What King Shock Technology does

King Shock Technology, operating as King Shocks, is a privately held US manufacturer of custom, adjustable, and rebuildable automotive shock absorbers and performance racing products, founded in 1996 by Lance King and headquartered in Garden Grove, California. The company designs and produces its entire product line in-house from billet alloy materials on precision CNC equipment, with products spanning coilover, bypass, smoothie, air, and internal bypass (IBP) shocks, as well as bumpstops, UTV-specific kits, steering stabilizers, sway bar links, springs, and supporting service parts. The firm pioneered several shock-absorber innovations originating in the 1980s, including bypass tubes, seal technology, shaft diameter design, and tube construction, and validates performance on a proprietary electro-magnetic shock dyno capable of 120 inches-per-second shaft speeds with racecourse data playback. Its portfolio is organized into OEM Performance kits covering 13+ vehicle brands, a Performance tier for recreational off-road use, and a Pure Race tier for professional competition, supported by a Comprehensive service parts ecosystem (O-ring seal kits, bearings, cylinders, valving, tools).

The business operates a dual-channel go-to-market combining a tiered stocking dealer network with volume-based freight discounts and a global direct-to-consumer e-commerce storefront featuring vehicle-specific search and dealer locator functionality. Pricing is quote-based and not publicly disclosed, with custom engineering and tuning services offered as professional-services revenue streams alongside hardware sales. King Shocks serves three primary customer segments: the OEM Performance aftermarket for vehicle owners seeking bolt-on suspension upgrades, professional off-road racers requiring race-spec dampers, and UTV owners across nine-plus vehicle platforms. The company maintains weekly presence at races, off-road events, and tuning sessions for product demonstration and customer support. Founded as a family business (Lance King as designer and machinist, sons Ross in welding/fabrication and Brett in sales), it remains founder/family-owned with no disclosed external investment, parent company, or subsidiary structure. Headcount is in the 101-250 range, and the firm holds no patents, certifications, or formal partnerships in the source data.

Name

King Shock Technology

Legal name

King Shocks

Website

https://kingshocks.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

King Shocks is a US-based, family-owned manufacturer of custom adjustable and rebuildable shock absorbers and performance racing products. Founded in 1996 in Garden Grove, California, the company serves OEM performance enthusiasts, professional off-road racers, and UTV owners through dealer and direct channels.

Ownership category

akta.pro rank

Product category

Performance Automotive Suspension

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)

akta.pro primary industry

Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)

Keywords

• Performance shock absorbers
• Off-road racing suspension
• Adjustable coilover shocks
• UTV suspension upgrades
• Rebuildable bypass shocks

Headquarters

HQ city

Garden Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Shock Absorber Sales: Direct sales of custom adjustable and rebuildable shock absorbers including coilover, bypass, and smoothie shocks for off-road vehicles, UTVs, and OEM replacement applications
2. Parts and Service: Sales of replacement parts including O-ring seal kits, bearing components, cylinders, end caps, and other shock components. Factory rebuild and service available
3. Custom Engineering Services: Design, manufacturing and engineering services for custom one-off applications for unique vehicle requirements
4. Tuning Services: Complete tuning and rebuilding services with expert shock tuning and suspension set-up support

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

King Shocks is a custom manufacturer of adjustable and rebuildable automotive shock absorbers and performance racing products. The company designs, machines, and hand-assembles shocks in-house from billet alloy materials at its Garden Grove, California facility, offering coilover, bypass, smoothie, air, and UTV-specific shocks for off-road vehicles, OEM replacement, and professional racing applications. It also provides replacement parts, custom engineering services, and tuning/rebuilding support.

Product overview

King Shocks is a manufacturer and servicer of custom made adjustable and rebuildable automotive shock absorbers and performance racing products for utility vehicles, OEM replacement, and professional racing use. The product portfolio centers on Coilover, Bypass, and Smoothie shocks as core offerings, complemented by Air Shocks, Bumpstops, UTV-specific upgrade kits, and Springs in various sizes (2.5", 3.0", 3.75", 4.25"). The company offers two distinct off-road product tiers: Performance Shocks for recreational off-road use and Pure Race Shocks for professional competition. Supporting products include King Tools (specialized installation/tuning tools), O-Ring Seal Kits for field service, Steering Stabilizers, Screw Jacks, and Sway Bar Links. The company also offers custom design, manufacturing, and engineering services for one-off applications. Parts availability includes Bearing Components, Cylinders, End Caps, Foam & Rubber Bumps, Hose Components, Miscellaneous Parts, Reservoir Cylinders, Rod Ends, Seal Cap Components, Shaft Components, and Valving & Shims across multiple size configurations.

Differentiator

Problem solved

Functional benefit

Products and services

• Coilover Shocks Adjustable and rebuildable coil spring shock absorbers combining a coilover design with damping technology for off-road performance and racing applications.
• Bypass Shocks High-performance shocks featuring bypass tubes that allow fluid to circumvent piston valves, providing tunable damping across different suspension positions for professional racing.
• Smoothie Shocks Smooth-body shock absorbers designed for pure racing applications with external reservoirs for enhanced cooling and fluid capacity.
• Air Shocks Air-adjustable shock absorbers that use compressed air for ride height and damping adjustments.
• Bumpstops Suspension limiters that prevent over-compression and protect vehicle components from harsh impacts.
• UTV Shocks Shock absorber upgrade kits specifically designed for Utility Task Vehicles including models from Arctic Cat, Can-Am, Honda, Kawasaki, Polaris, Speed, Textron, Vanderhall, and Yamaha.
• OEM Performance Shocks Bolt-on suspension upgrade kits for original equipment manufacturer vehicles providing up to 25% increase in front wheel travel and 15% in rear, with adjustable ride height. Available for Chevrolet/GMC, Ford, INEOS, Isuzu, Jeep, Lexus, Mercedes, Mitsubishi, Nissan, Ram, Suzuki, and Toyota vehicles.
• Springs Coil springs available in 2.5 inch, 3.0 inch, 3.75 inch, and 4.25 inch sizes for various shock configurations.
• King Tools Specialized tools for shock installation, service, and tuning.
• O-Ring Seal Kits Replacement seal kits for maintaining and rebuilding shocks. Available in multiple sizes including 2.0, 2.5, 3.0, 3.5, 4.0, and 4.5 inch configurations.
• Steering Stabilizers Steering dampers that reduce steering oscillation and improve control for off-road vehicles.
• Screw Jack Racing jack for pit stops and vehicle maintenance during competitions.
• Sway Bar Links Direct replacement sway bar links for improved on-road and off-road stability, handling, and steering response. Includes front and rear configurations.
• Internal Bypass (IBP) Coilover Shocks Monotube coilover shocks with internal bypass technology delivering velocity sensitive and position sensitive damping with integrated hydraulic bump stop in a bolt-on package.
• Custom Engineering and Tuning Services Design, manufacturing, engineering, tuning and rebuilding services for custom one-off applications and unique vehicle requirements, including factory rebuild and expert shock tuning support.

Quantifiable outcome

• Up to 25% increase in front wheel travel
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fox Factory (FOX): Fox Factory is the largest publicly traded performance shock and suspension manufacturer, dominating off-road racing, OEM performance, and mountain bike suspension. Directly competes with King across bypass shocks, coilovers, and OEM vehicle programs with materially larger scale and capital.
• ICON Vehicle Dynamics: ICON is a US-based performance suspension specialist focused on trucks, Jeeps, and SUVs with bolt-on coilovers, bypass shocks, and complete long-travel kits. Highly comparable in product mix, go-to-market (dealer + DTC), and target enthusiast to King.
• Old Man Emu (ARB 4x4 Accessories): Old Man Emu is ARB's suspension brand focused on 4x4/SUV ride-and-handling upgrades including coil springs and shocks. Competes head-on with King in the truck/SUV overlanding upgrade segment and is typically stocked in similar dealer networks.
• Teraflex Suspensions: Teraflex specializes in Jeep Wrangler/Gladiator lift kits, long-arm suspensions, and shock absorbers. Highly comparable to King's Jeep product line, sharing the Jeep enthusiast channel and bolt-on upgrade positioning.
• Fabtech Motorsports: Fabtech manufactures bolt-on suspension systems, lift kits, shocks, and steering components for trucks and Jeeps. Comparable in target market, kit-based product approach, and dealer-distribution model to King Shocks.

Broad incumbents

• Bilstein: Bilstein is a large German-founded shock absorber manufacturer with strong OE and aftermarket presence in motorsport and passenger car/OEM applications. Overlaps with King in performance monotube shocks and racing dampers but operates at much broader automotive scale.
• Öhlins: Öhlins is a Swedish premium shock and suspension manufacturer widely used in professional racing (motorsport, motorcycles, off-road) and high-end OEM applications. Comparable to King's Pure Race tier with a similarly technology-led, premium positioning but with broader motorsport and OE footprint.
• Rancho (Tenneco / DRiV): Rancho is a long-established off-road and performance shock brand now owned by a large Tier 1 supplier. Offers RS5000, RS7000, RS9000XL and quick-leveling shocks for trucks and Jeeps, overlapping directly with King's OEM performance and Jeep segments at a broader distribution scale.
• KYB: KYB is one of the world's largest OE and aftermarket shock absorber manufacturers, with a strong presence in passenger, motorcycle, and truck applications. Overlaps with King in aftermarket performance upgrade shocks but with far broader product line and global supply relationships.

Emerging players

• Total Chaos Fabrication: Total Chaos is a smaller specialist in long-travel off-road suspension components, primarily long-arm kits and coilover adapters for Toyota trucks/SUVs. Overlaps with King in the Toyota pre-runner and overlander niche but with a narrower, more focused product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kingshocks
• Facebookfacebook.com/KingShocks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Shock Technology