Think Digital

What Think Digital does

Think Digital Group (TDG) is a privately held Marketing & Commerce Holding Group headquartered in Athens, Greece, founded in 2006. The group operates a platform-plus-portfolio model: the legacy ThinkDigital business functions as a digital sales house, branded content agency, and digital media strategy provider, serving as a regional partner for major global media companies (Facebook, MSN, Microsoft Advertising, Amazon Advertising) and top local publishers and influencers across EMEA and LATAM. TDG employs more than 250 digital professionals across 8 regional hubs.

The underlying technology stack spans publisher yield optimization (Project Agora, covering 2,800+ premium sites), real-time observability for content performance, and unified digital market intelligence for FMCG and Consumer Healthcare companies (Convert Group). The group also operates Tailwind EMEA, an ad-tech, marketing, and retail technology consultancy and integrator that acts as the preferred regional partner for global platforms including IAS, Innovid, Xandr, Skai, GWI, Epsilon Retail Media, and CitrusAd. First Party Capital, a London-headquartered marketing and advertising technology-focused fund, rounds out the portfolio with investments in identity/privacy, emerging channels, and infrastructure/automation.

Revenue is generated through five distinct streams: advertising commissions and media sales (ThinkDigital), professional services for ad-tech integration (Tailwind EMEA), subscription/recurring publisher monetization technology (Project Agora), subscription/recurring digital market intelligence (Convert Group), and investment returns (First Party Capital). TDG is ISO 27001:2022 certified, privately held with no disclosed institutional investors, and led by CEO Odysseas Ntotsikas. Project Agora was named to the Financial Times FT1000 list of Europe's fastest-growing companies in both 2022 and 2023.

Name

Think Digital

Legal name

Think Digital

Website

https://thinkdigitalgroup.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Think Digital Group is a privately held Marketing & Commerce Holding Group headquartered in Athens, operating across 8 regional hubs in EMEA and LATAM with 250+ digital professionals. Through portfolio companies including Project Agora, Tailwind EMEA, and Convert Group, it serves publishers, advertisers, enterprise brands, and FMCG/Consumer Healthcare companies.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Technology Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industries

Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

Keywords

• Digital media sales
• Advertising technology
• Publisher monetization
• Market intelligence
• Ad-tech consulting

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Sales and Advertising Services: TDG operates as a sales house and digital media strategy provider, generating revenue through media sales, branded content creation, and advertising services for marketers, media owners, and agencies.
2. Ad-tech and Martech Advisory: Tailwind EMEA provides consulting and integration services for enterprise brands and agencies, helping them transform mission-critical advertising processes through effective utilization of technology.
3. Publisher Technology and Monetization: Project Agora generates revenue by providing publishers with data, technologies, and resources for monetization and content services, working with over 2,800 premium sites and 3,600+ advertisers.
4. Digital Market Intelligence: Convert Group provides digital market intelligence technology enabling FMCG and Consumer Healthcare companies to access commercial, marketing, and eCommerce data.
5. Investment Returns: First Party Capital is a Marketing and Advertising technology-focused fund generating returns through equity investments in identity/privacy, emerging channels, and infrastructure/automation startups.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Think Digital is a Marketing & Commerce Holding Group operating a sales house and branded content agency (ThinkDigital), a publisher media technology platform (Project Agora), an ad-tech and retail technology consultancy and integrator (Tailwind EMEA), a digital market intelligence provider (Convert Group), and a marketing/ad-tech investment fund (First Party Capital). The portfolio is sold to enterprise brands, agencies, publishers, and advertisers across 8 regional hubs in EMEA and LATAM.

Product overview

Think Digital (TDG) is a Marketing & Commerce Holding Group operating a platform-plus-portfolio model. The core offering combines ThinkDigital as a digital media powerhouse (sales house, branded content agency, digital media strategy) with four portfolio companies: Project Agora (media technology and publisher monetization platform), Tailwind EMEA (ad-tech and retail technology consultancy and integrator), Convert Group (digital market intelligence for FMCG and healthcare), and First Party Capital (ad-tech investment fund). Together, the portfolio companies provide insights, business acumen, and technology to help marketers, media owners, and agencies transform their operations.

Differentiator

Problem solved

Functional benefit

Products and services

• ThinkDigital (Digital Media Sales House & Branded Content Agency) A sales house, branded content agency, and digital media strategy provider serving enterprise advertisers, agencies, and publishers across EMEA and LATAM. The offering combines media sales representation for global platforms with branded content creation and digital media strategy.
• Project Agora (Media Technology Platform) A media technology platform for the open web that gives publishers the data, technologies and resources to create high-value content and services, with monetization, recirculation, and real-time observability solutions. It serves 2,800+ top premium publisher sites and 3,600+ local and international advertisers.
• Tailwind EMEA (Ad-tech, Marketing & Retail Technology Consultancy and Integrator) An ad-tech, marketing, and retail technology consultancy and integrator that helps enterprise brands and agencies transform mission-critical advertising processes through effective utilization of technology, professional services, and strategic guidance to accelerate marketing execution, innovation, and scalability.
• Convert Group (Digital Market Intelligence Platform) A digital market intelligence technology platform that enables FMCG and consumer healthcare companies to access actionable commercial, marketing, and eCommerce data in a seamlessly unified way.
• First Party Capital (Marketing & Advertising Technology Investment Fund) A marketing and advertising technology-focused fund headquartered in London, run by a team of industry veterans who have built, funded, and sold over 50 tech startups in the last two decades, investing across three pillars: Identity and Privacy, Emerging Channels, and Infrastructure and Automation.

Quantifiable outcome

• Named one of the 1,000 fastest growing companies in Europe by Financial Times for 2022 & 2023

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• FacebookcoreChannel Partner/ Reseller/ Distributor · 1 January 2006ThinkDigital has been a regional partner for Facebook since its inception in 2006, acting as a sales house for their media offerings in EMEA markets.
• MSNcoreChannel Partner/ Reseller/ Distributor · 1 January 2006ThinkDigital has been a regional partner for MSN since 2006, distributing their digital media content and services.
• SkypeminorChannel Partner/ Reseller/ Distributor · 1 January 2006ThinkDigital partnered with Skype as a regional media distribution partner.
• ShazamminorChannel Partner/ Reseller/ Distributor · 1 January 2006ThinkDigital partnered with Shazam as a regional media distribution partner.
• TripAdvisorminorChannel Partner/ Reseller/ Distributor · 1 January 2006ThinkDigital partnered with TripAdvisor as a regional media distribution partner.
• MyspaceminorChannel Partner/ Reseller/ Distributor · 1 January 2006ThinkDigital partnered with Myspace as a regional media distribution partner during early years.
• Integral Ad Science (IAS)coreChannel Partner/ Reseller/ DistributorTailwind EMEA acts as the preferred partner for Integral Ad Science (IAS), providing advertising technology integration services for enterprise brands and agencies across EMEA.
• InnovidcoreChannel Partner/ Reseller/ DistributorTailwind EMEA acts as the preferred partner for Innovid, enabling video advertising technology integration for enterprise clients.
• Microsoft AdvertisingcoreChannel Partner/ Reseller/ DistributorTailwind EMEA acts as the preferred partner for Microsoft Advertising, integrating their advertising technology for enterprise brands and agencies.
• Xandr (Microsoft company)coreChannel Partner/ Reseller/ DistributorTailwind EMEA is a preferred partner for Xandr, integrating programmatic advertising technology.
• Amazon AdvertisingcoreChannel Partner/ Reseller/ DistributorTailwind EMEA acts as preferred partner for Amazon advertising solutions, helping brands leverage Amazon's advertising platform.
• Epsilon Retail MediacoreChannel Partner/ Reseller/ DistributorTailwind EMEA partners with Epsilon Retail Media to provide retail media technology integration services.
• SkaicoreChannel Partner/ Reseller/ DistributorTailwind EMEA acts as the preferred partner for Skai, integrating their commerce intelligence and media solutions.
• GWIcoreChannel Partner/ Reseller/ DistributorTailwind EMEA partners with GWI for consumer research and audience insights integration.
• CitrusAdcoreChannel Partner/ Reseller/ DistributorTailwind EMEA partners with CitrusAd for retail media technology integration.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Azerion: Amsterdam-headquartered digital media and entertainment platform that combines a publisher network, programmatic ad tech, and content distribution across European and emerging markets. Most comparable to TDG's Project Agora + ThinkDigital combination in scope, regional focus, and business model.
• MiQ: Global programmatic media partner connecting advertisers and media owners across digital channels. Closely comparable to Project Agora's media-trading and yield-optimization role for advertisers and publishers, with similar focus on emerging and regional markets.
• Magnite: Independent sell-side ad platform and SSP focused on programmatic CTV, video, and publisher monetization. Directly comparable to Project Agora's publisher yield optimization and real-time observability stack, particularly across premium inventory.
• Taboola: Public content-discovery and native advertising platform serving open-web publishers globally. Comparable to Project Agora's publisher monetization and recirculation capabilities, with a similar focus on long-tail premium publisher relationships.
• Outbrain: Native advertising and content-discovery platform powering publisher monetization across the open web. Directly comparable to Project Agora's content recirculation and monetization offering for premium publishers.
• Criteo: Public digital advertising company specializing in performance and retail media across EMEA and global markets. Comparable to TDG's combination of publisher monetization, ad-tech, and retail media offerings through Tailwind EMEA.

Broad incumbents

• Publicis Groupe: Global advertising and communications holding group. Comparable as a multi-portfolio marketing services platform competing for the same enterprise brand and agency budgets that TDG serves, though at vastly greater scale and breadth.
• WPP: World's largest advertising holding group with media, creative, and data operations. Comparable in serving enterprise advertisers and publishers with integrated media planning, buying, and technology services across EMEA and LATAM.
• Dentsu: Global advertising and marketing services group with strong international and emerging-market presence. Comparable to TDG's enterprise brand/agency serving model and its footprint across EMEA and emerging regions.
• The Trade Desk: Independent global demand-side platform for programmatic advertising. Comparable to the programmatic media-buying and trading capability that TDG and its partners deliver for advertisers across EMEA & LATAM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thinkdigital-group-tdg-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Digital