MIDAR

What MIDAR does

MIDAR for Investment and Urban Development is a Cairo-headquartered private joint-stock company operating as Egypt's leading master developer. Founded in 2006 and institutionally backed by state-owned financial shareholders — Misr Capital, National Investment Bank, Bank Misr, National Bank of Egypt, and Arab Contractors — the company plans, develops infrastructure for, and operates two large-scale master-planned cities in East Cairo and New Cairo: Mostakbal City (~5,408 feddans) and MADA (~6,032 feddans), targeting a combined expected population of approximately one million residents across roughly 11,000 feddans of landmark area.

The company's core product is the master-planned smart city itself, integrating IoT infrastructure, smart-grid electricity distribution, and sustainable transport. MIDAR was the first Egyptian company to obtain an IoT license from the National Telecommunications Regulatory Authority, and operates three wholly-owned ancillary subsidiaries — CTRL (facility management and City Command and Control Center), WAYZ (transportation services connecting cities to Greater Cairo), and Circuit (licensed electricity distribution). Smart-city sustainability is delivered through energy efficiency measures, passive urban design, solar street lighting, and waste materials reuse. The platform has accumulated ISO 9001, ISO 14001, ISO 45001, and (for WAYZ) ISO 39001 certifications.

MIDAR's business model is B2B: the company partners with leading real estate developers — including SODIC, Emaar Misr, Hassan Allam Properties, Mountain View, Al Ahly Sabbour, Tatweer Misr, Misr Italia Properties, Madinet Masr, and more recently international entrants Majid Al Futtaim, Sumou Holding, and Gruppo San Donato — that acquire land or development rights within MIDAR cities and then sell finished residential, commercial, hospitality, and entertainment products to end consumers. MIDAR generates revenue through one-time land/development-right transactions and ongoing managed services from the three ancillary subsidiaries. With 36 partner developers and 55 projects underway, plus multi-billion-EGP commitments signed during 2025–2026 (SODIC at EGP 110B, Emaar Misr at EGP 100B, Majid Al Futtaim at USD 3.1B+), MIDAR is positioning as the dominant platform layer for Egypt's large-scale private urban development.

Name

MIDAR

Legal name

MIDAR for Investment and Urban Development

Website

https://midar.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

MIDAR is Egypt's leading private master developer, state-owned bank-backed, that plans and operates two large smart cities — Mostakbal City and MADA (~11,000 feddans in East Cairo) — partnering with 36 real estate developers and running in-house facility management, transport, and electricity distribution subsidiaries.

Ownership category

akta.pro rank

Product category

Master Real Estate Development

NAICS

Real Estate Property Managers (53131)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

akta.pro secondary industry

Mixed-Use Property Management (BPAJAGAE)

Keywords

• Master planned communities
• Smart city development
• Urban infrastructure projects
• Real estate development
• Land development services

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Land Development and Sales: MIDAR as master developer transforms undeveloped land into fully-fledged smart cities through master planning, infrastructure development, and strategic implementation. Revenue is generated through partnerships with developers who acquire land or development rights within MIDAR's cities.
2. Ancillary Services: Three specialized ancillary companies provide essential services for MIDAR cities: CTRL for facility management, WAYZ for transportation, and Circuit for electricity distribution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MIDAR is Egypt's leading master developer that transforms undeveloped land into fully-fledged smart cities through master planning, infrastructure development, and strategic implementation. The company operates two major city developments — Mostakbal City (~5,200 feddans in East Cairo) and MADA (~5,800 feddans in New Cairo) — and partners with top-tier real estate developers to build residential, commercial, hospitality, and entertainment projects within these master-planned cities. MIDAR also operates three ancillary service subsidiaries: CTRL (facility management), WAYZ (transportation), and Circuit (electricity distribution).

Product overview

MIDAR is Egypt's leading master developer specializing in urban development through transformation of undeveloped land into fully-fledged smart cities. The company operates two major city developments: Mostakbal City (smart green city, ~5,200 feddans) and MADA (largest entertainment city, ~5,800 feddans). Supporting these cities are three ancillary companies: CTRL for facility management and smart city integration, WAYZ for transportation services, and Circuit for electricity distribution. Additional branded service areas include Mercato (commercial services hub) and Vibes (entertainment zone). The platform combines master planning, infrastructure development, and strategic implementation with sustainability and technological innovation.

Differentiator

Problem solved

Functional benefit

Brands

• Mostakbal City (مستقبل سيتي): First integrated green smart city in East Cairo, spanning 5,200 acres with residential, commercial, and recreational developments
• MADA (مدى)
• Wayz (وايز)
• CTRL (كنترول)
• Circuit (سيركت)
• Vibes (ڤايبز)
• Mercato (ميركاتو)

Products and services

• Mostakbal City (مستقبل سيتي)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered flagship, major, core and minor.

• Majid Al FuttaimflagshipStrategic or Co-development Partner · 22 June 2026Strategic partnership to develop a mixed-use project in MADA City, New Cairo with initial development value of USD 3.1 billion. Project spans approximately 553 feddans with around 6,000 residential units, office, commercial, hospitality, and entertainment components. First phase covers 200 feddans over four years. Total development value could exceed USD 4 billion including potential 60-feddan retail and entertainment destination. This marks Majid Al Futtaim's entry into Egypt's residential real estate market after nearly three decades.
• Gruppo GKSD ItalymajorStrategic or Co-development Partner · 1 April 2026Agreement signed with Italy's Gruppo San Donato and GK Investment Holding to develop €500-600 million fully integrated international medical and education hub in MADA.
• SODICcoreStrategic or Co-development Partner · 12 October 2025Partnership to develop Egypt's first fully integrated wellness and sustainable community in MADA, New Cairo, with total investments of EGP 110 billion.
• Adeer InternationalminorStrategic or Co-development Partner · 22 July 2025Strategic revenue-sharing partnership with Adeer International, a subsidiary of Saudi-based Sumou Holding, to develop Boulevard Project in Mostakbal City with investments exceeding EGP 70 billion.
• Emaar MisrcoreStrategic or Co-development Partner · 17 February 2025First partnership to develop first integrated residential project in MADA, East Cairo, with investments of EGP 100 billion.
• Sumou HoldingmajorStrategic or Co-development Partner · 5 February 2025Strategic alliance with Sumou Holding, ADEER International, and Hassan Allam Properties to inject USD 2 billion into Egypt's hospitality and leisure sectors.
• WAYZcoreOthers · 9 July 2024Subsidiary transportation company launched to connect Mostakbal City and MADA with key hubs in Greater Cairo. WAYZ manages and operates transportation systems within MIDAR cities, providing residents and visitors with comfortable transportation options. WAYZ became the first Egyptian company to obtain ISO 39001 certification for road traffic safety management.
• TLD - The Land DevelopersminorStrategic or Co-development Partner · 2 July 2024Partnership to execute a residential project spanning approximately 20 acres in Mostakbal City, New Cairo.
• Hassan Allam PropertiescoreStrategic or Co-development Partner · 17 March 2024Contract for development of new project in Mostakbal City. This represents Hassan Allam Properties' third project within the city.
• Al Ahly SabbourcoreStrategic or Co-development Partner · 23 January 2024Partnership to develop 181-acre plot in Mostakbal City as part of Al Ahly Sabbour's strategy to expand land portfolio.
• Cornerstone DevelopmentminorStrategic or Co-development Partner · 23 January 2024Partnership agreement to develop 60 acres in Phase III of Mostakbal City with focus on latest construction technologies and sustainability elements.
• Mountain ViewcoreStrategic or Co-development Partner · 16 January 2024Partnership for ALIVA project spanning 638 acres in Phase IV of Mostakbal City. Contract signed for opening escrow account with Arab African International Bank.
• CTRLcoreOthersSubsidiary facility management company that streamlines facility management with expert precision. CTRL operates the City's Command and Control Center (CCC) enabling integration of all facility management activities.
• CircuitcoreOthersSubsidiary electricity distribution company responsible for managing and distributing electricity in MIDAR cities under license number (40/distribution) from the regulator. Ensures reliable, efficient electricity distribution and invests in renewable energy technologies including solar PV stations.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Tatweer Misr: Large Egyptian master developer with multi-thousand-feddan mixed-use city developments (e.g., Fouka Bay, Bloomfields). Directly comparable to MIDAR as a top-tier Egyptian master developer partnering with sub-developers for large-scale urban projects.
• Ora Developers: Egypt-based real estate developer (Naguib Sawiris) active in large-scale residential and mixed-use projects. Comparable as an Egyptian developer with city-scale project capability and premium positioning in the same market segment.
• City Edge: Major Egyptian master developer behind large mixed-use projects (e.g., New Alamein). Comparable as a top-tier Egyptian developer of integrated city-scale communities, with similar partner-developer models and national-scale ambitions.
• Palm Hills Development: Major Egyptian real estate developer with integrated city-scale projects (Palm Hills, Hacienda, Badya). Comparable to MIDAR as a top-tier Egyptian developer building large master-planned communities targeting premium residential buyers.

Direct peers

• SODIC: Leading Egyptian real estate developer partnered with MIDAR for the EGP 110 billion wellness community in MADA. Comparable as a high-end Egyptian developer with comparable project scale and similar premium positioning in East Cairo.
• Madinet Nasr Housing (Madinet Masr): Egyptian real estate developer actively partnered with MIDAR for Phase IV of Mostakbal City. Comparable as a tier-1 Egyptian developer engaged in large-scale residential urban projects and a direct user of MIDAR's master-developer platform.
• Hassan Allam Properties: Egyptian real estate developer with three active projects within Mostakbal City under MIDAR's master plan. Comparable as a tier-1 Egyptian developer building residential and mixed-use projects at city-scale within a master-developer ecosystem.
• Emaar Misr: Egyptian arm of Emaar Properties, partnered with MIDAR for the EGP 100 billion first integrated residential project in MADA. Comparable as a top-tier Egyptian developer with city-scale mixed-use capabilities and premium branding.
• Al Ahly Sabbour: Egyptian real estate developer partnered with MIDAR for 181 acres in Mostakbal City. Comparable as an established Egyptian developer pursuing large-scale residential community projects in the same East Cairo corridor.
• Mountain View: Egyptian real estate developer partnered with MIDAR on the 638-acre ALIVA project in Mostakbal City. Comparable as a tier-1 Egyptian developer with similar residential community focus and active co-development model within MIDAR cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MIDAReg
• Facebookfacebook.com/profile.php?id=61557605083462
• LinkedInlinkedin.com/company/midarofficial
• Instagraminstagram.com/MIDAR.eg
• Xx.com/Mostakbal_city

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIDAR