Cerruti
DISTRI-BRANDS S.A. operates cerruti.com, the DTC e-commerce storefront for the CERRUTI 1881 Italian luxury accessories brand, selling watches, leather goods, bags, writing instruments, accessories, and perfume to consumers across the EU and UK under a licensing agreement with the brand owner.
- Company typePrivate
- Founded1881
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cerruti does
Cerruti (legally DISTRI-BRANDS S.A.) operates the cerruti.com direct-to-consumer e-commerce business as an official licensee of the CERRUTI 1881 brand. The operating entity is a Belgian Société Anonyme domiciled in Anderlecht, Brussels, with the brand's historic presence anchored in Paris. Its product portfolio spans six core categories — watches (Classic, Contemporary, Sport, Jewelry), small leather goods (card holders, wallets, passport cases), bags (travel, backpacks, laptop, cosmetic cases), writing instruments (ballpoint, rollerball, fountain pens), accessories (eyewear, electronics such as wireless chargers and speakers, folders, keyrings, umbrellas), and perfume (the 1881 line including Pour Homme, Pour Femme, Silver Night, Rêve de Roses, and the VIVO line including VIVO ELIXIR). SKUs are further organised into eight named Edits collections that coordinate leather goods and accessories under shared design codes.
The commercial model is DTC e-commerce only. The storefront is built on Shopify, with payment processing via Stripe (Shopify Payments), PayPal, and Klarna (BNPL for orders ≥€80). Fulfilment is operated from a DISTRI-BRANDS warehouse in Anderlecht, supplemented by Amazon Multi-Channel Fulfilment for certain products, with DPD and Colissimo as shipping carriers. The company sells in Euros to all 27 EU member states and the United Kingdom under EU VAT OSS and UK importer-of-record arrangements, with a €69 free-shipping threshold and 1–2 day order processing. Pricing ranges from €9.95 (refills) to €499 (premium watches). Customers are individual luxury fashion consumers seeking Italian-heritage accessories for personal use or gifting; the company has no disclosed B2B or wholesale channels.
The underlying brand, CERRUTI 1881, traces to 1881 when the Cerruti family established Lanificio Cerruti in Biella, Italy. Nino Cerruti inherited the family business in 1950, founded HITMAN in 1957, and in November 1967 became the first designer to launch his own label of men's prêt-à-porter in Paris. Today the trademarks are held by a brand owner outside this entity, and DISTRI-BRANDS S.A. operates cerruti.com under licence and acts as joint controller with the brand owner for customer data under GDPR Article 26. The entity is privately held, has no disclosed funding rounds, and reports a headcount of 51–100 employees.
Cerruti firmographics
Firmographics- Name
- Cerruti
- Legal name
- DISTRI-BRANDS S.A.
- Website
- https://cerruti.com
- Company type
- Private
- Founded year
- 1881
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DISTRI-BRANDS S.A. operates cerruti.com, the DTC e-commerce storefront for the CERRUTI 1881 Italian luxury accessories brand, selling watches, leather goods, bags, writing instruments, accessories, and perfume to consumers across the EU and UK under a licensing agreement with the brand owner.
- Ownership category
- akta.pro rank
Cerruti industry classification
Industry- Product category
- Luxury Fashion Accessories
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Accessories & Leather Goods Department Stores (CRAGADAE)
Keywords
Where Cerruti is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Cerruti business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct product sales through owned e-commerce platform. One-time purchase model for fashion accessories including watches, leather goods, writing instruments, accessories, and fragrances. All prices in Euros with VAT included for EU and UK customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time product purchases across multiple categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Cerruti product offering
Product offeringCore offering
Cerruti 1881 is a luxury Italian fashion house that designs, distributes, and sells fashion accessories including watches, leather goods, bags, writing instruments, eyewear, umbrellas, and fragrances directly to consumers through the cerruti.com e-commerce platform. The brand is operated by DISTRI-BRANDS S.A. (Belgium) as an official licensee of the CERRUTI 1881 brand, which traces its heritage to 1881 Italian textile manufacturing and the 1967 launch of men's prêt-à-porter by Nino Cerruti.
Product overview
Cerruti 1881 is a luxury fashion accessories brand operated by DISTRI-BRANDS S.A. as an official licensee of the CERRUTI 1881 brand. The product portfolio is organized as a multi-category lifestyle offering centered on Italian craftsmanship and refined elegance. The core product lines include: Watches (Classic, Contemporary, Sport, and Jewelry collections featuring automatic movements, chronographs, and premium materials); Small Leather Goods (card holders, wallets, passport cases); Bags (travel bags, backpacks, laptop bags, toiletry bags); Writing Instruments (ballpoint pens, rollerball pens, fountain pens); Accessories (eyewear, electronics including wireless chargers and speakers, folders, keyrings, umbrellas); and Perfume (the 1881 collection including Pour Homme, Pour Femme, Silver Night, Rêve de Roses, and the VIVO line including VIVO ELIXIR). Products are further organized into named Edits collections (Bond, Delano, Easton, Holborn, Hudson, Islington, Jefferson, Mesh) that provide coordinated design aesthetics across multiple product categories. The brand carries a heritage dating to 1881 with roots in Biella, Italy, and is known for its blend of traditional craftsmanship and contemporary design.
Differentiator
Problem solved
Functional benefit
Products and services
- Watches Luxury timepieces across classic, contemporary, sport, and jewelry collections featuring automatic movements, chronographs, date functions, and water-resistant designs in stainless steel and premium materials; targeted at men and women seeking Italian-designed watches.
- Small Leather Goods Premium leather accessories including card holders, wallets, and passport cases crafted from quality leather with refined finishing; targeted at consumers seeking everyday luxury carry items.
- Bags Leather and premium material bags including travel bags, reporter bags, backpacks, laptop bags, and toiletry bags; targeted at consumers needing travel and professional carry solutions.
- Writing Instruments Luxury pens including ballpoint, rollerball, and fountain pens crafted with premium materials and precision engineering; targeted at professionals and writing enthusiasts.
- Accessories Complementary fashion accessories including eyewear frames, electronics (wireless chargers, speakers), conference folders, keyrings, and pocket umbrellas; targeted at consumers seeking coordinated brand lifestyle items.
- Perfume Signature fragrances including the 1881 collection and VIVO line for men and women with Italian-inspired scent profiles; targeted at consumers seeking branded luxury fragrances.
- VIVO ELIXIR Fragrance Intense masculine fragrance launched in 2025 as a new intensity in the VIVO line, featuring oud, saffron, and suede notes combined with nutmeg, lavandin, and cedarwood; targeted at men seeking bold signature scents.
Companies that use Cerruti
Customer profileSegments1 record
Ideal customer profiles1 record
Cerruti technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Cerruti partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CERRUTI 1881 (Brand Owner)coreDISTRI-BRANDS S.A. operates cerruti.com as an official licensee of the CERRUTI 1881 brand. The brand owner and licensee act as joint controllers for customer data analytics and brand management purposes under GDPR Article 26.
- Shopify Inc.coreE-commerce platform provider powering the cerruti.com online store. Processes orders, payments, and provides analytics and reporting functionality.
- Stripe (Shopify Payments)corePayment processing provider powering credit and debit card transactions. PCI-DSS compliant payment processing.
- DPDminorShipping carrier for order delivery within EU and UK markets.
- ColissimominorShipping carrier for order delivery within EU markets.
- Amazon LogisticsminorAmazon Multi-Channel Fulfilment (MCF) used for certain products, providing warehousing and shipping capabilities.
Recent moves6 records
Expansion highlights6 records
Cerruti competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cerruti social profiles
Digital presenceCerruti compliance and trust
Trust signalCompliance4 records
Cerruti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cerruti leadership team
Management profileNumber of profiles
Cerruti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cerruti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cerruti
What does Cerruti do?
Cerruti 1881 is a luxury Italian fashion house that designs, distributes, and sells fashion accessories including watches, leather goods, bags, writing instruments, eyewear, umbrellas, and fragrances directly to consumers through the cerruti.com e-commerce platform. The brand is operated by DISTRI-BRANDS S.A. (Belgium) as an official licensee of the CERRUTI 1881 brand, which traces its heritage to 1881 Italian textile manufacturing and the 1967 launch of men's prêt-à-porter by Nino Cerruti.
Is Cerruti a public or private company?
Cerruti is a private company. It is classified as unknown and is currently operating.
When was Cerruti founded?
Cerruti was founded in 1881. It employs 51 to 100 people.
Where is Cerruti based?
Cerruti is headquartered in Paris, France, in the Europe region.
How does Cerruti make money?
One revenue line is on record: product Sales.
Does Cerruti have an API?
No public API is recorded for Cerruti.
What industry is Cerruti in?
Cerruti's product category is Luxury Fashion Accessories. Its primary akta.pro industry code is CRAGADAE, Luxury Accessories & Leather Goods Department Stores. Its NAICS code is 458 and its SIC code is 5600.