What Fritz Berger does

Fritz Berger is a German specialty retailer of camping and outdoor recreation equipment, founded in 1958 and headquartered in Neumarkt, Germany, operating under the trade name 'Berger Camping'. The company sells a comprehensive assortment of tents, awnings, roof tents, camping furniture, cooking equipment, gas and water systems, electrical systems (solar, lithium batteries, power stations, inverters), satellite and multimedia equipment, climate control, vehicle accessories (movers, bicycle carriers), outdoor clothing, and spare parts, serving caravan/motorhome owners, tent campers, families, and vanlife/DIY-conversion customers across Europe.

Its distribution combines 100+ specialist physical retail stores with a localized e-commerce storefront delivering to 22 European countries in six languages (German, English, Dutch, French, Italian, Spanish), supported by Click & Collect across the full store network. The technology footprint centers on a multi-country retail e-commerce platform plus an expanding portfolio of own-brand 'Berger' products (LiFePO4 lithium batteries with Bluetooth, foldable automatic satellite antennas, electric caravan movers, compressor cooler boxes, portable power stations, and inflatable awnings) that sit alongside third-party brands such as Dometic, Thetford, Fiamma, Truma, Thule, and Westfield.

The revenue model is direct-to-consumer retail (one-time unit sales) priced via standard unit pricing with a loyalty card bonus (Berger Vorteilskarte, up to 5%), free shipping over €50 within Germany, and a 30-day return window extended to 100 days for loyalty members. Go-to-market is multimodal: content marketing (extensive blog and buying guides), email, social, loyalty, and seasonal promotional campaigns. The company is privately held with no disclosed parent, subsidiaries, or institutional investors in the source data; headcount is in the 501-1,000 band.

Name

Fritz Berger

Legal name

Fritz Berger

Website

https://fritz-berger.de

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fritz Berger is a German specialty retailer founded in 1958 that sells camping equipment — tents, awnings, furniture, electrical systems, and outdoor gear — to caravan owners, tent campers, families, and vanlife/DIY converters across more than 22 European countries via 100+ retail stores and a multi-language e-commerce platform.

Ownership category

akta.pro rank

Product category

Camping & Outdoor Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

akta.pro primary industry

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

akta.pro secondary industries

Tents, Shelters & Sleep Systems Retail (CRAMAMAH), Camping Furniture & Camp Kitchen Retail (CRAMAMAC), Camping & Overlanding Equipment Retail (CRAMAAAC), Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE), Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB)

Keywords

• Camping equipment retail
• Outdoor recreation supplies
• Caravan accessories
• Motorhome parts
• Camping furniture

Headquarters

HQ city

Neumarkt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated through direct sales of camping equipment and accessories via physical retail stores and e-commerce platform. Product categories include tents, awnings, furniture, cooking equipment, gas systems, water/sanitation, electrical systems, vehicle accessories, multimedia, heating/cooling, clothing, and spare parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fritz Berger operates a multi-channel retail business selling camping equipment and outdoor recreation supplies through over 100 physical stores across Europe and a multilingual e-commerce platform. The product range covers tents, awnings, furniture, cooking equipment, gas/water/electrical systems, vehicle accessories, multimedia, and clothing, including both third-party brands and Berger own-brand products such as LiFePO4 batteries, satellite antennas, electric movers, and compressor coolers.

Product overview

Fritz Berger is a German camping equipment specialist (Campingzubehör) operating since 1958 with over 100 specialty stores across Europe and an online shop. The company offers a comprehensive portfolio of camping and outdoor recreation products organized into major categories: Zelte & Markisen (Tents & Awnings), Outdoor & Freizeit (Outdoor & Leisure), Möbel (Furniture), Kochen & Haushalt (Cooking & Household), Gasversorgung (Gas Supply), Wasser & Sanitär (Water & Sanitation), Elektro (Electrical - including solar systems, power stations, batteries, inverters), Fahrzeug (Vehicle - including bicycle carriers, movers, chassis technology), Multimedia (Satellite systems, TVs, audio, navigation, routers), Heizen & Kühlen (Heating & Cooling), Bekleidung (Clothing), and Ersatzteile (Spare Parts). The company sells both third-party branded products (Dometic, Thetford, Fiamma, Truma, Thule, Westfield, Megasat) and its own Berger brand products including compressors, coolers, satellite antennas, power stations, battery systems, electric movers, and camping furniture. The product portfolio serves caravan, motorhome, and tent campers with solutions for autonomous camping (autark campen) including energy, water, gas, and sanitation systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Berger LiFePO4 Lithium Batterie (Berger LiFePO4 Lithium Battery) Own-brand 120Ah 12V LiFePO4 lithium battery with Bluetooth connectivity and optional heating function for cold weather operation, designed for caravan and motorhome energy systems.
• Berger Move 4.0 Mobile Satelliten-Antenne Portable satellite antenna with automatic alignment, 12V/24V/230V compatible, designed for mobile television reception in camping and caravan use.
• Berger Pathfinder 3.0 Satelliten-Antenne Foldable fully automatic satellite antenna system for camping and mobile television reception.
• Berger Connect 4G/LTE WLAN Router 4G/5G LTE WiFi router with roof antenna (including DAB+ variants) for mobile internet connectivity in vehicles and caravans.
• Berger Titanium 2.0 Rangierhilfe Electric mover (rangierhilfe) for caravan maneuvering, available in Platinum version for assisted parking and positioning of caravans and trailers.
• Berger B30-T Kompressor Kühlbox Compressor cooling box with wheels, 12V/24V/230V compatibility, 29 liter capacity, designed for mobile cooling in camping and caravan use.
• Berger Koffergasgrill (Berger Suitcase Gas Grill) Own-brand portable gas grill in compact suitcase format for camping and outdoor cooking.
• Berger Liberta Air Aufblasbares Busvorzelt Inflatable freestanding bus awning with attachment height 170-210cm, designed for campervans and buses.
• Berger Energy BEPS 300 Powerstation Portable power station with 288Wh capacity and 300W output for autonomous power supply in camping and outdoor settings.
• Berger CXS10 Ventilator mit Powerbank-Funktion Portable fan with LED lighting and integrated 10,000mAh power bank function for camping and outdoor use.
• Omnia x Fritz Berger Campingbackofen Collaboration camping oven set including silicone baking form, lifting grate, transport bag, and thermometer with 3 liter capacity for mobile baking.
• Camping-Solaranlagen (Camping Solar Systems) Solar modules, complete solar sets, solar charge controllers, solar displays, and installation components for autonomous power generation in caravans and motorhomes.
• Campingmöbel (Camping Furniture) Folding chairs, reclining chairs, camping tables, camp beds, camping kitchens, and camping cabinets for outdoor and caravan use.
• Vorzelte (Awnings/Tents) Caravan awnings, motorhome awnings, bus awnings, inflatable awnings, annex tents, and universal/drying tents for various vehicle types.
• Sat-Anlagen (Satellite Systems) Camping satellite systems, DVB-T antennas, satellite tripods, and satellite accessories for mobile television reception.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered operational and minor.

• DHL (with GoGreen)operationalOthersPrimary logistics partner for shipments within Germany. DHL GoGreen program supports environmentally friendly deliveries. Standard shipping with carbon offset for eco-conscious customers.
• DPDoperationalOthersSecondary logistics partner for package deliveries, complementing DHL shipping services.
• Trusted ShopsminorOthersCustomer review and trust certification platform providing verified customer ratings. Fritz Berger maintains a 4.54/5 'Sehr gut' rating.
• VisaoperationalOthersCredit card payment processing for customer transactions.
• MastercardoperationalOthersCredit card payment processing for customer transactions.
• PayPaloperationalOthersDigital payment platform integration for customer checkout convenience.
• KlarnaminorOthersBuy-now-pay-later and installment payment option for customers at checkout.
• Amazon PayminorOthersExpress checkout option using Amazon account credentials for streamlined purchasing.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• SportScheck: SportScheck is a long-established German multi-channel sporting goods retailer with stores and e-commerce. It overlaps with Fritz Berger in tents, outdoor clothing, and general sports/leisure equipment from a German-market-retail perspective.
• Cotswold Outdoor: Cotswold Outdoor is the largest UK specialist outdoor retailer with both physical stores and e-commerce. It competes with Fritz Berger in outdoor clothing and camping equipment but primarily serves the UK market rather than continental Europe.

Emerging players

• Dometic Group: Dometic is a major supplier of RV equipment (coolers, sanitation, climate) that Fritz Berger carries. As both a key supplier and increasingly visible branded competitor in cooling and mobile living products, it overlaps directly with several Fritz Berger core categories.
• Thule Group: Thule Group is a Swedish manufacturer of bike carriers, roof boxes, and RV accessories. Its products are prominently stocked by Fritz Berger, and the categories overlap meaningfully with Fritz Berger's vehicle accessories offering.
• Campingaz: Campingaz (Application des Gaz) is a French manufacturer of portable stoves, grills, and gas-powered camping equipment. It is one of the most prominent third-party brands in Fritz Berger's cooking and gas categories, competing for share and shelf space.
• Fiamma: Fiamma is an Italian manufacturer of awnings, bike carriers, and RV accessories. As one of the most prominent third-party brands stocked by Fritz Berger in caravan accessories, it represents a comparable product-engineering peer in the same niche.
• Truma: Truma is a German manufacturer of heating, climate, and energy systems for caravans and motorhomes. Many of its gas, heating, and control products are sold through Fritz Berger, making Truma a direct product-overlap peer.

Direct peers

• Reimo: Reimo is a German specialist retailer and converter of camper vans and camping equipment, with strong focus on caravan accessories and motorhome modifications. Direct niche overlap with Fritz Berger in the German caravan/motorhome equipment market.
• Obelink: Obelink is Europe's largest leisure market and direct camping/RV equipment retailer operating out of the Netherlands. Highly comparable as a specialist multi-category camping retailer with both physical megastore and e-commerce across multiple European countries, mirroring Fritz Berger's model.

Broad incumbents

• Decathlon: Decathlon operates broad sporting goods superstores across Europe with strong own-brand product lines. While not a camping specialist, it competes with Fritz Berger on tents, furniture, and outdoor gear at value price points and represents the largest adjacent incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/campingberger

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fritz Berger