Schnitz

Name

Schnitz

Legal name

Schnitz Franchising Pty Ltd

Website

https://schnitz.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Fast-Casual Restaurant / Quick-Service Dining

NAICS

Limited-Service Restaurants (722513), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Sandwiches & Wraps Fast Casual (THAFABAG)

Keywords

• Fast-casual dining
• Hand-crumbed schnitzel
• Restaurant franchise
• Quick-service meals
• Pan-cooked chicken

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales (Dine-in, Takeaway, Delivery): Schnitz generates revenue primarily through direct food and beverage sales at its franchise restaurants. Customers order via the Schnitz app, website, dine-in, or through exclusive Uber Eats delivery partnership. Revenue is one-time transaction-based at point of sale.
2. Franchise Fees: Schnitz operates as a franchise model. Schnitz Franchising Pty Ltd operates the franchise, with franchisees paying fees to join and operate Schnitz restaurants. The privacy policy references franchisee induction forms and compliance assessments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Schnitz is an Australian fast-casual restaurant franchise specializing in hand-crumbed, pan-cooked schnitzels served fresh to order. The menu centres on chicken, beef, and plant-based schnitzels in multiple formats (plates, wraps, burgers, parmas), complemented by tenders, chips, salads, kids packs, and a dessert range from The Cookie Dough Co. Customers access the brand via dine-in at franchise restaurants, takeaway through Schnitz's own app and website, or delivery exclusively via Uber Eats.

Product overview

Schnitz is an Australian fast-casual restaurant franchise specializing in hand-crumbed, pan-cooked schnitzels. The core product portfolio centres on three schnitzel protein types (chicken, beef, and plant-based) offered in multiple formats: as standalone plates, in burgers, in wraps, or as Parma variations. Additional menu items include Tom's Signature Tenders, chips (including loaded varieties), salads, and kids meals. A dessert range from The Cookie Dough Co (loaded cookies, brownies, skillets, ice cream) was introduced in January 2026. Schnitz operates a digital platform comprising a mobile app (iOS/Android), web ordering system, and the Crumb Collective loyalty program (with Uber Eats integration for earning Crumb Points). The business also offers catering services and gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• Crumb Collective: Schnitz's customer loyalty program where members earn Crumbs (10 Crumbs per AUD$1 spent) that convert to Schnitz Cash, with exclusive offers and promotions.

Products and services

• Chicken Schnitzel Hand-crumbed, pan-cooked chicken schnitzel made fresh to order, with chicken breast pounded thin, coated in secret seasoning, and cooked to golden perfection. Available in Traditional, Spicy, or Corn Crunch crumb types for individual consumers seeking a freshly made schnitzel meal.
• Beef Schnitzel

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Uber EatscoreChannel Partner/ Reseller/ Distributor · 19 May 2026Schnitz has an exclusive delivery partnership with Uber Eats. Delivery is now exclusively available via the Uber Eats platform. Crumb Collective loyalty members can link their account to earn Crumbs on eligible Uber Eats orders. Schnitz participates in Uber Eats Member Days with exclusive discount offers for Uber One members.
• The Cookie Dough CominorStrategic or Co-development PartnerSchnitz partnered with The Cookie Dough Co to launch a full dessert range across its restaurants nationwide. The range includes loaded cookies, brownies, cookie skillets, and ice cream. All desserts are made with 100% fresh Australian butter and eggs, no artificial colours or flavours.
• Vinnies (St Vincent de Paul Society)minorOthersSchnitz partnered with St Vincent de Paul Society (Vinnies) as part of the 2026 Vinnies CEO Sleepout campaign. From 25 May to 29 June 2026, Schnitz restaurants nationally invited customers to donate $1, $2, or $5 to Vinnies when ordering.
• Polish Film FestivalminorGTM or Marketing PartnerSchnitz is the Presenting Sponsor of the Polish Film Festival in Melbourne. The festival showcases Polish cinema and aligns with Schnitz's Polish heritage roots traced to founder Roman. Co-Founder and Managing Director Andrew Dyduk stated the sponsorship reflects Schnitz's commitment to culture, history, and family values.
• SchweppesminorStrategic or Co-development PartnerSchnitz partnered with Schweppes for a limited-time Galactic Lemonade (Mystery Flavour) drink promotion tied to the Star Wars: The Mandalorian and Grogu movie release. Customers who 'Made It a Meal' with the Schweppes Galactic Lemonade received a free collectable Mandalorian & Grogu licensed mug.
• RSPCA ApprovedcoreOthersAll Schnitz chicken is sourced in Australia from quality producers who raise their meat chickens to higher-welfare standards, certified by the RSPCA Approved programme.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nando's Australia: Nando's operates an Australian fast-casual chain built around flame-grilled peri-peri chicken with counter service and a strong loyalty program. It is directly comparable to Schnitz on protein-centric menu, fast-casual service model, shopping-centre locations and Australian scale.
• Grill'd: Grill'd is an Australian fast-casual burger chain with a similar 'better-than-fast-food' positioning, counter-service model, multi-state footprint and focus on fresh, made-to-order cooking. It is the closest direct peer to Schnitz in terms of brand positioning, customer demographic, and unit economics in the Australian market.
• Chicken Treat: Chicken Treat is an Australian-owned fast-food chain specialising in fried chicken. It is comparable to Schnitz as a chicken-focused Australian QSR competing for similar value-conscious family and casual diner occasions.
• Mad Mex: Mad Mex is an Australian fast-casual Mexican chain with counter service and shopping-centre locations. Comparable to Schnitz on fast-casual format, multi-state Australian footprint, and franchise-driven growth (owned by Craveable Brands).
• Oporto: Oporto is an Australian fast-casual chain specialising in Portuguese flame-grilled chicken, burgers and wraps in counter-service formats. It overlaps directly with Schnitz on chicken-led menu, wrap/burger formats, and shopping-centre footprint.
• Zambrero: Zambrero is an Australian fast-casual Mexican franchise chain with nationwide presence and a strong ethical/charity positioning (Plate4Plate). Comparable to Schnitz on fast-casual franchise model, multi-state footprint, and values-driven brand narrative.
• Red Rooster: Red Rooster is one of Australia's largest chicken-focused QSR chains with national footprint, drive-through and dine-in locations. It competes with Schnitz for chicken-led meal occasions and Australian family dining, though it operates a more traditional QSR model.

Broad incumbents

• Hungry Jack's: Hungry Jack's is Australia's largest burger QSR chain and a major incumbent competitor. While broader than Schnitz, it competes for burger meal occasions and Australian family/casual dining, with national footprint and significantly larger scale.
• McDonald's Australia: McDonald's Australia is the largest QSR operator in the country with national footprint, the MyMacca's loyalty app, and broad menu. It competes broadly for quick-meal occasions but is a wider incumbent rather than a direct schnitzel/fast-casual peer.
• KFC Australia: KFC is the dominant chicken QSR brand in Australia with national footprint, heavy digital/loyalty investment, and well-capitalised marketing. It is a broader incumbent competitor on chicken occasions but does not specialise in schnitzels or pan-cooked fresh preparation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SchnitzAU
• LinkedInlinkedin.com/company/schnitz-franchising
• Instagraminstagram.com/schnitzau
• Xx.com/schnitzau

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schnitz