Btwentyfour

What Btwentyfour does

Btwentyfour AG operates a unified B2B commerce network platform that connects brands and retailers through a single operational layer spanning Product Information Management (Product Store), Order Management System (OMS), Formatted Data Interchange (FDI) for native EDI/EDIFACT handling, partner network services, logistics integration, and regulatory compliance (Digital Product Passport and EUDR). The platform aggregates 40,000+ retailers and 2,000+ brands (50,000+ business partners globally) into a shared network where members connect once to exchange harmonized product data, standardized orders, invoices, and returns with full real-time visibility — replacing fragmented point-to-point integrations and email-driven onboarding with a single shared infrastructure. Named customers include Adidas, Nike, L'Oréal, Puma, New Balance, Under Armour, Crocs, UGG, Helly Hansen, Stadium, Intersport, Decathlon, Harrods, Galeries Lafayette, Amazon, Zalando, and Farfetch across sport retail, fashion, beauty, luxury, and marketplace verticals.

The company monetizes through subscription-based platform access for enterprise brands and retailers, with quote-based pricing (no publicly disclosed rates). Distribution is primarily direct enterprise field sales with a consultative demo-led motion, supplemented by self-service network onboarding. Headquartered in Zug, Switzerland (Btwentyfour AG, CHE-172.454.429), with offices in Stockholm, Uppsala, Munich, and New York, the company employs 80+ specialized staff and was founded in 2000 by Ulf Hallman. In 2025, Btwentyfour received a growth investment from Stockholm-based PE firm Adelis Partners and appointed Markus Klahn as CEO, positioning the business for accelerated geographic and product expansion. The proprietary Btwentyfour BOT automates supplier onboarding and message-flow validation, reducing manual validations to near zero and enabling parallel supplier onboarding at scale.

Name

Btwentyfour

Legal name

Btwentyfour AG

Website

https://btwentyfour.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Btwentyfour AG operates a unified B2B commerce network platform connecting 40,000+ retailers and 2,000+ brands through integrated PIM, OMS, EDI, and compliance modules, serving enterprise customers including Adidas, Nike, L'Oréal, Puma, Stadium, and Decathlon across European and North American markets.

Ownership category

akta.pro rank

Product category

B2B Commerce Network Platform

NAICS

Wholesale Trade Agents and Brokers (42512), Wholesale Trade Agents and Brokers (425120)

akta.pro industry

PRIMARYBPAMAGAD

B2B Marketplaces & Wholesale Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

• B2B commerce network
• Product information management
• Order management system
• Electronic data interchange
• Supply chain integration

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Network Access: Btwentyfour operates as a subscription-based B2B network platform where brands and retailers pay for access to the shared operational network. Members connect once and pay for the platform infrastructure that enables product data exchange, order management, and partner connectivity.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Btwentyfour is a unified B2B commerce network platform that lets brands and retailers connect once to exchange product information, orders, invoices, and logistics data across a shared ecosystem. It combines PIM (Product Store), OMS, EDI/FDI translation, a partner network of 40,000+ retailers and 2,000+ brands, logistics integration, and regulatory compliance (DPP, EUDR) into a single operating layer for wholesale trade.

Product overview

Btwentyfour is a unified B2B commerce platform structured as a Business Operating System combining multiple integrated modules. The core platform encompasses the Business Network (connecting brands and retailers), Product Store (product information management), OMS (order management), and Collaboration Layer (EDI/FDI handling). Additional offerings include Btwentyfour BOT (automated onboarding infrastructure) and native Digital Product Passport support. Members connect once to access the platform and can manage multiple trading relationships within the same unified network.

Differentiator

Problem solved

Functional benefit

Products and services

• Btwentyfour Platform (B2B Business Network) The leading buy-and-sell business network platform that connects brands and retailers across the value chain. Combines PIM, OMS, EDI, partner network, logistics, and compliance into one unified operational layer for scalable B2B commerce. Members connect once and reach thousands of partners through the shared ecosystem.
• Btwentyfour BOT Automated onboarding infrastructure for supplier validation testing. Defines validation rules and scenarios upfront, automatically tests and approves message flows, and enables parallel supplier onboarding at scale — shifting onboarding from a manual, email-driven task into an automated, growth-ready system.
• Digital Product Passport (DPP) Compliance Native capability providing future-proof regulatory compliance for Digital Product Passport (DPP) and EUDR, embedded directly into the product lifecycle as part of Btwentyfour's compliance offering for brands and retailers operating in the EU market.

Quantifiable outcome

• Up to 30% faster time-to-market for brands
• +3 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SPS Commerce: SPS Commerce operates a retailer-supplier network providing EDI integration, order management, and analytics for brands selling to retailers — directly overlapping with Btwentyfour's Business Network and OMS modules, particularly in apparel/footwear/specialty retail.
• DiCentral: DiCentral provides EDI integration and B2B supply chain data exchange for retailers, brands, and 3PLs — overlapping with Btwentyfour's FDI/Collaboration Layer and OMS modules across multiple retail verticals.
• TrueCommerce: TrueCommerce provides a global B2B commerce and EDI network connecting manufacturers, suppliers, retailers, and logistics providers — competing head-to-head with Btwentyfour's unified PIM+EDI+network offering for brand-retailer data exchange.
• TradeBeyond (formerly B2B Global Network / NGC): TradeBeyond operates an apparel-focused supplier network for EDI, product data, and order collaboration among brands, retailers, and suppliers — a direct competitor in the fashion/sportswear vertical Btwentyfour serves.

Emerging players

• Logicbroker: Logicbroker offers B2B integration, dropship, and marketplace connectivity for brands, retailers, and 3PLs — overlapping with Btwentyfour's OMS and network capabilities, particularly in complex multi-partner retail ecosystems.
• Lengow: Lengow provides product feed and marketplace data integration for brands and retailers — adjacent to Btwentyfour's Product Store and marketplace connectivity, primarily serving fashion and home goods retailers.
• Productsup: Productsup provides product feed management and Product Experience Management (PXM) for brands and retailers — directly comparable to Btwentyfour's Product Store / PIM module, though focused on product content syndication rather than full order logistics.
• Mirakl: Mirakl powers marketplace and third-party seller platforms for retailers and brands — adjacent to Btwentyfour's network and marketplace integration capabilities, but focused on enabling marketplaces rather than B2B supply chain data exchange.
• ChannelEngine: ChannelEngine connects brands to marketplaces and B2B retail channels via a SaaS integration platform — a partial overlap with Btwentyfour's marketplace and EDI integration functionality, particularly for fashion/sports brands.

Others

• GHX (Global Healthcare Exchange): GHX operates a verticalized B2B network connecting healthcare suppliers and providers — structurally analogous to Btwentyfour's shared-network play but in a regulated, healthcare-specific vertical, illustrating the network model Btwentyfour applies to general retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInde.linkedin.com/company/btwentyfour

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Btwentyfour