Uhuu
Uhuu is a Brazilian digital ticketing platform founded in 2017 that intermediates ticket sales between consumers and event producers across 20+ Brazilian cities, offering e-ticket delivery, multiple payment methods, and MetLife-backed optional ticket insurance.
- Company typePrivate
- Founded2017
- HeadquartersPorto Alegre, Brazil
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Uhuu does
Uhuu is a Brazilian digital ticketing platform founded in 2017 and headquartered in Porto Alegre (Rio Grande do Sul) that operates as an intermediary connecting consumers with third-party event producers and venues. The platform enables online ticket purchases for live entertainment events — concerts, theater, comedy, musicals, family/children's events, circus, lectures, parties, and exhibitions — and lists events across more than 20 Brazilian cities including São Paulo, Rio de Janeiro, Porto Alegre, Fortaleza, Recife, Natal, Curitiba, and Brasília. Uhuu serves both individual consumers (B2C) and event producers (B2B) through its "Venda na Uhuu" channel, which offers three partnership tiers (Básico, Na Medida, Vale Tudo).
The platform's core technology is a digital ticketing system that delivers electronic tickets via PDF within approximately 30 minutes of purchase confirmation, integrated with 4ALL for payment processing (credit card, debit card, PIX, and bank transfer). Uhuu also intermediates an optional ticket protection product, "Ingresso Protegido," underwritten by MetLife at 4.5% of the total purchase value. In addition to its digital storefront, Uhuu operates physical box offices at partner venues such as Teatro Bradesco (São Paulo), Teatro Bourbon Country (Porto Alegre), Teatro RioMar (Recife and Fortaleza), Teatro Riachuelo (Natal), and Arena Opus (São José), with no service fee applied at some of these locations. The company has received Reclame Aqui recognition, including the "Empresa Campeã" award and the "Selo RA 1000" seal in the online entertainment tickets category.
Uhuu generates revenue through three transactional streams: a per-ticket service fee (Taxa de Serviço) for intermediation, a variable payment processing fee (Acréscimo por Meio de Pagamento) tied to the chosen payment method, and a commission on the MetLife-backed insurance product. The business is privately held, bootstrapped, and operated by a team of 1-10 employees under the legal entity Uhuu.com Tecnologia Ltda. (CNPJ 28.269.175/0001-18), with no disclosed external funding, revenue, or M&A activity.
Uhuu firmographics
Firmographics- Name
- Uhuu
- Legal name
- Uhuu.com Tecnologia Ltda.
- Website
- https://uhuu.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Uhuu is a Brazilian digital ticketing platform founded in 2017 that intermediates ticket sales between consumers and event producers across 20+ Brazilian cities, offering e-ticket delivery, multiple payment methods, and MetLife-backed optional ticket insurance.
- Ownership category
- akta.pro rank
Uhuu industry classification
Industry- Product category
- Online Ticketing
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Payments, Settlement, Tax & Compliance Services for Ticketing (MPAGAJAJ), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH)
Keywords
Where Uhuu is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Uhuu business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Service Fee (Taxa de Serviço): Commission charged for the digital selection and intermediation service for ticket acquisition. This fee is separately identified before purchase completion and is not refundable upon user cancellation requests.
- Payment Processing Fee (Acréscimo por Meio de Pagamento): Variable fees based on payment method chosen (credit card, debit card, installment options). These fees cover credit card operator charges, banking intermediation costs, fraud prevention systems, and installment financing costs. PIX payments are exempt when no intermediation costs apply.
- Ingresso Protegido Insurance Commission: Uhuu intermediates optional ticket insurance at 4.5% of total purchase value (sum of ticket prices and applicable fees), in partnership with MetLife. The insurance covers refund requests for inability to attend events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard ticket purchase with service fee |
| Usage-based | Pay-as-you-go | Ingresso Protegido optional insurance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Uhuu product offering
Product offeringCore offering
Uhuu operates a digital ticketing platform that intermediates between consumers and third-party event producers and venues, enabling online ticket purchases for live entertainment events across Brazil. The platform delivers electronic tickets as PDF files within 30 minutes of purchase, supports multiple payment methods including PIX, credit/debit cards and bank transfer via 4ALL payment infrastructure, and offers the optional Ingresso Protegido ticket insurance intermediated with MetLife at 4.5% of purchase value. Event producers and venues access a parallel B2B channel ("Venda na Uhuu") with three partnership tiers (Básico, Na Medida, Vale Tudo) to distribute tickets nationwide.
Product overview
Uhuu is a Brazilian digital entertainment platform that operates as a ticketing intermediary, connecting users with third-party event producers to facilitate online ticket sales for live events. The core offering is the Uhuu Ticketing Platform, supported by optional add-on services including Ingresso Protegido (MetLife-backed ticket protection insurance) and a B2B sales portal (Venda na Uhuu) for event producers. The platform organizes ticket sales across multiple event categories: Show (concerts), Família/Infantil (family/children's entertainment), Musical (musical theater), Espetáculo (theatrical spectacles), Comédia (comedy shows), Palestra (lectures/talks), Festa (parties), Circo (circus), Exposição (exhibitions), and Estacionamento (parking). The platform covers events across multiple Brazilian cities including São Paulo, Rio de Janeiro, Porto Alegre, Fortaleza, Recife, Natal, Curitiba, and others.
Differentiator
Problem solved
Functional benefit
Companies that use Uhuu
Customer profileSegments2 records
Ideal customer profiles2 records
Uhuu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Uhuu partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- 4ALLcore4ALL provides payment processing infrastructure for Uhuu's platform, enabling credit card, debit card, PIX, and bank transfer payment options. Uhuu integrates with 4ALL's transaction system for secure payment processing.
- MetLifecoreMetLife provides the Ingresso Protegido (Protected Ticket) insurance product offered to Uhuu customers. Uhuu acts as intermediary for this optional insurance product priced at 4.5% of the total purchase value.
- Teatro BradescocoreTeatro Bradesco in São Paulo operates as a physical box office location for Uhuu ticket sales. No service fees apply at this location.
- Teatro do Bourbon CountrycoreTeatro do Bourbon Country in Porto Alegre operates as a physical box office location for Uhuu ticket sales. No service fees apply at this location.
- Teatro RioMarcoreTeatro RioMar venues in Recife and Fortaleza operate as physical box office locations for Uhuu ticket sales.
- Teatro Riachuelo NatalcoreTeatro Riachuelo Natal operates as a physical box office location for Uhuu ticket sales.
- Arena OpuscoreArena Opus in São José, Santa Catarina operates as a physical box office location and event venue for Uhuu ticket sales.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Uhuu competitors and assessment
Company assessmentDirect peers
- Sympla: Leading Brazilian ticketing and event-management platform serving consumers and event producers nationwide. Directly comparable to Uhuu in target market, business model (transaction fees + B2B tools), and event category coverage, but with significantly larger scale and venture funding.
- Bilheteria Digital: Brazilian online ticketing platform focused on concerts, festivals, and live events. Comparable in product offering, target audience, and Brazilian market focus; competes for the same event producers and consumer demand as Uhuu.
- Livepass: Brazilian ticketing platform offering online ticket sales for live events, with producer-facing tools. Direct competitor to Uhuu in the Brazilian primary ticketing market, particularly in the South and Southeast regions.
- Stays (formerly Ingresso Rápido): Established Brazilian online ticketing platform offering tickets for concerts, theater, and sports nationwide. Directly competes with Uhuu on primary ticketing for similar event categories and venue types across Brazilian cities.
Broad incumbents
- Eventim Brasil / Ingresso.com: Brazilian arm of global ticketing giant Eventim, operating the Ingresso.com platform. Overlaps with Uhuu on primary ticketing for concerts, theater, and sports across Brazil, with a larger venue network and stronger relationships with major promoters.
- Ticketmaster Brasil: Brazilian operations of Ticketmaster, the global primary ticketing incumbent. Competes with Uhuu for large concert and tour ticketing, particularly for international artists touring Brazil.
- Eventbrite: Global self-service ticketing platform with operations in Brazil. Overlaps with Uhuu in enabling event producers to create and sell tickets online, but typically targets smaller/community events versus Uhuu's theater and concert focus.
Emerging players
- Fever: Global experience-discovery and ticketing platform with growing presence in Brazil for events, shows, and immersive experiences. Partial overlap with Uhuu in live entertainment ticketing and event discovery, with a stronger mobile-first product.
- Ingresso Mais Barato: Brazilian secondary/aggregator ticketing site listing events from various venues and producers. Comparable in connecting Brazilian consumers to event tickets, though focused more on price aggregation than Uhuu's primary ticketing position.
- Sympla (Producer tools - Shotgun): Electronic-music-focused ticketing and event platform with Brazilian operations. Provides comparable B2B+B2C ticketing infrastructure for nightlife/electronic events, a sub-segment that overlaps with Uhuu's 'Festa' category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Uhuu social profiles
Digital presenceUhuu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uhuu leadership team
Management profileNumber of profiles
Profiles2 records
Uhuu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uhuu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uhuu
What does Uhuu do?
Uhuu operates a digital ticketing platform that intermediates between consumers and third-party event producers and venues, enabling online ticket purchases for live entertainment events across Brazil. The platform delivers electronic tickets as PDF files within 30 minutes of purchase, supports multiple payment methods including PIX, credit/debit cards and bank transfer via 4ALL payment infrastructure, and offers the optional Ingresso Protegido ticket insurance intermediated with MetLife at 4.5% of purchase value. Event producers and venues access a parallel B2B channel ("Venda na Uhuu") with three partnership tiers (Básico, Na Medida, Vale Tudo) to distribute tickets nationwide.
Is Uhuu a public or private company?
Uhuu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uhuu founded?
Uhuu was founded in 2017. It employs 1 to 10 people.
Where is Uhuu based?
Uhuu is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Uhuu make money?
Three revenue lines are on record. Service Fee (Taxa de Serviço) is the primary driver. The others are payment Processing Fee (Acréscimo por Meio de Pagamento) and ingresso Protegido Insurance Commission.
Who are Uhuu's main competitors?
Direct peers on record are Sympla, Bilheteria Digital, Livepass and Stays (formerly Ingresso Rápido). Broad incumbents are Eventim Brasil / Ingresso.com, Ticketmaster Brasil and Eventbrite. Emerging players are Fever, Ingresso Mais Barato and Sympla (Producer tools - Shotgun).
Does Uhuu have an API?
No public API is recorded for Uhuu.
What industry is Uhuu in?
Uhuu's product category is Online Ticketing. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAGAJAJ, Payments, Settlement, Tax & Compliance Services for Ticketing. Its NAICS code is 711310 and its SIC code is 7900.