Sasquatch Agency

What Sasquatch Agency does

Sasquatch Agency is a Portland, Oregon-based full-service marketing and advertising agency founded in 1995 by Ken Chitwood and Sean Haggerty, operating for 25 years with a vertical specialization in food, beverage, and outdoor recreation brands. The agency's stated focus is on the categories it describes as Eat, Drink, and Play, applying category-specific insight into highly engaged consumer and participant behavior to deliver brand positioning, voice development, and cross-channel brand expression for clients including Widmer Brothers Brewing, Redhook Brewing, Ecliptic Brewing, Columbia Sportswear, Salomon, Keen, Intel, Nike, and Burgerville. The agency operates from a single headquarters at 532 SE Ankeny St., Portland, OR, with a team of 11-50 employees (14 individuals named in leadership and production roles).

Name

Sasquatch Agency

Legal name

Sasquatch Agency

Website

https://sasquatchagency.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Sasquatch Agency is a Portland, Oregon-based full-service marketing and advertising agency that has operated for 25 years, specializing in brand strategy, creative, and integrated marketing for food, beverage, and outdoor recreation companies.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Agency Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), Technology & B2B PR (MPAAADAC)

Keywords

• Brand strategy services
• Creative advertising agency
• Digital marketing services
• Packaging design services
• Public relations services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Marketing and Creative Services: Service-based agency revenue model providing brand strategy, advertising, marketing communications, and creative services to B2B clients in food, beverage, and outdoor recreation industries. Revenue generated through project fees, retainer engagements, and creative service contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sasquatch Agency is a full-service B2B creative and marketing agency that provides brand strategy, advertising, and integrated marketing communications to companies in food, craft beverage, and outdoor recreation categories. It delivers its offering through specialized teams covering brand identity, digital media, packaging design, PR, print, radio, social media, TV/video production, and web development, organized under an Eat / Drink / Play vertical structure.

Product overview

Sasquatch Agency is a full-service advertising and marketing agency with 25 years of experience specializing in food, beverage, and outdoor recreation brands. The agency offers a comprehensive suite of marketing services organized into three consumer categories: Eat (food brands), Drink (beverage brands), and Play (outdoor recreation brands). The core service offerings include Brand Identity, Digital Services, Packaging Design, PR, Print, Radio, Social Media, TV and Video Production, and Web Development. Services are delivered through specialized departments including Consumer Connections (combining PR, social media, and paid media), Digital Media, and Creative teams. The agency operates as a single unified offering without modular products or separate platform components.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Services Strategic brand positioning and identity development services that help companies define their unique market position and authentic voice for use across consumer and trade touchpoints. Intended for client companies in food, beverage, and outdoor recreation categories.
• Public Relations (PR) Services Public relations services managed through Sasquatch's Consumer Connections department, handling communications and media relations for food, beverage, and outdoor recreation clients.
• Social Media Services Social media marketing and management covering both organic and paid social strategies for consumer brands in food, beverage, and outdoor recreation.
• Digital Media Services Digital marketing and media services including paid digital media planning, buying, and optimization across channels such as Google, Facebook, and Instagram to drive consumer engagement and trade marketing outcomes.
• Web Development Services Website design and development services delivered as part of Sasquatch's digital marketing offering, covering brand websites and consumer/trade touchpoints.
• Packaging Design Services Product packaging design services for food, beverage (including craft beer and spirits), and outdoor recreation brands, including label, package, and physical product graphics.
• TV and Video Production Services Television and video advertising production services for brand storytelling and marketing campaigns delivered to agency clients.
• Radio Advertising Services Radio advertising campaign creation and production services for brand storytelling across audio media.
• Print Advertising Services Print marketing and advertising campaign development and production services for consumer and trade audiences.

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AMIN (Advertising & Marketing Independent Network)coreGTM or Marketing PartnerSasquatch Agency is a proud member of AMIN, an international network of independent advertising and marketing agencies. This membership provides access to over 50 partner agencies in 30 countries, strengthening the agency's global reach while maintaining local market expertise and insight.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mekanism: Independent creative agency with strong outdoor, lifestyle, and food/beverage brand work (Patagonia, Dos Equis). Directly comparable as an indie competing for similar lifestyle and CPG brand mandates.
• Preacher: Austin-based independent creative agency of comparable size with an integrated brand and digital offering. Comparable as an indie creative shop competing for similar consumer brand engagements.
• Copacino + Fujikado: Seattle-based independent creative agency of similar size with a comparable independent, integrated full-service model. A close regional peer serving Pacific Northwest consumer and brand clients.
• Instrument: Portland-based independent creative and digital agency of similar size and independent structure. Directly comparable as a Pacific Northwest indie serving brand and digital mandates across consumer categories.
• Duncan/Channon: San Francisco-based independent creative agency with explicit focus on food, beverage, and outdoor brands. Directly comparable in vertical specialization, size, and integrated service model.
• North: Portland-based independent creative agency with a similar integrated brand offering and comparable size. Directly comparable as a PNW indie competing for the same regional brand budgets.

Broad incumbents

• Wieden+Kennedy: Portland-based independent creative agency, much larger than Sasquatch, with deep roots in the Pacific Northwest outdoor and lifestyle brand space (Nike, etc.). Comparable as an independent creative peer operating in the same regional talent and brand ecosystem, but at materially greater scale.
• The Richards Group: Dallas-based independent agency holding company of larger scale with broad consumer brand work. Comparable as an independent agency peer, but with broader service portfolio and larger headcount.
• Mother: Larger globally-distributed independent creative agency network with broad consumer brand work. Comparable as an independent creative peer in positioning, but operating at significantly greater scale and geographic reach.
• 72andSunny: Larger independent creative agency with a lifestyle, sports, and consumer brand roster (Nike, Google, Activision). Comparable as an independent creative competitor at greater scale and brand-tier reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sasquatchagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sasquatch Agency