Hale and Hearty

What Hale and Hearty does

Hale & Hearty Soups is a privately held, New York City-based fresh soup manufacturer founded in 1990 and reinvented under new ownership in 2022. The company produces handcrafted, small-batch, scratch-made soups built on a signature 36-hour bone broth base, with a portfolio of more than 50 varieties spanning signature, seasonal, vegetarian, gluten-free, and halal-certified options, and an extended line of sauces and dressings (Alfredo, Marinara, Beef Bolognese, Spicy Vodka). Operations are anchored at a single production facility in Brooklyn, NY (276 Stagg St), with coast-to-coast U.S. distribution of fresh, never-frozen, refrigerated product carrying a 65-75 day shelf life.

The business model is B2B-focused and operates across two primary wholesale channels: a foodservice program (6.9 lb bag-in-case format with 150-case minimums serving restaurants, hotels, hospitals, catering, and institutional kitchens) and a retail/supermarket program (16 oz and 32 oz cup formats with 60-case minimums serving deli, grab-and-go, and prepared foods sections, available as branded Hale & Hearty SKUs or as private-label custom programs). A national distributor network extends reach to mid-market customers, and a franchise program (managed by Franchise Director John Corella) supports additional brand footprint expansion. Revenue is generated through unit-pricing on wholesale orders, custom private-label manufacturing engagements covering recipe development, packaging, nutritional panels, and regulatory documentation, and franchise fees.

The leadership team is led by CEO Moishe Gubin (a licensed New York CPA and Chairman of two publicly traded companies), with CSO Jan Sussman, VP of Sales Jennifer Fessler, Controller Hadassah Gubin, Director of Quality Control Addisalem Zimbi, Production Planner Lissette Vargas, and Founding Head Chef Ruperto Hernandez (27+ years tenure). Co-founder Jonathan Schnipper is identified in the company's leadership record. The firm reports 501-1,000 employees and discloses no public revenue figures.

Name

Hale and Hearty

Legal name

Hale & Hearty Soups

Website

https://haleandhearty.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hale & Hearty Soups is a privately held, Brooklyn-based fresh soup manufacturer founded in 1990 that produces scratch-made soups and sauces for foodservice operators, supermarket deli and grab-and-go programs, private-label retail partners, and franchisees across the United States.

Ownership category

akta.pro rank

Product category

Soup Manufacturing

NAICS

Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Retailers (44525)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Soup, Chili & Comfort Foods (Self-Serve or Packaged) (CRAHAKAF)

akta.pro secondary industries

Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI), Breaded/Battered & Fried Seafood Products (Frozen Convenience) (AFANADAH)

Keywords

• Fresh soup manufacturing
• Foodservice wholesale distribution
• Retail deli soups
• Private label soups
• Soup production kitchen

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Foodservice Wholesale: Fresh soups sold in bulk to restaurants, hotels, and institutional kitchens via 6.9 lb bag format. Minimum 150 case direct orders. Chef-crafted quality with labor-saving convenience for high-volume operations.
2. Retail/Supermarket Program: Retail-ready soups in 16 oz and 32 oz cup formats for deli, grab-and-go, and prepared foods programs. Minimum 60 case direct orders. Offers both branded Hale & Hearty products and private-label custom programs.
3. Private-Label Manufacturing: Full proprietary labeling and custom recipe development for retail partners. Includes recipe development, custom packaging design, nutritional panels, and regulatory documentation.
4. Franchise Opportunities: Franchise program for expanding brand footprint through franchise owners. Franchise Director John Corella manages inquiries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hale & Hearty manufactures and distributes fresh, scratch-made soups built on a proprietary 36-hour bone broth, selling bulk 6.9 lb bags to foodservice operators and 16/32 oz retail cups to supermarkets (with private-label options). The company also offers a franchise program, ships coast to coast in the U.S., and runs an NYC retail presence.

Product overview

Hale and Hearty is a New York City-based soup company founded in 1990 and reinvented under new ownership in 2022. The company operates as a food manufacturing business offering handcrafted, small-batch, scratch-made soups built on a signature 36-hour bone broth. The core product portfolio centers on Signature Soups with seasonal rotations, vegetarian, gluten-free, and halal-certified dietary variants, plus an expanding line of sauces including Alfredo, Marinara, Beef Bolognese, and Spicy Vodka. The business serves two primary wholesale channels: a Foodservice Program (6.9 lb bags for commercial kitchens with 150-case minimums) and a Retail Program (16 oz and 32 oz retail-ready cups with private-label capabilities). The company ships fresh, never-frozen products from coast to coast.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Soups Handcrafted, small-batch, scratch-made soups produced fresh daily with locally sourced ingredients, available across multiple dietary variants (signature, seasonal, vegetarian, gluten-free, halal). Sold wholesale to foodservice operators and retailers, and offered directly to consumers at the NYC retail location.
• Sauces and Dressings Extended product line including Alfredo Sauce, Marinara Sauce, Beef Bolognese, and Spicy Vodka Sauce, produced in the same scratch-made kitchen and distributed through the company's foodservice and retail channels.
• Foodservice Program Fresh, chef-crafted soups delivered in 6.9 lb bags (2 per case) for restaurants, hotels, hospitals, and catering operations; minimum direct order 150 cases; sold nationally via the VP of Sales team and distributor network.
• Retail Program Retail-ready soups in 16 oz and 32 oz cup formats for supermarket delis, grab-and-go, and prepared foods sections; minimum direct order 60 cases; available as branded Hale & Hearty SKUs or under private label.
• Private Label Manufacturing Program Custom recipe development, proprietary labeling, custom packaging design, nutritional panels, and regulatory documentation for retailers who want their own brand on chef-crafted soup recipes or fully custom formulations.
• Franchise Program Branded franchise offering providing recipes, brand framework, and operational support to franchisees who operate Hale & Hearty retail locations; inquiries managed by Franchise Director John Corella.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Panera Bread: Panera Bread is a national bakery-cafe chain where chef-crafted fresh soup is a category-defining menu pillar. While a restaurant operator rather than a manufacturer, it shares Hale & Hearty's positioning around fresh, never-frozen, scratch-made soup with a recognizable signature broth, and competes for the same premium soup consumer occasion.
• Progresso (General Mills): Progresso is the #2 US shelf-stable soup brand, owned by General Mills, competing across retail and increasingly in ready-to-eat refrigerated formats. It represents a scaled incumbent competing for the same retail soup shelf and category spend as Hale & Hearty's retail program.
• Trader Joe's: Trader Joe's operates a national specialty grocery chain with a robust private-label soup program that competes with Hale & Hearty's retail/private-label offering. While a retailer rather than a manufacturer, its in-house soup line and supplier relationships influence the premium soup shelf dynamics Hale & Hearty competes in.
• Campbell's Soup Company: Campbell's is the dominant US shelf-stable soup manufacturer (Campbell's, Pacific Foods, Swanson brands). It competes with Hale & Hearty for soup occasions but through shelf-stable and frozen formats rather than fresh, representing the largest incumbent player in the broader category Hale & Hearty addresses.

Direct peers

• Amy's Kitchen: Amy's Kitchen is a leading premium organic prepared-foods manufacturer (soups, frozen meals, frozen pizzas) sold in natural and conventional grocery. It shares Hale & Hearty's clean-label, chef-quality retail positioning and competes head-to-head in the prepared soup and foodservice categories.
• Kettle & Fire: Kettle & Fire is a premium bone-broth and soup brand sold in shelf-stable cartons at grocery and natural foods retailers. It directly overlaps Hale & Hearty's bone-broth heritage and clean-label positioning and competes for the same premium soup and broth shelf space.
• Imagine Foods (Imagine Organic / Imagine Soups): Imagine Foods produces organic soups, broths, and culinary products sold through retail and foodservice. It competes with Hale & Hearty in premium refrigerated and shelf-stable soup categories and shares the natural and clean-label positioning.
• Pacific Foods: Pacific Foods (owned by Campbell's) is a premium organic soup and broth brand sold through retail and foodservice. It directly overlaps Hale & Hearty's premium, clean-label positioning and retail/foodservice go-to-market motion, making it the closest direct competitor in the premium soup shelf category.

Emerging players

• Bonafide Provisions: Bonafide Provisions is a clean-label bone broth and soup company sold in refrigerated and frozen formats at natural and conventional grocers. It directly competes with Hale & Hearty's 36-hour bone-broth base and clean-label retail positioning.
• New England Soup Factory: New England Soup Factory is a regional fresh-soup manufacturer and brand with retail and foodservice distribution in the Northeast. It is a smaller, regional direct competitor overlapping Hale & Hearty's fresh, chef-crafted soup positioning and similar product formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hale and Hearty