What Retake does

Retake is a Dubai-headquartered, direct-to-consumer online retailer operating exclusively in the UAE, specializing in pre-owned, refurbished, and open-box consumer electronics and home appliances. The product catalog spans approximately 670 SKUs across iPhones, MacBooks, iPads, Android smartphones, laptops, desktops, smart watches, televisions, refrigerators, washing machines, dishwashers, and small kitchen appliances from brands such as Apple, Samsung, LG, Bosch, Whirlpool, Lenovo, and Dell, priced at a 14-75% discount to original retail in AED.

The company is built on a standard Shopify e-commerce storefront with WhatsApp Business integration for customer communication and Shopify Collabs for affiliate/creator partnerships. Distribution is fully digital within the UAE, with free delivery on all orders and 24-48 hour express fulfillment. All devices are backed by a 7-day return policy and 12-month warranty, addressing the typical quality concerns of second-hand electronics purchases. Retake is founder-led (CEO: Sai Suresha K N) and operates as a private, bootstrapped company with only one disclosed funding round of approximately $40,839 in March 2023.

Beyond resale, Retake generates revenue through four streams: (1) one-time sales of refurbished and new electronics, (2) hardware sales of open-box appliances, (3) device trade-in purchases creating a captive supply channel for refurb inventory, and (4) affiliate commissions via Shopify Collabs. Adjacent service offerings include device repair, e-waste recycling/donation, and gift cards, positioning the company as a circular-economy platform for consumer electronics in the UAE rather than a pure marketplace.

Name

Retake

Legal name

Retake

Website

https://retake.ae

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Retake is a Dubai-based, UAE-only direct-to-consumer e-commerce retailer selling pre-owned, refurbished, and open-box consumer electronics and home appliances at discounts of 14-75% off retail, with trade-in, repair, and recycling services.

Ownership category

akta.pro rank

Product category

Refurbished Consumer Electronics

NAICS

Used Merchandise Retailers (459510), Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC)

akta.pro secondary industries

Refurbished, Used & Recommerce Smartphones (CRACALAG), Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE), Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD), Consumer E-waste Collection & Take-Back Programs (EUAIAIAA)

Keywords

• Refurbished electronics
• Pre-owned smartphones
• Used laptops
• Device trade-in
• E-waste recycling

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Refurbished Electronics: One-time purchase revenue from selling refurbished and pre-owned electronics including iPhones, MacBooks, iPads, laptops, smartphones, smart watches, and desktops. Products sold in various conditions: Excellent, Like New, Never Used, Open Box, and New.
2. Product Sales - New/Open Box Electronics: Sales of brand new and open box appliances including televisions, washing machines, refrigerators, dishwashers, and small appliances from various brands (Samsung, LG, Bosch, etc.).
3. Device Trade-In (Sell Service): Customers can sell their used devices to Retake, providing a secondary revenue stream through device acquisition for resale.
4. Affiliate Program: Partnership program where affiliates promote products for commissions through Collabs.shopify.com platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Retake is an online retailer based in Dubai, UAE that sells pre-owned, refurbished, and open-box consumer electronics (iPhones, MacBooks, iPads, Android smartphones, laptops, desktops, smart watches) and home appliances (televisions, refrigerators, washing machines, dishwashers, small appliances) at discounts of 14-75% off original retail prices. The company also offers device trade-in (sell), repair, and e-waste recycling/donation services for UAE consumers, with all devices backed by a 7-day return policy and 12-month warranty.

Product overview

Retake is an online pre-owned electronics and appliances marketplace operating from Dubai, UAE. The platform offers a unified portfolio of pre-owned, refurbished, and open-box consumer electronics including iPhones, MacBooks, iPads, Android smartphones, laptops, desktops, smart watches, and televisions from brands like Apple, Samsung, Dell, HP, and Lenovo. Complementing its core electronics business, Retake also sells pre-owned and open-box home appliances including refrigerators, washing machines, dishwashers, and small kitchen appliances from brands such as Samsung, Bosch, LG, and Whirlpool. The company operates on a Shopify e-commerce platform and provides additional services including device trade-in/sell, e-waste recycling/donation, device repair, gift cards, and an affiliate marketing program. All devices come with a 7-day return policy and 12-month warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbished iPhones Pre-owned and refurbished Apple iPhones including models from iPhone XS through iPhone 14 Pro Max, sold with 7-day return policy and 12-month warranty. Targeted at UAE individual consumers seeking affordable Apple smartphones.
• Refurbished MacBooks Pre-owned and refurbished Apple MacBook laptops including MacBook Air and MacBook Pro models from 2012-2022, with various processor configurations and storage options.
• Refurbished iPads and Tablets Pre-owned and refurbished Apple iPads including iPad Mini, iPad Air, and iPad Pro models from various generations.
• Refurbished Android Smartphones Pre-owned and refurbished Android smartphones including Samsung Galaxy, OPPO, OnePlus, Huawei, Xiaomi, and vivo devices.
• Refurbished Laptops Pre-owned and refurbished laptops including Lenovo ThinkPad, ASUS ROG, Dell Latitude, MSI, Acer Predator, and Alienware gaming laptops.
• Refurbished Desktops Pre-owned and refurbished desktop computers including Apple iMac models.
• Refurbished Smart Watches Pre-owned and refurbished smart watches from various brands.
• Pre-owned and Open-Box Televisions Pre-owned and open box televisions including Samsung QLED, Neo QLED, LG Smart TVs, and ONN Roku TVs in various screen sizes from 43 to 75 inches.
• Pre-owned and Open-Box Refrigerators Pre-owned and open box refrigerators including Samsung side-by-side and bottom-freezer models, Terim showcase chillers, and portable Alpicool refrigerators.
• Pre-owned and Open-Box Washing Machines Pre-owned and open box washing machines including Samsung, LG, Panasonic, Sharp, Siemens, Vestel, Gorenje, and Super General brands with capacities ranging from 7kg to 12kg.
• Pre-owned and Open-Box Dishwashers Pre-owned and open box dishwashers including Bosch, Siemens, Samsung, Whirlpool, Toshiba, LG, Beko, Hoover, and Terim brands with various capacity options.
• Small Kitchen Appliances Small kitchen appliances including microwaves, ovens, toasters, sandwich makers, food processors, and juice makers from brands like Panasonic, Samsung, Geepas, Kenwood, Philips, and De'Longhi.
• Electronic Accessories Electronic accessories including power adapters, cables, and other peripheral devices.
• Device Trade-In Service Service allowing customers to sell their used devices to Retake for cash or store credit; provides a secondary supply source for the resale business.
• Device Repair Service Repair services for electronic devices sold and used, backed by a 12-month warranty, supporting the refurbishment and resale operations.
• E-Waste Recycling/Donation Service E-waste recycling/donation program allowing UAE consumers to responsibly dispose of unwanted electronics.
• Gift Cards Gift cards available for purchase on the Retake website, redeemable against product purchases.

Quantifiable outcome

• Products sold with 14-75% discount from original retail prices
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Shopify CollabsminorGTM or Marketing PartnerUtilizes Shopify's Collabs platform for affiliate and creator partnership management. The platform enables affiliate marketing, gifting programs, discount codes, campaigns, content creation, and usage rights for creators promoting Retake products.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Back Market: Global recommerce marketplace for refurbished electronics (smartphones, laptops, tablets, appliances) with warranty-backed offerings and a certified-refurbisher network — directly comparable model to Retake's iPhone/MacBook/laptop refurbishment resale business.
• Refurbed: Austrian/European refurbished electronics marketplace selling certified pre-owned smartphones, laptops, and consumer electronics with a 12-month warranty — mirrors Retake's warranty-backed pre-owned electronics and appliances positioning.
• Gazelle: US device buyback and refurbished resale platform where consumers sell used phones/tablets/laptops for cash and inventory is resold — same trade-in + refurbished resale flywheel as Retake's 'Sell Us' and pre-owned catalog.
• Swappa: US peer-to-peer marketplace for used smartphones, laptops, and consumer electronics with grading standards and buyer protection — comparable C2C used-electronics marketplace model with curated listings.
• Decluttr: UK-based tech trade-in and recommerce brand where consumers sell used phones, tablets, laptops, and media for cash and inventory is resold — directly comparable to Retake's trade-in service plus refurbished resale.
• Reebelo: Singapore-headquartered recommerce platform for refurbished and pre-owned consumer electronics with sustainability branding — closest Asia-region analogue to Retake's Apple/Samsung-focused refurbished marketplace model.

Regional players

• CeX: UK high-street retailer buying and selling pre-owned consumer electronics (phones, laptops, games consoles, cameras) with warranty — comparable recommerce + buyback model, though UK-only.

Broad incumbents

• Sharaf DG: Major UAE electronics retail chain selling new consumer electronics and home appliances across broad categories — incumbent that competes for the same UAE consumer wallet share, albeit focused on new rather than refurbished SKUs.
• Emax: Largest UAE-based consumer electronics and home appliances retailer with omnichannel storefronts — established UAE competitor with broader new-product catalog but only nascent involvement in refurbished.

Others

• EcoATM: US kiosk-based device trade-in and e-waste collection network enabling consumers to sell used phones/tablets for instant cash — comparable device-recycling and trade-in infrastructure that intersects with Retake's Recycle/Donate and Sell Us services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/retakeuae
• Facebookfacebook.com/retakeuae
• LinkedInlinkedin.com/company/retakeae

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retake