Fater

What Fater does

Fater S.p.A. is an Italian consumer goods company headquartered in Spoltore (Pescara), operating as a 50/50 joint venture between Angelini Industries and Procter & Gamble since 1992. Originally founded in 1958, the company manufactures and distributes personal care and home care products through a portfolio of seven owned or licensed brands: Pampers (baby care), Lines and Tampax (feminine hygiene), Lines Specialist (incontinence/medical device), ACE (home cleaning), Amuchina (disinfection), and Infasil (everyday hygiene). The company serves consumers in 25 countries (Italy plus 24 other markets) and operates five production plants in Italy (Pescara, Campochiaro, Casella), Portugal (Porto), and Turkey (Gebze), alongside a centralized R&D laboratory at the Fater Campus in Pescara staffed by 70+ researchers.

Revenue is generated through unit sales of branded consumer goods via three primary channels: mass-market retail (Grande Distribuzione Organizzata), pharmacy and healthcare distribution, and direct-to-patient home delivery via the Italian National Health Service for the Lines Specialist incontinence range (over 300,000 patients served daily). FY 2024/2025 revenue stood at €1.103 billion with 1,632 employees. Go-to-market is sales-led, with dedicated partner extranets for retail (extranet.fater.it) and healthcare (cdo.fatergroup.com) channels, supplemented by consumer service portals for the ACE brand across 17 European countries. The company allocates 3% of annual revenue to innovation and emphasizes a 'People First' people strategy launched in 2020.

The underlying technology footprint is modest and primarily operational: an in-house R&D laboratory focused on product formulation and packaging, an internal 'Charlie' application for workplace functions, and an AI Ambassadors Program supporting digital upskilling. There is no publicly disclosed API, SDK, or external AI/ML product surface. The company maintains a substantial certifications portfolio (ISO 9001, 13485, 14001, 27001, 27701, 45001; EMAS; SA8000; PEFC Chain of Custody; EcoVadis Gold 2024; UNI/PdR 125 Gender Equality 2024) and reports 98% recyclable packaging, zero waste-to-landfill, and a 15% CO2 reduction versus a 2021 baseline.

Name

Fater

Legal name

Fater S.p.A.

Website

https://fatergroup.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Fater S.p.A. is an Italian joint venture (Angelini Industries and Procter & Gamble, 1992) manufacturing and distributing branded personal care and home care products — including Pampers, Lines, Tampax, ACE, Amuchina, and Infasil — to consumers across 25 countries through retail, pharmacy, and Italian NHS channels.

Ownership category

akta.pro rank

Product category

Consumer Personal Care Products

NAICS

Sanitary Paper Product Manufacturing (322291), Soap and Cleaning Compound Manufacturing (32561), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK)

akta.pro secondary industries

Adult Incontinence Products (CRADALAF), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Personal care products
• Feminine hygiene products
• Baby care products
• Home cleaning products
• Incontinence care products

Headquarters

HQ city

Pescara

HQ country

Italy

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Goods Manufacturing and Sales: Fater manufactures and sells personal care and household care products through established retail and healthcare distribution channels. Revenue is generated through product sales across multiple brands covering baby care, feminine hygiene, incontinence care, and home cleaning products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Fater manufactures and distributes personal care and home care products under seven brands: Pampers (baby diapers), Lines and Tampax (feminine hygiene), Lines Specialist (incontinence care), ACE (home cleaning), Amuchina (disinfection), and Infasil (everyday hygiene). The company produces at five plants across Italy, Portugal, and Turkey, and distributes through retail chains, pharmacies, healthcare channels, and direct NHS home delivery for incontinence products.

Product overview

Fater is a Joint Venture paritetica (equal joint venture) established in 1992 between Angelini Industries and Procter & Gamble, operating as a consumer goods company. The product portfolio consists of seven distinct brands spanning personal care and home care categories: Pampers (baby care), Lines (feminine care), Lines Specialist (incontinence care), Tampax (feminine hygiene), ACE (home cleaning), Amuchina (disinfection), and Infasil (everyday hygiene). These brands serve millions of consumers across Italy and 24 other countries, with products designed for personal and home wellbeing throughout different life stages.

Differentiator

Problem solved

Functional benefit

Brands

• Pampers: Baby care and hygiene products for families
• Lines
• Lines Specialist
• Tampax
• ACE
• Amuchina
• Infasil

Products and services

• Pampers Baby care and hygiene brand providing trusted solutions for families on their parenting journey, including diapers and related baby care products. Targeted at parents and caregivers of infants and young children.
• Lines Feminine care brand dedicated to creating a world without gender stereotypes, offering innovative products providing comfort and supporting women's wellbeing. Targeted at women across age groups.
• Lines Specialist Discreet and safe absorbent protection products for women and men dealing with incontinence, promoting normalization and quality of life improvement. Distributed both through retail channels and directly to Italian NHS patients' homes.
• Tampax Feminine hygiene brand offering freedom of movement and dependable protection during periods, with products designed for optimal comfort. Targeted at menstruating women.
• ACE Home cleaning and hygiene brand offering effective products for everyday cleaning routines, from laundry to household surfaces, promoting a culture of cleanliness extending to public spaces. Distributed across 17 European countries.
• Amuchina Hygiene and disinfection solutions brand with over a century of history, offering hand gels and household products for protection and safety. Targeted at general consumers and institutional buyers for hygiene needs.
• Infasil Everyday hygiene brand with pharmaceutical-inspired products including deodorants, intimate hygiene and body care, combining effectiveness with gentleness. Targeted at general consumers.

Quantifiable outcome

• 4 out of 5 Italian families choose Fater products
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Angelini IndustriescoreStrategic or Co-development PartnerJoint venture partner since 1992; Fater was established through the merger of Angelini Industries and Procter & Gamble, united by common value of prioritizing people.
• Procter & GamblecoreStrategic or Co-development PartnerJoint venture partner since 1992; Fater was established through the merger of Angelini Industries and Procter & Gamble, united by common value of prioritizing people.
• RetakecoreStrategic or Co-development PartnerCivic movement partnership for urban regeneration through 'Scendiamo in Piazza' project: 16-stop tour across Italy revitalizing squares, parks, and public spaces. Over 3,000 students, volunteers, and families involved in 20+ Italian cities.
• Diversity LabminorGTM or Marketing PartnerPartnership for 'ACE. Anti-Hate Formula' campaign sharing real stories of discrimination to promote inclusion and respect, and remove hateful graffiti from public spaces.
• WeWorldcoreStrategic or Co-development PartnerLines brand partnership supporting women by collaborating with WeWorld to fight violence against women. Helped establish 'Spazi Donna' centers in Bologna (2021) and Pescara (2022), which have welcomed and supported over 1,000 women in need.
• Centro per la Salute del Bambino (CSB)minorStrategic or Co-development PartnerExpert partnership for Pampers Village providing guidance from child development specialists and health professionals to support families.
• Confindustria Dispositivi MediciminorStrategic or Co-development PartnerIndustry association membership; Fater adheres to Code of Ethics requiring annual publication of transfers of value to Healthcare Professionals, Healthcare Organizations, and Third Parties.
• AIAS Club for Safety in Large OrganizationsminorStrategic or Co-development PartnerSafety association membership; Fater collaborates with AIAS on workplace safety training and shares best practices through working groups and conferences.
• ASSIDAL Scientific Technical CommitteeminorStrategic or Co-development PartnerIndustry association membership; Fater participates in technical committees and conferences on safety topics with other companies, experts, and institutions.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ontex Group: European producer of branded and private-label baby diapers, feminine care and adult incontinence products — the same core absorbent-hygiene categories as Fater's Pampers, Lines and Lines Specialist lines.
• Essity: Global hygiene and health company whose TENA incontinence and feminine/tissue brands compete directly with Fater's Lines Specialist and feminine-care portfolio across Europe.
• Unicharm: Japanese hygiene manufacturer of diapers, feminine care and incontinence products; a category-for-category competitor to Fater, though centered on Asian markets.
• Drylock Technologies: Belgium-based manufacturer of absorbent hygiene products (diapers, feminine care, incontinence) for branded and private-label channels, mirroring Fater's product mix.
• Paul Hartmann AG: German producer of incontinence and medical hygiene products distributed through healthcare channels, directly comparable to Fater's Lines Specialist NHS-delivered incontinence business.

Broad incumbents

• Kimberly-Clark: Global maker of Huggies diapers, Kotex feminine care and Depend incontinence products, overlapping directly with Fater's absorbent-hygiene categories at far greater scale.
• Procter & Gamble: Fater's 50% JV parent and the global owner of Pampers/Tampax; also a broad CPG incumbent whose personal and home-care lines overlap Fater's categories worldwide.
• Reckitt Benckiser: Global hygiene, health and home-care company whose disinfectant and cleaning brands overlap Fater's Amuchina and ACE lines.

Regional players

• Hengan International: Chinese manufacturer of tissue, sanitary napkins and diapers serving similar absorbent-hygiene categories to Fater but primarily in Asian markets.

Others

• Sofidel Group: Italian tissue and sanitary-paper manufacturer operating in adjacent converted-paper hygiene categories, comparable on manufacturing base and sustainability positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fater-s-p-a-
• Instagraminstagram.com/meet.fater
• Xx.com/fatercareers

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fater