Hassan Allam Properties
Hassan Allam Properties is a privately held Egyptian luxury real estate developer operating 25 mixed-use master-planned communities across Cairo, Mostakbal City, the North Coast, and the Red Sea, serving high-net-worth families with integrated residential, hospitality, retail, and sports assets.
- Company typePrivate
- Founded2000
- HeadquartersEl Mahalla El Kubra, Egypt
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Hassan Allam Properties does
Hassan Allam Properties (HAP) is a privately held Egyptian luxury real estate developer founded in 2000 by Mohamed M. Allam as the third generation of the Hassan Allam family business, whose construction roots extend back to 1936. The company operates a portfolio of 25 mixed-use developments and sub-developments across Egypt spanning urban master-planned communities in East and West Cairo, Mostakbal City, and coastal destinations along the North Coast, El Gouna, and the Red Sea at Ain Sokhna. Its stated footprint includes approximately 1,000,000 sqm of commercial and hospitality assets and a community of 24,000 residents, with over 5,000 residential units delivered historically across villas, twin villas, townhomes, apartments, penthouses, and serviced residences.
HAP's core product architecture is the mixed-use master plan, integrating residential, hospitality and leisure, curated retail and dining, sports and wellness clubs, and built-to-suit office space within a single community. Differentiated technical components include exclusive use of Crystal Lagoons water technology across approximately 100,000 sqm of lagoons, collaborations with international design firms such as WATG, Belt Collins, EDSA, CallisonRTKL, Shehab Mazhar, and JZMK, and a resident-facing HAP Family App for property management and bill pay. Sports infrastructure (notably the 68,000 sqm KODE club) and hospitality components (boutique hotels including Jaz Hotel at Little Venice) extend the product beyond real estate into operating businesses.
Commercially, HAP pursues a sales-led, high-net-worth go-to-market with unit pricing tiers from 15M EGP entry-level to 45M+ EGP ultra-luxury on multi-year payment structures, distributed through direct sales offices, project inquiry channels, and a broker/agent network of over 4,000 partners. Revenue is generated primarily through one-time residential sales, supplemented by managed hospitality operations, transaction-based retail and dining, and recurring office leasing. The company is currently expanding geographically into Saudi Arabia via a development agreement with the National Housing Company (Khuzam, Riyadh, SAR3bn+) and scaling in Egypt through flagship joint ventures with Emaar (EGP 100bn, MADA) and SODIC (EGP 110bn, MADA), plus a hotel and entertainment MoU with MIDAR, Sumou, and Adeer representing approximately $2 billion in commitments.
Hassan Allam Properties firmographics
Firmographics- Name
- Hassan Allam Properties
- Legal name
- Hassan Allam Properties
- Website
- https://hap.com.eg
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Hassan Allam Properties is a privately held Egyptian luxury real estate developer operating 25 mixed-use master-planned communities across Cairo, Mostakbal City, the North Coast, and the Red Sea, serving high-net-worth families with integrated residential, hospitality, retail, and sports assets.
- Ownership category
- akta.pro rank
Hassan Allam Properties industry classification
Industry- Product category
- Luxury Real Estate Development
- NAICS
- Real Estate Property Managers (53131), Rental and Leasing Services (532), Residential Property Managers (531311)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Villas & Luxury Estates (THAMAAAC)
- akta.pro secondary industries
- Luxury Vacation Homes & Residences (THAMAEAB), Luxury Villas & Residences Resorts (THAGACAM), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)
Keywords
Where Hassan Allam Properties is headquartered
LocationHeadquarters
- HQ city
- El Mahalla El Kubra
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Hassan Allam Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Residential Property Sales: Primary revenue from sale of residential units including villas, townhomes, apartments, and penthouses across mixed-use developments
- Hospitality and Leisure Operations: Revenue from hotel operations, boutique hotels, and hospitality services within developments
- Commercial Retail and Dining: Revenue from curated retail spaces, commercial destinations, and dining establishments
- Office Space Leasing: Built-to-suit office spaces and commercial properties for businesses within mixed-use communities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Entry-level residential properties |
| Unit Pricing | Multi-year contract | Mid-tier luxury residential |
| Unit Pricing | Multi-year contract | Premium residential properties |
| Unit Pricing | Multi-year contract | Ultra-luxury flagship properties |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Hassan Allam Properties product offering
Product offeringCore offering
Hassan Allam Properties develops, sells, and operates luxury mixed-use real estate communities across Egypt, offering residential villas, townhomes, apartments, and penthouses within flagship developments such as SwanLake Katameya, SwanLake Residences New Cairo, SwanLake West, and coastal destinations including SwanLake El Gouna and SwanLake North Coast. Its portfolio also includes integrated hospitality and leisure assets (boutique hotels, clubs), curated retail and dining destinations, sports and wellness facilities (e.g., KODE Sports Club), and built-to-suit office space, with pricing starting from 15 million EGP targeting high-net-worth individuals and families.
Product overview
Hassan Allam Properties is a diversified real estate developer offering 25 mixed-use flagship developments across Egypt, spanning residential, hospitality, retail, sports, and office space asset classes. The portfolio includes flagship projects like SwanLake Katameya (110 acres), SwanLake Residences New Cairo (460 acres with 12 neighborhoods), SwanLake West (173 feddans), and coastal destinations including SwanLake El Gouna and SwanLake North Coast. The company also operates the HAP Family App for resident services and maintains approximately 1,000,000 sqm of commercial and hospitality assets serving 24,000 citizens.
Differentiator
Problem solved
Functional benefit
Products and services
- SwanLake Katameya A 110-acre master-planned residential sanctuary in East Cairo featuring standalone villas, fine dining venues (Kazoku, Little Lexie's), sports facilities (BeFit, B-URN, Stars Tennis Academy, J-Padel), and wellness amenities designed in collaboration with WATG and Belt Collins, targeting affluent families seeking premium East Cairo addresses.
- Seasons Residence A 50-acre Spanish-inspired residential community in Katameya with 85% green spaces, featuring standalone and twin villas designed by Shehab Mazhar with Belt Collins landscaping, offering fine dining via REIF Kushiyaki, for premium family buyers in Katameya.
- Parkview Katameya A 35-acre boutique residential enclave in New Cairo featuring 336 smartly designed units, co-working space (Moca Space), gym (STAMINA), IM Swim Academy, and family amenities designed by Shehab Mazhar for premium urban residents in East Cairo.
- SwanLake October West Cairo's gated community with twin and standalone villas, featuring Mud & Grace boutique fitness studio by BeFit and Cake Cafe, master-planned by Shehab Mazhar and landscaped by Belt Collins, for premium family buyers in West Cairo.
- SwanLake Residences New Cairo A 460-acre mixed-use development with twelve exclusive gated neighborhoods offering apartments, penthouses, villas, the am:pm retail/hospitality hub, plus KODE sports club spanning 68,000 sqm, for premium residents of East Cairo.
- SwanLake West A 173-feddan hillside community on Cairo's western edge with panoramic Pyramid views, featuring distinct villages (Shimmers, MONOS, TWAINS, SOLOS, villas), a luxury boutique hotel, and retail hub, master-planned by EDSA and designed by LW, targeting premium West Cairo buyers.
- Haptown Mostakbal City A 243-acre flagship development combining Seasons, Parkview, and Park 226 neighborhoods with standalone villas, twin villas, townhomes, apartments, commercial spaces, business park, and sports club, targeting premium Mostakbal City buyers.
- The Valleys Mostakbal City A 465,000 sqm low-rise boutique development with 600+ standalone villas, twin villas, and townhomes featuring nature-forward zones including Harmony Park, Wellness Willows, Treehouse, and pet-friendly amenities, for premium Mostakbal City residents.
- Park Central Mostakbal City A regenerative living development inspired by NYC's Central Park featuring 129,500 sqm of accessible recreation connected via a 4 km spinal promenade and multiple experiential nodes, for premium family and lifestyle-focused Mostakbal City buyers.
- KEYS 52 A boutique serviced residential community with luxury finishes, concierge services, 24-hour valet parking, rooftop gym, cold kitchen, and state-of-the-art home automation, targeting affluent urban buyers seeking serviced living.
- SwanLake El Gouna A 30-acre Greek-inspired coastal development with 314 waterfront condos surrounded by 360-degree crystal swimmable lagoons, featuring Zouni Taverna and proximity to Abu Tig Marina, designed with Diversity and H. Pangalou & Associates, for premium coastal buyers on the Red Sea.
- SwanLake North Coast A 260-acre Mediterranean luxury coastal retreat with 950 summer homes, crystal lagoons, tropical landscaping by JZMK and Darnoama, featuring J-Padel, Wahoo, and Revolt sports facilities with bespoke interiors by Mohamed Noaman, for premium Mediterranean coastal buyers.
- Little Venice Ain Sokhna A 225-acre seaside resort along the Red Sea with 700 residences, a 27-hole championship golf course by Sanford Designs, Jaz Hotel boutique hotel, and waterfront lifestyle amenities developed by Magnum Enterprise, targeting premium Red Sea resort buyers.
- Encore SwanLake El Gouna A 15,000 sqm waterfront expansion of SwanLake El Gouna featuring Greek-inspired design with crystal lagoon waters and private sandy beach access for exclusive lagoon-front living, for premium El Gouna coastal buyers.
- HAP Family App A mobile application for HAP residents to explore their community, request home services instantly, and pay bills with ease, enabling seamless day-to-day property management within Hassan Allam Properties' communities.
Quantifiable outcome
- Delivered over 5,000 units across East Cairo, West Cairo, North Coast, and Red Sea
- +1 more outcomes
Companies that use Hassan Allam Properties
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Hassan Allam Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hassan Allam Properties partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship and supporting.
- MIDAR for Investment and Urban DevelopmentcoreMoU for hotel and entertainment projects with approximately $2 billion in investment commitments. MIDAR celebrated its 20th anniversary announcing major investments through partnerships with Sumou Investment, Adeer, and Hassan Allam Properties.
- Sumou InvestmentcoreSaudi Arabia-based investment company partnering in MoU for major hotel and entertainment projects worth approximately $2 billion.
- AdeercorePartner in MoU for hotel and entertainment projects with approximately $2 billion investment. Also partnered for EGP 70 billion project in Mostakbal City.
- National Housing Company (NHC)coreDevelopment agreement signed to create Khuzam destination project in Riyadh, valued at over SAR3 billion. Project spans more than 200,000 square meters including 2,600 residential apartments and commercial components.
- EmaarflagshipUAE-based Emaar partnered for EGP 100 billion project in MADA region.
- SODICcorePartnership for EGP 110 billion project in MADA region.
- WATGsupportingInternational architecture and design firm collaborated on SwanLake Katameya development.
- Belt CollinssupportingInternational landscape architecture firm collaborated on SwanLake Katameya development.
- Shehab MazharsupportingRenowned architect collaborated on Seasons Residence development.
- Crystal LagoonssupportingTechnology provider for crystal lagoon water features across HAP developments, with 100,000 sqm of lagoons.
- EDSAsupportingGlobal design and planning firm served as master-planner for SwanLake West development.
- LW (Living Architecture)supportingCreative architecture firm (known for Dubai's City Walk) designed SwanLake West.
- CallisonRTKLsupportingGlobal architecture and design firm collaborated on The Giselle and The Iris sub-projects.
- PROFILERZsupportingArchitecture firm served as master-planner for The Phoenix sub-project.
- CracknellsupportingInternational landscape architecture firm collaborated on SwanLake Residences New Cairo amenities.
- Magnum EnterprisesupportingDevelopment partner for Little Venice Ain Sokhna golf resort.
- Sanford DesignssupportingGolf course designer for Little Venice's 27-hole championship signature golf course.
- JZMKsupportingArchitecture firm collaborated on SwanLake North Coast development.
- Baky HospitalitysupportingHospitality partner for SwanLake West boutique hotel.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Hassan Allam Properties competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Hassan Allam Properties social profiles
Digital presenceHassan Allam Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hassan Allam Properties leadership team
Management profileNumber of profiles
Profiles11 records
Hassan Allam Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hassan Allam Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hassan Allam Properties
What does Hassan Allam Properties do?
Hassan Allam Properties develops, sells, and operates luxury mixed-use real estate communities across Egypt, offering residential villas, townhomes, apartments, and penthouses within flagship developments such as SwanLake Katameya, SwanLake Residences New Cairo, SwanLake West, and coastal destinations including SwanLake El Gouna and SwanLake North Coast. Its portfolio also includes integrated hospitality and leisure assets (boutique hotels, clubs), curated retail and dining destinations, sports and wellness facilities (e.g., KODE Sports Club), and built-to-suit office space, with pricing starting from 15 million EGP targeting high-net-worth individuals and families.
Is Hassan Allam Properties a public or private company?
Hassan Allam Properties is a private company. It is classified as family owned and is currently operating.
When was Hassan Allam Properties founded?
Hassan Allam Properties was founded in 2000. It employs 251 to 500 people.
Where is Hassan Allam Properties based?
Hassan Allam Properties is headquartered in El Mahalla El Kubra, Egypt, in the Africa region.
How does Hassan Allam Properties make money?
Four revenue lines are on record. Residential Property Sales are the primary driver. The others are hospitality and Leisure Operations, commercial Retail and Dining and office Space Leasing.
Does Hassan Allam Properties have an API?
No public API is recorded for Hassan Allam Properties.
What industry is Hassan Allam Properties in?
Hassan Allam Properties's product category is Luxury Real Estate Development. Its primary akta.pro industry code is THAMAAAC, Villas & Luxury Estates, with a secondary code of THAMAEAB, Luxury Vacation Homes & Residences. Its NAICS code is 53131 and its SIC code is 6532.