Icon Power

What Icon Power does

Icon Power is a vertically integrated residential and commercial solar photovoltaic (PV) installer headquartered in Tempe, Arizona, operating across six US states (Arizona, Nevada, Texas, Florida, New Mexico, and Oklahoma). The company delivers end-to-end solar and battery storage solutions through a four-step process covering consultation, design and permitting, in-house installation, and ongoing monitoring via a proprietary mobile application. Core products include residential and commercial PV system installations, Tesla Powerwall 3 and FranklinWH aPower2 battery storage systems, and supporting components from Enphase, SolarEdge, Q Cells, REC Solar, and LG Electronics.

The company monetizes through multiple structures: one-time installation fees for cash and loan customers, 25-year subscription leases for customers preferring $0-down arrangements, and add-on revenue from battery storage installations. Pricing is not publicly disclosed and is determined per-project based on system size, energy needs, and available incentives including the 30% federal Investment Tax Credit. A Premier Tesla Certified Installer designation and multi-state contractor licensing (AZ, NV, TX) provide technical credentials in the battery storage segment.

Icon Power's go-to-market is sales-led with multi-channel acquisition including website/SEO with location-specific landing pages, inbound phone sales through a toll-free number, direct field sales for commercial accounts, content marketing, and a customer referral program. The firm is privately held with no disclosed institutional investors or funding rounds, and it holds the rank of 4th-largest residential solar installer in Arizona per company commentary.

Name

Icon Power

Legal name

Icon Power

Website

https://iconpower.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Icon Power is a vertically integrated solar PV and battery storage installer serving residential and commercial customers across six sun-belt US states (AZ, NV, TX, FL, NM, OK), operating as a Premier Tesla Certified Installer from its Tempe, Arizona headquarters.

Ownership category

akta.pro rank

Product category

Solar Installation Services

NAICS

Solar Electric Power Generation (221114), Power and Communication Line and Related Structures Construction (237130)

SIC

Electric Services (4911)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC)

Keywords

• Residential solar installation
• Commercial solar systems
• Battery storage solutions
• Solar panel financing
• Solar monitoring services

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar Panel Installation Sales: Icon Power generates primary revenue through the sale and installation of solar photovoltaic systems for residential and commercial properties. Revenue is earned as one-time installation fees, with the system size and complexity determining the total project value. The company offers multiple financing structures including outright cash purchase, solar loans, and solar leases, which affects the timing and nature of revenue recognition.
2. Solar Lease / Financing Revenue: For customers who opt for the solar lease option, Icon Power earns recurring monthly payments at a locked-in rate over the 25-year lease term. Starting at $0 down with low monthly payments and a 25-year production guarantee, this creates a recurring revenue stream from residential customers who prefer not to own the system outright.
3. Battery Storage Installation: Revenue from adding Tesla Powerwall and other battery storage systems to existing or new solar installations. As a Premier Tesla Certified Installer, Icon Power installs Powerwall 3 units (11.5 kW continuous power) and earns installation fees for these additions, creating upsell revenue from the existing customer base.
4. Ongoing Monitoring Services: The company provides ongoing system monitoring through their mobile app, which may generate residual service revenue or serve as a customer retention mechanism. Monitoring enables proactive maintenance communication and supports the company's long-term relationship model.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Icon Power designs, sells, installs, and monitors residential and commercial solar photovoltaic (PV) systems paired with battery storage across Arizona, Nevada, and Texas. The company operates as a vertically integrated installer, handling every step from consultation and design through permitting, installation, and ongoing mobile-app-based monitoring. Offerings include multiple financing structures (cash purchase, solar loan, solar lease) and battery add-ons such as Tesla Powerwall 3 and FranklinWH aPower2.

Product overview

Icon Power is a residential and commercial solar panel installation company offering a comprehensive suite of solar energy solutions. The core offering consists of solar panel installation services (residential and commercial) with multiple financing options (lease, loan, cash purchase). Add-on modules include battery storage solutions, primarily Tesla Powerwall 3 and FranklinWH, with Icon Power serving as a Premier Tesla Certified Installer. The product portfolio is supported by a proprietary mobile monitoring app and a solar cost calculator tool. The company operates with a full vertical integration model, handling everything from design to permitting to installation to monitoring. Icon Power's installations utilize various inverter technologies including Enphase, SolarEdge, and Tesla inverters depending on system configuration.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar Panel Installation Full-service residential solar photovoltaic system installation including system design, permitting, in-house installation, and ongoing monitoring, offered to homeowners in Arizona, Nevada, and Texas with multiple financing options.
• Commercial Solar Power Solar power solutions for commercial spaces including corporate office complexes, warehouses, industrial facilities, transit centers, schools, medical campuses, hospitality businesses, and multi-family housing. Includes analysis of tax credit benefits up to 55% in year one and 5-7 year payback period.
• Tesla Powerwall 3 Installation Installation of Tesla's third-generation fully integrated home battery storage system with 11.5 kW continuous power supply, built-in solar inverter with 6 MPPTs, and 20 kW DC maximum solar input, capable of powering an entire home including large appliances and EV chargers.
• Battery Storage Installation Solar battery storage systems providing backup power during grid outages and enabling energy independence. Icon Power partners with multiple battery providers (Tesla Powerwall, FranklinWH) and handles the complete installation process.

Quantifiable outcome

• 20%+ energy cost savings with $0 down financing
• +6 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TeslacoreTechnology or IntegrationIcon Power is a Premier Tesla Certified Installer for Tesla Powerwall battery storage products. As a certified installer, Icon Power receives specialized training, authorization for installation and maintenance support, and operates as a key channel partner for Tesla's home battery products in Arizona, Nevada, and Texas markets.
• GivePower FoundationminorStrategic or Co-development PartnerIcon Power has partnered with GivePower Foundation for humanitarian solar projects, completing three treks (Kenya, Nepal, Colombia) to install solar systems in underserved communities. Employee volunteers participate in international installation missions.
• SunnovaminorChannel Partner/ Reseller/ DistributorSunnova solar financing products are offered through Icon Power as an option for customers seeking solar lease or loan financing arrangements.
• Sunlight FinancialminorChannel Partner/ Reseller/ DistributorSunlight Financial provides solar lending solutions offered to Icon Power customers seeking financing options for solar installations.
• LoanPalminorChannel Partner/ Reseller/ DistributorLoanPal solar loan products are offered as a financing alternative for customers looking to own their solar systems with convenient loan payment options.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Raven Solar: Blue Raven Solar is a residential solar installer offering in-house financing (BluePath) with cash, loan, and lease options. Operates in several of the same states as Icon Power and competes on similar value propositions (vertical integration, in-house financing).
• Sunrun: Sunrun is the largest residential solar, battery storage, and energy services company in the US, offering solar leases, loans, and PPAs across multiple states including Arizona, Nevada, and Texas. Directly comparable to Icon Power in customer segment, product set (lease/loan/cash), and battery storage upsell motion.
• ADT Solar: ADT Solar (formerly known as Sunpro Solar) is a national residential solar installer operating across multiple sun-belt and southern states. Directly comparable to Icon Power in target customer (residential), product (rooftop PV with battery attach), and go-to-market (sales-led consultative).
• Momentum Solar: Momentum Solar is a residential solar installer with direct sales force operating across multiple US states. Highly comparable to Icon Power in customer segment (residential homeowners), sales motion (direct in-house), and battery storage attach strategy.
• Freedom Forever: Freedom Forever is a residential solar installer with operations across the western and southern US. Comparable to Icon Power in target customer, sales-led go-to-market, and inclusion of battery storage (including Powerwall) in the product portfolio.
• Trinity Solar: Trinity Solar is one of the largest privately held residential solar installers in the US, operating on the East Coast and in several sun-belt states. Comparable to Icon Power in residential PV installations and lease/loan/cash financing options.
• Green Home Systems: Green Home Systems is a residential solar installer with operations across multiple US states including sun-belt markets. Directly comparable to Icon Power in customer segment, product offerings (PV + battery), and direct sales-led go-to-market.
• Tesla Energy: Tesla Energy designs, manufactures, and installs solar panels, Solar Roof, and Powerwall batteries, and operates its own residential solar installer network. Directly overlaps Icon Power in residential PV+battery offerings and is the supplier for Icon Power's flagship Powerwall 3 product.
• SunPower: SunPower provides residential and commercial solar panel systems with financing options (loan, lease, PPA) across multiple US states. Closely comparable to Icon Power's direct-to-consumer residential and commercial install motion, with similar cash/loan/lease product mix.

Others

• Enphase Energy: Enphase is a leading manufacturer of microinverters and battery storage systems used by Icon Power in its installations. Encompassed here as a key ecosystem supplier and technology partner rather than a direct competitor — Icon Power offers Enphase inverters as one of its equipment options.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icon Power