What Fabtech Motorsports does

Fabtech Motorsports is a US-based, privately held manufacturer of aftermarket suspension lift kits, performance shocks, and complementary truck and SUV accessories, founded in 1989 and headquartered at 2213 Industrial Park Road in Lancaster (also referenced in Chino, California). The company serves owners of light- and heavy-duty trucks and SUVs across major OEM platforms, including Chevrolet/GMC, Ford, Ram, Jeep, Nissan, Toyota, Hummer, and Mercedes-Benz Sprinter, with use cases spanning offroad recreation, desert racing, overlanding, and work-truck applications. Its core product architecture centers on complete suspension lift systems offered in Basic, Sport, and Performance tiers with lift heights from 1.5 to 10 inches, paired with three proprietary shock absorber lines: Dirt Logic (2.25 and 2.5 coilover and reservoir configurations built around stainless bodies and billet aluminum pistons), Stealth monotube, and twin-tube Performance shocks. Supporting components include uniball upper control arms, radius arm systems, leveling kits, cargo racks, and replacement parts, all engineered for vehicle-specific fitment and oversized-tire compatibility. Fabtech distributes through a nationwide network of authorized dealers and certified installers augmented by a direct e-commerce storefront with ship-to-home, ship-to-store, and ship-to-installer fulfillment, monetizing primarily through one-time unit sales with ASPs ranging from roughly $58 for individual shocks to over $4,700 for premium complete systems. The company operates as a division within the WARN FAMILY OF BRANDS alongside sister brands FabFours (grille guards and front bumpers), Factor 55 (recovery equipment), and WARN (winches), and offers a proprietary FIVE SIXTY 5-year/60,000-mile powertrain warranty on qualifying systems as a customer acquisition and retention lever.

Name

Fabtech Motorsports

Legal name

Fabtech Motorsports

Website

https://fabtechmotorsports.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Fabtech Motorsports is a US private manufacturer of aftermarket suspension lift kits and performance shocks for trucks and SUVs (Chevy/GMC, Ford, Ram, Jeep, Nissan, Toyota, Hummer), sold through authorized dealers and direct e-commerce, operating as a division within the WARN FAMILY OF BRANDS.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Suspension Systems

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Parts Manufacturing (3363)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)

akta.pro secondary industries

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB)

Keywords

• Suspension lift kits
• Truck shock absorbers
• Offroad vehicle parts
• Aftermarket suspension systems
• Performance truck accessories

Headquarters

HQ city

Chino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Suspension System Sales: Fabtech generates revenue through the sale of complete suspension lift kit systems for trucks and SUVs. Systems are sold in multiple tiers (Basic, Performance) with various price points based on included components and shock technology.
2. Shock Absorber Sales: Individual shock absorbers sold separately including Dirt Logic, Stealth, and Performance lines. Sold individually or in pairs for front/rear applications.
3. Replacement Parts & Accessories: Wide range of replacement components including control arms, bushings, tie rod ends, spare tire mounts, and other suspension accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Fabtech Motorsports designs, manufactures, and sells aftermarket suspension lift kit systems, performance shock absorbers (Dirt Logic, Stealth, and Performance lines), and supporting truck/SUV accessories (upper control arms, radius arms, leveling kits, cargo mounts) for Chevrolet/GMC, Ford, Dodge/RAM, Jeep, Nissan, Toyota, Mercedes-Benz Sprinter, and Hummer vehicles. Products are sold direct-to-consumer via the company's e-commerce site and through a national authorized dealer/installer network, with installations available through certified partners. Eligible suspension purchases also include the proprietary FIVE SIXTY 5-year/60,000-mile powertrain warranty.

Product overview

Fabtech Motorsports is a specialized manufacturer of suspension lift kits and truck accessories for a wide range of vehicle makes including Chevy/GMC, Ford, Dodge/RAM, Jeep, Nissan, Toyota, Mercedes-Benz, and Hummer. The product portfolio centers on three core shock lines (Dirt Logic, Stealth, and Performance shocks) and suspension systems offered in Basic, Sport, and Performance configurations with lift heights from 1.5" to 10". Products are organized by vehicle make, model, and year with supporting accessories including upper control arms, radius arm systems, leveling kits, and cargo management solutions. The company also offers a proprietary FIVE SIXTY Powertrain Warranty program with qualifying suspension purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Fabtech: The primary brand for suspension lift kits, truck accessories, and performance shocks for trucks and off-road vehicles.

Products and services

• Suspension Lift Kit Systems Complete vehicle-specific suspension lift kit systems covering Basic, Performance, and Sport tiers with multiple lift heights (1.5" to 10") for 2WD and 4WD Chevy/GMC, Ford, RAM, Jeep, Toyota, Nissan, Hummer, and Sprinter trucks and SUVs.
• Dirt Logic Shocks High-performance race-derived shock absorbers with stainless steel bodies and billet aluminum pistons, offered in 2.25 and 2.5 inch diameters in coilover and reservoir configurations for aggressive offroad and desert use.
• Stealth Monotube Shocks All-black monotube shock absorbers with raised metal nameplate, 46mm high-flow piston, Nitrocarburized piston rods, and vehicle-specific valving tuned for use with oversized tires.
• Performance Shocks Twin-tube hydraulic shocks with high-velocity 9-stage valving, closed cell foam insert, and hardened chrome piston rod for on-road and light offroad ride control.
• Upper Control Arms Heavy-duty replacement upper control arms offered in Uniball and Ball Joint configurations, providing increased strength and additional caster for use with oversized tires on lifted trucks and SUVs.
• Radius Arm Systems Heavy-duty radius arm systems for Ford Super Duty F250/F350 trucks, configurable with multiple spring and shock choices including Dirt Logic 4.0 reservoir coilovers.
• Leveling Kits Entry-level suspension products that level a vehicle's stance by raising the front to match the rear ride height, available in 1.5" to 2.5" lift heights with trade-up rebate paths to full Fabtech suspension systems.
• Cargo Racks & Bed Accessories Bed-mounted cargo organization accessories including bike mounts, Hi-Lift jack mounts, shovel mounts, and traction board mounts for Toyota Tacoma and other supported trucks.
• Replacement Parts & Service Components Individual replacement components such as tie rod ends, bushings, front end link kits, spare tire mounts, and impact strut bushing kits used to service and maintain installed Fabtech suspension systems.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• WARN (Part of WARN FAMILY OF BRANDS)coreOthersFabtech Motorsports is a division of the WARN FAMILY OF BRANDS, which includes FabFours (grille guards and front bumpers), Factor 55 (recovery equipment), and WARN (winches and power products). These sister companies share common ownership and likely coordinate on product development and distribution within the offroad/automotive accessory market.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• ReadyLIFT Suspension: ReadyLIFT focuses on leveling kits, lift kits, and SST lift systems for light-duty trucks and SUVs. It overlaps with Fabtech's Basic and Leveling product lines and targets the same on-road-leaning truck/SUV owner persona at slightly lower price points.

Direct peers

• Pro Comp USA: Pro Comp manufactures suspension lift kits, shocks, and wheel/tire packages for trucks, Jeeps, and SUVs. It competes with Fabtech across lift kits and entry-to-mid-tier shocks for the same GM/Ford/Ram/Jeep/Toyota vehicle platforms.
• Zone Offroad Products: Zone Offroad manufactures suspension lift kits, coil spacers, and steering components for Jeeps, trucks, and SUVs. It is a direct Fabtech competitor in mid-tier lift kits distributed through authorized dealers and e-commerce channels.
• Rough Country: Rough Country is one of the largest direct competitors in the truck/SUV suspension lift kit and accessory aftermarket. It overlaps with Fabtech across lift kits, shocks (e.g., N3 shocks), and leveling kits for the same GM/Ford/Ram/Jeep/Toyota platforms, and competes in the same authorized-dealer and e-commerce channels.
• BDS Suspension: BDS specializes in suspension lift kits and coilover systems for Chevrolet, GMC, Ford, Ram, Jeep, and Toyota trucks/SUVs. It is a direct Fabtech competitor in the mid-to-premium lift kit segment, distributed through the same dealer/installer channels.
• King Shocks: King Shocks designs and manufactures race-bred, rebuildable performance shock absorbers and coilovers. It competes with Fabtech Dirt Logic in the premium desert/offroad shock category and serves the same prerunner, rock racing, and overlanding customer base.
• ICON Vehicle Dynamics: ICON manufactures performance suspension systems, coilovers, and shocks for trucks and SUVs with deep offroad racing heritage. It competes head-to-head with Fabtech's Performance and Dirt Logic lines and serves similar truck/SUV enthusiast customers through a similar dealer network model.

Broad incumbents

• Bilstein (ThyssenKrupp): Bilstein, part of the thyssenkrupp Automotive Technology group, is one of the largest OE and aftermarket shock absorber manufacturers globally. It competes with Fabtech's Stealth and Performance shock lines and serves a much broader OEM + aftermarket footprint across many vehicle segments.
• FOX Factory (FOX Shox): FOX Factory is a leading manufacturer of high-performance shock absorbers, coilovers, and suspension components with a publicly traded parent. It competes with Fabtech's Dirt Logic line in the premium/offroad shock category and supplies both aftermarket and OEM channels across trucks, SUVs, and powersports.
• Rancho (DRiV / Tenneco): Rancho, part of the DRiV/Tenneco aftermarket portfolio, produces shock absorbers, steering stabilizers, and suspension systems for trucks and SUVs. It competes with Fabtech's Performance shock line and benefits from Tenneco's broad North American aftermarket distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fabtechoffroad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabtech Motorsports