Marco

What Marco does

Marco, operating as Marco Lombart following the June 2024 combination of Marco Healthcare and Lombart Healthcare under parent Advancing Eyecare (AEC), is a U.S.-headquartered provider of vision diagnostic equipment for optometry and ophthalmology practices. Founded in 1974 and headquartered in Jacksonville, Florida with 51-100 employees, the company is described as one of the largest U.S. providers of ophthalmic instruments, serving over 79,000 customers across approximately 9,000 SKUs through its Marco Lombart direct field-sales organization.

The product portfolio spans the full ophthalmic exam lane: automated refraction (TRS-6100 digital refractor, EPIC-6100 workstation, TS-610 with Fully Assisted Refraction System), wavefront and corneal analysis (OPD-Scan III combining autorefractor, keratometer, pupillometer, corneal topographer, and aberrometer), autorefraction/keratometry (ARK-1, ARK-1s, ARK-F, HandyRef-K portable, Tonoref II with non-contact tonometry), lensmetry (LM-1800 with Hartmann-Shack wavefront sensor, LM-7/7P, LM-101 manual), imaging (iON slit-lamp imaging using Intra-Optics and Apple technology, AFC-330 non-mydriatic fundus camera), tonometry (NT-510 non-contact, AT-8/9 applanation), and exam-lane furniture (Encore Automatic chair, E-Z Tilt, Bravo 2 chair and stand, Deluxe 2 stand, Ultra M5 slit lamp). Differentiated underlying technologies include Super Luminescent Diode (SLD) imaging, Hartmann-Shack wavefront sensing, Zonal Ring-Image Technology, Eye Tracking on X-Y-Z axes with automatic measurement initiation, and Automatic Pressure Control tonometry. Instruments integrate through proprietary Eye Care IC cards and export to EMR/EHR systems via NAVIS-EX, with wireless capabilities on iON and AFC-330.

Revenue is generated primarily through B2B hardware sales via quote-based enterprise field sales to eye care practitioners and surgical centers, complemented by recurring service revenue from Marco Care Protection Plans (12-60 month terms covering parts, labor, loaners, preventive maintenance), one-year warranties, and a 50% trade-in credit program for equipment up to five years old. Distribution is exclusive in the United States for Haag-Streit diagnostic technologies (Lenstar 900 optical biometer, Octopus 600/900 perimeters). Customer segments are horizontally diversified across SMB optometry practices, mid-market vision clinics, and enterprise ophthalmology and refractive surgery centers; no public pricing is disclosed and contracts are configured per quote with multi-year terms.

Name

Marco

Legal name

Marco Healthcare

Website

https://marco.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Marco (operating as Marco Lombart) is a U.S. provider of vision diagnostic equipment for optometry and ophthalmology practices, offering an integrated ecosystem of autorefractors, lensmeters, tonometers, slit lamps, imaging systems, and automated refraction workstations sold through direct field sales with exclusive U.S. distribution of Haag-Streit diagnostic technologies.

Ownership category

akta.pro rank

Product category

Ophthalmic Diagnostic Equipment

NAICS

Ophthalmic Goods Manufacturing (339115), Ophthalmic Goods Merchant Wholesalers (423460), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Ophthalmic Goods (3851), Optical Instruments & Lenses (3827), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Refractive Diagnostics & Biometry (Autorefractors, Keratometers, Topography/Tomography, A-Scan/Optical Biometry) (HLAHAJAA)

akta.pro secondary industries

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids) (HLAHAJAN)

Keywords

• Ophthalmic diagnostic equipment
• Vision diagnostic instruments
• Automated refraction systems
• Autorefractor keratometer devices
• Eye examination equipment

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Ophthalmic Equipment Sales: Sale of vision diagnostic equipment including autorefractors, keratometers, lensmeters, tonometers, slit lamps, refraction systems, and examination chairs to eye care practices.
2. Service and Protection Plans: Annual service agreements providing parts and labor coverage, loaner equipment, and preventive maintenance for Marco equipment. Coverage terms of 12-60 months available.
3. Warranty Services: One-year warranty on new equipment against defective materials and workmanship, with option for extended coverage through service agreements.
4. Trade-In Program: Credit of 50% of service agreement payments toward purchase of new instruments for equipment up to five years old.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Marco designs, manufactures, and distributes an integrated ecosystem of ophthalmic diagnostic instruments for optometrists and ophthalmologists, including automated digital refractors, wavefront aberrometers, autorefractor/keratometers, lensmeters, tonometers, slit lamp imaging systems, fundus cameras, exam chairs, and instrument stands. Products are sold B2B through the Marco Lombart distribution entity to eye care practices across the United States, with proprietary optical technologies (SLD, Hartmann-Shack, Zonal Ring-Image) and an Eye Care IC card-based data sharing ecosystem connecting devices to EMR/EHR systems.

Product overview

Marco (operating as Marco Lombart after June 2024 merger) is a vision diagnostics equipment company offering an integrated ecosystem of ophthalmic instruments for eye care practices. The portfolio includes: automated refraction systems (TRS-6100, EPIC-6100, TS-610 with FARS), wavefront analysis (OPD-Scan III), autorefraction/keratometry (ARK series: ARK-1, ARK-1s, ARK-1a, ARK-F, HandyRef-K portable), combined ARK+tonometry (Tonoref II), lensmeters (LM-1800/1800PD, LM-7/7P, LM-101 manual), imaging systems (iON slit lamp imaging, AFC-330 fundus camera), tonometry (NT-510 non-contact, AT-8/9 applanation), exam chairs (Encore Automatic, E-Z Tilt, Bravo 2), instrument stands (Bravo 2, Deluxe 2), slit lamps (Ultra M5), and optical biometers (AL-Scan). Products are designed to integrate via Eye Care IC cards and data export to EMR/EHR systems, with the TRS and OPD-Scan forming a connected refraction workflow ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• TRS-6100 Digital Refractor

Quantifiable outcome

• One additional patient per hour with Tonoref II implementation
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

One partnership is on record.

• Haag-Streit USAcoreChannel Partner/ Reseller/ Distributor · 28 April 2026Exclusive U.S. distribution agreement for three Haag-Streit diagnostic technologies: Lenstar 900 optical biometer, Octopus 600 and Octopus 900 perimeter devices. Marco Lombart will exclusively distribute these products, expanding its existing Haag-Streit portfolio and strengthening its position as one of the largest U.S. providers of ophthalmic equipment.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Topcon Healthcare: Topcon is a leading global manufacturer of ophthalmic diagnostic equipment including autorefractors, keratometers, lensmeters, OCT, and fundus cameras, directly competing with Marco across nearly all product categories and serving the same optometry/ophthalmology practices.
• Nidek: Nidek develops and sells autorefractors, refraction workstations, tonometers, lensmeters, and slit lamps globally, overlapping significantly with Marco's core diagnostic product portfolio and competing head-to-head in U.S. eye care practices.
• Reichert Technologies (AMETEK): Reichert is a long-standing U.S. manufacturer of tonometers, lensmeters, and refraction equipment, directly competing with Marco in the optometric practice equipment segment and overlapping strongly on tonometry and lensometry categories.
• Heidelberg Engineering: Heidelberg Engineering specializes in diagnostic imaging for ophthalmology including OCT and confocal laser ophthalmoscopy, competing with Marco in imaging systems and advanced diagnostic categories at the higher end of the practice market.
• Keeler (Halma): Keeler manufactures ophthalmic diagnostic instruments including tonometers, slit lamps, and indirect ophthalmoscopes, directly competing with Marco in clinical diagnostic equipment sold to optometry and ophthalmology practices.

Broad incumbents

• Carl Zeiss Meditec: Carl Zeiss Meditec is a global medical technology leader offering ophthalmic diagnostic and surgical solutions including OCT, perimeters, and biometry; competes with Marco across premium-tier diagnostic segments while operating a broader surgical and microsurgery portfolio.
• Haag-Streit: Haag-Streit is a Swiss manufacturer of premium slit lamps, perimeters, and optical biometry whose products Marco Lombart distributes exclusively in the U.S.; they are simultaneously a partner and adjacent competitor with overlapping premium diagnostic offerings.
• Bausch + Lomb: Bausch + Lomb is a global eye health company with broad product reach across contact lenses, pharmaceuticals, and surgical equipment; adjacent to Marco through its instrumentation portfolio and shared eye care practitioner customer base.

Emerging players

• Optomed: Optomed is a Finnish company developing handheld fundus cameras and AI-driven screening solutions, intersecting with Marco's imaging and diagnostic categories with an emerging emphasis on portable and AI-enabled devices for primary care.

Others

• EssilorLuxottica: EssilorLuxottica dominates optical retail and lens manufacturing globally and is connected to Marco through shared eye care practitioner customers and complementary equipment purchasing at the practice level, though it is not a direct diagnostic equipment competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MarcoOphthalmic
• Facebookfacebook.com/Marco.Vision.Diagnostics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marco