Xeros
Xeros is a UK AIM-listed clean-technology company that licenses proprietary polymer-bead (XOrbs) and engineered-drum (XDrum) laundry technologies, microplastic filtration filters, and denim finishing systems to appliance OEMs (IFB, Donlim, Haier, Hanning) and commercial laundry operators (Georges SAS).
- Company typePublic
- Founded2014
- HeadquartersRotherham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Xeros does
Xeros Technology Group plc is a UK-based clean-technology company, listed on AIM (LSE: XSG) since March 2014 and headquartered in Rotherham, South Yorkshire. The company develops and licenses proprietary polymer-bead (XOrbs) and engineered-drum (XDrum) technologies that materially reduce water, energy and chemistry consumption in laundry and textile wet-processing applications. Its product portfolio spans three platforms: the Laundry Care System (XC1 domestic and XC2 commercial variants), the Microplastic Pollution Filter family (integrated XF1 domestic, commercial XF2, and external standalone XF3), and the Denim Finishing System (XFN/XFN1).
The core technical architecture is a closed-loop XOrbs/XDrum system in which reusable polymer spheres are deployed into specially designed wash cycles to provide mechanical cleaning action that supplements or replaces water, detergent and pumice stones. Independent testing by the Bombay Textile Research Association (BTRA) verified 41% lower water, 36% lower energy and 21% lower detergent usage in commercial applications; the XFilter system has been independently verified by Hohenstein Laboratories to capture 98%+ of microplastics released during washing.
Xeros operates a B2B licensing and component-supply model with no direct consumer sales. Revenue streams include OEM licensing of XOrb/XDrum technology to domestic washing machine manufacturers (IFB Industries in India, Donlim Group in China, Haier globally, Hanning Elektro-Werke in Europe), commercial laundry channel partnerships (notably Georges SAS across eight French sites), component supply of XF3 microfibre filters via Donlim Group, and textile-finishing machinery licensing through Yilmak Makina in Turkey. Pricing is not publicly disclosed and is negotiated on a per-machine or per-site basis under multi-year contracts. The company is B Corp certified and pursues active regulatory advocacy with NGO partners to mandate microfibre filtration in new washing machines in the UK and EU.
Xeros firmographics
Firmographics- Name
- Xeros
- Legal name
- Xeros Technology Group PLC
- Website
- https://xerostech.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Xeros is a UK AIM-listed clean-technology company that licenses proprietary polymer-bead (XOrbs) and engineered-drum (XDrum) laundry technologies, microplastic filtration filters, and denim finishing systems to appliance OEMs (IFB, Donlim, Haier, Hanning) and commercial laundry operators (Georges SAS).
- Ownership category
- akta.pro rank
Xeros industry classification
Industry- Product category
- Sustainable Laundry Technology
- NAICS
- Soap and Other Detergent Manufacturing (325611), Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA)
- akta.pro secondary industries
- Uniform Laundry (Corporate/Facilities) (HSAJAEAE), Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC), Laundry Care Accessories & Consumables (Dryer Sheets/Balls, Lint Rollers, Mesh Bags) (CRAJAAAL)
Keywords
Where Xeros is headquartered
LocationHeadquarters
- HQ city
- Rotherham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Xeros business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- OEM Licensing: Licensing of XOrb and XDrum technology to domestic washing machine manufacturers (e.g., IFB Industries) for integration into consumer appliance lines, typically structured as per-unit or technology licensing agreements.
- Component & Filter Sales: Supply of XF3 External Microfibre Filters through OEM and distribution partnerships (e.g., Donlim Group) for both domestic and commercial laundry applications.
- Commercial Laundry Equipment Licensing: Licensing and supply of XDrum/XOrb systems to commercial laundry operators via channel partners such as Georges SAS, generating per-machine or per-site revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based B2B licensing of XDrum/XOrb systems for commercial laundry |
| Other | Multi-year contract | OEM licensing of XOrb/XDrum technology for domestic washing machines |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Xeros product offering
Product offeringCore offering
Xeros develops and licenses proprietary clean-technology components for laundry and garment finishing, built on reusable polymer beads (XOrbs) and engineered drum designs (XDrum). Its three core platforms are the Laundry Care System (domestic XC1 and commercial XC2), the Microplastic Pollution Filter family (XF1 domestic, XF2 commercial, XF3 external standalone), and the Denim Finishing System (XFN). Revenue is generated primarily by licensing these technologies to washing-machine manufacturers and commercial laundry operators rather than selling to end consumers.
Product overview
Xeros Technology Group plc offers a unified clean-technology portfolio organised around three core platforms: the Laundry Care System (with domestic XC1 and commercial XC2 variants), the Microplastic Pollution Filter family (with the integrated domestic XFilter/XF1, commercial XF2, and external XF3 variants), and the Denim Finishing System (XFN/XFN1). All three platforms are built on two shared patented component technologies — XOrbs (reusable polymer beads) and XDrum (advanced drum design) — which work together in a closed-loop system to reduce water, energy, chemistry and microfibre shedding during laundry and garment wet processing. Xeros does not sell directly to end consumers; instead, it licenses its technology to washing-machine manufacturers (including IFB Industries, Donlim Group, Haier and Hanning Elektro-Werke) and garment finishing manufacturers (including Yilmak Makina) for integration into their products at the point of manufacture.
Differentiator
Problem solved
Functional benefit
Brands
- Laundry Care System: Xeros' patented laundry care product line featuring XOrbs and XDrum technology for both domestic (XC1) and commercial (XC2) washing machines, extending clothing lifespan and reducing water, energy and chemical use.
- Microplastic Pollution Filter (XFilter)
- XFN (Denim Finishing System)
Products and services
- Domestic Laundry Care System (XC1) Domestic washing machine care technology integrating patented XDrum Gen 02 and reusable XOrbs into front-loading washing machines at manufacture. Closed-loop system releases XOrbs into specially designed wash programmes, replacing harsh fabric-on-fabric contact with gentle mechanical action. In-house tests show extension of clothing lifespan, 20-30% reduction in carbon/water/waste footprint, 38% reduction in water usage, and improved cleaning performance.
- Commercial Laundry Care System (XC2) Commercial-scale laundry care technology integrating patented XDrum and XOrbs into commercial washing machines. Scalable from small commercial drum sizes to over 2,000-litre industrial machines. BTRA-verified to use 41% less water, 36% less energy and 21% less detergent while delivering better wash quality, brighter whites, less shrinkage and stronger textiles. In-market across India, China and Europe via commercial laundry operators and OEMs.
- Microplastic Pollution Filter (XFilter / XF1 Domestic) Domestic washing machine-integrated microfibre filter installed during manufacture. Independent tests show it captures over 99% of microplastics and over 80% of cellulosic microfibres. Lifetime component with no replacement cartridges; uses an innovative spin process to dry trapped microfibres for intuitive disposal. Hohenstein-verified top performing filter.
- Commercial Microplastic Pollution Filter (XF2) Industrial-scale microfibre filtration solution compatible with commercial laundry operations. Designed for direct integration into a commercial washing machine or as a stand-alone unit attached to multiple machines or a whole laundry. Achieves the same effective microplastic capture rates as the domestic filter, with a self-cleaning mechanism lasting 60 wash cycles before emptying. Currently deployed at the British Antarctic Survey's Rothera research station to capture over 90% of microfibres.
- XF3 External Microfibre Filter Standalone, plug-and-play external microfibre filter that houses the patented XFilter system and is compatible with any washing machine model. Captures up to 98% of microplastics and 80% of natural fibres. Requires no plumbing and no replacement cartridges. Can be installed at any height (countertop or under-sink), programmed to start automatically when the washing machine drains, and includes an emptying alert.
- Denim Finishing System (XFN / XFN1) Garment wet-processing technology for the denim industry integrating patented XOrbs and XDrum technology into garment finishing machines. XOrbs replace pumice stones entirely (100% reduction), reduce water usage by up to 50%, reduce chemicals and enzymes required, and lower processing temperatures and cycle times. Demonstrated to produce stronger fibres and improved tear strength compared with traditional denim finishing. Commercialised in partnership with Yilmak Makina.
Quantifiable outcome
- 98%+ microplastic capture rate via XFilter/XF3
- +3 more outcomes
Companies that use Xeros
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Xeros technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Xeros partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship, core and supportive.
- Georges SASflagshipFlagship commercial laundry channel partner deploying Xeros XDrum/XOrb technology across industrial laundry operations in France, serving end-customers including SNCF, Air France, Renault, Bouygues and Notre Dame de Paris.
- IFB IndustriescoreIndian domestic washing machine manufacturer licensing Xeros XOrb and XDrum technology for integration into consumer laundry appliances, providing access to the Indian appliance market.
- Donlim GroupcoreChinese appliance manufacturer partnering with Xeros to deliver the XF3 External Microfibre Filter to consumers, enabling large-scale OEM distribution in the Chinese market.
- Yilmak MakinacoreTurkish denim finishing machinery manufacturer partnering with Xeros to develop and deploy Xeros' sustainable denim finishing process technology, replacing water- and chemistry-intensive traditional methods.
- Hanning Elektro-WerkecoreComponent manufacturer partner supplying electromechanical components integrated into Xeros commercial laundry systems, supporting the XDrum technology platform.
- A Plastic PlanetsupportiveNGO collaborator co-publishing whitepapers and policy advocacy on microplastic and microfibre pollution alongside Xeros.
- MattersupportiveNGO collaborator co-publishing whitepapers and policy advocacy on microplastic and microfibre pollution alongside Xeros.
- PlanetCaresupportiveNGO collaborator co-publishing whitepapers and policy advocacy on microplastic and microfibre pollution alongside Xeros.
- 5 Gyres InstitutesupportiveNGO research collaborator co-publishing whitepapers and supporting Xeros' microfibre pollution advocacy efforts.
- Textile ExchangesupportiveIndustry body partnership for textile sustainability engagement, supporting Xeros' position in apparel and textile supply chains.
- BFC (British Fashion Council)supportiveIndustry partner listed on Xeros homepage partner logos supporting engagement with the British fashion industry.
- Eco-ProdsupportiveIndustry partner listed on Xeros homepage partner logos supporting sustainable production initiatives.
- GFA (Global Fashion Agenda)supportiveIndustry partner listed on Xeros homepage partner logos supporting sustainable fashion industry engagement.
- HohensteincoreIndependent testing and verification partner that has validated the microplastic capture performance of the Xeros XFilter system.
- IPF (International Personal Finance / partner listed on logos)supportivePartner listed on Xeros homepage partner logos; specific relationship nature not detailed in source.
- RamsonssupportivePartner listed on Xeros homepage partner logos; specific relationship nature not detailed in source.
- Mills FabricasupportiveIndustry partner listed on Xeros homepage partner logos supporting sustainable fashion and textile ecosystem engagement.
- University of PlymouthsupportiveAcademic research partner listed on Xeros homepage partner logos supporting microplastic and microfibre research.
- University of SurreysupportiveAcademic research partner listed on Xeros homepage partner logos supporting microplastic and microfibre research.
- HaierflagshipGlobal appliance manufacturer referenced in the 2030 sustainability targets document as a strategic partner aligned with Xeros' microplastic reduction mission in laundry.
- British Antarctic SurveysupportiveGovernment research partner deploying Xeros XFilter technology in polar research environments to prevent microplastic contamination.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Xeros competitors and assessment
Company assessmentBroad incumbents
- Ecolab: Global leader in water, hygiene and infection prevention solutions serving commercial laundry, food service and industrial customers. Broad incumbent with overlapping commercial laundry chemistry/efficiency proposition and substantially larger commercial reach than Xeros.
- Lenzing Group: Austrian producer of sustainable cellulose fibres for the textile and apparel industry, addressing microfibre and water concerns at the fibre level. Adjacent incumbent competing for sustainability mind-share in the same brand and OEM ecosystem as Xeros.
- Filtration Group: Global filtration solutions provider serving industrial, commercial and consumer markets including water and air filtration. Broad incumbent with adjacent capability in microplastic and process filtration technologies relevant to XFilter/XF3 commercialisation.
- Xylem: Global water technology company providing pumps, filtration and treatment solutions across utility and industrial markets. Broad incumbent in water-related clean technology with adjacent expertise applicable to commercial laundry water reuse and microplastic capture.
- Electrolux Professional: Global manufacturer of professional laundry and kitchen equipment for hospitality, healthcare and commercial customers. Comparable as a broader commercial laundry incumbent whose installed base is a target channel for XDrum/XOrb retrofit and licensing.
Emerging players
- Tersus Solutions: US-based clean-technology company developing waterless laundry and textile cleaning using CO2 and reusable polymer bead systems. Closest direct technical competitor to Xeros' XOrb/XDrum polymer-bead laundry platform, with overlapping sustainability thesis and target OEMs.
- PlanetCare: Slovenian developer of external microfibre filtration devices for washing machines. Comparable to Xeros' XF3 external filter line as a consumer-facing microplastic capture solution, and a co-advocate with Xeros through shared NGO-led policy engagement.
- Circ: US clean-tech company commercialising textile recycling technologies that recover and reuse polyester and cotton from garments. Adjacent peer addressing apparel/textile sustainability and microfibre reduction through upstream material circularity, with overlapping brand-customer ecosystem.
Direct peers
- Jeanologia: Spanish clean-technology company providing sustainable garment finishing solutions for denim and textile manufacturers, including laser, ozone and water-saving systems. Directly comparable to Xeros' XFN denim finishing platform via Yilmak Makina, addressing the same brand-driven sustainability mandate in denim wet processing.
- Tonello: Italian manufacturer of garment finishing and laundry technologies for the denim and apparel industry, including sustainable wet-processing equipment. Directly comparable to XFN/Xeros' partnership with Yilmak Makina in the denim finishing equipment market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Xeros social profiles
Digital presenceXeros compliance and trust
Trust signalCompliance3 records
Xeros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xeros leadership team
Management profileNumber of profiles
Profiles5 records
Xeros funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xeros M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xeros
What does Xeros do?
Xeros develops and licenses proprietary clean-technology components for laundry and garment finishing, built on reusable polymer beads (XOrbs) and engineered drum designs (XDrum). Its three core platforms are the Laundry Care System (domestic XC1 and commercial XC2), the Microplastic Pollution Filter family (XF1 domestic, XF2 commercial, XF3 external standalone), and the Denim Finishing System (XFN). Revenue is generated primarily by licensing these technologies to washing-machine manufacturers and commercial laundry operators rather than selling to end consumers.
Is Xeros a public or private company?
Xeros is a public company. It is classified as public and is currently operating.
When was Xeros founded?
Xeros was founded in 2014. It employs 11 to 50 people.
Where is Xeros based?
Xeros is headquartered in Rotherham, United Kingdom, in the Europe region.
How does Xeros make money?
Three revenue lines are on record. OEM Licensing is the primary driver. The others are component & Filter Sales and commercial Laundry Equipment Licensing.
Who are Xeros's main competitors?
Broad incumbents on record are Ecolab, Lenzing Group, Filtration Group, Xylem and Electrolux Professional. Emerging players are Tersus Solutions, PlanetCare and Circ. Direct peers are Jeanologia and Tonello.
Does Xeros have an API?
No public API is recorded for Xeros.
What industry is Xeros in?
Xeros's product category is Sustainable Laundry Technology. Its primary akta.pro industry code is CRAJAAAA, Laundry Detergents (Powder, Liquid, Pods/Sheets), with a secondary code of HSAJAEAE, Uniform Laundry (Corporate/Facilities). Its NAICS code is 325611 and its SIC code is 2300.