Be By Animoca Brands
Be by Animoca Brands is a Perth-based Web3 sports platform and Animoca Brands subsidiary that builds NFT collectibles, digital ticketing, and fan activation experiences for sports brands and sports fans.
- Company typePrivate
- Founded2014
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Be By Animoca Brands does
Be by Animoca Brands Pty Ltd is a Perth-based, privately held subsidiary operating inside the Animoca Brands network. It builds Web3 infrastructure for the sports sector, delivering official digital NFT collectibles, digital ticketing, and fan activation experiences for leading sports brands and organisations. Its core platform combines smart-contract-based digital property rights with online-to-IRL (in-real-life) fan engagement, targeting both enterprise sports clients and end-consumer sports fans.
The business operates a dual model. On the B2B side, it sells Web3 strategy, consulting, and implementation services to sports brands seeking to define and build their Web3 presence. On the B2C side, it plans to monetise through virtual goods, virtual currency, and subscription-based access to its applications, distributed via mobile app marketplaces (Amazon, Google) and direct digital channels. Pricing for these consumer offerings is not publicly disclosed and is subject to change at the company's discretion per its Terms and Conditions. Active recruitment for blockchain developers and Web3 strategists indicates ongoing organisational build-out, although the headline consumer product (Official Digital NFT Collectibles) remains listed as "COMING SOON."
Strategically, Be. is positioned as a full-chain Web3 experience company within the broader Animoca Brands Sports Network, leveraging the parent's portfolio and partner relationships to secure mandates from major sports organisations. The company is small (11-50 employees), discloses no revenue or funding, and does not publicly name any customers, partners beyond its parent network, or management team. Its defensibility rests on network affiliation, specialist Web3 talent, and emerging ecosystem lock-in rather than disclosed financial scale.
Be By Animoca Brands firmographics
Firmographics- Name
- Be By Animoca Brands
- Legal name
- Be by Animoca Brands Pty Ltd
- Website
- https://be.group
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Be by Animoca Brands is a Perth-based Web3 sports platform and Animoca Brands subsidiary that builds NFT collectibles, digital ticketing, and fan activation experiences for sports brands and sports fans.
- Ownership category
- akta.pro rank
Be By Animoca Brands industry classification
Industry- Product category
- Web3 Sports Platform
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Digital Sports Collectibles Retail (NFTs) (CRAMAOAK)
- akta.pro secondary industries
- Sports NFTs & Collectibles Marketplaces (FSADANAH), Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where Be By Animoca Brands is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Be By Animoca Brands business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Virtual Goods and Digital Items: Virtual in-application digital items (Virtual Goods) that may be purchased for real-world money or Virtual Currency. Digital NFT collectibles and collectibles.
- Virtual Currency: Virtual in-application currency including cash, chips, coins or points that may be purchased for real-world money. Purchases are final and non-refundable.
- Subscriptions: Subscription-based access to applications, managed through application distributors like Amazon and Google with their own cancellation policies.
- Web3 Consulting Services: Consulting services helping brands leverage Web3 technologies and blockchain innovations to deliver value and drive adoption.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Be By Animoca Brands product offering
Product offeringCore offering
Be By Animoca Brands is a Web3 sports experiences company that builds blockchain-powered platforms offering official digital NFT collectibles, ticketing, and fan activations for leading sports brands and organisations. The company provides both a B2C digital collectibles product for sports fans and B2B consulting services that help brands define and build their Web3 future through strategy, design, and smart contract development.
Product overview
Be. by Animoca Brands is a single unified Web3 sports experiences platform offering Official Digital NFT Collectibles, digital ticketing solutions, and fan activation services. The platform is part of the Animoca Brands network and leverages blockchain technology to create digital property rights and fan engagement experiences for sports organizations and brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Be. Web3 Sports Experiences Platform
Companies that use Be By Animoca Brands
Customer profileSegments3 records
Ideal customer profiles3 records
Be By Animoca Brands technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Be By Animoca Brands partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Animoca BrandscoreBe. is part of the Animoca Brands network and operates as a full-chain experience company within the broader Animoca Brands ecosystem. Animoca Brands is a leader in digital entertainment and blockchain gaming, providing Be. with an unmatched network and shared resources.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Be By Animoca Brands competitors and assessment
Company assessmentDirect peers
- Candy Digital: Sports digital collectibles platform that has launched official MLB and other league NFTs. Direct overlap in official digital sports collectibles retail.
- Dapper Labs: Builder of Flow blockchain and major sports NFT platforms such as NBA Top Shot and NFL All Day. Directly comparable as a Web3 sports collectibles platform serving fans and league partners.
- Sorare: Football-focused digital collectibles and fantasy platform using NFTs for licensed player cards. Closely matches Be.'s model of official sports NFTs sold to fans with brand/league partnerships.
- Socios.com (Chiliz): Fan token and Web3 engagement platform partnering with leading football clubs. Comparable as a B2B/B2C Web3 platform monetising sports fan engagement via blockchain-based digital assets.
- Autograph (Autograph.io): NFT platform co-founded by Tom Brady focused on authenticated athlete and sports collectibles. Comparable sports-vertical NFT marketplace targeting fan engagement.
Broad incumbents
- Animoca Brands: Be.'s parent company and the broader Web3/digital entertainment conglomerate. Comparable as a diversified Web3 sports and gaming operator, though at much larger scale and breadth.
Emerging players
- Ethernity Chain: Authenticated NFT platform with sports and celebrity partnerships (including motorsport). Comparable as an emerging Web3 collectibles platform with a sports angle, though smaller scale.
- ScorePlay: Sports digital asset management and content platform with NFT and fan engagement modules. Adjacent competitor serving sports organisations with digital collectibles and content tooling.
- NFTStar: Sports-licensed NFT marketplace offering official athlete and club collectibles. Comparable in offering official sports NFTs to fans with licensing partnerships.
Others
- Alien Worlds: Web3 gaming/metaverse platform within the Animoca Brands portfolio ecosystem. Thematically adjacent as an Animoca-network Web3 ecosystem participant enabling tokenised digital economies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Be By Animoca Brands social profiles
Digital presenceBe By Animoca Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be By Animoca Brands leadership team
Management profileNumber of profiles
Be By Animoca Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be By Animoca Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be By Animoca Brands
What does Be By Animoca Brands do?
Be By Animoca Brands is a Web3 sports experiences company that builds blockchain-powered platforms offering official digital NFT collectibles, ticketing, and fan activations for leading sports brands and organisations. The company provides both a B2C digital collectibles product for sports fans and B2B consulting services that help brands define and build their Web3 future through strategy, design, and smart contract development.
Is Be By Animoca Brands a public or private company?
Be By Animoca Brands is a private company. It is classified as corporate owned and is currently operating.
When was Be By Animoca Brands founded?
Be By Animoca Brands was founded in 2014. It employs 11 to 50 people.
Where is Be By Animoca Brands based?
Be By Animoca Brands is headquartered in Perth, Australia, in the Oceania region.
How does Be By Animoca Brands make money?
Four revenue lines are on record. Virtual Goods and Digital Items are the primary driver. The others are virtual Currency, subscriptions and web3 Consulting Services.
Who are Be By Animoca Brands's main competitors?
Direct peers on record are Candy Digital, Dapper Labs, Sorare, Socios.com (Chiliz) and Autograph (Autograph.io). Animoca Brands is listed as a broad incumbent. Emerging players are Ethernity Chain, ScorePlay and NFTStar. Alien Worlds is listed as an others.
Does Be By Animoca Brands have an API?
No public API is recorded for Be By Animoca Brands.
What industry is Be By Animoca Brands in?
Be By Animoca Brands's product category is Web3 Sports Platform. Its primary akta.pro industry code is CRAMAOAK, Digital Sports Collectibles Retail (NFTs), with a secondary code of FSADANAH, Sports NFTs & Collectibles Marketplaces. Its SIC code is 7990.