What Simon G. Jewelry does

Simon G. Jewelry is a private, US-based designer fine jewelry brand headquartered in Glendale, California, operating as Simon G. Jewelry, Inc. with 11-50 employees. The company designs and sells handcrafted engagement rings, wedding bands, anniversary rings, and fashion jewelry across 14k and 18k gold with diamonds and colored gemstones, offering seven engagement ring cuts (round, cushion, emerald, marquise, oval, pear, princess) across multiple settings (halo, hidden halo, three-stone, criss-cross, bezel, split-shank) and signature collections including the East-West Bridal line, Monarch, Inspired by Nature, Trellis, Simon-set, Buckle, Chain, Evolve, and Summer Edit. A notable proprietary line is Smart Ring Jackets, fine jewelry accessories designed to accommodate and protect the Oura Ring Gen 4 wearable while preserving a refined aesthetic.

The company runs a direct-to-consumer e-commerce storefront on Shopify at simongjewelry.com with multi-currency support (USD, CAD, EUR, GBP), supplemented by an authorized retail partner network accessed through a store locator. All sales are one-time purchases; there is no subscription or recurring revenue model. Pricing spans $990 to over $20,000, with engagement rings priced $2,530-$12,960, women's wedding bands $1,760-$3,410, wedding-day jewelry $2,090-$7,310, bridal party gifts $1,680-$8,580, and a digital gift card at a fixed $250 denomination. Custom jewelry design services and bespoke engagement rings are offered via a consultation-led process with a 10-step quality control protocol executed by designers with decades of experience.

Customer segments center on the bridal/wedding market as the primary use case, with secondary segments covering men's fine jewelry, fashion/casual consumers, custom jewelry seekers, and gift buyers. Marketing relies on a content blog (Jewelry Education and Trends), email newsletter, SEO-optimized product and collection pages, and influencer collaborations through Charm Capsule drops with social media personalities. No funding rounds, parent company, acquisitions, or leadership information is disclosed.

Name

Simon G. Jewelry

Legal name

Simon G. Jewelry, Inc.

Website

https://simongjewelry.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Simon G. Jewelry is a private Glendale, California-based designer of handcrafted fine jewelry in 14k and 18k gold, specializing in engagement rings, wedding bands, and fashion pieces sold direct-to-consumer via Shopify and through authorized retailers to bridal, men's, and fashion consumer segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fine Jewelry Sales: One-time purchase model for high-value fine jewelry including engagement rings, wedding bands, fashion rings, earrings, bracelets, necklaces, and pendants crafted in 14k and 18k gold with diamonds and gemstones. Products range from $990 to over $20,000.
2. Gift Cards: Digital gift cards sold in $250 denominations, valid only for website purchases, providing flexible gifting options for customers.
3. Custom Jewelry Services: Bespoke custom engagement rings and jewelry design services where expert designers work with customers to create unique, one-of-a-kind pieces. Process includes consultation, design, 10-step quality control, and craftsmanship by experienced designers with decades of experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Simon G. Jewelry designs, produces, and sells handcrafted designer fine jewelry — primarily engagement rings, women's and men's wedding bands, wedding sets, anniversary rings, earrings, bangles, bracelets, pendants, necklaces, and fashion rings — crafted in 14k and 18k gold with diamonds and gemstones. The company sells primarily through its own Shopify e-commerce site and a network of authorized retailers, and offers bespoke custom jewelry design services. A proprietary line of Smart Ring Jackets accommodates Oura Ring Gen 4 wearables.

Product overview

Simon G. Jewelry is a designer fine jewelry brand specializing in handcrafted engagement rings, wedding bands, and fashion jewelry. The core portfolio centers on diamond engagement rings available in seven distinct cuts (round, cushion, emerald, marquise, oval, pear, princess) with various settings (halo, hidden halo, three-stone, criss-cross, bezel, split-shank). Their product ecosystem includes matching wedding sets, women's and men's wedding bands, anniversary rings, and a broad fashion jewelry range spanning earrings, bracelets, necklaces, and pendants. The company offers custom jewelry design services and operates several signature collections including The East-West Bridal Collection (innovative sideways-set designs), Smart Ring Jackets (protective accessories for wearable tech like Oura rings), Inspired by Nature, Monarch butterfly-themed pieces, and seasonal edits. All products are crafted in 14k and 18k gold with diamond accents, with some pieces featuring colored gemstones like sapphires and rubies.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Rings Designer diamond engagement rings in multiple cuts (round, cushion, emerald, marquise, oval, pear, princess) with halo, hidden halo, three-stone, criss-cross, bezel, and split-shank settings in 14k/18k gold for couples planning proposals.
• Wedding Sets Matching engagement ring and wedding band pairs designed to complement each other across multiple diamond cuts and metals (18k gold, platinum) for engaged couples.
• Women's Wedding Bands Women's wedding bands including classic, eternity, anniversary, stackable, and fashion rings in 18k gold with diamonds.
• Men's Wedding Bands Men's wedding bands and fine jewelry in 14k and 18k gold with classic and modern designs, including black-diamond options, for grooms.
• Wedding Day Jewelry Wedding-day jewelry collections including bangles, bracelets, stud, hoop, and drop earrings, necklaces, pendant necklaces, and fashion rings from the Harmonie, Tempera, and SG collections for brides and wedding attendees.
• Smart Ring Jackets 14k and 18k gold ring jackets designed to accommodate and protect Oura Ring Gen 4 smart rings while preserving a refined aesthetic, with diamond and gemstone versions. Targeted at wearable-tech users seeking fashion-forward accessories.
• Anniversary Rings Anniversary bands and rings, including eternity styles and diamond-accented designs in 18k gold, for couples commemorating milestones.
• The East-West Bridal Collection Bridal line featuring engagement rings with East-West settings that set diamonds sideways, offering non-traditional orientation aesthetics in oval, emerald, and marquise cuts with matching wedding bands.
• Fashion Rings Right-hand fashion and statement rings for everyday luxury, including colored-gemstone rings with sapphires and diamonds in 18k gold.
• Bangles and Bracelets Women's bangles and bracelets including tennis bracelets, beaded bangles, and fashion pieces in 18k gold with diamonds.
• Earrings Earrings in cuff, stud, hoop, drop, and huggie styles in 18k gold with diamonds, with some flexible-hinge designs for non-pierced wear.
• Pendants and Necklaces Pendant necklaces and necklaces including drop pendants, tiered pendants, tennis necklaces, and Harmonie collection pieces in 18k gold with diamonds.
• Men's Fine Jewelry Men's bracelets, necklaces, rings, and wedding bands in 14k and 18k gold, including options with black diamonds.
• Custom Jewelry Design Service Bespoke custom engagement ring and fine jewelry design service. Customers collaborate with expert designers through consultation, design, and a 10-step quality-control process, with beadwork, filigree, and engraving executed in-house.
• Gift Card Digital gift cards available at $250 and higher denominations, valid only for online website purchases with complimentary US shipping, for gift-givers wanting flexible jewelry gifting options.
• Bridal Party Gifts Curated bridal-party jewelry gifts including cuff earrings, stud earrings, bangles, fashion rings, butterfly-themed Monarch pieces, and nature-inspired designs for bridesmaids, groomsmen, bride, and groom.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tacori: Designer fine jewelry brand specializing in engagement rings and wedding bands with a similar DTC-plus-authorized-retailer distribution model. Tacori is a direct comparable in the designer bridal jewelry space with overlapping price points and custom design services.
• Verragio: Designer of engagement rings and wedding bands known for signature settings (e.g., the Verragio bead) and premium craftsmanship. Verragio competes head-to-head with Simon G. in the bridal jewelry segment with similar authorized retailer distribution and bespoke offerings.
• Beverly K Jewelry: Designer bridal jewelry brand offering engagement rings, wedding sets, and fashion pieces in precious metals. Beverly K shares Simon G.'s designer-driven positioning, multi-channel distribution, and bridal-focused product strategy.
• A.JAFFE: Heritage bridal jewelry designer specializing in engagement rings, wedding bands, and anniversary rings with a similar authorized retailer network. A.JAFFE is a direct competitor in the designer bridal category with comparable price points and craftsmanship focus.
• Martin Flyer: Bridal jewelry brand offering engagement rings and wedding bands through authorized retail partners. Comparable to Simon G. in its designer positioning, bridal focus, and reliance on a network of independent jewelers for distribution.
• Hearts on Fire: Premium diamond jewelry brand known for its proprietary diamond cut, offering engagement rings, wedding bands, and fashion jewelry through authorized retailers. Hearts on Fire competes in a similar premium diamond bridal segment with comparable brand-led marketing.
• Coast Diamond: Designer of bridal and fashion jewelry sold through authorized retail partners, with overlapping engagement ring and wedding band product lines. Coast Diamond is comparable to Simon G. in scale, channel strategy, and bridal focus.
• Michael M Jewelry: Designer fine jewelry brand focused on engagement rings, wedding bands, and fashion jewelry sold through authorized retailers. Michael M shares Simon G.'s brand-led, multi-channel approach and bridal category emphasis.

Broad incumbents

• Brilliant Earth: Larger DTC online jewelry retailer specializing in engagement rings and fine jewelry with a strong focus on ethically sourced and lab-grown diamonds. While broader and venture-backed/public, Brilliant Earth is comparable in DTC distribution and bridal category focus.
• Blue Nile:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simon G. Jewelry