Estratégia

What Estratégia does

Estratégia (legal entity Estratégia Concursos S/A, founded 2011, headquartered in Barueri, São Paulo) is a Brazil-focused online education platform that prepares candidates for the country's competitive professional exams. The company operates six branded vertical storefronts — Concursos (public service competitive exams), OAB (Brazilian Bar Exam), Carreira Jurídica (legal careers), MED (medical residency and Revalida INEP medical diploma revalidation), Militares (Army/Navy/Air Force and ITA/IME engineering academy entrance exams), and ENEM/Vestibulares (university entrance). It serves individual exam candidates as the primary segment and a secondary institutional segment of Brazilian universities and law schools that bundle Estratégia materials into their curricula. The company claims more than 800,000 cumulative students and reports approval outcomes materially above national averages (e.g., 42% OAB 42 vs. 26.6% national).

The platform is delivered 100% digitally via web and mobile app and built around an Integrated Digital Book (Livro Digital Interativo / LDI) that fuses video lessons, written text, audio, practice questions, mind maps, and a built-in annotation editor in a single interface. Supporting modules include large question banks (290,000+ items in BQMED), the Tutory individual performance tracking system, live VIP rooms (up to 12 participants), audio lessons for offline study, and personalized study plans distributed via a dedicated WhatsApp channel. No external AI/ML infrastructure is disclosed; adaptive features appear heuristic-based.

Estratégia monetizes through a mix of subscription and one-time purchase models. Its flagship is the perpetual 'OAB Until Approval' subscription at 12x R$199.90 (R$1,799.10 with PIX/boleto discount), valid across exam editions until the student passes, layered with exam-specific packages (e.g., R$109.90 per OAB exam), high-ticket coaching cohorts (R$749.90 for 30 days, R$519.90 for existing subscribers), premium medical (Revalida Exclusive 12x R$833.08) and military (ITA/IME at R$1,499) offerings, and a growing line of practical-law courses for practicing lawyers. Distribution is direct-to-consumer e-commerce via Estratégia's own storefronts plus a B2B institutional channel targeting IES (universities and law schools), with paid ambassador referrals (up to 20% commission) and vertical-specific Instagram, YouTube, and Facebook pages as top-of-funnel acquisition.

Name

Estratégia

Legal name

Estratégia Concursos S/A

Website

https://estrategia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Estratégia is a Brazil-based online education platform offering preparation courses for competitive exams — including OAB bar exam, public service, military academies, medical residency, and university entrance — serving individual candidates and partner universities via digital subscriptions and exam-specific packages.

Ownership category

akta.pro rank

Product category

Online Test Preparation

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Competitive Exam Prep (Olympiads, academic competitions, entrance contests) (EDANABAI)

akta.pro secondary industries

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD), Online Exam Delivery & Test Administration Platforms (EDAFADAA)

Keywords

• Online exam preparation
• Bar exam courses
• Medical residency prep
• Military academy prep
• Competitive exam coaching

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Subscription - OAB Until Approval: Lump-sum perpetual subscription providing unlimited access to all Phase 1 and Phase 2 materials for the OAB exam, updated with each new edition, until the student passes. Priced at 12x R$199.90 via credit card, or with 10% discount via PIX/boleto.
2. Exam-Specific Course Packages: One-time purchase packages focused on a specific exam edition (e.g., OAB 47th, 48th, 49th exams), providing access to Phase 1 and/or Phase 2 materials valid until the exam date. Includes optional 'insurance' guaranteeing access to the next exam edition if not passed.
3. Coaching Services: Personalized coaching programs with individual mentors, daily WhatsApp contact, study plan customization, simulated exams with individual feedback, and live VIP sessions. Offered in 30-day, 60-day, and 90-day cohorts, with discounted pricing for existing subscribers.
4. Medical Residency and Revalida Courses: Specialized courses for medical residency exams and the Revalida INEP (medical diploma revalidation exam), including extensive, intensive, and final review course formats. Revenue model includes both one-time packages and question bank subscriptions.
5. Military Exam Preparation: Courses and packages for military entrance exams including ITA/IME preparation (Presencial em Casa hybrid format), army, navy, and air force exams, and military firefighter programs. Includes vitalício (lifetime) subscription option for classification-based access.
6. Practical Legal Courses: Practical law courses for practicing lawyers including ethics, client management, legal marketing, legal writing, AI tools for lawyers, and area-specific courses (criminal, civil, tax, labor, administrative law).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Online subscription-based platform offering preparation courses for Brazilian competitive exams, including public service (concursos), OAB (Brazilian Bar exam), medical residency (Residência Médica), medical revalidation (Revalida), military academy (ITA/IME), and university entrance exams. Content includes video lessons, question banks, personalized study plans, and coaching services delivered through a proprietary learning platform (LDI).

Product overview

Estratégia Educacional is a comprehensive online education platform offering preparation courses for Brazilian competitive exams across six main verticals: Concursos (public service exams), Carreira Jurídica (legal careers), OAB (Bar exam), ENEM e Vestibulares (university entrance), Militares (military academies), and MED (medical exams). The platform provides multiple delivery formats including video lessons, interactive digital books (LDI), question banks, study plans, mock exams with individual feedback, live VIP rooms with teachers, coaching services, and legal practice courses. Core subscription products like 'Assinatura OAB Até a Aprovação' offer perpetual access until exam success, while individual packages serve specific exam cycles. The platform serves over 800,000 students with 100% digital delivery via app or computer.

Differentiator

Problem solved

Functional benefit

Products and services

• Assinatura OAB Até a Aprovação

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Partner Higher Education Institutions (IES)coreStrategic or Co-development PartnerInstitutional partnerships with Brazilian universities and law schools through which Estratégia OAB provides course materials, diagnostic assessments, and institutional subscriptions to improve student OAB exam pass rates and ENADE performance. The partnership model includes free diagnostic simulations, modular course bundles tailored to institutional needs, and institutional dashboards for tracking student progress. Partner institutions receive access to the full OAB preparation suite including the Assinatura OAB até Aprovação for bundled or subsidized student access.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Afya: Afya is a publicly-traded Brazilian medical education company covering medical school, residency prep, and continuing medical education; it is an emerging player in the same addressable market as Estratégia's MED vertical with significantly greater capital backing.

Direct peers

• Gran Cursos: Gran Cursos is the leading direct competitor to Estratégia Concursos, offering online preparation for Brazilian public service exams (concursos públicos) across all major disciplines with comparable subscription packages and question banks.
• MedGrupo: MedGrupo is a direct competitor in medical residency exam preparation, the same exam category addressed by Estratégia's MED vertical, with comparable question banks and course packages for Brazilian medical candidates.
• Damásio Educacional: Damásio is a direct competitor in OAB and legal exam preparation, with a long-established brand in Brazilian legal education and overlap in the OAB candidate persona that Estratégia targets.
• Direção Concursos: Direção Concursos is a major direct competitor in the concursos públicos segment, known for its PF (Polícia Federal) and high-volume federal exam prep tracks, serving the same Brazilian public-service candidate persona as Estratégia.
• TEC Concursos: TEC Concursos is a direct competitor focused on concurso preparation with a strong question-bank-first model, serving overlapping candidate demographics and competing on similar digital subscription pricing.
• Curso CERS: CERS is a direct competitor in OAB and legal career preparation, offering courses and prep materials for Brazilian bar exam and judicial careers that overlap substantially with Estratégia's OAB and Carreira Jurídica verticals.

Broad incumbents

• Yduqs: Yduqs is a publicly-traded Brazilian higher education group whose IES partner portfolio overlaps Estratégia's university B2B channel—useful as a comparable for institutional partnership economics in Brazil.
• Cogna Educação: Cogna is the largest publicly-traded Brazilian education company, with digital K-12 and higher-education assets operating at scale across Brazil; it is a broad incumbent with the capital and distribution that contextualizes the addressable Brazilian EdTech market Estratégia competes in.
• Arco Educação: Arco Educação is a large publicly-listed Brazilian education holding company whose K-12 and higher education assets serve adjacent markets; it is a broad incumbent demonstrating scale economics and capital access that Estratégia, as a private bootstrapped operator, does not currently match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/estrategiamilit
• YouTubeyoutube.com/channel/UCRG_9hakCqXxnj_8TqCdgTA
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/estrategia-educacional
• Instagraminstagram.com/estrategiamilitares

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estratégia