AquaRecycle
AquaRecycle designs, manufactures, and services patented commercial laundry water recycling and dryer-exhaust heat recovery systems, selling direct to enterprise customers in hospitality, healthcare, correctional, military, and industrial laundry segments across the U.S. and select international markets.
- Company typePrivate
- Founded1998
- HeadquartersMarietta, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What AquaRecycle does
AquaRecycle is a U.S.-based, privately held manufacturer founded in 1998 in Marietta, Georgia, that designs, sells, and services commercial laundry water recycling and energy-recovery systems. The company's core technology is a patented wash water recycling process that reclaims up to 100% of laundry wastewater through sub-2-micron filtration, a proprietary media blend, and triple disinfection combining CAG filtration with UV and ozone; complementary ThermalRecycle/Mr. HEAT technology captures dryer-exhaust heat via a patented thermal heat wheel for reuse in incoming air. Its product portfolio spans the C.A.G.E. system (healthcare/correctional/military/textile services), PURE (high-end hospitality), EcoPlus (warm-water-only A.O.P. recycling), TWR (tunnel washer), and the OnO AR/TR skid-mounted units, complemented by the AquaTrakx wireless water monitoring system and AquaSmart/HEATSmart 6.5 secure-network software.
AquaRecycle monetizes through one-time capital equipment sales (average price exceeding $100,000), internal financing via its AquaFy division (36-month leases, no money down, guaranteed positive cash flow), required quarterly service contracts beginning in month 13, and AquaTrakx monitoring hardware ($20K-$25K). The company sells exclusively through a direct enterprise sales organization with a dedicated VP of Sales (domestic), VP of International Sales, and President managing project execution; the company emphasizes a guaranteed-performance / money-back model and ESG/LEED positioning. Customers include major hotel flags (Host Hotels and Resorts, Marriott, Hilton, Westin, Loews, Park Hyatt, Sandals, Ashford), healthcare systems (Wellstar), industrial laundries (Cintas), correctional facilities, and military installations, with 400+ systems deployed globally and documented savings of 80% on water costs, 50% on energy costs, and 90% reduction in wastewater discharge.
The company holds multiple granted U.S. patents (core wash water recycling system 2005, ThermalRecycle 2008), has a patent-pending CAGE system, and has accumulated federal approvals (US Navy, Army Corps of Engineers Status B, U.S. DOE technology demonstration) plus state-level plumbing and environmental approvals across Wisconsin, New York, Massachusetts, Florida counties, and Dade County. AquaRecycle is founder/management-owned with no external venture or private equity capital raised.
AquaRecycle firmographics
Firmographics- Name
- AquaRecycle
- Legal name
- AquaRecycle
- Website
- https://aquarecycle.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AquaRecycle designs, manufactures, and services patented commercial laundry water recycling and dryer-exhaust heat recovery systems, selling direct to enterprise customers in hospitality, healthcare, correctional, military, and industrial laundry segments across the U.S. and select international markets.
- Ownership category
- akta.pro rank
AquaRecycle industry classification
Industry- Product category
- Commercial Laundry Water Recycling Systems
- NAICS
- Industrial Launderers (812332)
- SIC
- Sanitary Services (4950), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Industrial Laundry & Textile Waste Services (Non-hazardous) (EUAIAGAI)
- akta.pro secondary industry
- Eco Laundry Add-on & Linen Service (Fragrance-free/Non-toxic) (HSAEAGAK)
Keywords
Where AquaRecycle is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AquaRecycle business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Water Recycling System Sales: Sale of commercial laundry wash water recycling systems including CAGE, PURE, TWR, EcoPlus, OnO, and Grey Water Recycler models. Systems are sold with various configurations for different facility types. Average price tag exceeds $100,000.
- AquaFy Financing: Internal financing division offering equipment leases with 36-month terms. Monthly payments are offset by utility savings, ensuring positive cash flow from day one. No money down (excluding out-of-pocket costs) for qualifying laundry operations.
- Service Contracts: Ongoing quarterly service plans covering maintenance, parts, emergency trips, and filter media replacement. First 12 months include free quarterly service check-ups, daily monitoring, and monthly savings reports. Service contracts required starting month 13.
- AquaTrakx Monitoring Systems: Sale of wireless water monitoring systems at $20,000 for six location meters with installation and daily tracking, or $25,000 for expanded usage tracking with heat recycler systems.
- Heat Recovery System Sales: Mr. HEAT dryer exhaust heat recovery systems and OnO TR heat recycling systems sold for energy savings in drying operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AquaFy Finance Plan - 36 Month Lease |
| One time/ perpetual license | Pay-as-you-go | AquaTrakx Water Monitoring System |
| One time/ perpetual license | Pay-as-you-go | AquaTrakx for Heat Systems |
| One time/ perpetual license | Multi-year contract | Enterprise Water Recycling Systems |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AquaRecycle product offering
Product offeringCore offering
AquaRecycle designs, manufactures, and sells commercial laundry wash water recycling systems that reclaim and reuse 100% of laundry wastewater through sub-2 micron filtration, proprietary media blend, and triple disinfection (CAG filter plus UV and ozone). The portfolio also includes dryer exhaust heat recovery systems (ThermalRecycle / Mr. H.E.A.T.) that capture waste heat from commercial dryers using a patented Thermal Heat Wheel, real-time wireless water monitoring via AquaTrakx, and skid-mounted OnO AR/TR systems. Customers are global hospitality, healthcare, correctional, military, and industrial laundry operators served through direct enterprise sales and internal AquaFy financing.
Product overview
AquaRecycle offers a portfolio of commercial laundry water recycling and energy recovery systems. The core products include the C.A.G.E. system for healthcare/correctional facilities, PURE system for hospitality operations, EcoPlus for warm water recycling, and TWR for tunnel washer applications. Complementary products include the OnO AR (water recycling) and OnO TR (heat recycling) skid-mounted systems, Grey Water Recycler for non-laundry water reuse, and Mr. H.E.A.T./ThermalRecycle for dryer exhaust heat recovery. Monitoring and connectivity is provided through AquaTrakx (water monitoring) and software platforms AquaSmart 6.5/HEATSmart 6.5. The company claims documented savings of 80% water cost reduction and 50-60% energy cost reduction across their systems, with patented recycling technology and UV/ozone disinfection.
Differentiator
Problem solved
Functional benefit
Brands
- AquaTrakx: Wireless, non-invasive water tracking and testing system that meters all water lines within a property or facility. Uses set parameters to monitor daily water flow and indicate changes in water usage or quality.
- AquaSmart
- HEATSmart
Products and services
- C.A.G.E. – Clean & Green E-Series Water recycling system designed for Healthcare, Correctional, Military and Textile Services industries, featuring a patent-pending CAG Filter combined with UV and Ozone Systems providing Triple Disinfection for maximum contaminant removal.
- PURE – Purified for Hospitality Patented laundry water recycling system designed for high-end hospitality linen operations, featuring submicron filtration and including AquaSmart 6.5 for 24/7 data monitoring.
- EcoPlus Warm Water Only recycling system using Advanced Oxidation Process (A.O.P.) for hybrid water recycling, featuring three levels of disinfection including injection into the wash wheel and water.
- TWR – Tunnel Washer Recycler Compact recycle system designed for Tunnel Washer operations, providing 70% reduction in water costs and 50% reduction in energy costs.
- Mr. H.E.A.T. – Powered by ThermalRecycle Patented dryer-exhaust reuse technology with proprietary Thermal Heat Wheel that captures waste heat from dryers and transfers it to incoming air, including a patented high-pressure air injection system to keep the thermal heat wheel clear of lint and debris.
- OnO AR (Open and Operate) Skid-mounted, all-in-one recycle system for washing rinse water, employing PURPLE PIPE technology to reduce water usage by up to 50% as a third pipe option for industrial or small hospitality properties.
- OnO TR (Open and Operate) Skid-mounted, all-in-one heat recycling system for dryer exhaust, utilizing Mr. HEAT (Heat Exchange Air Transfer) technology to recover heat from multiple dryers via a Thermal Heat Wheel.
- Grey Water Recycler (GWR) Recycling system for shower, bath, sink/basin grey water and rainwater harvesting, reusing water for toilet flushing or irrigation purposes in hotels, prisons, hospitals, and apartments.
- AquaTrakx Wireless, non-invasive water tracking and testing system that meters all water lines within a property, monitoring daily water flow and indicating changes in water usage or quality, tracking pH, TDS, and water hardness with automated email alerts and a phone app.
Quantifiable outcome
- 80% reduction in water costs
- +6 more outcomes
Companies that use AquaRecycle
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
AquaRecycle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AquaRecycle partnerships and signals
Strategic signalScale indicators14 records
Recent moves6 records
Expansion highlights4 records
AquaRecycle competitors and assessment
Company assessmentDirect peers
- Xeros Technologies: UK-based sustainable laundry technology company that reduces water usage in commercial laundry through polymer bead technology. Directly comparable to AquaRecycle in addressing commercial on-premise laundry water and energy efficiency, with overlapping hospitality and industrial laundry customer segments.
Broad incumbents
- Jensen Group: Belgian-headquartered global supplier of industrial laundry equipment and workflow solutions. Targets the same on-premise commercial laundry operators as AquaRecycle and could integrate water/heat recycling as part of broader equipment offerings, making it both a partner channel and a competitive threat.
- Pellerin Milnor: US-based industrial laundry equipment manufacturer serving hospitality, healthcare, and industrial laundry markets. Comparable customer base to AquaRecycle; competes for the same laundromat and on-premise laundry capex budgets, though Milnor's primary focus is washer/extractor equipment rather than water recycling.
- Girbau: Spanish-based global commercial and industrial laundry equipment manufacturer with sustainability-focused product lines including water and energy saving systems. Targets a similar on-premise laundry customer base across hospitality, healthcare, and industrial laundry.
- Electrolux Professional: Swedish-Italian global manufacturer of professional laundry and food service equipment with sustainability commitments and energy-efficient product lines. Comparable in serving large hospitality and healthcare laundry customers, though its offerings span a much broader portfolio.
- Alliance Laundry Systems: US-based global commercial laundry equipment manufacturer owning Speed Queen, Huebsch, and IPSO brands. Comparable customer base across on-premise hospitality and commercial laundry, with the scale to bundle water-saving features into equipment if the market accelerates.
- Veolia Water Technologies: Global leader in water treatment and recycling solutions with a broad industrial customer base. Serves adjacent industrial water needs and could move into the commercial laundry water recycling niche as part of an integrated solution.
- Ecolab: US-based global provider of water, hygiene, and infection prevention solutions including commercial laundry chemicals and programs. Comparable in serving hospitality and healthcare laundries and able to bundle water/energy efficiency services through its extensive sales force.
- Suez Water Technologies & Solutions: Global water treatment and recycling solutions provider serving industrial and commercial customers. Operates broadly across industrial water reuse and could expand into the commercial laundry recycling niche as water scarcity concerns intensify.
Emerging players
- Lapauw International: Belgian industrial laundry equipment maker with sustainability and energy efficiency focus. Comparable customer base among large on-premise laundries; smaller and more niche than Jensen or Milnor, placing it closer in size and positioning to AquaRecycle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AquaRecycle social profiles
Digital presenceAquaRecycle compliance and trust
Trust signalCompliance4 records
AquaRecycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
AquaRecycle leadership team
Management profileNumber of profiles
Profiles6 records
AquaRecycle subsidiaries and ownership
Company hierarchySubsidiaries1 record
AquaRecycle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AquaRecycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AquaRecycle
What does AquaRecycle do?
AquaRecycle designs, manufactures, and sells commercial laundry wash water recycling systems that reclaim and reuse 100% of laundry wastewater through sub-2 micron filtration, proprietary media blend, and triple disinfection (CAG filter plus UV and ozone). The portfolio also includes dryer exhaust heat recovery systems (ThermalRecycle / Mr. H.E.A.T.) that capture waste heat from commercial dryers using a patented Thermal Heat Wheel, real-time wireless water monitoring via AquaTrakx, and skid-mounted OnO AR/TR systems. Customers are global hospitality, healthcare, correctional, military, and industrial laundry operators served through direct enterprise sales and internal AquaFy financing.
Is AquaRecycle a public or private company?
AquaRecycle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AquaRecycle founded?
AquaRecycle was founded in 1998. It employs 51 to 100 people.
Where is AquaRecycle based?
AquaRecycle is headquartered in Marietta, United States, in the North America region.
How does AquaRecycle make money?
Five revenue lines are on record. Water Recycling System Sales are the primary driver. The others are aquaFy Financing, service Contracts, aquaTrakx Monitoring Systems and heat Recovery System Sales.
Who are AquaRecycle's main competitors?
Xeros Technologies is listed as a direct peer. Broad incumbents are Jensen Group, Pellerin Milnor, Girbau, Electrolux Professional, Alliance Laundry Systems, Veolia Water Technologies, Ecolab and Suez Water Technologies & Solutions. Lapauw International is listed as an emerging player.
Does AquaRecycle have an API?
No public API is recorded for AquaRecycle.
What industry is AquaRecycle in?
AquaRecycle's product category is Commercial Laundry Water Recycling Systems. Its primary akta.pro industry code is EUAIAGAI, Industrial Laundry & Textile Waste Services (Non-hazardous), with a secondary code of HSAEAGAK, Eco Laundry Add-on & Linen Service (Fragrance-free/Non-toxic). Its NAICS code is 812332 and its SIC code is 4950.