Marco
Marco (operating as Marco Lombart) is a U.S. provider of vision diagnostic equipment for optometry and ophthalmology practices, offering an integrated ecosystem of autorefractors, lensmeters, tonometers, slit lamps, imaging systems, and automated refraction workstations sold through direct field sales with exclusive U.S. distribution of Haag-Streit diagnostic technologies.
- Company typePrivate
- Founded1974
- HeadquartersJacksonville, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Marco does
Marco, operating as Marco Lombart following the June 2024 combination of Marco Healthcare and Lombart Healthcare under parent Advancing Eyecare (AEC), is a U.S.-headquartered provider of vision diagnostic equipment for optometry and ophthalmology practices. Founded in 1974 and headquartered in Jacksonville, Florida with 51-100 employees, the company is described as one of the largest U.S. providers of ophthalmic instruments, serving over 79,000 customers across approximately 9,000 SKUs through its Marco Lombart direct field-sales organization.
The product portfolio spans the full ophthalmic exam lane: automated refraction (TRS-6100 digital refractor, EPIC-6100 workstation, TS-610 with Fully Assisted Refraction System), wavefront and corneal analysis (OPD-Scan III combining autorefractor, keratometer, pupillometer, corneal topographer, and aberrometer), autorefraction/keratometry (ARK-1, ARK-1s, ARK-F, HandyRef-K portable, Tonoref II with non-contact tonometry), lensmetry (LM-1800 with Hartmann-Shack wavefront sensor, LM-7/7P, LM-101 manual), imaging (iON slit-lamp imaging using Intra-Optics and Apple technology, AFC-330 non-mydriatic fundus camera), tonometry (NT-510 non-contact, AT-8/9 applanation), and exam-lane furniture (Encore Automatic chair, E-Z Tilt, Bravo 2 chair and stand, Deluxe 2 stand, Ultra M5 slit lamp). Differentiated underlying technologies include Super Luminescent Diode (SLD) imaging, Hartmann-Shack wavefront sensing, Zonal Ring-Image Technology, Eye Tracking on X-Y-Z axes with automatic measurement initiation, and Automatic Pressure Control tonometry. Instruments integrate through proprietary Eye Care IC cards and export to EMR/EHR systems via NAVIS-EX, with wireless capabilities on iON and AFC-330.
Revenue is generated primarily through B2B hardware sales via quote-based enterprise field sales to eye care practitioners and surgical centers, complemented by recurring service revenue from Marco Care Protection Plans (12-60 month terms covering parts, labor, loaners, preventive maintenance), one-year warranties, and a 50% trade-in credit program for equipment up to five years old. Distribution is exclusive in the United States for Haag-Streit diagnostic technologies (Lenstar 900 optical biometer, Octopus 600/900 perimeters). Customer segments are horizontally diversified across SMB optometry practices, mid-market vision clinics, and enterprise ophthalmology and refractive surgery centers; no public pricing is disclosed and contracts are configured per quote with multi-year terms.
Marco firmographics
Firmographics- Name
- Marco
- Legal name
- Marco Healthcare
- Website
- https://marco.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Marco (operating as Marco Lombart) is a U.S. provider of vision diagnostic equipment for optometry and ophthalmology practices, offering an integrated ecosystem of autorefractors, lensmeters, tonometers, slit lamps, imaging systems, and automated refraction workstations sold through direct field sales with exclusive U.S. distribution of Haag-Streit diagnostic technologies.
- Ownership category
- akta.pro rank
Marco industry classification
Industry- Product category
- Ophthalmic Diagnostic Equipment
- NAICS
- Ophthalmic Goods Manufacturing (339115), Ophthalmic Goods Merchant Wholesalers (423460), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Ophthalmic Goods (3851), Optical Instruments & Lenses (3827), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Refractive Diagnostics & Biometry (Autorefractors, Keratometers, Topography/Tomography, A-Scan/Optical Biometry) (HLAHAJAA)
- akta.pro secondary industries
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids) (HLAHAJAN)
Keywords
Where Marco is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marco business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Ophthalmic Equipment Sales: Sale of vision diagnostic equipment including autorefractors, keratometers, lensmeters, tonometers, slit lamps, refraction systems, and examination chairs to eye care practices.
- Service and Protection Plans: Annual service agreements providing parts and labor coverage, loaner equipment, and preventive maintenance for Marco equipment. Coverage terms of 12-60 months available.
- Warranty Services: One-year warranty on new equipment against defective materials and workmanship, with option for extended coverage through service agreements.
- Trade-In Program: Credit of 50% of service agreement payments toward purchase of new instruments for equipment up to five years old.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Equipment pricing by quote only |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Marco product offering
Product offeringCore offering
Marco designs, manufactures, and distributes an integrated ecosystem of ophthalmic diagnostic instruments for optometrists and ophthalmologists, including automated digital refractors, wavefront aberrometers, autorefractor/keratometers, lensmeters, tonometers, slit lamp imaging systems, fundus cameras, exam chairs, and instrument stands. Products are sold B2B through the Marco Lombart distribution entity to eye care practices across the United States, with proprietary optical technologies (SLD, Hartmann-Shack, Zonal Ring-Image) and an Eye Care IC card-based data sharing ecosystem connecting devices to EMR/EHR systems.
Product overview
Marco (operating as Marco Lombart after June 2024 merger) is a vision diagnostics equipment company offering an integrated ecosystem of ophthalmic instruments for eye care practices. The portfolio includes: automated refraction systems (TRS-6100, EPIC-6100, TS-610 with FARS), wavefront analysis (OPD-Scan III), autorefraction/keratometry (ARK series: ARK-1, ARK-1s, ARK-1a, ARK-F, HandyRef-K portable), combined ARK+tonometry (Tonoref II), lensmeters (LM-1800/1800PD, LM-7/7P, LM-101 manual), imaging systems (iON slit lamp imaging, AFC-330 fundus camera), tonometry (NT-510 non-contact, AT-8/9 applanation), exam chairs (Encore Automatic, E-Z Tilt, Bravo 2), instrument stands (Bravo 2, Deluxe 2), slit lamps (Ultra M5), and optical biometers (AL-Scan). Products are designed to integrate via Eye Care IC cards and data export to EMR/EHR systems, with the TRS and OPD-Scan forming a connected refraction workflow ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- TRS-6100 Digital Refractor
Quantifiable outcome
- One additional patient per hour with Tonoref II implementation
- +4 more outcomes
Companies that use Marco
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles3 records
Marco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
Marco partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Haag-Streit USAcoreExclusive U.S. distribution agreement for three Haag-Streit diagnostic technologies: Lenstar 900 optical biometer, Octopus 600 and Octopus 900 perimeter devices. Marco Lombart will exclusively distribute these products, expanding its existing Haag-Streit portfolio and strengthening its position as one of the largest U.S. providers of ophthalmic equipment.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Marco competitors and assessment
Company assessmentDirect peers
- Topcon Healthcare: Topcon is a leading global manufacturer of ophthalmic diagnostic equipment including autorefractors, keratometers, lensmeters, OCT, and fundus cameras, directly competing with Marco across nearly all product categories and serving the same optometry/ophthalmology practices.
- Nidek: Nidek develops and sells autorefractors, refraction workstations, tonometers, lensmeters, and slit lamps globally, overlapping significantly with Marco's core diagnostic product portfolio and competing head-to-head in U.S. eye care practices.
- Reichert Technologies (AMETEK): Reichert is a long-standing U.S. manufacturer of tonometers, lensmeters, and refraction equipment, directly competing with Marco in the optometric practice equipment segment and overlapping strongly on tonometry and lensometry categories.
- Heidelberg Engineering: Heidelberg Engineering specializes in diagnostic imaging for ophthalmology including OCT and confocal laser ophthalmoscopy, competing with Marco in imaging systems and advanced diagnostic categories at the higher end of the practice market.
- Keeler (Halma): Keeler manufactures ophthalmic diagnostic instruments including tonometers, slit lamps, and indirect ophthalmoscopes, directly competing with Marco in clinical diagnostic equipment sold to optometry and ophthalmology practices.
Broad incumbents
- Carl Zeiss Meditec: Carl Zeiss Meditec is a global medical technology leader offering ophthalmic diagnostic and surgical solutions including OCT, perimeters, and biometry; competes with Marco across premium-tier diagnostic segments while operating a broader surgical and microsurgery portfolio.
- Haag-Streit: Haag-Streit is a Swiss manufacturer of premium slit lamps, perimeters, and optical biometry whose products Marco Lombart distributes exclusively in the U.S.; they are simultaneously a partner and adjacent competitor with overlapping premium diagnostic offerings.
- Bausch + Lomb: Bausch + Lomb is a global eye health company with broad product reach across contact lenses, pharmaceuticals, and surgical equipment; adjacent to Marco through its instrumentation portfolio and shared eye care practitioner customer base.
Emerging players
- Optomed: Optomed is a Finnish company developing handheld fundus cameras and AI-driven screening solutions, intersecting with Marco's imaging and diagnostic categories with an emerging emphasis on portable and AI-enabled devices for primary care.
Others
- EssilorLuxottica: EssilorLuxottica dominates optical retail and lens manufacturing globally and is connected to Marco through shared eye care practitioner customers and complementary equipment purchasing at the practice level, though it is not a direct diagnostic equipment competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Marco social profiles
Digital presenceMarco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marco leadership team
Management profileNumber of profiles
Profiles2 records
Marco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marco
What does Marco do?
Marco designs, manufactures, and distributes an integrated ecosystem of ophthalmic diagnostic instruments for optometrists and ophthalmologists, including automated digital refractors, wavefront aberrometers, autorefractor/keratometers, lensmeters, tonometers, slit lamp imaging systems, fundus cameras, exam chairs, and instrument stands. Products are sold B2B through the Marco Lombart distribution entity to eye care practices across the United States, with proprietary optical technologies (SLD, Hartmann-Shack, Zonal Ring-Image) and an Eye Care IC card-based data sharing ecosystem connecting devices to EMR/EHR systems.
Is Marco a public or private company?
Marco is a private company. It is classified as corporate owned and is currently operating.
When was Marco founded?
Marco was founded in 1974. It employs 51 to 100 people.
Where is Marco based?
Marco is headquartered in Jacksonville, United States, in the North America region.
How does Marco make money?
Four revenue lines are on record. Ophthalmic Equipment Sales are the primary driver. The others are service and Protection Plans, warranty Services and trade-In Program.
Who are Marco's main competitors?
Direct peers on record are Topcon Healthcare, Nidek, Reichert Technologies (AMETEK), Heidelberg Engineering and Keeler (Halma). Broad incumbents are Carl Zeiss Meditec, Haag-Streit and Bausch + Lomb. Optomed is listed as an emerging player. EssilorLuxottica is listed as an others.
Does Marco have an API?
No public API is recorded for Marco.
What industry is Marco in?
Marco's product category is Ophthalmic Diagnostic Equipment. Its primary akta.pro industry code is HLAHAJAA, Refractive Diagnostics & Biometry (Autorefractors, Keratometers, Topography/Tomography, A-Scan/Optical Biometry), with a secondary code of HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment). Its NAICS code is 339115 and its SIC code is 3851.