What Affiliated Advisors does

Affiliated Advisors, LLC is a privately held advisor support platform founded in 1994 by Rita Robbins and headquartered at 310 Riverside Drive, New York, with a regional presence in Minneapolis/St. Louis Park. The company operates as an Office of Supervisory Jurisdiction (OSJ) under Osaic Wealth and serves independent financial advisors and advisory teams across more than 20 U.S. states, supporting 100+ advisors and roughly 150 professionals with 60 internal staff. Its core function is to deliver the back-office, compliance, technology, and practice management infrastructure of a large independent broker-dealer while preserving advisor independence and providing personalized concierge service.

The platform is built on the Wealth Management Platform (WMP) powered by Envestnet, integrated with clearing and custody through BNY Mellon's Pershing and Fidelity Institutional. Differentiated offerings include the Synthesis Advisor Program (EntryPoint internships, LaunchPad independence transition, GrowthCatalyst M&A), the Equity Uplift accelerator for practice valuation, a concierge transition process for broker-dealer switchers, succession planning with access to vetted buyers, and branded community events (ADVANCE annual retreat, regional CONVENE events) plus the Independence Amplified podcast.

The business model combines transaction-based fees from advisor securities activity (broker-dealer services), recurring platform and subscription fees for infrastructure access, and professional services revenue from onboarding, succession planning, and M&A advisory. Pricing is quote-based and not publicly disclosed. Customer segments span solo advisors, emerging advisory teams, next-generation advisors entering the profession, and advisor practices planning succession or exit. As of Q1 2025 the platform administered $7B in assets, up from $5B in February 2025 and $4B at the 2024 thirty-year anniversary, supported by both organic growth and M&A (Latitude Wealth Advisors, AFC Planning Group, Financial Planning Partners, and 30 new teams in Q1 2025).

Name

Affiliated Advisors

Legal name

Affiliated Advisors, LLC

Website

https://affiliatedadvisors.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Affiliated Advisors, founded in 1994, operates as an Osaic Wealth OSJ platform providing compliance, technology, and practice management support to 100+ independent financial advisors across 20+ U.S. states, administering $7B in client assets.

Ownership category

akta.pro rank

Product category

Wealth Management Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Management Consulting Services (54161)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Services-Management Consulting Services (8742)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industries

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA), Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE)

Keywords

• Wealth management platform
• Advisor support services
• Broker-dealer services
• Financial advisory platform
• Practice management services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Broker-Dealer Services Revenue: Affiliated Advisors operates as an OSJ (One Supervisory Jurisdiction) of Osaic Wealth, providing compliance, operations, and support infrastructure for affiliated advisors who conduct securities transactions. Revenue derived from transaction-based fees on advisory and brokerage activities.
2. Advisory Support Platform Fees: Provides comprehensive business management, compliance, technology, marketing, and financial planning offerings with preferred pricing to member advisors. Platform subscription-style fees for access to infrastructure and support services.
3. Professional Services: Concierge onboarding, succession planning consulting, M&A advisory, and practice management services for advisors.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Affiliated Advisors operates as an OSJ (Office of Supervisory Jurisdiction) of Osaic Wealth, providing independent financial advisors with a comprehensive support platform covering compliance, operations, technology access, marketing, financial planning, succession planning, and concierge transition services. The firm supports 100+ advisors managing $7 billion in assets under administration through broker-dealer infrastructure, professional services, and talent development programs such as the Synthesis Advisor Program and Equity Uplift accelerator.

Product overview

Affiliated Advisors operates as an advisor support platform for independent financial advisors, providing a comprehensive suite of business management, compliance, technology, marketing, and financial planning services through the Osaic Wealth broker-dealer network. The platform centers on the Synthesis Advisor Program with its three tiers (EntryPoint, LaunchPad, GrowthCatalyst) for talent development, supplemented by the Equity Uplift accelerator program for enterprise value maximization. Additional offerings include concierge transition support, succession planning resources, the annual ADVANCE Retreat conference, and the Independence Amplified podcast. The company has grown to $7 billion in assets under administration across 150+ professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Equity Uplift: A program designed to help financial advisors increase their firms' enterprise value amid rising M&A activity and succession planning in the wealth management industry. The program provides a structured methodology focusing on growth metrics, operational excellence, team leverage, and client positioning to enhance firm valuations.
• Synthesis Advisor Program
• ADVANCE Retreat
• CONVENE
• Independence Amplified
• Synthesis Program Scholarship

Products and services

• Synthesis Advisor Program A three-tiered training initiative addressing the wealth management talent gap through EntryPoint (internships/W-2 positions), LaunchPad (independence transition support), and GrowthCatalyst (M&A opportunities), designed to reduce the industry's 70% first-year advisor exit rate. Targeted at new and aspiring financial advisors entering the profession or transitioning to independence.
• Equity Uplift An accelerator program helping financial advisors maximize enterprise value amid rising M&A activity and succession planning through a structured methodology focusing on growth metrics, operational excellence, team leverage, and client positioning. Targeted at advisor firms preparing for sale, transition, or acquisition.
• Independence Amplified Podcast A podcast series hosted by President Rita Robbins featuring candid conversations with industry leaders and advisors focused on three pillars: Insights, Formulas, and Mindset. Targets independent financial advisors and prospective advisors evaluating independence.
• Concierge Transition Process Comprehensive broker-dealer transition support including paperwork, licenses, training, hiring, and onboarding assistance for advisors joining the Affiliated Advisors network from other broker-dealers. Targeted at entrepreneurial-minded advisors and advisory teams seeking independence.
• Succession Planning Resources Access to succession experts and a network of vetted buyers for advisors selling their business, plus acquisition strategy support for advisors looking to buy into existing firms. Targeted at advisor owners considering exit or expansion via M&A.
• ADVANCE Retreat Annual flagship conference bringing together Affiliated Advisors partners for networking, best practice sharing, and industry content from top speakers. Targeted at partner advisors and prospective recruits across the firm's network.

Quantifiable outcome

• Advisors achieving 15-40% growth rates with platform support
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Osaic WealthcoreStrategic or Co-development Partner · 1 January 2004Primary strategic partnership since 2004. Affiliated Advisors operates as an OSJ (One Supervisory Jurisdiction) of Osaic Wealth, one of the nation's largest independent wealth management firms. Osaic provides technology, resources, and services enabling Affiliated Advisors to offer comprehensive support to independent financial professionals.
• BNY Mellon's PershingcoreTechnology or IntegrationIndustry's largest provider of clearing and settlement solutions. Helps power business by driving growth, creating scale, and managing costs while helping advisors stay ahead of new regulations. Depth of client base facilitates dialogue and brings best solutions to all clients.
• Fidelity InstitutionalcoreTechnology or IntegrationProvides clearing, custody, or other brokerage services through National Financial Services LLC or Fidelity Brokerage Services LLC. Offers innovative technology and dedicated service to help advisors evolve their businesses with the right tools, resources, and support.
• Envestnet (Wealth Management Platform)coreTechnology or IntegrationWealth Management Platform (WMP) powered by Envestnet provides integrated delivery of research, investment products, and business tools needed to efficiently accomplish critical tasks associated with building a practice. Maximizes time and showcases advisor value.
• Clark Capital Management GroupminorGTM or Marketing PartnerSponsored Lake Geneva regional CONVENE event in partnership with Clark Capital Management Group and Meeder.
• MeederminorGTM or Marketing PartnerSponsored Lake Geneva regional CONVENE event in partnership with Clark Capital Management Group and Meeder.
• FP AlphaminorGTM or Marketing PartnerSponsored New York City CONVENE event in partnership with FP Alpha.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cambridge Investment Research: Independent broker-dealer that, like Affiliated Advisors, runs a network of OSJs and supports independent financial advisors with compliance, technology, and back-office infrastructure. Directly comparable OSJ-as-support-platform model serving breakaway advisors in the same US market.
• Kestra Financial: Independent broker-dealer with an OSJ/advisor support structure providing compliance, operations, and practice management to independent advisors. Highly comparable mission and target market (breakaway and team-based advisors seeking scale with concierge support).
• Park Avenue Securities: Independent broker-dealer with an OSJ structure supporting affiliated financial advisors through compliance, technology, and practice resources. Closely matches Affiliated Advisors' broker-dealer OSJ support model and target advisor profile.
• Western International Securities: Independent broker-dealer offering OSJ-level supervision and support for independent financial advisors across the US. Comparable size and independent-OSJ operating model to Affiliated Advisors.
• National Securities Corporation: Independent broker-dealer running an OSJ network that provides compliance, back-office, and transition support to affiliated advisors. Serves the same independent advisor segment with a comparable support-stack approach.

Broad incumbents

• Commonwealth Financial Network: Larger independent broker-dealer that emphasizes practice management, technology, and back-office support for independent advisors. Overlaps with Affiliated Advisors' advisor-support value proposition but operates at greater scale across the US.
• LPL Financial: Largest US independent broker-dealer, operating a broad OSJ and branch network serving independent financial advisors. Affiliated Advisors has recruited advisors away from LPL (e.g., AFC Planning Group), confirming LPL is a direct competitor for the same breakaway advisor market.
• Cetera Financial Group: Major independent broker-dealer network with multiple OSJ-aligned firms and an advisor support model. Targets the same independent advisor demographic with a broader product and technology suite than Affiliated Advisors offers.
• Hightower Advisors: Wealth management platform providing practice management support, M&A advisory, and technology to independent advisor teams. Competes with Affiliated Advisors primarily for breakaway teams choosing an RIA-style platform over a broker-dealer OSJ.

Emerging players

• Wealth Enhancement Group: Independent wealth management platform that acquires and supports advisor teams with shared back-office, technology, and succession support. Partial overlap with Affiliated Advisors' Equity Uplift / team-transition value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affiliated Advisors