Circuit
Circuit Transit Inc. is a turnkey provider of on-demand electric microtransit services, operating 100% electric shuttle fleets for cities, transit agencies, hotels, stadiums, and real estate developers across 40+ US cities. The company delivers vehicles, drivers, proprietary routing technology, and reporting as managed service contracts, monetized via municipal fees, advertising, and fares.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Circuit does
Circuit Transit Inc. (founded 2011, headquartered in Fort Lauderdale, FL) operates a turnkey, on-demand electric microtransit platform serving municipalities, transit agencies, hotels, stadiums, and real estate developers across 40+ US cities and at least 11 states. The company designs and operates all-electric shuttle programs end-to-end — vehicles, W-2 employed drivers, on-the-ground managers, proprietary routing and fleet management technology, and partner reporting — under service contracts that typically deploy within 90 days without infrastructure changes. Its fleet spans low-speed GEM neighborhood vehicles, electric sedans (Kia Niro, Tesla Model Y, Toyota bZ4X), electric SUVs (Kia EV9, VW ID.Buzz), and Ford E-Transit vans, with the Ride Circuit mobile app (iOS/Android) providing real-time ride requests, vehicle tracking, and a closed-loop Circuit Wallet for stored-value and promotional credits.
Circuit generates revenue through three primary streams: managed municipal service contracts funded by city budgets, transit agency allocations, and grants (FDOT, CARB, NYSERDA, Toyota Mobility Foundation); advertising and sponsorships from brands such as White Claw, Coca-Cola, JCrew, GSK, Caesars, Hulu, Burger King, T-Mobile, Tito's, AT&T, and Amazon via vehicle wraps and in-app ads; and passenger fares ($2.00-$2.20 per ride) in select markets, with most rides free to users due to subsidy. Documented customer outcomes include an 80% cost-per-rider reduction in Hollywood Beach, $9.50 per-rider cost in Coronado's 50,000-passenger pilot, 170,000+ rides and 130+ metric tons CO2 avoided in Bellevue's BellHop program, and 45% of West Dallas rides connecting to DART stations. As of February 2025, the company had raised approximately $30M+ across funding rounds including an $11M Series A (Sept 2022, Tribeca Venture Partners) and a $17M Series B (Feb 2025, MKB), employs 251-500 people, and delivered 9M+ lifetime rides using a 100% electric fleet. In November 2025 it launched MiCa, its first autonomous shuttle service, in partnership with the City of Boca Raton and Guident.
Circuit firmographics
Firmographics- Name
- Circuit
- Legal name
- Circuit Transit Inc.
- Website
- https://ridecircuit.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Circuit Transit Inc. is a turnkey provider of on-demand electric microtransit services, operating 100% electric shuttle fleets for cities, transit agencies, hotels, stadiums, and real estate developers across 40+ US cities. The company delivers vehicles, drivers, proprietary routing technology, and reporting as managed service contracts, monetized via municipal fees, advertising, and fares.
- Ownership category
- akta.pro rank
Circuit industry classification
Industry- Product category
- Electric Microtransit Services
- NAICS
- Taxi and Ridesharing Services (485310)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC)
- akta.pro secondary industries
- Light Electric Vehicles (NEVs/LSEVs/Quadricycles) Manufacturing (IMACAOAC), EV Power Electronics & Drivetrain Electrification Service (Inverters, DC-DC, eAxles) (TLAKAMAI)
Keywords
Where Circuit is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Circuit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Municipal Service Contracts: Circuit generates revenue through service contracts with cities, transit agencies, special districts, and private developments. These contracts are typically funded through municipal budgets, transit agency allocations, and grants (FDOT, CARB, NYSERDA, etc.).
- Advertising and Sponsorship: Revenue from advertisers who wrap vehicles and place ads inside shuttles. Brands sponsor rides allowing free or discounted fares for users while generating advertising income.
- Passenger Fares: In select markets, riders pay small fares ($2-$2.20) for rides. Many services are free due to subsidies from advertising and municipal partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Free rides subsidized by municipal partners and advertisers |
| Transaction based/ take rate | Pay-as-you-go | $2.20 fare (Pompano Beach) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Circuit product offering
Product offeringCore offering
Circuit operates a turnkey on-demand electric microtransit platform, running a 100% electric shuttle fleet (GEM low-speed vehicles, Kia Niro, Tesla Model Y, Toyota bZ4X, Kia EV9, VW ID.Buzz, and Ford E-Transit vans) for cities, transit agencies, hotels, stadiums, and real estate developers. The company owns and manages vehicles, employs W-2 drivers, deploys proprietary real-time routing and fleet management software, and provides transparent performance reporting to partners, with services typically funded through municipal service contracts, advertising sponsorships, and small passenger fares.
Product overview
Circuit operates as a tech-driven shared mobility company offering a unified platform of electric, on-demand microtransit services. The core product is the Circuit On-Demand Electric Shuttle Service, accessed via the Ride Circuit mobile app (iOS/Android), which connects riders to electric vehicles ranging from low-speed GEM neighborhood vehicles to electric sedans (Kia Niro, Tesla Model Y, Toyota bZ4X), SUVs (Kia EV9, VW ID.Buzz), and Ford E-Transit passenger vans. The service is offered in partnership with cities, transit agencies, hotels, stadiums, and private developments, with pricing subsidized by advertising partnerships. Users pay through the Circuit Wallet stored-value system or third-party processors (Stripe, Apple Pay, Google Pay, Braintree). The company generates revenue through service contracts with public and private partners supplemented by an advertising program that wraps vehicles for brand marketing.
Differentiator
Problem solved
Functional benefit
Brands
- BellHop: Electric on-demand shuttle service operating in Bellevue, WA since August 2023
- LB Circuit
- Rockaway Rides
Products and services
- Circuit On-Demand Electric Shuttle Service Turnkey, all-electric, on-demand shared microtransit service providing first/last-mile connectivity for cities, transit agencies, hotels, stadiums, and real estate developments. Operates a 100% electric fleet and is contracted via municipal service contracts, with riders typically riding for free or for a small fare.
- Ride Circuit Mobile App iOS and Android mobile application that lets riders request on-demand electric shuttle rides, track vehicles in real time, view service areas, manage payments, and access ride history.
- Vehicle Advertising Program
- MiCa Autonomous Shuttle Circuit's autonomous shuttle service operated in partnership with the City of Boca Raton and Guident, using Guident's Remote Monitor and Control Centre (RMCC) Platform for real-time vehicle oversight and predictive safety monitoring at Mizner Park.
Quantifiable outcome
- Cost per rider reduced by 80% compared to fixed-route transit in Hollywood Beach
- +4 more outcomes
Companies that use Circuit
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Circuit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature2 records
Circuit partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Intuit Dome (LA Clippers)coreLA Clippers partnered with Circuit to provide free all-electric shuttle service for Intuit Dome, embedded in the venue app with 100+ virtual stops within 6-mile radius.
- Visit BellevuecoreVisit Bellevue partnered with Circuit to launch BellHop in August 2023, funding the initial six-month pilot program and continuing as a key partner for the permanent service.
- City of BellevuecoreThe City of Bellevue joined Visit Bellevue and Amazon as a key partner to expand the BellHop program, providing municipal support and funding commitment for long-term operations.
- AmazoncoreAmazon partnered with Circuit and the City of Bellevue to expand BellHop, viewing it as an ideal solution to support employee transportation needs and return-to-office policies, especially with the downtown light rail station opening.
- NYSERDAcoreNYSERDA selected Circuit for its Rockaways service through the competitive Clean Transportation Prize, funding zero-emission community-centered mobility in this climate-vulnerable area.
- City of RedmondminorCity of Redmond partnered with Circuit to launch RedLink, a free all-electric on-demand shuttle connecting residents to light rail options.
- California Air Resources Board (CARB)coreCARB provided $1 million grant through the Clean Mobility Options program for Chula Vista's senior-focused microtransit service, with matching funds from Community Congregational Development Corporation.
- Florida Department of Transportation (FDOT)coreFDOT provided 50% grant funding for Circuit's Pompano Beach service, with the city providing matching funds, demonstrating a replicable public funding model.
- Toyota Mobility FoundationcoreToyota Mobility Foundation funded and partnered with Circuit and DART to launch the West Dallas microtransit program in 2020, providing initial grant funding to deploy the service.
- DART (Dallas Area Rapid Transit)coreDART partnered with Circuit and Toyota Mobility Foundation to launch West Dallas service, providing first/last mile connections to the DART transit network. DART began co-funding in 2023 and committed to majority operating costs in 2025.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Circuit competitors and assessment
Company assessmentDirect peers
- Via Transportation: Via operates on-demand shared microtransit services in partnership with cities and transit agencies globally. Closest direct competitor to Circuit, with similar turnkey model, B2G go-to-market, and proprietary routing technology.
- Freebee: Freebee runs free, app-based electric shuttle services in Florida and other US markets sponsored by municipalities and advertisers. Highly comparable business model to Circuit, including fare-free economics and municipal partnerships.
- Zum: Zum provides managed electric student and family transportation services in partnership with schools, transit agencies, and cities. Similar turnkey, tech-enabled fleet operations model with public-sector contracts.
Broad incumbents
- Uber: Uber has expanded into public-transit partnerships (Uber Transit) and on-demand ride services for cities. As a broad incumbent, it competes with Circuit for municipal microtransit RFPs while leveraging vastly greater scale, brand, and capital.
- Lyft: Lyft operates large-scale rideshare and has partnered with transit agencies on first/last-mile programs. A broad incumbent competing for the same municipal microtransit opportunities with stronger brand and unit economics.
- Chariot (Ford): Chariot was Ford's microtransit shuttle service, shuttered in 2019, illustrating both the opportunity and execution risk in this category. Useful historical comparable for Circuit's managed shuttle model under a major OEM.
Emerging players
- May Mobility: May Mobility deploys autonomous shuttle services in partnership with cities and campuses. Directly relevant as Circuit enters autonomy via its MiCa/Guident partnership — comparable AV operating model and target customers.
- Beep: Beep operates autonomous and electric shuttle services for cities, campuses, and planned communities. Comparable to Circuit in deploying managed electric transit solutions with municipal partners.
Others
- Moovit: Moovit provides transit data, routing, and mobility-as-a-service software used by transit agencies and riders. Adjacent technology layer to Circuit's microtransit platform and a potential integration or competitive data partner.
- Masabi: Masabi sells fare-collection and ticketing software to transit agencies worldwide. Relevant as an enabling technology vendor to many of the same transit-agency customers Circuit serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Circuit social profiles
Digital presenceCircuit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Circuit leadership team
Management profileNumber of profiles
Profiles3 records
Circuit funding detail
Funding detailFunding overview
Funding rounds5 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Circuit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Circuit
What does Circuit do?
Circuit operates a turnkey on-demand electric microtransit platform, running a 100% electric shuttle fleet (GEM low-speed vehicles, Kia Niro, Tesla Model Y, Toyota bZ4X, Kia EV9, VW ID.Buzz, and Ford E-Transit vans) for cities, transit agencies, hotels, stadiums, and real estate developers. The company owns and manages vehicles, employs W-2 drivers, deploys proprietary real-time routing and fleet management software, and provides transparent performance reporting to partners, with services typically funded through municipal service contracts, advertising sponsorships, and small passenger fares.
Is Circuit a public or private company?
Circuit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Circuit founded?
Circuit was founded in 2011. It employs 51 to 100 people.
Where is Circuit based?
Circuit is headquartered in New York, United States, in the North America region.
How does Circuit make money?
Three revenue lines are on record. Municipal Service Contracts are the primary driver. The others are advertising and Sponsorship and passenger Fares.
Who are Circuit's main competitors?
Direct peers on record are Via Transportation, Freebee and Zum. Broad incumbents are Uber, Lyft and Chariot (Ford). Emerging players are May Mobility and Beep. Others are Moovit and Masabi.
Does Circuit have an API?
No public API is recorded for Circuit.
What industry is Circuit in?
Circuit's product category is Electric Microtransit Services. Its primary akta.pro industry code is BPAIALAC, Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion), with a secondary code of IMACAOAC, Light Electric Vehicles (NEVs/LSEVs/Quadricycles) Manufacturing. Its NAICS code is 485310 and its SIC code is 7510.