enablement resources and program structure
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Nimble CRM competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot is the dominant SMB/mid-market CRM and marketing-automation suite, offering contact management, email marketing, sales pipelines, and AI features at tiered pricing. It directly competes with Nimble for SMB CRM dollars but operates at vastly greater scale and breadth.
Direct peers
- Pipedrive: Pipedrive is a sales-focused CRM for SMBs emphasizing visual pipelines, deal tracking, and email integration. It competes head-to-head with Nimble's Sales, Pipelines & Reporting module for the same small-team sales pipeline buyer.
- Zoho CRM: Zoho CRM is a long-standing SMB/enterprise CRM offering contact management, pipeline automation, email marketing, and AI assistant features. It competes with Nimble on price-sensitive SMB accounts and shares the all-in-one productivity-suite positioning.
- Freshsales (Freshworks): Freshsales is Freshworks' AI-powered sales CRM targeting SMB and mid-market with built-in email, phone, chat, and contact enrichment. It overlaps directly with Nimble's feature set and SMB ICP.
- Copper: Copper is a CRM purpose-built for Google Workspace users, offering Gmail/calendar sync, pipelines, and contact management. It is one of the closest direct competitors to Nimble's Google Workspace integration story.
- Insightly: Insightly is an SMB CRM combining contact management, pipeline tracking, and project management. It targets small businesses similar to Nimble's ICP with tiered SaaS pricing.
- ActiveCampaign: ActiveCampaign combines CRM, email marketing, and marketing automation for SMBs and solopreneurs. It overlaps with Nimble's email marketing, automation, and contact management capabilities.
- Keap (Infusionsoft): Keap is a CRM and sales/marketing automation platform purpose-built for small businesses and solopreneurs, including invoicing and email campaigns. It is positioned similarly to Nimble for the small-team relationship-driven buyer.
- HoneyBook: HoneyBook is a CRM and business management platform for solopreneurs and small service businesses (photographers, coaches, event pros). It overlaps with Nimble's solopreneur ICP and relationship/contact management features.
Emerging players
- monday sales CRM: monday sales CRM extends the monday.com Work OS into sales pipeline, contact management, and automation for SMBs. It competes for the same small-team buyer seeking a simple, visual CRM experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Nimble CRM social profiles
Digital presenceNimble CRM compliance and trust
Trust signalCompliance4 records
Nimble CRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nimble CRM leadership team
Management profileNumber of profiles
Profiles6 records
Nimble CRM funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nimble CRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nimble CRM
What does Nimble CRM do?
Nimble is a cloud-based SaaS CRM that combines contact management, AI-powered contact enrichment, sales pipeline tracking, email marketing automation and prospecting into a single workspace for small businesses and solopreneurs. The platform unifies contacts imported from email, calendar and social channels, automatically segments them as Person, Prospect or Customer, and supports two-way email sync, deal pipelines, web forms, web chat and a browser-based prospecting extension. It is sold on a per-user subscription and integrates with Microsoft 365, Google Workspace, Salesforce and Microsoft Dynamics.
Is Nimble CRM a public or private company?
Nimble CRM is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nimble CRM founded?
Nimble CRM was founded in 2009. It employs 11 to 50 people.
Where is Nimble CRM based?
Nimble CRM is headquartered in Santa Monica, United States, in the North America region.
How does Nimble CRM make money?
One revenue line is on record: saaS Subscription.
Who are Nimble CRM's main competitors?
HubSpot is listed as a broad incumbent. Direct peers are Pipedrive, Zoho CRM, Freshsales (Freshworks), Copper, Insightly, ActiveCampaign, Keap (Infusionsoft) and HoneyBook. monday sales CRM is listed as an emerging player.
Does Nimble CRM have an API?
Yes. Nimble offers a public API that enables developers to extend the Nimble platform functionality by deploying custom applications, creating widgets, and leveraging Nimble's data in external applications. The API integrates with all aspects of the Nimble user experience, from the contacts page to messages and the stream. Users can generate an API key to access the Nimble API. Developer documentation is at developer.nimble.com.
What industry is Nimble CRM in?
Nimble CRM's product category is CRM Software. Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 5132 and its SIC code is 7372.