Brique House
Brique House is a privately held French craft brewery from Northern France that produces 100+ experimental and wild-fermented beer varieties and sells them through six or more owned taproom-restaurant venues, a direct e-commerce shop, a dealer network, and an emerging franchise program.
- Company typePrivate
- Founded-
- HeadquartersLille, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brique House does
Brique House (operating as "Brasserie du Nord") is a privately held French craft brewery headquartered in Saint-André-lez-Lille that produces over 100 branded beer varieties spanning IPAs, sours, stouts, lagers, and experimental wild-fermented releases, organized into permanent "Forever," experimental, and collaboration series and showcased via a public "Wall of Brique" catalog with detailed IBU, EBC, and ABV specifications. Its core production capability is rooted in experimental brewing techniques, including barrel-aged sours and mixed fermentations that the company markets under the label "wild and electric beers."
The company monetizes primarily through owned on-premise hospitality rather than wholesale distribution. It operates six or more taproom-restaurant venues across four French regions — including Brique Land (Saint-André-lez-Lille), HEIN l'estaminet (Lille), Heavy Brique La Maillerie (Villeneuve d'Ascq), Brique House Bordeaux with its "Refill Club" buffet format, Brique House Poissy, and Brique Machine (Lille) — combining on-site beer service with restaurant food and private event rentals. Revenue is diversified across on-premise taproom sales (transaction-based), direct-to-consumer e-commerce at briquehouse.shop including keg rentals, an emerging franchise program ("Devenir franchisé") with recurring franchise fees, and a "Brique Brothers" dealer network for third-party retail distribution.
The target customer base consists of two primary personas — craft beer enthusiasts seeking experimental and wild-fermented styles, and food and experience seekers looking for hybrid brewery-dining venues with a distinct retro 90s atmosphere — supplemented by event organizers booking private functions and prospective franchisees. Go-to-market relies on a strong organic social media presence (approximately 103K Instagram followers and 17K Facebook followers), email newsletters, content marketing via the beer catalog, and venue-driven events. The company is privately held, has 51–100 employees, and references an equity crowdfunding initiative on its website, though no disclosed funding amounts, revenue figures, or investor identities are available in the source material.
Brique House firmographics
Firmographics- Name
- Brique House
- Legal name
- Brique House
- Website
- https://briquehouse.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brique House is a privately held French craft brewery from Northern France that produces 100+ experimental and wild-fermented beer varieties and sells them through six or more owned taproom-restaurant venues, a direct e-commerce shop, a dealer network, and an emerging franchise program.
- Ownership category
- akta.pro rank
Brique House industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Breweries (31212)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where Brique House is headquartered
LocationHeadquarters
- HQ city
- Lille
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Brique House business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- On-site Taproom Sales: Revenue from beer sales and food service at multiple taproom locations across France, including craft beers on draft, bottled beers, and restaurant meals.
- E-commerce Beer Sales: Direct-to-consumer online sales through briquehouse.shop for beer delivery, including keg rentals for home events.
- Franchise Fees: Revenue from franchise partnerships ('Devenir franchisé') allowing others to open Brique House branded locations.
- Dealer Network: Distribution through 'Brique brothers' dealer network for wider retail presence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Refill Club Bordeaux buffet starting price |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Brique House product offering
Product offeringCore offering
Brique House is a Northern French craft brewery ("Brasserie du Nord") that produces and sells a portfolio of 100+ craft beers, including experimental, wild-fermented, and barrel-aged varieties. Its core commercial offering is the combination of on-site brewing with a hybrid taproom-restaurant dining experience, delivered through multiple owned venues across France, complemented by direct-to-consumer e-commerce beer sales, a franchise program, and a third-party dealer network ("Brique Brothers").
Product overview
Brique House is a craft brewery from Northern France ('Brasserie du Nord') operating a unified offering centered on craft beer production and on-premises consumption. The core product is their extensive beer portfolio (100+ varieties across IPA, sour, stout, and experimental styles) sold through six taproom restaurant locations and an e-commerce shop. Key products include the 'Wall of Brique' beer catalog with Forever (permanent), Experimental, and Collab series; six physical Taproom venues serving food and beer; and an e-shop for direct sales. No modular platform or add-on structure exists—this is a traditional craft brewery with retail and hospitality operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Wall of Brique Craft Beer Portfolio A catalog of 100+ craft beer recipes including permanent "Forever" beers, experimental limited releases, and collaboration brews across IPA, NEIPA, sour, stout, lager, lambic, and farmhouse styles. Each beer has documented IBU, EBC, and ABV specifications and is targeted at craft beer enthusiasts in France.
- Brique House Taprooms Hybrid brewery-restaurant venues serving Brique House craft beers on draft alongside food offerings. Six locations operate across France, including flagship Brique Land, the modern estaminet HEIN l'estaminet, the 800m² Heavy Brique La Maillerie with rooftop and 30+ draft beers, Brique House Bordeaux with the Refill Club all-you-can-eat buffet, the Poissy bar-restaurant with a retro 90s theme, and Brique Machine in Lille.
- Brique House E-Shop Online retail storefront at briquehouse.shop selling bottled Brique House craft beers for home delivery across France, with keg rental and tapping equipment options for home events.
- Refill Club All-You-Can-Eat Buffet All-you-can-eat buffet dining concept at the Brique House Bordeaux taproom, priced from €18, combining unlimited food service with access to Brique House craft beers and cocktails on the premises.
- Private Event Privatization Privatization of Brique House taproom venues for private events such as birthdays, corporate gatherings, and team-building, including food and craft beer service provided by the venue.
- Brique House Franchise Program (Devenir franchisé) Franchise offering for entrepreneurs and investors to open Brique House-branded craft beer taprooms, including brand licensing, brewing expertise, and operational support from the parent brewery.
- Brique Brothers Dealer Network Third-party wholesale distribution network ("Brique Brothers") through which independent retailers across France carry and resell Brique House craft beers, supported by an interactive dealer map on the company's website.
Companies that use Brique House
Customer profileSegments4 records
Ideal customer profiles3 records
Brique House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Brique House partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Brique House competitors and assessment
Company assessmentBroad incumbents
- BrewDog: Global craft brewery with an extensive taproom/bar network and an early community/crowdfunding-driven brand model. Highly comparable to Brique House on hybrid brewery-plus-taproom-plus-community GTM.
- Brooklyn Brewery: Large US craft brewery with a globally distributed portfolio and taproom presence. Comparable as a craft brand with multi-market reach and a wide SKU range.
- Heineken (Lagunitas / craft portfolio): Global brewer that has acquired multiple craft brands (Lagunitas, Affligem, etc.) and competes across the French on-premise and retail channels. Comparable as a competitive incumbent in the French on-premise craft segment.
Direct peers
- Thornbridge Brewery: UK craft brewery known for experimental, barrel-aged, and collaborative brews with taproom experience. Comparable on experimental/sour craft positioning and brand-led growth.
- Brasserie Gallia (Gallia Paris): Paris-based French craft brewery with taproom operations and experimental/sour/IPA portfolio. Direct French craft peer with similar urban-taproom-plus-brewing model.
- The Piggy Brewing Company: Independent French craft brewery known for experimental and barrel-aged beers. Direct peer on experimental/wild/sour product positioning and craft enthusiast community.
- Ninkasi Brasserie: French craft brewery with multiple taproom venues and a wide experimental beer catalog. Closest direct peer to Brique House on multi-venue French craft with broad SKU portfolio.
Emerging players
- Brussels Beer Project: Belgian craft brewery with taproom and community-engagement focus, similar experimental product line. Comparable on cross-border Benelux/France craft positioning and community GTM.
Regional players
- Castelain Brasserie: Long-established French regional brewery (Hauts-de-France) with strong local identity and a craft-leaning portfolio. Comparable as a French regional craft producer with distribution focus.
- Brasserie 3 Brasseurs: French microbrewery chain with on-site brewing at each restaurant and a craft beer focus. Comparable as a French brewpub chain with brewery-restaurant hybrid venues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Brique House social profiles
Digital presenceBrique House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brique House leadership team
Management profileNumber of profiles
Brique House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brique House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brique House
What does Brique House do?
Brique House is a Northern French craft brewery ("Brasserie du Nord") that produces and sells a portfolio of 100+ craft beers, including experimental, wild-fermented, and barrel-aged varieties. Its core commercial offering is the combination of on-site brewing with a hybrid taproom-restaurant dining experience, delivered through multiple owned venues across France, complemented by direct-to-consumer e-commerce beer sales, a franchise program, and a third-party dealer network ("Brique Brothers").
Is Brique House a public or private company?
Brique House is a private company. It is classified as unknown and is currently operating.
When was Brique House founded?
Brique House was founded in -1. It employs 51 to 100 people.
Where is Brique House based?
Brique House is headquartered in Lille, France, in the Europe region.
How does Brique House make money?
Four revenue lines are on record. On-site Taproom Sales are the primary driver. The others are E-commerce Beer Sales, franchise Fees and dealer Network.
Who are Brique House's main competitors?
Broad incumbents on record are BrewDog, Brooklyn Brewery and Heineken (Lagunitas / craft portfolio). Direct peers are Thornbridge Brewery, Brasserie Gallia (Gallia Paris), The Piggy Brewing Company and Ninkasi Brasserie. Brussels Beer Project is listed as an emerging player. Regional players are Castelain Brasserie and Brasserie 3 Brasseurs.
Does Brique House have an API?
No public API is recorded for Brique House.
What industry is Brique House in?
Brique House's product category is Craft Beer Brewing. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 722410 and its SIC code is 2080.