AusFuel

What AusFuel does

AusFuel is the commercial trading brand of Mogas Regional Pty Ltd (ACN 111 402 110), a private company and related body corporate of Viva Energy Group Limited. Founded in 1981 and headquartered in Berrimah, Northern Territory, the company is a regional bulk fuel and lubricants distributor serving commercial customers across Northern Territory, South Australia, Victoria, Western Australia, and New South Wales. AusFuel's customer base spans mining and exploration, primary industry/agriculture, earthmoving and civil construction, marine, transport, and broader commercial accounts, with product lines including bulk diesel, unleaded petrol, premium ULP, aviation fuels (Jet A1, AvGas), and Caltex/Havoline and Delo branded lubricants.

The company's service ecosystem is built around vertical integration: Directhaul, a sister company under the same parent group, operates a fleet of 35+ prime movers providing direct refinery-to-customer-site delivery; the Mogas Fuel Card operates across 70+ acceptance sites with PIN-based security, odometer recording, product and time restrictions, and a customer portal for multi-user account management; and AusFuel designs, engineers, and installs self-bunded fuel farms from 20KL to 2000KL capacity available for rent, lease, or purchase. Additional channels include unmanned 24-hour Outdoor Payment Terminals (OPT) operated under commercial partnership, and a Caltex Branded Reseller Program for petrol station owners. Core technology is deterministic and operational — automated tank monitoring, Key Fob access, card-based spatial fraud detection, and online portals — with no disclosed AI/ML capabilities.

AusFuel's revenue model combines transaction-based bulk fuel sales with subscription-based fuel card fees ($5–$5.50 ex GST per card per month), lubricant sales, fuel farm rent/lease/purchase, and managed-services revenue from OPT partnerships. The go-to-market is sales-led and relationship-based, with dedicated account managers and a wholesale pricing portal for registered customers. The company is a licensed Caltex distributor, providing trusted brand recognition and supply allocation; it also distributes Mobil-branded lubricants in the Northern Territory and East Kimberley WA.

Name

AusFuel

Legal name

Mogas Regional Pty Ltd (ACN 111 402 110)

Website

https://ausfuel.com.au

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AusFuel is a private regional Australian bulk fuel and lubricants distributor serving mining, agriculture, transport, marine, and civil construction customers across NT, SA, WA, NSW, and VIC via direct delivery, a 70+ site fuel card network, fuel farms, and unmanned fuel sites.

Ownership category

akta.pro rank

Product category

Bulk Fuel Distribution and Supply

NAICS

Fuel Dealers (45721), Fuel Dealers (457210)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

akta.pro secondary industries

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Crude Oil & Petroleum Products Tanker Transport (TLADALAA), Fuel Blending & Additives Services (Blend Optimization, Compatibility) (TLAHAKAI)

Keywords

• Bulk fuel distribution
• Fleet fuel cards
• Commercial lubricants supply
• Fuel farm solutions
• Fuel logistics services

Headquarters

HQ city

Haymarket

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Bulk Fuel Sales: Sale of bulk diesel, unleaded petrol, premium fuels to commercial customers across mining, transport, construction, agriculture, and marine industries. Products sourced from premium refinery suppliers including Caltex.
2. Fuel Card Program: Monthly card fees ($5 ex GST per card) plus transaction fees from fuel purchases made at network of 70+ sites. Includes credit account facility with 21-day payment terms.
3. Lubricant Sales: Sale of Caltex/Havoline and Delo branded lubricants, greases, transmission fluids, and coolants for automotive, commercial, marine, and industrial applications.
4. Fuel Farm Solutions: Rent, lease and outright purchase options for self-bunded fuel farms from 20KL to 2000KL capacity. Includes short and long term rental options.
5. Outdoor Payment Terminal Partnership: Commercial partnerships for unmanned fuel sites where Ausfuel manages planning, infrastructure, installation and maintenance. Partner provides land.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

AusFuel supplies and distributes bulk diesel, unleaded petrol, premium fuels, aviation fuels, and Caltex/Havoline/Delo branded lubricants to commercial customers across regional and remote Australia, with a focus on mining, agriculture, transport, civil construction, and marine industries. The company operates its own tanker fleet (via sister company Directhaul), a fuel farm design and installation service, a Mogas Fuel Card program accepted at 70+ sites, unmanned Outdoor Payment Terminals, and a Caltex-branded reseller program for petrol station operators.

Product overview

AusFuel operates as a bulk fuel and lubricants distribution business offering a unified portfolio of fuel products (diesel, unleaded petrol, premium fuels, aviation fuels) and lubricants (Havoline and Delo branded), supported by integrated service modules including the Mogas Fuel Card for fleet management, Fuel Farm Setup and Inventory Management for on-site storage, Transport and Logistics via Directhaul for delivery, and Outdoor Payment Terminals (OPT) for unmanned retail sites. The company also offers a Branded Reseller Program for petrol station operators as a licensed Caltex distributor. The product ecosystem is designed for commercial customers across mining, agriculture, earthmoving, marine, and transport industries, with service coverage across Northern Territory, South Australia, Western Australia, New South Wales, and Victoria.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulk Fuel Products Bulk diesel, unleaded petrol, premium ULP, high octane fuels, and aviation fuels (Jet A1 and Avgas) supplied to commercial customers across Australia, with a focus on regional and remote areas.
• Mogas Fuel Card Fleet management fuel card accepted at 70+ locations, enabling businesses to manage fuel and lubricant purchases by vehicle and location, with PIN security, odometer recording, and customizable spending limits.
• Lubricants Complete range of automotive, commercial, agricultural, marine, and industrial lubricants and coolants, including Caltex Havoline and Delo branded products, plus synthetic and food-grade lubricants.
• Fuel Farm Setup and Inventory Management Design, engineering, and installation of self-bunded fuel storage systems from 20KL to 2000KL capacity, available for rent, lease, or purchase, including inventory management systems with key fob access, automated card access, and tank monitoring.
• Fuel Transport and Logistics (Directhaul) Fuel delivery services using company-owned fleet of over 35 prime movers, providing direct delivery from refinery to customer sites across NT, SA, WA, NSW, and VIC.
• Outdoor Payment Terminals (OPT) Unmanned 24-hour self-service fuel kiosks providing diesel and unleaded fuel via credit card and account customer cards, with managed fuel orders, deliveries, and equipment maintenance.
• Caltex Branded Reseller Program Licensed Caltex distributor program offering branded fuel solutions for petrol station owners, including marketing support, fit-for-purpose equipment, and fuel card integration.
• Marine Fuel Supply Metered and bulk fuel supply for marine vessels including synthetic and food-grade lubricants, with tax-free bunkering available at listed ports and out-of-hours refuelling.
• Mining and Exploration Fuel Solutions Fuel supply and fuel farm setup services tailored for mining operations, including aircraft refuelling, mobile and static storage solutions, and aviation refuelling systems.
• Earth Movers and Civil Construction Fuel Supply Fuel and lubricant supply for civil and earthmoving equipment, with mobile and fixed storage tank hire/purchase options and inventory management systems for remote site operations.
• Primary Industry (Agriculture) Fuel Solutions Fuel delivery and storage solutions for agricultural operations, including on-ground petrol and diesel tanks, dispensing equipment, and synthetic lubricants for farm machinery during seeding and harvest.

Quantifiable outcome

• Over 70 fuel sites accepting fuel card across Northern Territory, South Australia and Western Australia
• +1 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Caltex AustraliacoreChannel Partner/ Reseller/ DistributorAusFuel operates as a Licensed Caltex Distributor, sourcing fuel products from Caltex and distributing under the Caltex brand. This partnership provides access to trusted global fuel brand, quality assurance, and marketing support. AusFuel also distributes Caltex Havoline and Delo branded lubricants.
• Mobil (ExxonMobil)minorChannel Partner/ Reseller/ DistributorAusFuel is a licensed Mobil distributor for lubricants in the Northern Territory and East Kimberley WA, supplying Mobil branded lubricant products including Mobil 1 and related automotive oils.
• DirecthaulcoreStrategic or Co-development PartnerDirecthaul is owned and operated under the same parent company as AusFuel. With over 30 years of experience and over 35 prime movers, Directhaul is focused on servicing the fuel delivery needs of AusFuel customers across harsh regional road conditions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Puma Energy: Global downstream fuel marketer and retailer with significant Australian operations across bulk fuel supply, terminals, and retail. Broader geographic and product footprint but directly competes for regional Australian fuel and lubricant accounts.
• Ampol: Australia's largest fuel retailer and refiner, with extensive wholesale, terminal, and branded fuel operations across the country. Competes with AusFuel on bulk supply to commercial customers and increasingly in regional and remote markets.
• BP Australia: Major integrated oil major with Australian downstream operations including bulk fuel, lubricants (Castrol), and retail. Overlaps with AusFuel on bulk diesel, lubricants, and aviation fuel supply to mining and industrial customers.
• Mobil Australia (ExxonMobil): Major lubricants and fuels supplier with established Australian distribution. Overlaps with AusFuel's lubricant offering (Mobil is also one of AusFuel's brand partners) and competes for industrial and commercial accounts.

Direct peers

• United Petroleum: Australian fuel retailer and wholesaler with a network of branded sites across regional Australia. Comparable in branded fuel distribution and reseller/dealer programs, though with greater weighting to retail versus bulk industrial supply.
• Lowes Petroleum: Independent Australian fuel distributor supplying bulk diesel, lubricants, and fuel management solutions to mining, transport, agricultural, and industrial customers. Closely comparable in customer segments, geographic reach, and vertically integrated distribution model.
• Neumann Petroleum: Australian-owned fuel and lubricant distributor with comparable bulk diesel and lubricant supply across regional and remote Australia. Direct competitor serving mining, transport, agriculture, and civil customers with a similar depot and delivery fleet model.

Others

• Viva Energy: Parent company and exclusive Australian Shell licensee. Operates refining, terminals, and a large retail network that overlaps with AusFuel's downstream markets; also the structural counterparty to AusFuel's supply and license arrangements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AusFuel