The EDGE

What The EDGE does

The EDGE Sports & Fitness is a privately held, multi-location fitness, wellness, and rehabilitation operator headquartered in Burlington, Vermont, founded in 1966. The company runs five facilities across Essex and South Burlington — comprising a pool-only location, two full-service fitness clubs with indoor tracks and physical therapy clinics, a pickleball/lounge hub, and a childcare site — and offers an unusually broad service portfolio under one roof: gym memberships, group fitness (Les Mills live and virtual, aqua, cycle, yoga), personal training, outpatient orthopedic physical therapy, aquatic therapy, nutrition counseling with Registered Dietitians, corporate wellness programming, sports leagues (pickleball, tennis, squash, racquetball, handball, lacrosse), a Kids & Fitness childcare and Pre-K program, and the EDGE Wellness Lounge (HYDRO Massage and Vermont's first CRYO Lounge). Differentiated equipment includes an Alter G anti-gravity treadmill, warm-water therapeutic and 25m lap pools, InBody composition analysis, and Pilates Reformers, integrated with a member-facing app and online booking via Club Automation.

Revenue is generated through a hybrid model spanning recurring gym memberships, insurance-billed physical therapy, usage-based personal training, monthly Wellness Lounge subscriptions ($35 plus tax), tiered childcare tuition (with $3,000–$4,000 Vermont ACT 166 Pre-K subsidies for eligible families), pickleball league fees ($60 member / $80 non-member for 5-week leagues), corporate wellness contracts, and corporate B2B channels. Go-to-market combines direct-to-consumer membership acquisition through website, app, and community events with B2B sales of corporate wellness via a dedicated Preventative Care team, supported by word-of-mouth, social media (Facebook, Instagram, Twitter/X), and a YouTube/Zoom virtual content library. The customer base spans general fitness members, PT patients, seniors (Active Aging Program, 60+), families with young children, corporate clients, pickleball players, and youth/collegiate athletes, anchored by clinical and instructional talent including DPT/OCS/MTC/CKTP-credentialed PT staff and USAPA/PPR-certified pickleball coaching.

Name

The EDGE

Legal name

The Edge

Website

https://edgevt.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

The EDGE Sports & Fitness is a privately held, multi-location fitness, wellness, and rehabilitation operator in greater Burlington, Vermont, offering gym memberships, outpatient physical therapy, nutrition counseling, personal training, pickleball leagues, childcare, and corporate wellness across five integrated facilities serving consumers, families, seniors, and employer clients.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYHSADABAI

Senior/Low-Impact Group Fitness

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Fitness club services
• Outpatient physical therapy
• Corporate wellness programs
• Group exercise classes
• Childcare and preschool

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Gym Membership Subscriptions: Multi-tiered membership plans providing access to fitness facilities, group exercise classes, pool access, court bookings, and member amenities across multiple club locations. Membership tiers include Active Aging discounted memberships for members aged 60+. New members receive a complimentary Fitness Orientation session with a trainer.
2. Physical Therapy Services: Outpatient orthopedic physical therapy provided by licensed PTs and DPTs. Services include manual therapy, aquatic therapy, sports PT, post-operative rehab, and specialized treatments. Patients receive a free one-month fitness membership to supplement PT. Accepts all insurance types. Revenue from insurance billing.
3. Personal Training: One-on-one and semi-private personal training sessions with certified trainers at different levels (Standard and Advanced Fitness Specialist). Rates vary by trainer level. Both in-person and virtual training options are available. Session types include Fitness Orientation (complimentary), Session Zero (introductory), and ongoing personal training packages.
4. Nutrition Services & Wellness Programs: One-on-one nutrition counseling with Registered Dietitians, often covered by insurance plans. Structured wellness programs including the 8-week Food & Mood program, Next Steps Diabetes Program, Hot Topics Nutrition Series, InBody assessments, and menopause/perimenopause classes. Tele-nutrition sessions available virtually.
5. Kids & Fitness Childcare Program: Full-time and part-time childcare for children 6 weeks to age 12, including a Kindergarten Readiness Program. Programs feature swim instruction, tennis, dance, music, and gym activities. Tuition-based with registration fee ($150) and deposit ($350). Pre-K funding through Vermont ACT 166 reduces tuition by $3,000–$4,000 for eligible families.
6. Corporate Wellness: B2B wellness programming sold to employers including on-site wellness screenings, customized wellness programs, nutrition services, and wellness lectures/lunch-and-learns. Many services covered by employer-sponsored health plans at little to no cost to the employer. Provided virtually or in-person to accommodate remote workforces.
7. Sports Programming & Court Fees: Revenue from pickleball court reservations (1-hour and 1.5-hour blocks, 7 days/week), pickleball league fees ($60 members / $80 non-members for 5-week leagues), swim lessons, tennis court bookings, squash/racquetball/handball, and lacrosse programming. Also includes aquatics membership add-ons.
8. Wellness Lounge Membership: Monthly subscription ($35 + tax per month) for access to HYDRO Massage beds and CRYO Lounge recovery services. Free one-time trial available. Provides passive recovery and relaxation services distinct from active fitness.
9. Virtual Personal Training: Online personal training experience combining live virtual sessions with individualized programming. 30 and 60-minute sessions available; per-session rate varies by trainer level. Targets members with home gyms or limited facility access. Completed via video platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

The EDGE Sports & Fitness operates five facilities in the greater Burlington, Vermont area providing multi-tiered gym memberships, group fitness classes, personal training, aquatics, court sports (tennis, pickleball, squash, racquetball, handball), outpatient physical therapy, nutrition counseling, corporate wellness programming, recovery services (HYDRO Massage, CRYO Lounge), senior-focused Active Aging programs, and Kids & Fitness childcare with a Kindergarten Readiness component. The company bundles these into an integrated wellness ecosystem where members can transition between services across locations.

Product overview

The EDGE Sports & Fitness is a multi-location fitness and wellness facility offering five locations in the greater Burlington, Vermont area. The company operates as a comprehensive health and fitness platform providing diverse programs across fitness, sports, wellness, childcare, and rehabilitation services. The core product portfolio includes personal training with certified trainers at multiple certification levels, extensive group fitness classes (Les Mills formats and others), aquatics (lap pools, therapeutic pools, swim lessons, and aquatic therapy), and sports programs (tennis, pickleball, squash, racquetball). Supporting services include physical therapy (orthopedic, sports, pediatric, and specialized treatments like Alter G and dry needling), preventative care (nutrition services, wellness programs, corporate wellness), and the Wellness Lounge (hydro massage and cryotherapy). The EDGE also offers Kids & Fitness early childhood program, the EDGE Active Aging Program for seniors, and virtual offerings including online personal training and Les Mills virtual classes. The facility features state-of-the-art equipment including InBody composition analysis, warm water therapeutic pools, Pilates reformers, and Alter G anti-gravity treadmills.

Differentiator

Problem solved

Functional benefit

Brands

• Kids & Fitness: Childcare program for children 6 weeks to twelve years old offering academic environment with exploration-based philosophy
• EDGE Physical Therapy
• EDGE Preventative Care
• EDGE Wellness Lounge
• EDGE Active Aging Program
• Cutting EDGE Strength and Conditioning
• EDGE Personal Training
• EDGE Pickleball

Products and services

• Personal Training One-on-one and semi-private training sessions with 12+ certified personal trainers at Standard and Advanced Fitness Specialist levels; available in-person and virtually (Zoom); 30 and 60-minute session lengths; per-session rates vary by trainer level.
• Group Fitness Classes Over 375 live monthly classes across Les Mills formats (BodyPump, BodyCombat, CXWORX, RPM, Sprint, BodyBalance, BodyStep, Tone, BodyAttack, GRIT, Pilates, Functional Strength, Strength Development, SHAPES, THRIVE), aqua classes, Zumba, yoga, and indoor cycling, plus 500+ Les Mills virtual classes per month.
• Aquatics Aquatic center offering lap pools and warm-water therapeutic pools, including swim lessons, private lessons, the EDGE Swim Team, aquatic fitness classes, and aquatic therapy for rehabilitation.
• Tennis Tennis court access and instruction at multiple EDGE locations, with programming for all skill levels.
• Pickleball Dedicated indoor pickleball facility at the West Twin Oaks location featuring USAPA-certified coaches, leagues for all skill levels, open play, skills & drills, private lessons, tournaments, and social events.
• Squash, Racquetball & Handball Court access at the West Twin Oaks location for squash, racquetball, and handball, including designated drop-in times and weekly round-robins for all skill levels.
• Physical Therapy Outpatient orthopedic physical therapy across three clinic locations staffed by 16 PT, PTA, and DPT professionals; specialties include spine care, running injury treatment, pediatric PT, orthopedics, manual therapy, Graston technique, dry needling, aquatic therapy, vestibular rehabilitation, and Alter G treadmill; free injury screening offered; all insurance accepted; PT patients receive a complimentary one-month fitness membership.
• Nutrition Services One-on-one nutrition counseling with Registered Dietitians covering anti-inflammatory diet, digestive health, chronic conditions, mindful eating, weight loss, sports nutrition, maternal nutrition, and metabolic disorders; delivered in-person and via tele-nutrition (Zoom); often covered by insurance.
• Corporate Wellness B2B workplace wellness programming including on-site wellness screenings, customized wellness programs, nutrition services, and lunch-and-learn lectures sold to employer clients; delivered virtually or in-person; many services covered by employer-sponsored health plans.
• Wellness Lounge Recovery and relaxation facility featuring HYDRO Massage beds and Vermont's first CRYO Lounge for post-workout and passive recovery; enrolled at $35 per month plus tax with a free one-time trial.
• Kids & Fitness Childcare and early learning program for children 6 weeks to 12 years including a Kindergarten Readiness Program, with enrichment activities in swimming, tennis, dance, music, and gym; full-time and part-time schedules; ACT 166 Pre-K funding offsets tuition by $3,000–$4,000 per year for eligible families; $150 non-refundable registration fee and $350 refundable deposit.
• EDGE Active Aging Program Exclusive membership network for adults 60+ offering discounted memberships, HealthyCARE 90 Day Program, health screenings, aqua classes, group exercise, physical therapy, and social activities designed for seniors.
• EDGE Strength and Conditioning Performance training program for youth through collegiate athletes focusing on metabolic conditioning, lifting techniques, and endurance; includes Cutting EDGE group classes, semi-private training, and 1:1 personal training led by Advanced Fitness Specialists.
• Virtual Personal Training Online personal training with live virtual sessions via Zoom plus individualized programming; 30 and 60-minute sessions available with per-session rates varying by trainer level.

Quantifiable outcome

• Free one-month fitness membership included with physical therapy to supplement PT treatment
• +4 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Les MillscoreTechnology or IntegrationLes Mills provides The EDGE with world-leading group fitness programming including BodyPump, BodyCombat, CXWORX, RPM, Sprint, BodyBalance, BodyStep, Tone, Pilates, BodyAttack, GRIT Cardio, SHAPES, Strength Development, Functional Strength, THRIVE, and Les Mills Virtual. EDGE offers over 375 live Les Mills classes and 500+ Les Mills virtual classes per month. Les Mills instructors lead virtual classes shown on big screens at EDGE studio locations. The partnership provides The EDGE with branded, globally recognized fitness programming that differentiates its group fitness offering.
• Alter GcoreTechnology or IntegrationAlter G provides The EDGE with its anti-gravity treadmill using NASA differential air pressure technology, enabling members and PT patients to walk or run with reduced body weight impact. The Alter G Treadmill is used by EDGE Physical Therapy for injury rehabilitation and by members for training. The equipment supports recovery from ankle sprains, knee injuries, lower body surgeries, and neurological diseases like Parkinson's and MS. Available for use with a physical therapist or independently; single-use passes or monthly memberships available.
• 802 LacrosseminorStrategic or Co-development Partner802 Lacrosse is Vermont's premier lacrosse club, operated through The EDGE. Contact is Reynolds Garnett ([email protected]; 914-400-4290). EDGE serves as the home facility for 802 Lacrosse programming. This partnership integrates youth and adult lacrosse programming into the EDGE sports ecosystem, cross-promoting club membership and lacrosse participation.
• USA Pickleball Association (USAPA)coreStrategic or Co-development PartnerThe EDGE Pickleball program is directed by USAPA Certified Pickleball Coaches certified through the Professional Pickleball Registry (PPR), the official education and certification partner of USAPA. EDGE hosts pickleball leagues, tournaments, socials, and lessons. The partnership provides credibility through certified instruction and USAPA affiliation.
• Local School Districts (Vermont ACT 166)minorStrategic or Co-development PartnerThe EDGE Kids & Fitness is an Early Learning Partner with most area local school districts, participating in Vermont's Universal Publicly Funded Pre-Kindergarten program under ACT 166. Funding ($3,000–$4,000 per eligible child per year) is applied toward Kids & Fitness tuition, integrating the EDGE childcare program with the public education system.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Chuze Fitness: Regional multi-location fitness club operator offering memberships, group fitness, personal training, and childcare. Comparable to EDGE as a regional, mid-premium, multi-service club chain with family-friendly amenities.
• ATI Physical Therapy: National outpatient orthopedic physical therapy chain with specialties in sports, manual therapy, and work injury rehabilitation. Directly comparable to EDGE's PT operation: insurance-billed orthopedic PT, multi-clinic, and specialty services (Alter G-style recovery equipment).
• Pivot Physical Therapy: Multi-clinic outpatient PT provider offering orthopedic, sports, and pediatric services in regional markets. Closely comparable to EDGE PT's multi-specialty, multi-location, insurance-billing operating model.

Broad incumbents

• Equinox Fitness: Premium multi-location fitness operator offering group fitness, personal training, recovery services, and ancillary wellness. Comparable to EDGE on premium positioning, recovery/wellness amenities, and group-ex programming, though Equinox operates in major urban markets at a higher price point.
• Life Time Fitness (Life Time Group Holdings): Large multi-service fitness club operator with integrated group fitness, personal training, PT, spa, and family programming across dozens of U.S. locations. Directly comparable to EDGE's ecosystem model — gym + PT + wellness + family — but at vastly greater scale and national footprint.
• YMCA: Community-based membership fitness organization with gyms, group fitness, swim lessons, youth programming, and senior activities. Highly comparable to EDGE's multi-generational, multi-service community-club model including childcare, swim, and active older adult programming.

Regional players

• The Hot Yoga Studio (Burlington VT-area concept): Regional yoga and boutique fitness operator in the greater Burlington, Vermont market. Comparable as a regional competitor drawing members away from EDGE's yoga and group fitness classes within the same metro area.

Emerging players

• Orangetheory Fitness: Boutique fitness franchise offering structured heart-rate-based group training with technology-enabled workouts. Comparable to EDGE's group fitness and personal training offerings as a competitor for the same mid-premium consumer; differentiated by its boutique, single-format focus.
• Club Pilates: Fast-growing boutique Pilates franchise that competes with EDGE's reformer/Pilates programming. Comparable in offering scheduled small-group Pilates classes — a relevant adjacent competitor for EDGE's reformer-based Pilates service line.

Others

• UVM Medical Center Outpatient Rehab: Hospital-affiliated outpatient rehabilitation services in the Burlington, Vermont market. Comparable as a competing provider for EDGE Physical Therapy patients in the same region; relevant ecosystem participant rather than direct gym competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EdgeVT
• Facebookfacebook.com/EdgeVT
• Instagraminstagram.com/edgevt
• LinkedInlinkedin.com/company/the-edge-physical-therapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The EDGE