ScorePlay
ScorePlay is an AI-powered digital and media asset management platform serving 300+ sports organizations globally, automating content tagging, athlete/partner distribution, and live broadcast workflows for teams, leagues, and federations across 30+ sports.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ScorePlay does
ScorePlay is an AI-powered media infrastructure platform purpose-built for sports organizations, founded in 2021 by Victorien Tixier (CEO) and Xavier Green (CTO) and headquartered in New York with a Paris office and a distributed team spanning 21 nationalities. The platform automates the centralization, tagging, and distribution of digital media — including photos, videos, and live broadcast content — across professional sports teams, leagues, and federations, replacing fragmented workflows historically run on Google Drive, Dropbox, WeTransfer, and WhatsApp. Its three-tier product architecture comprises Creator (Digital Asset Management for photos and short videos), Studio (Media Asset Management for video and live content), and Pulse (custom enterprise solutions for end-to-end media and production infrastructure), supported by the ScorePlay Connect integration layer, an Athlete App for direct content distribution to players, and a Partner Platform for sponsor activation.
The underlying technology centers on sports-specific computer vision models trained on athlete faces, kits, and partner branding across 30+ sports, combined with MetadatAI for automated metadata enrichment and an AI-powered search engine. Real-time workflows include FTP live mode for photographers, RTMP-based live broadcast ingestion, frame-accurate Live Clipping developed with Major League Pickleball, and AI-generated auto-publishing to YouTube. The platform processes 145M+ minutes of video per month, serves 300+ sports organizations (including NBA, NHL, Premier League, LaLiga, Ligue 1, MLS, NWSL, Bundesliga teams plus federations such as FIBA and Volleyball World), and reaches 10,000+ athletes via its distribution app. Open API and integrations span WSC Sports, Wasabi AiR, YouTube, Greenfly, Deltratre CMS, and FTP/RTMP protocols.
ScorePlay monetizes through annual SaaS subscriptions across the Creator, Studio, and Pulse tiers under quote-based enterprise contracts, sold via a global field sales motion organized by region (EMEA, NA, DACH, UK & Nordics, Southern Europe, APAC). The company has raised approximately $19 million across pre-seed, seed, and Series A rounds, with $13 million closed in a February 2025 Series A led by 20VC and Seven Seven Six alongside athlete investors and FIBA. ScorePlay reports 3x year-over-year growth alongside stated profitability and counts 47 employees as of late 2024.
ScorePlay firmographics
Firmographics- Name
- ScorePlay
- Legal name
- ScorePlay Inc.
- Website
- https://scoreplay.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ScorePlay is an AI-powered digital and media asset management platform serving 300+ sports organizations globally, automating content tagging, athlete/partner distribution, and live broadcast workflows for teams, leagues, and federations across 30+ sports.
- Ownership category
- akta.pro rank
ScorePlay industry classification
Industry- Product category
- Sports Media Asset Management Software
- NAICS
- Sports Teams and Clubs (711211), Motion Picture and Video Industries (5121), Spectator Sports (7112)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Photofinishing Laboratories (7384)
- akta.pro primary industry
- B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)
- akta.pro secondary industries
- Sports Programming Syndication & Highlights Distribution (MPABAMAG), Graphics, Branding & Character Generation (CG) (MPAHAKAF)
Keywords
Where ScorePlay is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
ScorePlay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Software-as-a-Service platform provided under distinct packages (Creator, Studio, Pulse) with annual auto-renewal agreements or fixed-term contracts. Payment terms vary based on chosen product and are defined in Order Documents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Creator (DAM) - Digital Asset Management for photos and short videos |
| Subscription | Annual | Studio (MAM) - Media Asset Management for video and live content |
| Subscription | Annual | Pulse (Enterprise) - Custom enterprise solutions for large organizations |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
ScorePlay product offering
Product offeringCore offering
ScorePlay is an AI-powered media infrastructure platform built for sports organizations that centralizes, auto-tags, and distributes digital media assets across photos, videos, and live broadcasts. The platform is offered in three tiers — Creator (DAM for photos and short videos), Studio (MAM for video and live content), and Pulse (custom enterprise solutions) — and includes AI facial recognition, sports-specific metadata tagging, FTP live uploads, and an athlete app for direct content distribution.
Product overview
ScorePlay is an AI-powered sports media infrastructure platform offering a three-tier product architecture: Creator (Digital Asset Management for photos and short videos), Studio (Media Asset Management for video and live content), and Pulse (Custom Enterprise solutions for end-to-end media and production infrastructure). The platform centralizes, automates tagging, and distributes media content across photos, videos, and live broadcasts for sports organizations. Additional modules include ScorePlay Connect for custom integrations, the Athlete App for direct athlete content delivery, and a Partner Platform for sponsor collaboration. The company was founded in 2021 and serves over 200 sports organizations globally.
Differentiator
Problem solved
Functional benefit
Brands
- Creator (DAM): Digital Asset Management solution for automating sports organizations' most critical digital workflows across photos and short videos.
- Studio (MAM)
- Pulse (Enterprise)
- ScorePlay Connect
Products and services
- ScorePlay Creator Digital Asset Management (DAM) solution for sports organizations, automating critical digital workflows across photos and short videos with AI-powered indexation, distribution, and management for marketing and digital teams.
- ScorePlay Studio Media Asset Management (MAM) solution for media and broadcast specialists that streamlines production workflows across video and live content with tools for content creation and media infrastructure modernization.
- ScorePlay Pulse Custom Enterprise solution providing end-to-end media and production infrastructure built to scale and future-proof large sports organizations, including advanced Production Asset Management (PAM) functionalities with automated highlight creation, advanced metadata tagging, and live streaming integration.
Quantifiable outcome
- Social value increase from ~$1M to $219M for Inter Miami following Messi signing with ScorePlay-powered content
- +8 more outcomes
Companies that use ScorePlay
Customer profileNamed customers20 records
Segments1 record
Ideal customer profiles1 record
ScorePlay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature10 records
ScorePlay partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- Lega Basket Serie A (LBA)coreItaly's top basketball league partnership to centralize and streamline digital content operations across all clubs and league events. Platform will support media operations at key events, improving content distribution and collaboration.
- Newcastle United FCcorePremier League club using ScorePlay's digital media management platform to centralize content including goals, celebrations, and behind-the-scenes moments for streamlined fan engagement. Provides ScorePlay visibility through association with globally recognized club.
- Pro Padel LeaguecoreWorld's top professional padel league partnership to transform content management and distribution using AI-powered automated tagging. ScorePlay serves as central content hub for tournament content, player highlights, and commercial partner assets across broadcast and digital channels. Supports 2025 season with 5 international events reaching 300M households.
- Wasabi TechnologiescorePartnership to deliver AI-powered media management and scalable cloud storage solutions for sports organizations. Combines Wasabi AiR's automated AI metadata tagging and multilingual search with ScorePlay's platform. Open and cost-effective solution to reduce manual work and enable real-time personalized content distribution.
- FIBAflagshipMulti-year strategic partnership with world governing body for basketball (recognized by IOC). Automates indexing, management, and distribution of digital assets for National Federations, leagues, and clubs. Provides FIBA with customized portal for broadcast and digital partners to deliver non-live content and archive library. FIBA also invested in ScorePlay's Series A.
- WSC SportscoreIntegration partnership enabling ScorePlay as front-end distribution tool for WSC Sports AI-powered platform. Volleyball World receives automated highlights and clips from WSC Sports platform to ScorePlay, then distributes to internal media teams and players via ScorePlay app.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
ScorePlay competitors and assessment
Company assessmentDirect peers
- Newsbridge: Newsbridge is an AI-powered media asset management platform that competes directly with ScorePlay's Studio/MAM tier, offering AI-driven video indexing and search. Newsbridge is explicitly referenced in ScorePlay's own comparison pages as a primary competitor for sports and broadcast media workflows.
- Hudl: Hudl is the dominant sports video analysis and sharing platform used by teams across football, basketball, and other sports. Hudl overlaps with ScorePlay's athlete-distribution and team-content workflows and represents the most established sports-specific video platform at scale.
- WSC Sports: WSC Sports provides AI-powered automated sports highlight creation and distribution. Although it is also an integration partner of ScorePlay (delivering highlights into ScorePlay's distribution layer), WSC Sports is the closest competitor in AI-driven sports video content creation and increasingly overlaps with ScorePlay's live-clipping and Pulse capabilities.
- Greenfly: Greenfly is a content distribution platform focused on sports organizations' athletes, partners, and influencers. Greenfly directly overlaps with ScorePlay's Athlete App and Partner Platform distribution functionality and is one of the named competitors in ScorePlay's comparison pages.
Emerging players
- Catapult Sports: Catapult provides wearable and video performance-analysis solutions for professional sports teams. While more focused on performance tracking than media asset management, Catapult overlaps with ScorePlay's sports-team buyer base and increasingly bundles video content tooling for its customers.
- Pixellot: Pixellot provides AI-automated sports video capture and production for live broadcast and streaming. Pixellot is complementary in production but increasingly competitive in the live-content workflow layer that ScorePlay's Pulse (Enterprise) tier targets.
- Veo Technologies: Veo Technologies offers AI-powered automated sports video capture and analysis for amateur and semi-professional clubs. Veo overlaps with ScorePlay at the team-content capture and distribution layer for non-elite sports segments.
Broad incumbents
- Bynder: Bynder is a leading enterprise digital asset management (DAM) platform serving marketing teams across industries. Bynder is a named ScorePlay competitor for general DAM capabilities and could expand deeper into sports with sports-specific AI modules over time.
- Dalet: Dalet is an established broadcast and media asset management (MAM) platform serving news, sports, and entertainment organizations. Dalet is named in ScorePlay's comparison pages and represents the incumbent option for large sports broadcasters and federations evaluating MAM platforms.
- Wedia: Wedia provides a digital asset management and marketing resource management platform targeting enterprise marketing teams. Wedia is a broader DAM incumbent in the same competitive set as Bynder and Dalet, with overlap on the marketing-asset side of ScorePlay's Creator tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ScorePlay social profiles
Digital presenceScorePlay compliance and trust
Trust signalCompliance1 record
ScorePlay financial estimates
Financial estimateRevenue estimate
Valuation estimate
ScorePlay leadership team
Management profileNumber of profiles
Profiles10 records
ScorePlay funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ScorePlay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ScorePlay
What does ScorePlay do?
ScorePlay is an AI-powered media infrastructure platform built for sports organizations that centralizes, auto-tags, and distributes digital media assets across photos, videos, and live broadcasts. The platform is offered in three tiers — Creator (DAM for photos and short videos), Studio (MAM for video and live content), and Pulse (custom enterprise solutions) — and includes AI facial recognition, sports-specific metadata tagging, FTP live uploads, and an athlete app for direct content distribution.
Is ScorePlay a public or private company?
ScorePlay is a private company. It is classified as venture growth investor backed and is currently operating.
When was ScorePlay founded?
ScorePlay was founded in 2021. It employs 51 to 100 people.
Where is ScorePlay based?
ScorePlay is headquartered in New York, United States, in the North America region.
How does ScorePlay make money?
One revenue line is on record: saaS Subscription.
Who are ScorePlay's main competitors?
Direct peers on record are Newsbridge, Hudl, WSC Sports and Greenfly. Emerging players are Catapult Sports, Pixellot and Veo Technologies. Broad incumbents are Bynder, Dalet and Wedia.
Does ScorePlay have an API?
Yes. ScorePlay offers an open API that enables external developers and partners to integrate with the platform. The API supports integrations for automated content management, video publishing, and metadata synchronization. Documentation is referenced at the YouTube integration page. Developer documentation is at www.scoreplay.io/integrations.
What industry is ScorePlay in?
ScorePlay's product category is Sports Media Asset Management Software. Its primary akta.pro industry code is MPAKAOAJ, B2B Sports Digital Syndication & White-Label Streaming Services, with a secondary code of MPABAMAG, Sports Programming Syndication & Highlights Distribution. Its NAICS code is 711211 and its SIC code is 7812.