ShopBase
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
ShopBase firmographics
Firmographics- Name
- ShopBase
- Legal name
- OpenCommerce Group, Inc.
- Website
- https://shopbase.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
ShopBase industry classification
Industry- Product category
- E-commerce Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cross-border Dropshipping & Sourcing Platforms (CRAFAJAD)
- akta.pro secondary industries
- Dropshipping & Supplier Fulfillment Services (CRAFAMAJ), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL), Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)
Keywords
Where ShopBase is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ShopBase business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- SaaS Subscription Plans: Monthly subscription fees based on pricing tiers (Basic Base, Standard Base, Pro Base). Starting from $19/month after 14-day free trial.
- Transaction Fees: Percentage-based transaction fees on sales processed through the platform. Commission varies by pricing plan tier.
- PrintBase/PlusBase Product Sales: Revenue from print-on-demand product fulfillment and dropshipping inventory management services.
- Theme Store: Premium theme sales through the ShopBase Theme Store for store customization.
- App Store Commissions: Revenue share from third-party apps published in the ShopBase App Store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Base - Entry-level plan |
| Subscription | Monthly | Standard Base - Mid-tier plan |
| Subscription | Monthly | Pro Base - Premium plan |
| Transaction based/ take rate | Monthly | Affiliate Commission Structure |
| Unit Pricing | Monthly | Hero Program Cashback Tiers |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
ShopBase product offering
Product offeringCore offering
ShopBase is an all-in-one e-commerce SaaS platform that enables entrepreneurs to build, manage, and scale dropshipping, print-on-demand, and white-label businesses. The platform combines a no-code drag-and-drop website builder, built-in payment processing (ShopBase Payments and ShopBase Marketplace Payments), multi-channel selling integrations (TikTok, Facebook, Google Shopping, Klaviyo), and integrated fulfillment services (PrintBase for POD, PlusBase for dropshipping) into a single integrated solution offered via tiered monthly subscriptions starting at $19/month after a 14-day free trial.
Product overview
ShopBase is an all-in-one eCommerce platform specialized for dropshipping, print-on-demand, and white-label businesses. The platform architecture consists of the core ShopBase platform (providing website building, payments, and core eCommerce features) supplemented by PrintBase (print-on-demand fulfillment service) and PlusBase (dropshipping-focused platform). The ecosystem includes a Theme Store with pre-built templates, an App Store with optimization apps (Boost Convert, Boost Upsell, Print Hub, Product Review, Ali Dropship Connector), a Learning Hub with educational resources, a Wiki knowledge base, and community forums. Additional programs include the Partner Program for developers, Affiliate System for referral marketing, and the Hero Program for top-performing merchants. The platform also offers mobile apps for iOS and Android, built-in analytics, and multi-channel selling integrations.
Differentiator
Problem solved
Functional benefit
Brands
- PrintBase: Print-on-demand fulfillment service enabling merchants to sell customized print products globally.
- PlusBase
- PrintHub
- Boost Convert
- Boost Upsell
- ShopBase Payments
- ShopBase Marketplace Payments
Products and services
- ShopBase Core Platform All-in-one eCommerce SaaS platform providing website building, payment solutions, fulfillment services, marketing tools, and analytics in a single integrated platform. Designed for SMB entrepreneurs running dropshipping, print-on-demand, white-label, and digital product businesses.
- PrintBase Print-on-demand fulfillment service that handles product printing, packing, and shipping, with a 100+ product catalog, ready-to-use mockups, and personalization tools. Integrates with ShopBase to provide complete POD solutions with quality assurance and global delivery for merchants.
- PlusBase Dropshipping-focused platform providing access to curated product catalogs, managed inventory in global warehouses, automated order fulfillment, product quality checking, and express delivery for merchants selling without holding inventory.
- ShopBase Payments Built-in payment gateway that reduces the risk of blocked accounts and pending payments. Supports multiple payment methods including credit cards and local payment options for global eCommerce, integrated with Stripe as the processor.
- ShopBase Marketplace Payments Marketplace payment solution that processes credit card transactions and disburses funds into seller payment accounts across 47+ countries, using Stripe, Worldpay, PayPal, and Adyen as underlying providers to support cross-border commerce.
Quantifiable outcome
- 989 out of 1,100 challengers achieve first sale within 14 days
- +3 more outcomes
Companies that use ShopBase
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
ShopBase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature7 records
ShopBase partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Stripe, Inc.coreStripe serves as the primary payment processor for ShopBase Marketplace Payments. Handles credit card, debit card, and other payment processing for transactions through ShopBase powered websites. Organized under Delaware laws with operations as technical services provider and agent for financial institutions in the US.
- WorldpaycorePayment provider partner for ShopBase Marketplace Payments facilitating card payments and fund disbursements to sellers across supported countries.
- PayPalcoreIntegrated PayPal allows sellers to receive funds from PayPal purchases directly into their ShopBase payment account without managing a separate PayPal account.
- AdyencoreLicensed payment provider partner facilitating card payments and other payment methods along with fund disbursements to sellers on ShopBase.
- Ali Dropship ConnectorcoreNative integration for fulfilling orders via AliExpress. Enables one-click product import from AliExpress to ShopBase stores.
- PrintHubcoreBuilt-in fulfillment service for POD orders. Handles printing, packing, and shipping of print-on-demand products.
- TikTokcoreSocial media channel integration for driving traffic and sales. Part of multi-channel selling strategy enabling merchants to sell on trending platforms.
- Facebook (Meta)coreMulti-channel selling integration with Facebook for product listing, Facebook Shop, and advertising pixel integration.
- Suppliers in China and UScoreTrusted supplier partnerships in China and the US for global e-commerce fulfillment, enabling cross-border commerce with reliable sourcing.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
ShopBase competitors and assessment
Company assessmentDirect peers
- Zendrop: Automated dropshipping platform with supplier network, private labeling, and AI tools for product selection. Competes with ShopBase/PlusBase for the same dropshipper segment and channel integrations.
- CJdropshipping: China-based dropshipping sourcing and fulfillment platform with global warehouses and product sourcing. Directly comparable to PlusBase and the AliExpress-driven dropshipping workflow that ShopBase supports.
- BigCommerce: Publicly-traded SaaS e-commerce platform serving SMB and mid-market merchants with multi-channel selling and headless commerce. Directly comparable to ShopBase in SaaS store-building, payments, and channel integrations.
- WooCommerce: Open-source WordPress-based e-commerce platform widely used by small merchants and dropshippers. Competes with ShopBase in the entry-level SMB and dropshipper segment, with a different delivery model (self-hosted vs. hosted SaaS).
- Printful: Print-on-demand fulfillment provider with global production facilities and direct integrations to major e-commerce platforms. Comparable to ShopBase's PrintBase sub-brand and competes for the same POD merchant customer.
- Printify: POD marketplace connecting merchants to a network of print providers with multi-store integrations. Closely comparable to PrintBase in product catalog breadth and merchant base, and an alternative to ShopBase for POD sellers.
- Spocket: Dropshipping supplier marketplace focused on US/EU-based suppliers, integrating with Shopify, WooCommerce, and similar platforms. Directly comparable to PlusBase in the dropshipping supplier and fulfillment layer used by SMB merchants.
Broad incumbents
- Wix eCommerce: Website builder with a built-in e-commerce offering for SMBs and creators, including dropshipping and POD integrations. Comparable to ShopBase in the no-code store builder and SMB merchant focus, though less specialized in dropshipping/POD.
- Shopify: Global leader in SMB e-commerce SaaS with a massive app, theme, and partner ecosystem. Competes with ShopBase across the full merchant stack and is increasingly adding native dropshipping and POD features that overlap with ShopBase's vertical focus.
Emerging players
- Gelato: Global print-on-demand platform with local production in many countries, focused on creator and SMB merchants. Overlaps directly with PrintBase's POD fulfillment value proposition and targets a similar end merchant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ShopBase social profiles
Digital presenceShopBase financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShopBase leadership team
Management profileNumber of profiles
Profiles1 record
ShopBase subsidiaries and ownership
Company hierarchySubsidiaries3 records
ShopBase funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShopBase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShopBase
What does ShopBase do?
ShopBase is an all-in-one e-commerce SaaS platform that enables entrepreneurs to build, manage, and scale dropshipping, print-on-demand, and white-label businesses. The platform combines a no-code drag-and-drop website builder, built-in payment processing (ShopBase Payments and ShopBase Marketplace Payments), multi-channel selling integrations (TikTok, Facebook, Google Shopping, Klaviyo), and integrated fulfillment services (PrintBase for POD, PlusBase for dropshipping) into a single integrated solution offered via tiered monthly subscriptions starting at $19/month after a 14-day free trial.
Is ShopBase a public or private company?
ShopBase is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ShopBase founded?
ShopBase was founded in 2019. It employs 101 to 250 people.
Where is ShopBase based?
ShopBase is headquartered in San Francisco, United States, in the North America region.
How does ShopBase make money?
Five revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are transaction Fees, printBase/PlusBase Product Sales, theme Store and app Store Commissions.
Who are ShopBase's main competitors?
Direct peers on record are Zendrop, CJdropshipping, BigCommerce, WooCommerce, Printful, Printify and Spocket. Broad incumbents are Wix eCommerce and Shopify. Gelato is listed as an emerging player.
Does ShopBase have an API?
Yes. ShopBase offers a public API with licensing terms documented. The API is designed for developers to build eCommerce websites, themes, and apps. Developers can create public apps and publish them in the ShopBase App Store. The Partner Program enables developers to create development stores to test themes or apps. Developer documentation is at developers.shopbase.com.
What industry is ShopBase in?
ShopBase's product category is E-commerce Platform. Its primary akta.pro industry code is CRAFAJAD, Cross-border Dropshipping & Sourcing Platforms, with a secondary code of CRAFAMAJ, Dropshipping & Supplier Fulfillment Services. Its NAICS code is 5132 and its SIC code is 7372.