EMS Partners
EMS Partners is a privately held manufacturer's representative firm that connects electrical-product manufacturers with buyers across OEM, Contractor & Industrial, Electric Utility, EPC & Renewable, and Municipal Lighting segments, covering 21 upper-Midwest US states since 1987.
- Company typePrivate
- Founded1987
- HeadquartersLakeville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What EMS Partners does
EMS Partners is a privately held manufacturer's representative firm founded in 1987 and headquartered in Lakeville, Minnesota. The company acts as an intermediary between electrical-product manufacturers and end buyers, earning commissions by connecting principals such as Eaton, Sabre Industries, Prysmian, Acuity Brands, CTC Global, Ritz USA, MindCore Technologies, Schaefer Group, and Utility Metals with customers across five business units: OEM, Contractor & Industrial, Electric Utility, EPC & Renewable, and Municipal Lighting. The firm does not manufacture products; its offering is sales representation, market insight, project support, and territory coverage, with no proprietary technology platform or disclosed digital product surface.
EMS Partners firmographics
Firmographics- Name
- EMS Partners
- Legal name
- EMS Partners
- Website
- https://emspartnersinc.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EMS Partners is a privately held manufacturer's representative firm that connects electrical-product manufacturers with buyers across OEM, Contractor & Industrial, Electric Utility, EPC & Renewable, and Municipal Lighting segments, covering 21 upper-Midwest US states since 1987.
- Ownership category
- akta.pro rank
Where EMS Partners is headquartered
LocationHeadquarters
- HQ city
- Lakeville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
EMS Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Manufacturer Representative Commission: As a manufacturer's representative firm, EMS Partners earns commissions from the manufacturers they represent by connecting them with buyers in their territory. Revenue is generated through successful product sales facilitated by their sales representatives.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
EMS Partners product offering
Product offeringCore offering
EMS Partners is an electrical manufacturer's representative firm that matches OEM, Contractor & Industrial, Municipal, and Electric Utility companies with products and services from partner manufacturers. Operating across 21 upper Midwest states, the firm provides territory-based direct sales representation, product sourcing support, and market insights across lighting, power distribution, wire and cable, and electrical infrastructure sectors. The company earns commissions from manufacturers by facilitating sales of their products to end customers.
Product overview
EMS Partners is an electrical manufacturer representative company that serves the Contractor & Industrial, Electric Utility, EPC & Renewable, Municipal Lighting, and OEM industries in the upper Midwest United States. Rather than manufacturing products, the company acts as an intermediary, matching customers with electrical products and services from partnered manufacturers. Their service offering focuses on sales representation, product sourcing support, and providing market insights to connect buyers with manufacturers across lighting, power distribution, wire and cable, and electrical infrastructure sectors.
Differentiator
Problem solved
Functional benefit
Companies that use EMS Partners
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
EMS Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EMS Partners partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Advanced Digital CablecoreAdvanced Digital Cable is a key manufacturer of Electronic, Industrial, Renewable, IMSA Traffic Signal, RF and Hookup wire and cable. Nestled in the Smoky Mountains, ADC has four manufacturing facilities. They manufacture in the United States with ISO 9001:2015 certification.
- EatoncoreEaton's Cooper Power series product roots come from Kyle, Line Material, McGraw-Edison, RTE, Kearney and Cooper Power Systems. Products include Advanced Metering Infrastructure, Controls & Relays, Grid Automation, Switchgear, Transformers, and more.
- Sabre IndustriescoreLeading manufacturer of power delivery structures in the United States with more than 4 decades of experience engineering, designing and manufacturing steel transmission and distribution structures ranging from 69kV to 765kV.
- MindCore TechnologiescoreMindCore Technologies provides HV and MV solutions with more than 60 years of switch experience. Products include Breakers, Air Core Reactors, Insulated Busbars, HVDC, Gas Insulated Switchgear, and Solar Solutions.
- Ritz USAcoreRitz supplies electric utilities, OEMs, and industrial users worldwide with instrument transformers rated 600V thru 500kV for revenue metering, protection-relaying, distribution automation, and Solid-Insulated-Bus Systems rated thru 35kV, 6000A. Over 70 years of experience.
- Klute SteelminorA family-owned steel fabricator based in the Midwest, specializing in substation and transmission line products including equipment supports, weathering transmission poles, box structures, and galvanized substations.
- Utility MetalscoreFounded in 1955, Utility Metals has been making industrial outdoor lighting brackets since before the LED era. Their brackets are compatible with most current fixtures. Products include brackets, poles, T-bases, and mast arms.
- Prysmian-Automotive WirecoreLeading supplier of automotive ignition wiring products since 1911, grown to one of the world's largest OEM suppliers of battery cables, automotive primary wire, multi-conductor cable, welding cable, and general industrial cable. Also manufactures HV battery cables for Electric Vehicles.
- Sabre IndustriescoreLeading manufacturer of power delivery structures in the United States with more than 4 decades of experience engineering, designing and manufacturing steel transmission and distribution structures ranging from 69kV to 765kV.
- Schäfer GroupcoreSchäfer Group of New Berlin, WI is a world leader of bench-top, semi and fully automatic machines and tooling for the wire processing industry.
- Acuity Brands LightingcoreAcuity Brands is a leading lighting manufacturer providing innovative solutions for municipal lighting, EPC & renewable, and electric utility markets.
- American Electric LightingcoreAmerican Electric Lighting provides municipal lighting solutions for outdoor lighting applications.
- Cyclone LightingcoreCyclone Lighting provides outdoor lighting solutions for municipal applications.
- HolophanecoreHolophane provides industrial and municipal lighting solutions with expertise in outdoor and industrial applications.
- BMK ProductsminorBMK Products serves the EPC & Renewable and Electric Utility markets.
- APAR IndustriescoreAPAR Industries serves OEM, EPC & Renewable, Electric Utility, and Contractor & Industrial markets with electrical products.
- Creative Composites GroupminorCreative Composites Group provides composite solutions for utility and infrastructure applications.
- CTC GlobalcoreCTC Global provides conductors and power delivery solutions for electric utilities.
- Duct Bank OneminorDuct Bank One serves the Contractor & Industrial market with duct bank solutions.
- HapcocoreHapco provides pole and lighting structure solutions for municipal and utility applications.
- Lake Shore ElectriccoreLake Shore Electric serves OEM, Electric Utility, and Contractor & Industrial markets with electrical products.
- ShemarminorShemar provides products for electric utility and contractor applications.
- SubProTechminorSubProTech provides substation and protection technology solutions.
- WestlakeminorWestlake serves the EPC & Renewable, Electric Utility, and Contractor & Industrial markets.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
EMS Partners competitors and assessment
Company assessmentRegional players
- Border States Electric: Upper-Midwest electrical distributor headquartered in Fargo, ND that serves electric utilities, contractors, and industrial customers across overlapping territory (ND, SD, MN, IA, WI, MT, WY). Competes directly with EMS Partners for utility and contractor spend, though operates a branch-based distribution model rather than a commission rep model.
- Van Meter Inc. Iowa-based employee-owned electrical and industrial automation distributor focused on C&I, OEM, and utility customers in the upper Midwest. Overlapping territory, customer base, and vertical coverage with EMS Partners.
- Revere Electric Supply: Family-owned, Midwest-focused electrical distributor (Brookfield, WI / Chicago) serving C&I, OEM, and utility customers across IL, WI, IN, MI, IA — overlapping the eastern portion of EMS Partners' territory.
- Elliott Electric Supply: Texas-based regional electrical distributor with growing upper-Midwest presence serving contractor, industrial, and utility accounts. Comparable customer segments to EMS Partners, despite primary geographic anchor in TX.
Broad incumbents
- WESCO International: Public Fortune 500 electrical and communications distributor operating a national branch network (Anixter, EECOL, etc.). Comprehensive utility, communications, and industrial offerings that overlap every vertical EMS Partners serves; serves as the canonical scale competitor and acquirer of rep-firm-style agencies.
- Graybar Electric Company: Employee-owned, US-leading electrical, communications, and industrial distributor with 290+ branches nationwide. Large incumbent competitor for utility, municipal lighting, and C&I business across every overlapping state.
- Rexel USA: US arm of global electrical distribution major Rexel Group, operating brands like Platt Electric, Gresco, and Rexel. National footprint with deep municipal, utility, and C&I presence relevant across EMS Partners' territory.
- Sonepar USA: US operations of global electrical distribution leader, parent of Viking Electric and many regional brands. Competes for utility, municipal, EPC, and OEM accounts in upper-Midwest markets including MN, WI, IL, IA.
- Consolidated Electrical Distributors (CED): Member-owned electrical distribution network with hundreds of branches serving C&I, utility, and residential contractors across the US. Competes for contractor and C&I accounts across many of the 21 states EMS Partners serves.
Direct peers
- Hilo Industries / Omnicon Group-type specialized electrical rep agency: Independent electrical manufacturer's representative agency with comparable structure — sales-engineer-led coverage of utility, industrial, and OEM customers across multi-state territories on commission from represented principals. The closest pure direct peer to EMS Partners' commission-rep business model, as opposed to a distributor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
EMS Partners social profiles
Digital presenceEMS Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
EMS Partners leadership team
Management profileNumber of profiles
Profiles12 records
EMS Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EMS Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EMS Partners
What does EMS Partners do?
EMS Partners is an electrical manufacturer's representative firm that matches OEM, Contractor & Industrial, Municipal, and Electric Utility companies with products and services from partner manufacturers. Operating across 21 upper Midwest states, the firm provides territory-based direct sales representation, product sourcing support, and market insights across lighting, power distribution, wire and cable, and electrical infrastructure sectors. The company earns commissions from manufacturers by facilitating sales of their products to end customers.
Is EMS Partners a public or private company?
EMS Partners is a private company. It is classified as unknown and is currently operating.
When was EMS Partners founded?
EMS Partners was founded in 1987. It employs 11 to 50 people.
Where is EMS Partners based?
EMS Partners is headquartered in Lakeville, United States, in the North America region.
How does EMS Partners make money?
One revenue line is on record: manufacturer Representative Commission.
Who are EMS Partners's main competitors?
Regional players on record are Border States Electric, Van Meter Inc., Revere Electric Supply and Elliott Electric Supply. Broad incumbents are WESCO International, Graybar Electric Company, Rexel USA, Sonepar USA and Consolidated Electrical Distributors (CED). Hilo Industries / Omnicon Group-type specialized electrical rep agency is listed as a direct peer.
Does EMS Partners have an API?
No public API is recorded for EMS Partners.